The purpose of this paper is to reveal how, over the time, Avala was put on the map, and became an influential symbolic topos of Serbian national memory. Furthermore, having fostered the evocation of national tradition related to this place, using the natural characteristics of this particular area and by the means of updating its exceptional historical and memorial capacity, Avala gained a highly committed and symbolic meaning in the mental geography of our nation. Later on, this potential was recognized as a tempting opportunity to create a monument with an overwhelming capacity for imposing a newly created Yugoslav cultural model by means of a highly needed transforming and re-designing the ideological identity of Avala. Raising a prominent national monument, the memorial complex to the Unknown Hero on Avala, near Belgrade, is a paradigm of obliteration, redefinition and alteration of tradition and collective memory. In the case of Avala we can clearly follow the process of exploitation and revision of the strategically selected image of the past and its adaptation to the needs of the current period.
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