Formation Of Development Strategy Research Articles

МЕНЕДЖМЕНТ РЕСУРСІВ В СИСТЕМІ ЛОКАЛІЗАЦІЇ ІМПЕРАТИВІВ СТАЛОГО РОЗВИТКУ БІЗНЕС СЕРЕДОВИЩА

The article presents author's approaches to the formation of the system of local imperatives of sustainable growth of Ukraine as a theoretical basis for the creation of an effective model of economic activity, equivalent to the ecological subsystem and aimed at restoring the generated capital. The aim of the article is the formation of conceptual bases of constructing of effective mechanism of resources management in the system of localization of sustainable development imperatives of business environment in conditions of post-crisis recovery of Ukraine`s socio-economic. The methodological basis of the research was the positions of classical and modern economic theory, works of domestic and foreign scholars on the issues of sustainable development, government regulation of the economy. The basic hypothesis of the research was the assumption of the necessity to limit and concretize the general world imperatives of sustainable development by narrowing their concept and expanding their content in accordance with the local context of development of the socio-economic system of Ukraine. Statement of the basic material. The results of systematization of objective limitations of implementation of the general imperatives of sustainable development have made it possible to identify relevant national imperatives. These local imperatives provide for the formation of: an effective model of economic activity, equivalent to an ecological subsystem and aimed at the recovery of generated capital and the creation of conditions for the transition to a post-industrial model; an institutional environment and a system of public administration aimed at ensuring the equitable distribution of resources both within the existing generation and between existing and future generations; exclusively economically oriented behavior of agents and overcoming exogenous resource dependence to ensure efficient distribution of endogenous resources over time with adequate consideration of natural capital. Originality and practical relevance of the research. The obtained theoretical and methodological concept has a theoretical relevance and can be transformed into an appropriate applied toolkit for sustainable development strategy formation. Conclusions. The existing system of localization of the imperatives of sustainable development of business environment creates the basis for forming the national strategy of sustainable development aimed at ensuring the integrity (existence) of the socio-economic system of Ukraine. Further research will be focused on the development of instrumental and methodological support of the business environment resource management system

ОСНОВИ РОЗРОБКИ СТРАТЕГІЇ РОЗВИТКУ ПІДПРИЄМСТВА НА ПРИКЛАДІ ПАТ «ГЕМОПЛАСТ»

The article investigates and systematizes the concepts of an enterprise development strategy. The conceptual foundations of the enterprise development strategy formation are considered. The main stages of strategy development in accordance with the characteristics of the corporate, business and functional levels of management are separated and analyzed. The general characteristics of the eleboration and classification of the enterprise development strategies in modern economic conditions are determined. The main elements and components of the enterprise economic development in the context of strategic management are considered.

Formation of the Sustainable Development Strategy of the Enterprises of Construction Complex and Housing Utility Services

In the present paper we discuss the main features of functioning and development tendencies of construction and housing utility services enterprises. The mechanism of development strategy formation of construction complex enterprises and housing utility services and their infrastructures is proposed, taking into account the main features of their functioning and the mutual integration possibilities of functional units. The variants of strategic sustainable development in complicated organizational and economic conditions of formation and development of the construction complex enterprises and the housing and utility sphere in the Russian Federation are considered.

Analysis of modern problems of strategy formation of the territorial tourist and recreation complex

The purpose of the article is to improve methodological recommendations for the development of a strategy for the development of tourist and recreational complex, which ensures the achievement of socio-economic stability. Methodology of research. Theoretical and methodological basis of the study were the fundamental works of domestic and foreign scientists on the problems of functioning and sustainable development of socio-economic systems. The basis of the study is a systematic and integrated approach to solving regional problems, methodology of strategic management, integration approach to the management of territorial economic complexes. Findings. The strategic concept of sustainable development of tourist and recreational sphere is analyzed, which should be determined by the modern direction of evolution, have a through character and be embodied in the spheres of human activity. Effective structural renewal in the organizations of tourism and recreational sphere is investigated, which should be implemented taking into account the proposed stages of structural changes and their strategic management on the basis of modern statistical analysis techniques. It is proposed to use the concept of integrated management of strategic changes, which allows to link strategic planning and strategy implementation into a single process and to form an effective system of management of tourist and recreational complexes. Improvement of methodological approaches to the formation of a strategy for the development of tourist and recreational complex, which ensures the achievement of socio-economic stability of the system. Practical value. The practical significance of the research results is that the stipulated results can serve as a basis for the formation and implementation of a strategy for the development of tourist and recreational regions of Ukraine. Scientific recommendations will allow regional governing bodies to develop a system of actionable measures to increase the efficiency of development and operation of territorial tourist and recreational complexes. Keywords: territorial tourist and recreational complex, sustainable development strategy, integrated management concept, socio-economic sustainability. REFERENCES 1. Berlin, S. I. (2016). Formirovanie regional’nyh strategij razvitija v sfere turistsko- rekreacionnyh uslug [Formation of regional development strategies in the field of tourist and recreational services]. Strategija razvitija regionov. Nauchnyj vestni, 1, 33–38. Retrieved from https://cyberleninka.ru/article/n/ formirovanie-regionalnyh-strategiy-razvitiya-v-sfere-turistsko-rekreatsionnyh-uslug/viewer (accessed 01 June 2019) [in Ukrainian]. 2. Vinogradova, M. V. (2013). Strategicheskoe upravlenie razvitiem regional’nogo turistskogo kompleksa [Strategic management of the development of the regional tourist complex]. Extended abstract of Doctor’s thesis. Moskov : FHBU VPO Rоs. gos. un-t turizma i servisa [in Russia]. 3. Vyshnevska, O. O. (2009). Fenomen turyzmu u suchasnomu sotsiokulturnomu prostori : monohrafiia [The phenomenon of tourism in contemporary socio-cultural space: a monograph]. Kharkiv : KhNU im. V. N. Karazina [in Ukrainian]. 4. Dzhandzhugazova, E. A. (2005). Formirovanie strategii razvitija regional’nogo turistsko-rekreacionnogo kompleksa [Formation of a development strategy for a regional tourist and recreational complex] Extended abstract of Doctor’s thesis. Moskov : MGU im. M. V. Lomonosova [in Russia]. 5. Lavrenov, R. N. (2011). Formirovanie strategii ustojchivogo razvitija regional’nogo turistsko-rekreacionnogo kompleksa [Formation of a strategy for sustainable development of a regional tourist and recreational complex]. Extended abstract of candidate’s thesis. – S.-Peterb: GOU VPO S.-Peterb gos. un-t ekon. i fin. [in Russia]. 6. Myronov, Yu. B. (2013). Sutnist ta chynnyky staloho rozvytku turyzmu v rehioni [The essence and factors of sustainable tourism development in the region]. Naukovyi visnyk Natsionalʹnoho lisotekhnichnoho universytetu Ukrayiny - Scientific Bulletin of the National Forestry University of Ukraine, Vols. 23.11., 117–122 [in Ukrainian]. 7. Paradyhma staloho rozvytku turyzmu: sutnist, pryntsypy, kryterii [The paradigm of sustainable tourism development: essence, principles, criteria] Retrieved from https://lektsii.org/10-55110.html (accessed 01 June 2019) [in Ukrainian]. 8. Parfinenko, A. Yu. (2009). Turystychne krainoznavstvo [Tourist studies]. Kharkiv : Burun-knyha [in Ukrainian]. 9. Topsahalova, F. M., Teunaeva, Z. N., & Ajbazova, F. M. (2012). Strategicheskoe upravlenie formirovaniem i razvitiem regional’nogo turistsko-rekreacionnogo kompleksa v uslovijah social’no-jekonomicheskoj transformacii [Strategic management of the formation and development of a regional tourist and recreational complex in the context of socio-economic transformation]. Moskva : Izdatel’stvo «Akademiya Yestestvoznaniya». Retrieved from https://monographies.ru/en/book/ view?id=150 (accessed 11 June 2019) [in Russian]. 10. Pysarevskiy, I. M. (2010). Turyzm yak natsionalnyi priorytet : kolektyvna monohrafiia [Tourism as a national priority: collective monograph]. Kharkiv : KhNAMH [in Ukrainian]. 11. Kharichkov, S. K., Dyshlovyi, I. M., & Nezdoiminov, S. H. (2011). Rehionalna paradyhma tsilovoi prohramy rozvytku rekreatsii ta turyzmu [The regional paradigm of social programs for recreation and tourism]. Marketynh i menedzhment innovatsiy - Marketing and innovation management, 2, 221–230. Retrieved from http://nbuv.gov.ua/UJRN/Mimi_2011_2_30 (accessed 07 June 2019) [in Ukrainian].

FORMATION AND TYPES OF ENTERPRISE DEVELOPMENT STRATEGIES IN THE CONDITIONS OF GLOBALIZATION

Nowadays, interest from enterprises in the development strategy is growing rapidly every year. Development of a development strategy and its effective implementation are the basis of the strategic management of each enterprise. Article tasks: define main approaches to business development strategy formation. Methodology: methodological basis includes systemic, replication and dialectic general scientific approaches. Today we live in the century of globalization, in the century of development of high technologies, science and other areas, which affects on conditions of a market economy. The market economy becomes unstable, competition is tightening, consumer demand for product quality is increasing, and therefore an important place in the management of any enterprise who wants to maintain their competitiveness should take the time to develop and implement a competitive strategy focused on the formation of competitive advantages, methods and benefits of competition, which would allow the company to operate in the market for a long time and steadily.

КОНЦЕПЦІЯ УПРАВЛІННЯ СТРАТЕГІЧНИМ РОЗВИТКОМ ПІДПРИЄМСТВА ГОТЕЛЬНОГО ГОСПОДАРСТВА

Adaptation of enterprises activity to the turbulence of economic processes in the internal and external environment requires the system of interrelated views and approaches to the rational and efficient management of enterprise strategic development. On the basis of theoretical and methodological approaches to investigation of strategic management author has suggested the concept approach to stages of development strategy formation for hotel industry enterprise. It takes into account the industry specificity and proposes to optimize the process of selection, coordination and implementation of competitive, financial, human resources, quality control and risk management strategies that will facilitate the increase of efficiency in taking and implementing the strategic decisions in process of solving the objectives of strategic development of hotel industry enterprise. Present approach is based on the analysis of external and internal environment and their relevance to the global objective of enterprise development that will help to achieve a significant economic stability. Failure to solve the actual problems in modeling the control processes of strategic development of hotel industry enterprise led to elaboration of scientific and methodological approach to concept of managing the enterprise strategic development that is being a system of interrelated views and approaches to understanding of its essence, in which author suggests to distinguish two research levels for carrying out analysis and taking management decisions related to organizational development: level of understanding of development and its management in the enterprise, and level of strategic development as a process of ensuring the progressive changes in the long term perspective, which provides horizontal and vertical hierarchy of approaches to defining the targets in development of hotel industry enterprises and arrangement of management activities aimed at achieving them. That is why an efficient and clearly defined strategy makes an enterprise strong and sustainable in financial and competitive relation on the market of hospitality services.

ВПЛИВ ІНФРАСТРУКТУРИ РИНКУ НА РЕАЛІЗАЦІЮ СТРАТЕГІЇ РОЗВИТКУ ПРИЧОРНОМОРСЬКОГО РЕГІОНУ

Transformation of regional problems into opportunities based on optimization of regional development potential is determined as one of the most important tasks of crisis management.The aim of the article is to make an assessment of the market infrastructure state of the Black Sea region and to justify the expediency of the development strategy realization, in particular, by cross-border cooperation intensifying, based on the infrastructure improvement. The study is based on the use of general scientific and special-scientific methods of scientific knowledge.The method of system analysis was used to study the preconditions of the regional development strategy formation and its successful implementation.Cross-border cooperation is an important mechanism for social and economic development, international cooperation of Ukrainian regions, in particular the Black Sea region.It has been determined that the Black Sea region should become the basis for the implementation of the direction of cross-border cooperation of the State Strategy for Regional Development until 2027.Transport potential has been identified as the most important component of the «hard» part of the infrastructure for the implementation of the strategy for the development of cross-border cooperation in the Black Sea region.Among the elements of «soft» infrastructure deserves special attention to the financial system, the education system, and the public administration system. It is justified that the goal of state regulation of regional development is to ensure sustainable development of the region, taking into account the interests of stakeholders, the main of which are society, business and the state.It is determined that the development of transport infrastructure is a common point of regional development strategies and cross-border cooperation programs.The formation of cross-border clusters on the basis of maritime transport enterprises in the region is appropriate.The existence of cross-border clusters is recognized as a prerequisite for increasing the investment attractiveness level and the regional entities innovation activity.The need to improve the tools of public administration in the field of cross-border cooperation and develop of directions to solve legal, organizational, financial, economic, social, cultural problems that arise in the process of cross-border cooperation has been identified

Розробка типової стратегії розвитку сільськогосподарського підприємства (за методом Хосин Канрі).

Сучасні умови глобалізації бізнесу, значна обмеженість ресурсів, посилення конкуренції та прискорення технологічних нововведень вимагають від сільськогосподарських підприємств здатності швидко пристосуватися до мінливих умов зовнішнього середовища. Запорукою їх успішного продуктивного розвитку є забезпечення максимально ефективного використання наявного ресурсного потенціалу. У науці та практиці існує велика кількість різноманітних методичних інструментів, які сприяють покращенню функціонування суб’єктів господарської діяльності. Одним із таких інструментів, що забезпечує досягнення результативного розвитку, формуючи стійкі конкурентні переваги, є стратегія. Йдеться про складну модель, яка охоплює усі процеси на підприємстві. Використання керівниками сільськогосподарських підприємств прогресивних методів розробки стратегії є запорукою успіху її ефективної реалізації та нарощення підприємством конкурентних переваг в ринковому середовищі. У статті проаналізовано існуючі методи стратегічного планування, в основі яких лежить різна методика побудови стратегій. Проведено характеристику наступних методів: ресурсний метод, цільовий метод, метод екстраполяції, інтерполятивний метод, пробно-статистичний метод, критеріальний метод, нормативний метод, балансовий метод, матричний метод і побудова стратегічного плану. На основі опрацьованих джерел досліджено метод Хосин Канрі, що базується на застосуванні циклу Демінга та являє собою концепцію циклічного управління. Розроблено типову стратегію розвитку сільськогосподарського підприємства у вигляді Х-матриці. Дана стратегія розрахована на 3 роки і включає стратегічні і тактичні цілі, процеси і результати, між якими встановлені відповідні кореляційні зв’язки. Серед стратегічних цілей, що є типовими для сільськогосподарських підприємств виокремлено наступні: підвищення ефективності бізнесу, підвищення ефективності збутової діяльності, впровадження інноваційних технологій у виробництво та оптимізація бізнес-процесів. Відповідно керівництво сільськогосподарських підприємств можуть формувати більшу кількість перспективних цілей, виходячи із потреб суб’єктів господарювання. Отримані результати формують підґрунтя для подальших досліджень механізму формування та впровадження стратегії розвитку сільськогосподарських підприємств.

FORMATION OF STRATEGIC AREAS FOR DEVELOPMENT OF UKRAINIAN METALLURGICAL ENTERPRISES IN ACCORDANCE WITH TENDENCIES IN EXPORT-IMPORT CHANGES

Introduction. The top management of enterprises, as a rule, have to solve several strategic issues when concluding a foreign trade contract, among which the choice of strategic direction of activity and the counterparty country is the highest priority. Methods. General and specific methods of system-structural analysis and synthesis were used to formulate the author's definition of "development strategy", to identify the interrelated stages of the development strategy formation; correlation-regression analysis was applied to determine the correlation density between imports and exports for the countries involved in Ukraine’s foreign trade in metallurgical products. Results. The theoretical study of approaches to the formation of a development strategy has allowed formulating the author's definition that the enterprise development strategy is a long-term plan, which contains complex decisions on choosing the direction of enterprise’s development, defining the major goals and models of actions for the formation and effective use of its potential; it also allows the enterprise to create favourable internal and external conditions for successful completion of the main stages of development. It has been found that analysis, monitoring, diagnostics of external and internal environment are a commonly-accepted component of any process of strategy formation. The results of the correlation between import and export as elements of the system have been obtained; it has been proved that a change in import volumes occurs simultaneously with the proportional change in export volumes. Enterprises will be advised to perform foreign economic activities only with counterparties in the countries for which the correlation coefficient between exports and imports is significant. Discussion. The density of export - import links for individual types of metallurgical products is greater than 0.5, indicating a significant correlation between the two considered features. The foreign economic relations between the metallurgical enterprises in Ukraine and various countries of the world are relatively balanced in the field of exports - imports of certain types of metallurgical products. The obtained results should be taken into account in the formation of a strategy for those metallurgical enterprises in Ukraine, which are to perform or expand their foreign economic activity. At the same time, it is necessary to take into account other factors influencing the resultant indicator, i.e. import, and to introduce advanced methods for their detection and research, which, in turn, will reduce the negative impact of the environment. Keywords. Development strategy, import, export, correlation, foreign economic activity, metallurgical enterprises, metallurgical products.

Estimate of synthesized capital application in regional development strategy formation

The analysis of strategic potential for development strategy aimed at the effective use of synthesized capital is fundamental to solving the urgent problems of increasing the well-being of the population and promoting economic growth. Given the analysis of existing approaches on the principles of consistency and complicity, a system of indicators was developed to assess the components of the region’s strategic potential: investment capital, innovation capital, infrastructural capital, entrepreneurial capital, ecological capital has been developed. The author proposed groups of indicators of human capital, intellectual capital and social capital of the synthesized capital that directly affect the identification of territorial capabilities and allow to create an effective development strategy. Using these indicators, it is possible to carry out component-wise and overall assessment of strategic potential in the effective use of synthesized capital of the region. The author’s methodology of strategic potential analysis is proposed, which can be used to assess the strategic potential of the region and to determine the effectiveness of using the resource support of socio-economic system. Region’s strategic component objective assessment presupposes evaluation in dynamics and under the conditions of capacity buildup. Region’s strategic potential development is based on the dynamic evaluation of strategic potential. For the justification of forecast data for groups of indicators of strategic potential for future periods it is possible to use modern software products that allow using methods of econometric analysis to process statistics and predict them based on given sample.

Peculiarities of product policy in the internet of things

A marketing analysis of the Internet of things problem was carried out, which showed that the development of the Internet of things will have in the near future a significant impact on the markets for goods and services, product policies in a number of industries, and, above all, the trade industry. The conceptual foundations of the development of the Internet of things have been explored. It is shown that an element of the “thing” interaction system will become an active participant in business processes, information and social processes in the future, and will be able to interact and exchange information about the environment, respond to and influence processes occurring in the outside world, without human intervention. The development of the Internet of things implies significant changes in the formation of product policies, enterprises producing various goods, trade, services. It is recommended to consider the Internet of things during formation of development strategies as an integral part of the innovative assortment policy, aimed at creating new products, imparting new properties and characteristics to the manufactured goods. Opportunities for entering new markets are defined within the framework of the interaction marketing and the Internet of things concept. Structural changes in the product policy have been revealed under the influence of the development of the Internet of things that determine that the formation of development strategies within the concept of the Internet interaction of things should be viewed as an innovation trend in product policy, mainly focused on: the creation of new “smart” goods and services; imparting new functions to the traditional products within the framework of the “product-external environment” interaction; the formation of new markets for devices, equipment, systems of interaction of various objects. The peculiarities of the communicative policy, aimed at the formation of a new everyday culture, focused on the ecology of technological innovations based on the understanding of the deep interrelation of human, natural and technological, have been defined.

INFLUENCE OF GLOBALIZATION PROCESSES AND THE FOURTH INDUSTRIAL REVOLUTION ON THE DEVELOPMENT OF FOREIGN ECONOMIC ACTIVITY OF KAZAKHSTAN

The article deals with the features of foreign economic activity management. One of the issuesdiscussed and insufficiently studied in the scientific literature is the management of foreign economic activity. Thearticle attempts to study the essence of this type of activity. Based on the system-process approach, the authors describe the main elements of foreign economic activity management and specify the content of its stages. The articlereveals the features of foreign economic development strategy formation. The necessity of application of technologies and innovative methods of management when entering the international markets is proved. Also, the articleconsiders the interpretation of the fourth industrial revolution and its impact on the development of economic sectorsof the Republic of Kazakhstan. The article describes the main aspects and potential of foreign trade characteristics ofboth enterprises and regions of the Republic. The influence of globalization processes and the fourth industrialrevolution on the socio – economic development of the country is described.

Regional development programming

Purpose: the purpose of the article is to study the features of regional development in terms of the need to take them into account in the formation of development strategies. The revealed features are the level of development, potential, geographical location, etc. These features are displayed in the strategy of formation of development projects in the region.Methods: the methodological basis for the formation of prospects for the development of the region is the methodology of program-target management to solve the problems of development of complex hierarchical systems. The main elements of this methodology are the basis for programming development processes in the space "forecast-strategy-program-project".Results: the results of the study are to determine the stages of programming the sequence of regional development, finding ways and conditions for the transition between the stages and intermediate goals of development, the formation and selection of development projects. To overcome the contradictions in the formation of the composition of the objectives of the development of projects in a hierarchical system: “macro level – the level of regions – the level of municipalities”, the top priority rule is used over the following. There is also the possibility of adding a lower level of own goals and projects, in accordance with the interests of a particular region and municipality. The task of project selection is one of the most important. Its importance lies not only in the required and available financial resources, but also in shaping the structure of the objective function of each region, adequate to the development goals. Fragments of the scheme of programming of development of the Astrakhan region are given.Conclusions and Relevance: the current external conditions for the development of the domestic economy dictate the need for the full use of domestic resources and the capabilities of the scientific and technological potential to ensure the competitiveness of Russia. This implies a critical attitude towards the development prospects, which are formed without taking into account the national interests of our country. The complexity of strategy formation is due to the hierarchical structure of the country's economy and the difference in interests in the system “macro level – meso level – micro level”. The basis of the proposed approach to development programming is the formation of strategic forecasts. The authors proposed a sequence of actions for programming the formation and selection of development projects at the regional level, as well as a possible list of promising development goals for the region. The analysis of the peculiarities of the development of the regions showed their considerable heterogeneity, which is important to take into account when forming promising strategies. The proposed scheme for the formation of regional development strategies and the mathematical model of project selection are illustrated by the example of one of the municipalities of the Astrakhan region.

Approaches to formation of strategies for development of administrative territories

The article studies theoretical and methodological bases of the strategic management of the development of administrative territories, considers the essence of strategic management and formulates the advantages of using it in management of administrative territory. Based on the analysis of the key provisions of the EU regional policy, the strategy of “smart specialization” is considered as the most common approach to territorial development. Using the experience of the countries of the European Union as a basis, a BPMN diagram, describing the conceptual bases for the formation of a competitive territory strategy, was built. Practical approaches to the formation of strategies for the development of administrative territories operating in Ukraine, regulatory acts, in particular, that had a direct impact on the formation of the existing model of strategic territorial management, were analyzed. The main requirements to the content of the strategic plan were considered and the list of key provisions and analytical methods (socio-economic analysis, comparative analysis, SWOT-analysis, PESTLE-analysis, sociological analysis) was formulated. Using the comparative legal analysis of the experience of the European Union as a basis, a number of features can be highlighted that must be taken into account in the process of forming the administrative territory development strategy.

Формування стратегії розвитку системи управління персоналом підприємства на основі портфельного аналізу

Формування стратегії розвитку системи управління персоналом підприємства на основі портфельного аналізу

ECONOMIC SECURITY AS AN ELEMENT OF STRATEGIC MANAGEMENT SYSTEM: ACCOUNTING AND ANALYTICAL ASPECT

The purpose of the paper is to implement the strategic management system at an enterprise, many information resources are required. Being at the crossroads of accounting, analysis, control, and coordination, the accounting and analytical support plays a special role in the enterprise’s strategic management – it connects, integrates, and coordinates all these functions, transferring the enterprise management to a qualitatively new level. Methodology. The accounting and analytical support serves as a self-regulation mechanism at the enterprise providing feedback in the management system. The effectiveness of strategic management is measured by the enterprise response to changes in the environment, by time limits of data flow. The data flow speed is determined by the maximum amount of information received for the shortest period of time and indicates the economic system efficiency, ability to respond flexibly, timely, and adequately to changes in the external and internal environment. The enterprise management effectiveness depends on the enterprise managers’ knowledge of the market, the conditions of its operation, the number of competitors, similar goods, development dynamics, etc. The purpose of the article is to justify expediency of the logistic approach applied to the organization of the enterprise’s accounting and analytical support, harmonization of principles of its development, determination of an element for analysis of the necessary information about the enterprise resources, competition, and changes in the internal and external environment. Results. To achieve this goal, an issue of an integrated approach to the creation of the accounting and analytical support as a key tool for the formation of a data flow in the enterprise’s strategic development system was considered. Theoretical approaches to the definition of “accounting and analytical support” are generalized and the main directions of the accounting and analytical support development, which can be used at modern enterprises, are described herein. The accounting and analytical support is proved to be a continuous data flow aimed at a single goal – to provide complete, reliable, relevant information on all levels of management in different activities. Specific characteristics of data flows (purposefulness, speed, discreteness, intensity, capacity, multifunctionality) are proved to increase the accounting and analytical support efficiency. Practical implications. All flow processes at an enterprise form an information system, consisting of: 1) information infrastructure (information and technology); 2) information support (means of information collection, processing, storage and transmission – information and communication resources). The data flow is believed to be one of the elements in the information space, which is considered from different aspects. For this purpose, the accounting and analytical support was offered to form on the principles of the logistic approach. Elements of the accounting and analytical support system are proposed to harmonize on modern principles, grouped in three directions: from general scientific principles of development strategy formation to development of requirements for the information support quality. Also, a key component is revealed to be required to coordinate and assess the entire system efficiency. Value/originality. The economic security system was proposed as this component, and the directions for the accounting and analytical support for economic security under strategic development were explored. The sequence of information formation and control measures in the economic security system is determined herein.

Estimation of structural organization of corporate relations at forming of corporation development strategy

The object of research in the article is the processes of interaction organization between participants in corporate relations, the combination of which is the basis for the formation of the corporate development strategy. It is proved that the model of corporate relations organization that was formed in Ukraine during mass privatization and post-privatization period has become a source of numerous obstacles to the sustainable development of domestic corporations and the establishment of effective mutually beneficial cooperation between CR participants. Based on the generalization of characteristics (general, specific, constitutive) sphere of identification of features of structural construction and activity of joint-stock companies using the methods of system analysis and formalization, the prerequisites and consequences of the manifestation of organizational construction features of corporate relations in the development strategy formation of the joint-stock company are determined. A system of indicators for assessing the structural organization of corporate relations in a joint-stock company is developed, the use of which makes it possible to ensure a comprehensive analysis of possible options for the distribution of corporate control in JSCs, taking into account the existing division of powers to make managerial decisions between the supreme governance bodies of the joint-stock company. A methodical approach is proposed to assess the structural organization of corporate relations and the distribution of corporate control in a joint-stock company. Motivational support of overcoming resistance to organizational changes in the process of implementing the development strategy of the joint-stock company is considered.

Scenario approach to determination of enterprise development directions

The article considers the aspects of the development strategy formation for mechanical engineering enterprises. The necessity to anticipate the development of economic processes in the business environment of enterprises is caused by the increasing uncertainty of external environment, which largely determined the lack of competitiveness of industrial enterprises.The study identified the need for scenario approach for the analysis of economic processes of industrial development, which allows (with a certain level of probability) to identify possible trends and interconnections of macroeconomic factors forming the business environment of enterprises.Using scenario approach the author identifies two key uncertainties, which form the development trends of external environment, risks and opportunities from the external environment and influence on the future development of the enterprises of mechanical engineering. The author identifies four scenarios for the development of environment of functioning of industrial enterprises; taking into account these four scenarios will determine the characteristics and trends of strategic decisions in the field of enterprises’ management.

Theoretical aspects of formation of development strategies for city-forming organizations

The current state of managerial science is based on the wide application of the system approach in the management of an economic entity, which implies focusing on the internal interrelations between its elements in the formation of a development strategy and the need to diversify the system as a whole when changing the parameters characterizing the entrance to it. In this regard, the management of the development of city-forming organizations in order to ensure the financial stability of the mono-profile municipal entities on whose territory they function is an instrument for achieving the country’s socio-economic development plans as it covers approximately all branches of industrial production, affecting interests of over 10 % population of the country living in Russian single-industry towns. The aim of the research is to form theoretical views on the problem of managing the development of cityforming organizations based on the achievements of modern strategic management science and the specific features of the city-forming organizations operating in the municipal economy system. The article highlights the presence of two control systems: external and internal, inextricably linked with the program documents of the Government of the Russian Federation, aimed at overcoming the crisis phenomena in the country. In addition, possible options for the development prospects of the city-forming organizations are considered depending on their belonging to a particular category of single-industry towns and the investment attractiveness of the regions in which they operate. Taking into consideration the account modern trends in management, the article considers the possibility of using the «model of creating perceptions» when developing a strategy for the development of cityforming organizations. The authors recommend possible options of metallurgical enterprises strategies, allowing account both classical development models and specific features of economic entities operating in the territory of singleprofile municipal entities.

Formation of competitive strategies of enterprises development of retail sale in the institutional environment

The article regards the possibilities of implementing modern approaches to formation of development strategies of retail sale enterprises with account to influence of institutional environment which is oriented to use of marketing tools while elaborating the principles of retailers' adaptation to changing market conditions.It considers the essence of retail sale concept which is a consequence of transformation of consumer oriented marketing concept and consists of four elements - consumer orientation, coordinated activities, value orientation, aspiration to acquire the goals. Special attention is accentuated to the fact that the concept is understood but not all the retail sellers: they do not perceive changes or simply copy the strategies used by their competitors; they do not aspire to investigate the advantages of consumers, study their opinions, and wishes, and completely rely on the suppliers' reports or their previous experience of sales.The conclusion is drawn that a retail company can rely on success if its competitive advantages correspond to the possibilities of environment where it has to act; if it manages to eliminate (or at least minimize) its weaknesses; if its plans are not only directed to the future and also take into account previous experience. Use of marketing concept in retail sale is possible with shifting of main accent to such notions as general impressions of consumers from the retail company, service to consumers and relationships oriented retail sale.Main trends of market development of Ukrainian retail sale (significant shortening of sales in the majority of segments of retail sale in the majority of segments of retail sale; raise of percentage of non-organized trade (53%) are revealed, conclusion is made about presence of negative trends determining the strategies of retail sale operators. The reasons of decrease for different segments of retail sale market are determined: in the "premium" segment - fight for parts of market among competitors, in "medium" segment shift of 70% of consumers to the segment "medium minus". The conclusion is drawn that retail cooperative networks have to operatively change the assortment, price and distribution policy.Principles of work of new retail sale operators are described; entering the market as innovators they gradually shift to traditional "medium, typical" schemes of work. It is determined that retail companies presented at the Ukrainian market must aspire to create and sustain the long-term relationships with their clients, and not behave like each next purchase in their shop is performed by a completely alien person to them.The conclusion is draw about the necessity of value orientation (invention and service of additional, unique usefulness for consumers) of long-term strategies of retail sale enterprise development. It is established that only strict positioning of unique usefulness that will be found by a consumer in a given shop will become the basis of his long-term purchase loyalty and will provide sustainable functioning of a retail company even with negative tendencies at the market; and orientation exclusively towards price proposal will stimulate consumers to constant search of new "price temptations" in other retail points and will again launch the "wheel" of retail sale with other players.