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Abstract
The article investigates and systematizes the concepts of an enterprise development strategy. The conceptual foundations of the enterprise development strategy formation are considered. The main stages of strategy development in accordance with the characteristics of the corporate, business and functional levels of management are separated and analyzed. The general characteristics of the eleboration and classification of the enterprise development strategies in modern economic conditions are determined. The main elements and components of the enterprise economic development in the context of strategic management are considered.
Highlights
Based on the SWOT-analysis (Table 4), we offer the following strategies for the enterprise development: WT- strategy: 1. Creating the marketing strategy to increase the enterprise share in the domestic market
On the example of the enterprise "Hemoplast" PJSC was demonstrated the process of elaborating the development strategy taking into account all levels of management, such as: corporate level, developed in theoretical form; business level, specific boundaries of activity are determined by setting goals and objectives, the functional level is defined as the direction of the functional service within one area of the enterprise business
As a result of the study, it was determined that the process of eleborating the enterprise development strategy includes a number of stages in finding problems, identifying solutions, monitoring and control of work performed
Summary
The main stage of developing the enterprise strategy includes its activities analysis by SWOTanalysis, which helps to justify the enterprise main characteristics, in accordance with the peculiarities of its internal and external environment. On the example of the enterprise "Hemoplast" PJSC was demonstrated the process of elaborating the development strategy taking into account all levels of management, such as: corporate level, developed in theoretical form; business level, specific boundaries of activity are determined by setting goals and objectives, the functional level is defined as the direction of the functional service within one area of the enterprise business.
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