English Translation Strategies Research Articles

Research on English Translation Strategies of Chinese-specific Terms in the “2022 Government Work Report” from the Perspective of International Communication

With the acceleration of globalization, the connections between China and the world are becoming increasingly close. It becomes increasingly important to tell China's story well, and the government work report plays a crucial role in shaping China's international image. This paper analyzes examples of translating Chinese-specific terms from the 2022 government work report into English, discussing the application of translation strategies such as literal translation, free translation, addition, and omission in the actual translation process. It also explores how to retain the semantic information and cultural connotations of the original text to the greatest extent possible. The aim is to provide some reference and guidance for future translation work on relevant government documents.

A Study on the English Translation Strategies of Dunhuang Cultural Terminology and the Communication Effects of the Translated Texts

A Study on the English Translation Strategies of Dunhuang Cultural Terminology and the Communication Effects of the Translated Texts

A Study of English Translation Strategies of Subtitles of the Domestic Animated Film Chang’an from the Perspective of Eco-translatology

A Study of English Translation Strategies of Subtitles of the Domestic Animated Film Chang’an from the Perspective of Eco-translatology

Analysis of the Application Potential of English Translation Strategy Based on Wireless Widget Technology in 5G Technology Reports

As technology continues to evolve, the process of English translation has become easier. A technology called widget, which is used in modern research, provides an efficient graphical user interface for the interaction between the user and the application. This paper compares the newly proposed wireless widget system with existing models of English translation strategies for internet of things (IoT), cloud computing (CC), artificial intelligence and edge computing (AI+EC), and pure internet concepts. These models were compared on metrics such as accuracy, search completion rate, and throughput. The results show that the proposed system outperforms the existing models with an accuracy rate of 98%, a search completion rate of 96%, and a maximum throughput of 96%. The model shows high performance advantages and can effectively improve the efficiency of translation work.

Study on C-E Translation of Dish Names in Shandong Cuisine from Perspective of Frame Semantics

Shandong cuisine plays a crucial role in promoting its international presence as an important component of Chinese culinary culture, serving as a significant avenue for spreading traditional Chinese culinary culture. This paper analyzes the English translation of Lu cuisine dish names from the perspective of frame semantics, exploring the frame relationships between the original Chinese names and their English translations. Subsequently, based on frame semantics, the paper propositionally puts forward several standardized English translation strategies for Lu cuisine dish names. These strategies aim to ensure that the English translations not only conform to the standards of the English language but also effectively convey the unique culinary culture of Shandong.

Research on the English Translation Strategies for the Subtitle of the News Documentaries in the Context of "Chinese Culture Going Outside"

Documentary communication plays a significant role in strengthening international communication capacities. Documentaries are easily understood and recognized by people from diverse cultural backgrounds due to their credibility, appeal, and artistry. Under the background of Chinese culture "going outside", domestic documentaries bear the heavy responsibility of exporting excellent traditional culture and promoting the great rejuvenation of the Chinese nation. As a cultural and artistic provider, it displays a truly three-dimensional and comprehensive image of China, and is devoted to telling Chinese stories well and spreading Chinese voices. The documentary text has information that directly reflects the corresponding culture, which makes its subtitles an effective carrier of cultural transmission. This paper takes the news documentary "the CPC Way" as a case study, which analyzes the current situation of translating news documentary subtitles, discusses the challenges involved in documentary translation and proposes appropriate translation strategies. With the aim of encouraging more scholars to pay attention to the translation of documentary subtitles, in order to help Chinese culture "going outside".

Research on English Translation Strategies in Legal Applications

The laws of each country have their own unique concepts, and even if the legal system is so similar as that of China and Germany, there are still many legal concepts that cannot completely overlap in connotation. For example, the Rechtsgeschaeft in the German civil law is inconsistent with the civil legal acts in the general principles of China's civil law, which only includes legal legal acts. In recent years, with the increase of legal and cultural exchanges with foreign countries in China, many problems have arisen in legal translation, such as spelling and grammar errors, and errors in the translation of legal terms. As a legal translator, you should have a correct attitude, be conscientious and responsible, and translate high-quality translations.

Exploring English Translation Strategies Oriented by Big Data Technology

Abstract English translation is not a simple task, and it needs to be translated on the basis of different languages and cultures in order to get the ideal translation effect and promote cross-cultural communication between different languages. In this paper, with the help of web crawler technology to crawl the Chinese-English translation corpus data, and use the inverse document frequency and dynamic planning ideas to align the corpus data, the Chinese-English translation corpus is established. The LDA model is used to mine subject information in the Chinese-English translation corpus, and edge distribution estimation is used to construct the English translation model. For the application of the translation model and the Chinese-English translation corpus in improving the quality and effect of English translation, the word and sentence features, target word blocks, and the comparison of language features of human-computer translation from the Chinese-English corpus are verified in various aspects. The results show that the class/formant ratio of the source language in the corpus is between 56.73% and 75.84%, its average word length fluctuates in the range of [3.91,5.62], and the target word chunks of the English text are mainly based on nominal and verbal structures. The English translation model has a less significant discrepancy in other language features than human translation, except for the difference of 4.526 between sentence lengths. English translation needs to adopt a reasonable annotation method, semantic conversion, and technical tools to improve the quality of English translation.

Research on English Translation Strategies of Chinese Traditional Aesthetic Thought from the Perspective of Translation and Interpretation Studies

Research on English Translation Strategies of Chinese Traditional Aesthetic Thought from the Perspective of Translation and Interpretation Studies

Is Transcreation Another Way of Translating? Subtitling Estrella Damm’s Advertising Campaigns into English

The current international advertising scenario has led to a new professional profile within advertising translation called transcreator. Transcreation has an explicit call for creativity and semiotic and cultural adaptation. Beer advertising has tried to respond to this call by undergoing significant changes when this product has been internationally marketed in English in global advertising campaigns. For example, Estrella Damm, advertised as “the beer of Barcelona”, has improved its international positioning with its Mediterráneamente campaign, which started in 2009 and has centred on the association of beer with the Mediterranean culture and enjoyment. Since 2019, the campaign has promoted sustainability as “another way of living”. In this article, we examine the English translation strategies used by Estrella Damm’s campaigns between 2009–2021, which are available on the company’s British website and YouTube channel. Specifically, we focus on the following prominent elements: slogans, cultural references, and songs. To do this, we use a descriptive case study methodology, with textual analysis and semi-structured interviews to the creative director and the translators of Estrella Damm commercials. The analysis shows that this campaign uses strategies that are common in advertising translation: internationalisation, envisaged from the start of campaign; dialogue between translators and art directors; some adaptation to the conventions of the target language and culture, and creativity and co-creation. This emphasizes the added value of transcreation in the translation industry.

Analysis of English Translation Strategies from the Characteristics of Internet Buzzwords

Due to the development of the internet and network language, a new type of buzzwords, namely Internet buzzwords, has appeared in recent years. This article mainly focuses on the question of what translation strategies do Internet buzzwords use during their translation. Reasons for the popularity of internet buzzwords and their characteristics are firstly discussed. Then, considering the original form and the translation version, the Internet buzzwords are summarized into three types: Number-plus-suffix type, Double-meaning type, and Chinese-Characteristic type. Finally, the choosing principles of different translation strategies are compared and analyzed, mainly focusing on the functional equivalence theory of Nida and the domestication and foreignization theory of Venuti. At the end of this paper, the author concluded that the translator should choose the translation strategy according to the purpose of translating: use the domestication strategy when transmitting information about specific events or common emotions and use the foreignization strategy when focusing on cultural characteristics. However, the basic meaning of internet buzzwords should always be translated primarily.

Research on Business English Translation Strategies under the Background of Cultural Differences

With the development of globalization and closer exchanges between countries, business English translation has increasingly shown the importance of cultural and language communication functions. To do a good job in business English translation, we must understand the differences between Chinese and Western cultures, fully study business translation theories, better translate business content into English, and make corresponding changes and adaptations according to different cultures. Based on a cross-cultural perspective, this paper analyzes the cultural factors affecting business English translation by expounding the cultural differences between China and the West, and proposes business English translation strategies under the background of cultural differences.

Language Features and English Translation Strategies of Power Transmission and Transformation Engineering

Language Features and English Translation Strategies of Power Transmission and Transformation Engineering

Analysis of English Translation Strategies for Mongolian Medical Terminology from a Cultural Perspective

Analysis of English Translation Strategies for Mongolian Medical Terminology from a Cultural Perspective

A Study of the English Translation Strategies of Sentence Ba in Border Town Translated by Jeffrey C. Kinkley

The Chinese sentence structure “Ba” presents challenges for Chinese to English translation. To provide more translation strategies, this paper establishes a Sentence Ba corpus based on Borden Town translated by Jeffrey C. Kinkley. The corpus is divided into two categories: disposal and double-object Sentence Ba. Translation strategies are discussed, and the results suggest that semantic and communicative translations are used to balance the reading experience of the target language readers with the reproduction of Chinese culture.

Analyzing Business English Translation Strategies in the Context of New Media from a Cross-cultural Pragmatics Perspective

Analyzing Business English Translation Strategies in the Context of New Media from a Cross-cultural Pragmatics Perspective

导游词中的民俗文化内容英译策略——以《江永女书生态博物馆导游词》为例

导游词中的民俗文化内容英译策略——以《江永女书生态博物馆导游词》为例

Strategies for Translating Chinese Colloquial Expressions into English in Science Fiction: A Case Study of English Version of the Three-body Problem

In recent years, Liu Cixin’s trilogy the Three-body Problem, a science fiction novel, has broken the monopoly of foreign science fiction, won massive and popular reviews and admiration from Chinese and foreign readers, and has become an important source for Chinese culture to “go global”. To some extent, the result of English translation of science fiction has relatively affected its spread abroad. In the context of cultural differences, in order to enable overseas readers to correctly feel and understand the cultural elements of Chinese science fiction, it is necessary to properly convey specific meaning specially owned by cultural specific words during translation. Based on this, this paper takes the Three-body Problem as an source text, and through the analysis of examples, studies the English translation strategies of colloquial expressions, hoping to facilitate promoting the quality of translation work.

On English Translation Strategies of Conceptual Metaphors Based on the Chinese Traditional Culture-Loaded Terms——Take Xi Jinping: The Governance of China (Volume II) as an Example

Xi Jinping: The Governance of China (Volume II) is a microcosm of the development of politics, economy and culture in China, in which the conceptual metaphor has aroused widespread concern in the translation community, and the translation of culture-loaded terms is an important bridge for other countries to understand the development of Chinese culture. Therefore, the accuracy of conceptual metaphor translation is particularly essential. This research mainly explores the metaphor translation of characteristic culture-loaded terms in Xi Jinping: The Governance of China (Volume II) from the perspective of conceptual metaphor, and summarizes the metaphor translation strategies of culture-loaded terms with Chinese characteristics, so as to promote Chinese culture to the world.

RECONSTRUCTION OF POETIC FUNCTIONAL CONTEXT – TAKING THE ENGLISH TRANSLATION OF LI QINGZHAO'S “SLOW SLOW SONG” AS AN EXAMPLE

Based on Halliday’s systemic functional context theory, this paper makes a contrastive analysis of the transitivity process, register variants, and text genre of the two English translations of Li Qingzhao’s “Slow Slow Song” from the three dimensions of cultural context, situational context, and co-text to explore the characteristics of the language expressions of the two translations. It is found that there are differences in the process of transitivity, register variants, and discourse genre between the two translations and the original text. Based on the language use characteristics of the two translations, this paper further discusses the English translation strategies of Song Ci from the three levels of discourse cohesion, meaning interpretation, and genre selection to provide a reference for the translation practice of Song Ci.