Development Of Intellectual Potential Research Articles

Адхократичний механізм формування індексу щастя та його вплив на розвиток підприємств

The aim of the article is to formate an adhocratic mechanism for compiling the happiness index and determining the level of influence of the intellectual potential of employees on the development of enterprises. The article emphasizes that at the present stage of development, the principles of social management, which ensure the search for ways to qualitatively improve the living conditions of a person, are of great importance. Therefore, the desire to improve living conditions encourages people to focus not on quantitative economic growth, but on the qualitative determination of indicators that form the happiness index. The main feature of economic development under the influence of globalization transformations will be competition between countries for the quality of life of the population. That is, each person determines the quality of his happiness index, how the person feels physically, emotionally, how satisfied the person is with his well-being, work, friends, family and State policy. In the modern world, every person, in order to provide oneself and the loved ones with the necessary means of subsistence, must work hard and fruitfully physically or intellectually. However, everyone wants to receive not only sufficient income from their activities, but also moral satisfaction, which forms the happiness index. For many centuries, people have not found an accurate and unambiguous understanding of the concept of «happiness» and the factors that form it. Scientists who conduct research in this area are still trying to find its causes both for the individual and for society as a whole. Therefore, studies have confirmed that a person’s happiness largely depends on the right choice of profession and enjoyment of the internal and external environment. The purpose of the effective work of the management staff of the enterprise is to create conditions for the active development of the intellectual potential of employees at the enterprise through continuous training and the use of a system of material and moral incentives. The article proposes an adhocratic integrated mechanism for managing the intellectual potential of enterprises in the context of global transformations, formed on the basis of adhocracy and the human happiness index, and determining the level of its influence on the development of enterprise. On the basis of the carried out survey, it is determined what factors influence the formation of the human happiness index and on the basis of which the socioeconomic paradigm for the development of intellectual potential in the context of global transformations is formed.

Управління професійним становленням майбутнього менеджера на початковому етапі університетської освіти

The article analyzes the structure of the process of professional formation of future manag-ers, identifies the components of the characteristics of a future specialist that ensure effective man-agement of professional formation. The concept of professional formation of the individual, which is considered by scientists as the formation of professional orientation, competence, socially signifi-cant and professionally important qualities and their integration, readiness for constant personal and professional growth, is defined. The main directions of professionalization are singled out: pro-fessional training, professional self-determination, self-affirmation and self-improvement, develop-ment of intellectual potential in the field of professional activity, spiritual, aesthetic and moral de-velopment. The initial stage of university education should provide future managers with basic theo-retical knowledge about the analysis of management phenomena, develop the skills and abilities in-herent in this process, thinking and a creative approach to business, and ensure the formation of a professional worldview. The content of the academic discipline "University education and academic writing" is characterized as an important component of the management process of professional de-velopment of future managers. The content modules of the discipline "Content of professional train-ing in higher education", "Academic writing as a type of academic (scientific) communication" were analyzed. They ensure in the first years of studying at the university that students form a system of knowledge about the specifics of a manager's professional activity, typical tasks of his activity, de-velopment of skills in planning a system of activities aimed at supporting academic integrity, which is the basis of the functioning of any educational institution. Based on the analysis of literary sources, the criteria for a student's professional development have been determined: awareness of the goals of professional activity, the desire to know one's business, to master all professional func-tions; assimilation of basic knowledge, requirements of the profession for a specialist, awareness of one's capabilities; readiness for the practical realization of the set professional goals, the search for one's own individual style, optimization of the process of business communication, free performance of professional activities, professional improvement, mastery and creativity.

STRATEGY OF SUSTAINABLE DEVELOPMENT OF THE ENTITY OF ECONOMIC ACTIVITY BASED ON THE EFFECTIVE USE OF RESOURCE AND MANAGEMENT POTENTIAL

The directions of the strategy of sustainable development of the subject of economic activity based on the effective use of resource and management potential have been studied. It is substantiated that the strategic concept of sustainable development of the development of the subject of economic activity is implemented in practice with the help of an effective selection of goals and means of their achievement, a set of rules of conduct in the markets of production factors, partners and ways of optimizing resource consumption, as well as the selection of a competitive advantage in the country and on world market. The basic principles of forming a strategy for the sustainable development of an economic entity based on the effective use of resource and management potential are proposed. The proposed conceptual basis of the resource and management potential of the development of the business entity, which creates certain prerequisites for achieving the appropriate level and set of costs associated with the implementation of the business entity's goals and objectives. The application of the market and resource approach in the formation of the strategy of sustainable development of the subject of economic activity is proposed. The conceptual basis of the model of the process of strategic analysis and planning of the activity of the subject of economic activity in the conditions of global challenges has been developed. It is proven that the integration of resource and market approaches allows to improve the analysis of the actual strategic position of the entity of economic activity and ensures decision-making regarding excess capacity based on a broader information base. An effective tool for ensuring the sustainable development of a business entity is a systematic methodology for analyzing its resource and management potential, which allows to ensure its compliance with the strategic goals of the business entity and the methods of their achievement. In the conditions of global challenges, the resource-market approach to a greater extent ensures the compliance of the economic entity with the parameters of the market environment. The assessment of the state of the economic potential of most business entities visualized that the main threats to the opportunities of business entities are the physical and moral aging of non-current assets, insufficient investment in fixed capital; deterioration of the financial condition of economic entities; destruction of economic relations and military aggression. The strategic direction of sustainable development of the country should be considered the scientific and technical rearmament of industry based on the restoration of the production potential of enterprises using, first of all, domestic innovative technologies. The main principles of functioning and post-war development of economic potential are: preservation and development of high scientific and technical potential; expansion of investment potential, primarily through the use of internal sources; structural changes in the national economy; development of intellectual potential and digitization of economic processes.

Innovative development as a factor of the post-war economy of Ukraine

The war in Ukraine, caused by the full-scale invasion of Russia, has an impact on the country’s innovation environment, which is due to a decrease in the level of investments, an increase in business risks, a reduction in domestic demand for products, a decrease in the number of innovative projects, and the availability of their financing. The purpose of this article is to confirm that the innovative development of Ukraine’s economy is a key direction of economic policy and a tool for the post-war reconstruction of Ukraine’s economy. The study of the current state of innovative activity in Ukraine and the comparison of the actual state of innovative development of Ukraine with other countries of the world was carried out using methods of scientific and statistical analysis. The latter made it possible to come to the following research results: to state a significant lag in innovative activity in Ukraine. According to the authors, this is related to existing problems, the main ones of which are: weak development of high-tech enterprises and industries; significant physical and moral deterioration of the production potential of most industrial enterprises of Ukraine; insufficient financing of the innovative sector of the economy, structural imbalance and low technological complexity, raw material export orientation and low competitiveness, etc.The authors of the article are sure that the restoration of the economy of Ukraine, ensuring competitiveness and economic growth largely depends on the use of innovative factors, the development of education and science. It is noted that the foundations of the state’s innovative policy in the post-war period must be formed today, creating conditions for the development of intellectual potential, increasing labor productivity, modernization of technologies, and structural restructuring of the economy.The results of this study can be applied when approving the plan for the post-war reconstruction of Ukraine and its direction towards a radical change in the structure of the economy, the transition from an agrarian-raw type to an industrial-innovative one based on the creation of a modern high-tech, digitised industry in the context of the spread of Industry 4.0 in the world. As a conclusion, the authors suggest that in the process of forming innovation policy, special attention should be paid to structural reforms, effective and transparent use of foreign aid, and strengthening of cooperation between manufacturers and scientific institutions.
 JEL classіfіcatіon: Е61, О16, О31, О38, Н56, Н11, Н52

ANALYSIS OF THE PROBLEMS OF DEVELOPMENT OF INTELLECTUAL POTENTIAL OF KAZAKHSTAN IN THE CONDITIONS OF INNOVATIVE ECONOMY

The innovative economy was created, is being created and is developing jointly and in parallel with the growth of the quality and value of the accumulated intellectual potential, i.e. in parallel with the development of science, and intellectual human capital is the main factor in its development. And the accumulated high-quality intellectual potential serves as the main part of the foundation of the innovative economy sector, as well as the knowledge economy. The purpose of the study is to identify the main problems in the development of intellectual potential in the formation of an innovative economy. The study was conducted based on a system-structural-functional approach, a SWOT analysis of the development of intellectual potential of Kazakhstan was carried out. The analysis of the strengths and weaknesses of the intellectual potential of Kazakhstan allowed not only to show the positive sides, but also to identify the main shortcomings in the development of intellectual potential and problems in the formation of an innovative economy. The development of intellectual potential is hindered by the underdevelopment of infrastructure for education and research; inequality in the quality of education in urban and rural schools, national, regional and private higher education institutions; migration of talented people, mainly with technical education abroad in search of better opportunities; lack of a strong tradition of scientific and technological innovations; reduction in the number of scientists, a small number of researchers with an academic degree. Based on the results of the analysis, the system conditions for the formation of an innovative economy in a country where the formation of human capital with the corresponding intellectual potential is the main one are proposed. The results of the study, in our opinion, will allow us to activate the formation of an innovative economy in the country, and the identified strategic priorities for the formation of intellectual potential will allow us to focus on those points that need to be developed in this context.

USING THE GLOBALIZATION EXPERIENCE OF THE WORLD'S LEADING COUNTRIES IN THE FIELD OF INTELLECTUAL PROPERTY PROTECTION IN UKRAINE

In this scientific article, the author examines modern trends in the development of intellectual potential and protection of intellectual property based on the globalization experience of the world's leading countries – the USA, Germany, Great Britain, Sweden and France. The author focuses on the fact that their positive experience can be used by Ukraine, because the intellectual potential and the system of protection of intellectual rights in our country in the conditions of globalization and dynamic development of information technologies are exposed to much greater risks and threats, and the current legislation has long since not covered the necessary spectrum legal regulation of intellectual property relations. In particular, the experience of the USA can be useful in the formation of reliable legislative regulation, the creation of an effective Strategy for the development of Ukrainian intellectual property for the coming years, the establishment of stricter responsibility and control over the observance of intellectual property rights. The benefit of Great Britain's experience can be obtained if we go the way of establishing partnership and cooperation of our country in the investigated area, as well as establishing a tougher penalty for violations in this area. It is also appropriate to borrow the conceptual foundations of combating crime in the field of intellectual property, to develop plans for its prevention and countermeasures. The German experience will be useful in the following aspects: borrowing the desire for reliable and simple legislation, establishing an open type of relations between the state in the form of its authorized bodies that conduct their activities in the field of intellectual property, with citizens (right holders) in the information field, increasing educational and innovative level of development of the population of Ukraine. The use of Swedish experience may take place when borrowing Swedish technologies for the protection of intellectual property, in particular, the use of blockchain technology. The French practice of dynamic and innovative updating of legislative acts can be useful in the process of revising and modernizing the national legislation of Ukraine.

Development of the intellectual potential of the enterprise in the conditions of modern changes

Introduction. The direction of the development of intellectual potential as a fundamental factor of ensuring the effectiveness of activities at the micro level in the conditions of changes in economic systems is studied. The strengthening of the influence of intellectual capital on the development of the intellectual potential of enterprises has been proven. An analysis of the state and dynamics of the intellectual added value of milk processing enterprises was carried out. Reserves have been established for the development of the intellectual potential of milk processing enterprises based on the improvement of intellectual capital management. The subject of the study is the development of the intellectual potential of the enterprise. The purpose of the study is to analyze the development of the intellectual potential of milk processing enterprises and to identify reserves for its improvement based on the improvement of intellectual capital management in the conditions of modern changes. Method (methodology). In the process of research, a complex of general scientific and special methods was used for the validity of the provisions given in the article, in particular: logical - when substantiating the impact of intellectual capital on the development of the intellectual potential of the enterprise; analysis and synthesis - for evaluating the main approaches to the interpretation of concepts and methods of assessing the amount of intellectual added value; comparison and grouping - for the systematization of indicators used to evaluate the effectiveness of managing the development of the enterprise's intellectual potential; graphic method - for visual representation of the results of analytical studies; abstract-logical - for theoretical generalization and formulation of conclusions. The results. Reserves for the development of intellectual potential based on the improvement of management of the intellectual capital of milk processing enterprises have been identified. It has been proven that intellectual capital is the basis for the development of an enterprise's intellectual potential. The concept of the intellectual potential of the enterprise as an opportunity to create intellectual added value by setting up the production and commercialization of intellectual-intensive products, which ensures innovative business development, has been clarified. Predictive models of changes in intellectual added value for milk processing enterprises were built, as the main indicator of the level of management of the development of intellectual potential. The expediency of intensifying the processes of forming the intellectual capital of milk processing enterprises to increase the flows of intellectual added value is substantiated. Reserves have been established to increase the coefficient of intellectual added value at milk processing enterprises to increase the intellectual capacity of production. Scope of results. Spreading in the practical activities of Ukrainian enterprises that operate in the field of milk processing approaches to intensify the development of intellectual potential will allow to strengthen their intellectual capacity and innovativeness, which will improve opportunities for entering international markets.

EVALUATION OF THE EFFECTIVENESS OF MANAGEMENT OF THE INTELLECTUAL POTENTIAL OF MILK PROCESSING ENTERPRISES

Purpose. The purpose of the article is to research into the issues of improving the methodology for assessing the effectiveness of managing industrial property objects as a component of intellectual property in the context of their role in shaping the intellectual potential of dairy processing enterprises. Methodology of research. The following research methods were used to achieve the goal: analysis and synthesis, abstract and logical – for the formulation of theoretical generalizations, identification of the essence of the concept of the intellectual potential of the enterprise, its constituent reserves of raising its level at the enterprise; monographic and comparative – for the systematization of the elements of the social and economic component of managing the intellectual potential of enterprises, identifying the relationship between the intangible assets of the enterprise and the development of intellectual potential; graphic – for visualization of research results. Findings. The existence of clear and hidden opportunities (reserves) for increasing the level of use of intellectual potential at each enterprise was identified and substantiated. The place and significance of industrial property objects in the process of evaluating the effectiveness of the intellectual property management of the enterprise, which together with other elements form the social and economic component of the management of its intellectual potential, are substantiated. The role of industrial property objects and the importance of improving the efficiency of their management in ensuring an increase in the level of use of the intellectual potential of milk processing enterprises have been established. Due to the predominant financing of innovative developments of enterprises at the expense of their own funds, the need to take into account the economic efficiency of such developments for the enterprises themselves when evaluating the effectiveness of managing their intellectual potential is substantiated. The necessity of developing a system of indicators for evaluating the efficiency of management of industrial property objects was determined. Originality. The method of evaluating the economic efficiency of managing industrial property objects as elements of forming the intellectual potential of milk processing enterprises has received further development. Practical value. Based on the results of the research, the system of indicators for evaluating the efficiency of the management of industrial property objects can have practical use for determining the vectors of improving the management of the intellectual potential of milk processing enterprises. Key words: management, intellectual potential, intellectual property, intangible assets, objects of industrial property, trademark, brand, certificate, patent

Трансформація процесів розвитку інтелектуального потенціалу: історично-філософські аспекти

The aim of the article is to provide a theoretical and methodological substantiation of the historical and philosophical aspects of the transformation of the processes of development of intellectual potential. According to the results of the carried out study, it is found that the problems of globalization in modern science began to be studied relatively recently. The science of globalization (globalistics) has been transformed into one of the most dynamic scientific directions, which is not only an integral system of knowledge, but also the most important element of the contemporary academic field. Globalization is a problem of great practical importance, since in the modern world no country can develop gradually and efficiently if there is no clear and substantiated strategy of behavior that affects the transformation of the development of intellectual potential. The demographic problems of globalization have been understudied, even though the issue of «globalization and human population» is on the agenda of regularly organized UN conferences on population and development, as well as meetings on human development, which are the basis for the formation of intellectual potential. Some aspects of this set of problems are studied within the framework of international scientific programs, individual scholars also consider certain elements of this globalization. However, in most studies, human potential is perceived as something passive. The decrease in the number of able-bodied and professionally active population of the country can be largely compensated by improving the quality of human resources. The current stage of development of society has set new tasks, the main of which are the qualitative renewal of society and, above all, of the person himself. It is about increasing the level of his or her professional, moral, spiritual and aesthetic education, as well as health promotion and physical improvement. The current trend towards depopulation of the professionally active members of the public will have the most negative impact on the country’s economy.

Evaluation of the effectiveness of management of the intellectual potential of milk processing enterprises

Introduction. Methodical approaches in evaluating the effective management of the enterprise's intellectual potential as a fundamental factor in ensuring intellectualization at the micro level have been studied. Evaluation indicators within the limits of personal and organizational elements of intellectual potential are systematized. An analysis of the state and dynamics of the intellectual potential of milk processing societies was carried out. Reserves have been established to improve the efficiency of management of the intellectual potential of milk processing companies based on evaluation indicators. The subject of the study is the assessment of the effectiveness of management of the intellectual potential of milk processing enterprises. The purpose of the study is to evaluate the effectiveness of managing the intellectual potential of business entities of the corporate sector, which conduct their activities in the field of milk processing and have prospects of entering international markets. Method (methodology). In the process of research, a complex of general scientific and special methods was used for the validity of the provisions given in the article, in particular: logical - when substantiating the impact of evaluation indicators on the intellectual potential of the enterprise; analysis and synthesis - for evaluating the main approaches to the interpretation of concepts and methods of calculating evaluation indicators; comparison and grouping - for the systematization of indicators used to evaluate the effectiveness of management of the enterprise's intellectual potential; graphic method - for visual representation of the results of analytical studies; abstract-logical - for theoretical generalization and formulation of conclusions. The results. Reserves for the development of intellectual potential within the limits of personal and organizational elements have been identified. It has been proven that intellectual potential is the basis for the intellectualization of Ukrainian milk processing enterprises. The concept of "intellectual potential of the enterprise as an opportunity to create intellectual added value by setting up the production and commercialization of intellectual-intensive products that ensures innovative business development" and "management of the intellectual potential of the enterprise as systematized processes of intellectualization of work with the aim of constantly increasing the level of intellectual competences of employees and ensuring innovative development" has been clarified business". Methodological approaches in evaluating the effectiveness of managing the intellectual potential of the enterprise by systematizing evaluation indicators and criteria have been expanded. Reserves for the development of intellectual potential have been established within the limits of its structuring at milk processing enterprises to ensure the intellectual capacity of production. Scope of results. The spread of methodical approaches in the evaluation of the effectiveness of management of intellectual potential in the practical activities of Ukrainian enterprises operating in the field of milk processing will make it possible to strengthen their intellectualization, which will improve opportunities to enter international markets.

The Intellectual Potential of Employees in Hospital Crisis Management During a Pandemic

Abstract: Hospitals are medical entities that provide health care services to patients. The specialized medical staff does not only provide medical services, but also educates future medical professionals, conducts clinical research, and supports the development of medical technology.
 The important role of employees in hospital operations is evidenced by the dominant percentage of labour costs in the cost structure of the health care entity.
 The article aims to analyse the changes in remuneration of teaching hospital employees as a factor stimulating the increase in the intellectual potential of hospital employees, including medical staff as the main resource of knowledge workers, in hospital crisis management during a pandemic.
 The inference was made based on the available financial data on the formation and growth of labour costs of hospital employees as a factor in stimulating the development of intellectual potential.
 The following research questions were posed: Is the level of remuneration of hospital employees during a pandemic an expression of building the intellectual potential of hospital employees and do current legal regulations on financing the operations of teaching hospitals in Poland, including the financing of salaries and other labour costs of medical staff, support crisis management during a pandemic?
 The research was conducted based on the reporting data for 2018-2020 in selected teaching hospitals as primary entities employing high-level medical professionals. The research was empirical by nature and was based on quantitative and qualitative data. The analyses were of an expert nature from the perspective of a certified auditor and a long-term researcher of the problems of the functioning of hospitals as medical entities.
 The investigations presented in the paper help identify the conditions for the development of the intellectual potential of hospital employees as actors involved in solving health problems of an international scope. The effects of the analyses are mainly addressed to the bodies establishing medical entities, bodies influencing the form of the health care system and hospital management staff.

BUDGET POLICY IMPACT ON THE HUMAN INTELLECTUAL POTENTIAL DEVELOPMENT UNDER POST-WAR RECOVERY OF THE OF UKRAINIAN ECONOMY

Abstract. The article is devoted to the definition of the features of human intellectual potential development in the context of modern specific forms of digitalization and the role of budget policy in supporting it in the conditions of recovery of the economy of Ukraine. The research used methods of abstraction, analytical evaluation, generalization, and a systematic approach. The peculiarities of the formation of the information society and the role of the intellectual component of human potential in its development are determined. Attention is drawn to the fact that formal institutes for the development of a comprehensive information system have been formed and continue to be established in Ukraine, but the informal institutional component remains underdeveloped. The importance and necessity of developing the institutional and spiritual foundations of youth in the conditions of modernization of the national economy of Ukraine is emphasized. A number of modern specific forms of digitization are outlined, which require increasing the effectiveness of training specialists in the field of higher education, in particular in areas that shape human intellectual potential in the conditions of war and post-war economic recovery, and at the same time shape, along with the professional qualities of young people, their spiritual culture. It is emphasized that an integral component of the spiritual culture of youth is language as a means of communication, education, and the transmission of artistic and aesthetic information. It is argued that a special place among the directions of modernization of the national economy belongs to the development of a responsible budget policy, which will contribute to the development of society in general, implementing the priority areas of effective financing of human potential, in particular its intellectual and spiritual components in the context of the formation of new forms and spheres of their implementation in the conditions of martial law and the need to restore the country’s economy. Keywords: digital society, funding priorities, intellectual potential, human intellectual potential, budget policy.

FORMATION OF PRIORITIES FOR THE DEVELOPMENT OF INTELLECTUAL POTENTIAL IN THE CONDITIONS OF ESTABLISHING A KNOWLEDGE-BASED ECONOMY

Abstract. Ukrainian economic development innovative model formation is accompanied by the scientific and technological developments, and high breakthrough nature technologies introduction. These circumstances objectively set Ukraine the task for interaction strengthening of higher education, science and innovation, intellectual potential effective use as the main driver of socio-economic growth. The article substantiates the strategic priorities for Ukrainian intellectual potential development in the formation of knowledge-based economy social transformation conditions. A new essence understanding of the category «intellectual potential of society» is proposed. In the knowledge-based economy paradigm, the main social goal is human and his labor and intellectual development. The priority place of man in the system of modern socio-economic development is substantiated and its triune role as a source of national wealth, its part and purpose of social development is proved. Global and national challenges for Ukraine in the context of preventing degradation and destruction of existing intellectual potential are described. Emphasis is placed on the fact that the national intellect as the most valuable humanity capital, as well as knowledge becomes the main driver of value creation. It is proved that Ukrainian intellectual potential development can be ensured by competitive education, leading science, innovative technologies and spiritual culture. In our opinion, the state policy of intellectual potential development and use in Ukraine as a component of the national policy should be relevant. A set of measures to activate the intellectual potential use is identified. The practical recommendations implementation makes it possible to modify the conceptual basis for proving the imperative characteristics of intellectual potential as a strategic resource for the society development in the context of global political and economic challenges.Identifying priority areas and understanding their impact on the processes of intellectual potential development and effective use, the formation of values in society, will contribute to the formation of a knowledge-based economy. Keywords: knowledge-based economy, intellectual potential, social and economic development, scientific and technological development, highly intelligent society. JEL Classіfіcatіon D83, I25, M53, P46, Z1 Formulas: 0; fig.: 0; tabl.: 1; bibl.: 22.

Benchmarking of modern practices of improving financial literacy of citizens of pre-retirement age

The social and economic development of the country directly depends on the level of financial literacy of the population. The general picture of the country’s economic development is influenced by the attitude of the population to borrowed funds, the financial responsibility of citizens, and the principles of family budget allocation and the nature of consumer behavior. The low level of knowledge of the population in matters of financial literacy leads to the loss of funds of both individuals and legal entities, as well as to the emergence of panic in the financial services market. Currently, pre-retirees are one of the rather important social groups of the population of the Russian Federation, since most continue their work even after retirement. Pre-retirees make a significant contribution to the development of intellectual potential, are an example for the younger generation. In this regard, there is a need not only for financial education, but also for retraining or professional retraining of the older generation. The purpose of this article is to study modern basic tools for improving financial literacy of pre-retirees and to develop recommendations for people of pre-retirement age on the formation and practical use of skills in the field of financial literacy. The following methods of scientific cognition are used in the work: abstraction, analysis, induction, synthesis. The article substantiates the relevance of the study. The importance of financial literacy for the well-being of people is substantiated. The concept of financial literacy, the characteristics of the main tools for improving the financial literacy of pre-retirees used in practice were given. The experience of organizing programs to improve financial literacy and professional retraining programs for pre-retirees was considered and the recommendations on how people of pre-retirement age to form and practically use skills in the field of financial literacy were given.

Formation of Human Resources within an Enterprise under Conditions of Globalization Changes

Strengthening competition in world markets leads to qualitative changes in the system of organization and management of businesses which must adapt to constantly changing conditions in the intensified competition at the international level. It is necessary to improve SMEs regulation system, including facilitating the establishment of inter-firm contacts and raising the qualifications of specialists and administrative staff. In this article, the authors research a formation process of new qualitative characteristics of enterprise human resources under globalization changes. The concentration of production is being replaced by the concept of intellectual-intensive production with a high level of education and information-technological equipment of the personnel. These peculiarities of the globalization process must be taken into account when solving issues related to the development of small businesses in Ukraine. It is revealed that this concept focuses attention not only on quantitative, but also on qualitative characteristics of personnel, including the level of competencies, professionalism, and a lack of focus on the development of intellectual potential. Competency as a socio-economic category becomes a system-forming basis that determines the formation of new processes for the preparation of human resources. The research reviewed the current state of SMEs in Ukraine under negative effects of the COVID-19 pandemic. The results of statistical analysis indicate a steady downward trend in the number of individual entrepreneurs. Changes in the manufacturing sector have also brought about changes in relation to labor resources. Ideas of self-development, lifelong education, emphasizing informal and non-formal learning are becoming popular. All of the above indicates that the provision of organizations with competent personnel is becoming an increasingly urgent problem and one of the main priorities. A specific model of a competency-based approach to the human resource formation system was proposed. It determines the behaviour of people in the performance of professional duties in a simple language for specialists and increases the return on the use of competencies. A high level of professional competencies of personnel is one of the important conditions for the effective work of business entities.

FEATURES OF THE MARKETING STRATEGY IN THE CONDITIONS OF THE DIGITAL TRANSFORMATION

The economic development we are witnessing now is due to many factors. Among them, the digital transformation of the economy, enterprises and social life plays an important role. After three consecutive industrial revolutions, have entered an era known as the Fourth Industrial Revolution, which is based on new information technologies based on big data, the Internet of Things and artificial intelligence. These new technologies open up huge opportunities for businesses to increase productivity, competitiveness, and create and obtaining additional value. The implementation of artificial intelligence for machines and devices and, above all, new generations of intelligent robots, create the basis for the development of intellectual potential. Businesses need to adapt to the new situation by implementing innovative business strategies. We consider the marketing strategies of Nestle and its subsidiary Rivne Food Company LTD in the conditions of digital transformation. We analyzed of the marketing activities of Nestle, namely its branch of Rivne Food Company LTD. In total, the company has successfully established itself in global markets, creating a special product brand and has more than 2,000 brands. Its mission is to improve the quality of life and make a significant contribution to a healthy future. The our research purpose was to substantiate the features of Nestle’s marketing strategy in the context of digital transformation, making the company the most trusted name with high-quality products. The Internet, aimed at promoting products, is one of the key indicators of a company’s competitiveness. The marketing strategies implemented by Nestle are considered. Most marketing strategies involve the use of proven marketing tactics to attract customers. We listed basic steps to help develop own successful marketing strategy using digital technology. We recommend for the implementation of marketing measures for the implementation of Nestle’s marketing strategy in the context of digital transformation.

ЕКОНОМІЧНІ УМОВИ РОЗВИТКУ СВІТОВИХ ОСВІТНІХ СИСТЕМ В УМОВАХ ГЛОБАЛІЗАЦІЙНИХ ПРОЦЕСІВ

The role of education as a socio-economic variable of the country in the context of globalization is constantly growing. Its multidimensionality is the subject to the functions implemented in the relations between society and the economy. The social, cultural, spiritual and educational function of education is a significant and indisputable subject of study in the relevant sciences. The recognition of the economic role of education, the development of estimates its effectiveness and the direction of its growth is a problem which solution depends on whether the striking discrepancy between the productivity of education and the expectations of the economy regarding its importance will be canceled. Obviously, the economic role of education is realized, first of all, in relation to its economic growth. As the development of intellectual potential is a product of the education system that develops new knowledge, provides innovative and technological improvement of production and its embodiment in an increase in the social product, which stimulates economic growth. The aim of this paper is a scientific and experimental review of the economic conditions for the development of world educational systems in the context of globalization. The main background to the development of education is the proper investment in it. Typically for European countries is the fact that most expenditures on education is in the form of government consumption, although it is the consumers who actually spend the most. However, measuring costs only in this way significantly underestimates them, since a more subtle form of costs is completely missed: the opportunity cost of lost wages, since some students are not able to be involved in employment during their studies. It is estimated that the total cost, including the alternative cost of education, are twice the direct costs.

CONCEPT OF INTELLECTUAL POTENTIAL DEVELOPMENT MANAGEMENT OF UKRAINE

The article presents the conceptual foundations of managing the development of intellectual potential of Ukraine, the use of which will improve the quality of national education and innovation in accordance with international standards, promote intellectual, cultural, spiritual and moral potential of society and systematization, development of specialized legislation. Education, science and innovation are defined by the modern economy as areas of a comprehensive mechanism through which Ukraine could increase the competitiveness of the economy and strengthen its position in the world market. This can be achieved only by: in-depth analysis of intellectual and financial resources, taking into account the interests of scientists, entrepreneurs, consumers and society as a whole; interaction of internal measures to promote innovation with the needs of the world market and consumer preferences; active participation of government and private enterprises on the basis of public-private partnership. Renewal and development of education must become proactive and continuous, respond flexibly to all processes taking place in Ukraine and the world. Improving the quality of education will contribute to the economic growth of the state and the solution of social problems of societies. Quality education is a necessary condition for sustainable democratic development of society. Implementation of the concept of improving the management of intellectual potential in Ukraine will allow to establish a close relationship between the state and society on intellectual property management, which will significantly strengthen the theoretical and practical relationship between public administration and economic and political security of Ukraine. It is proved that the formation of the national market of intellectual potential will allow Ukraine to secure the status of an intellectual state, which will contribute to its socio-economic development by reproducing and commercializing the intellectual potential of individuals, businesses and society as a whole. Keywords: intellectual potential, management, development, education, innovations, concept.

Modeling the influence of intellectual potential on innovative development of PAO Aeroflot – Russian Airlines

Subject. The article investigates the innovative development of Aeroflot Group and analyzes the impact of factors of intellectual potential. Objectives. The purpose is to investigate the development of intellectual potential of Aeroflot Group by selected indicators, determine their impact on the innovative development of the company, and increase its competitiveness. Methods. We studied the works of Russian and foreign scientists, performed a regression analysis and econometric modeling on the basis of statistical data from the annual reports of Aeroflot Group for 2005–2020. To create econometric models, we applied the tools of the EViews 12 software package. Results. We built econometric models to study and forecast the innovative development of Aeroflot Group, given the influence of intellectual potential factors. The analysis of these models showed that the linear model is adequate and can be used in the practical activities of Aeroflot Group. The exponential model parameters and estimates proved to be insignificant, so it cannot be used for the research. Conclusions. The long-term economic growth of the country and its innovative development depend directly on such factors of intellectual potential as human capital, personnel skills (number and quality of labor force), increase in expertise and labor productivity, availability of social incentives. Therefore, the focus of national projects implementation in Russia is on accelerated innovative development of the country, using the factors of intellectual potential of enterprises and creating conditions for the growth of its quality and social incentives.

Structural Features of the Intellectual Potential of the Regions and its Impact on the Development of the Country

In Kazakhstan, the approach to this area is not sufficiently developed, there is no systematic and scientific justification in the management of intellectual resources of the country and regions. Therefore, Kazakhstan is faced with the urgent issue of creating opportunities for the effective use of intellectual capital in the regions, working out management mechanisms and technologies. The development of the region can be traced to the development of intellectual potential in the region. Given the high intellectual potential of the population living in the region, it can be concluded that this region is not lagging in economic development. To determine the potential of the local population, it is necessary to consider the factors influencing it. In this connection, the purpose of this article is to determine the level of factors affecting intellectual potential in the regions of Kazakhstan. During the study, the methods of observation and comparison, system analysis, synthesis and logic were used. In the course of the analysis, it was revealed that in Almaty, Nur-Sultan, Karaganda region, East Kazakhstan region, the components constituting the intellectual potential show a high dynamics of development. There are also regions with low rates of development of components of intellectual potential, these are Almaty region, Akmola region, Turkestan region. For the complex and varied development of regions, appropriate strategic and tactical management decisions should be made, considering the specifics of each region. The factors identified because of the study can become the basis for developing a methodology for assessing the intellectual potential of regions. The research results can be used in programs and strategic plans aimed at developing the intellectual potential of the regions.