The presence in students of required established and proven general cultural and professional competences’ set is the key of the person success in his professional activities. In modern conditions of changing labor market, which is oriented on high-tech competence, a special need is determined by the costs associated with the individual intellectual potential development. Personality, as any kind of commodity, without the intellectual component or insufficient level of development, is not competitive and not demanded by the labor market. The goal of the article consists of the scientific and practical justification of technologies didactic content of the higher school students’ intellectual potential development and experimental verification of their efficiency in the educational process. The article presents the theoretical and methodological basis for the design and implementation of technologies didactic content of students’ intellectual potential development: the essence and structure of intellectual potential; teaching modules’ content, which define a typology of technologies, criteria of technologies’ productivity. The leading method of research is the technologies’ didactic content modeling method of higher school students’ intellectual potential development. The article is intended for higher school teachers, researchers, graduate students, undergraduates, students, deeply studying the problems of SRWS (scientific and research work of students). It is also recommended for the universities Methodists, specialists of national education authorities, the attendants of professional skill improvement system and high schools personnel retraining, school teacher training centers.