The article deals with the essence of the digital economy on the basis of research of theoretical approaches, their systematization from the point of view of introduction of information resources and platforms, and from the viewpoint of introduction of qualitative changes in production relations. The conclusions state that the innovative activity of enterprises in the period of digital transformation of the economy is a system of measures aimed at supporting the innovative activity of enterprises in order to achieve long-term goals of their operation, connected with the implementation of innovative methods of work, which contribute to ensuring the production and competitiveness. The digital economy contributes to the commercialization of current knowledge of enterprises, technologies and equipment. The prerequisite for their efficient functioning is the development of innovative activity of enterprises, which contributes to the development of innovative products with new qualities and reduces the diffusion of innovation. In the context of the digital economy, support for the innovation activity of enterprises plays an increasingly important role in ensuring the functioning of complex production and economic systems, which is the enterprise. The implementation of the suggested approach to the development of innovative activity of the enterprise requires significant accounting for specific accumulated knowledge and is more mobile to change information in the decision-making process.
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