ACTUALITY OF INVESTMENT-INNOVATION PROCESSES AT THE MODERN STAGE OF ECONOMIC DEVELOPMENT

Abstract

The article examines existing approaches to defining the categories of "investment activity" and "investment portfolio"; The advantages and disadvantages of these approaches have been analyzed and the most complete and optimal, in the author's opinion, interpretation of the categories under consideration are given. A method of organizing the interaction of investment and innovation activities in entrepreneurship is also proposed. The author has created a universal and effective mechanism for implementing the investment-innovation process of an enterprise, which should be used in the development of strategic policy of any enterprise. The current state of innovation and investment activity in Ukraine was analyzed in the course of the research. The research revealed clear deficiencies in investment and innovation policy at domestic enterprises and identified the causes of their occurrence. Modern investment-innovation activity of enterprises is presented only at the initial stage of its development, requires an increase of state participation of both financial and organizational character. The directions of expansion of financial support of innovative activity of enterprises should be maximally diversified both from the point of view of the mechanisms of implementation and from the point of view of finding the appropriate sources of resources. Against this background, it is important to identify the conditions and constraints that affect the choice of sources of funding for innovation, which may be the subject of further research. With regard to the implementation of the investment-innovation process in Ukraine, there is a shortage of financial resources to support research and implementation of innovative developments. The result of the innovation activity development in Ukraine is not high enough and the degree of its implementation at the enterprises is insignificant. The introduction of the investment-innovation process is a necessary and effective tool in entrepreneurial activity, because it stimulates the development of firms, and as a consequence - this achieves the desired economic (or social) effect. This process typically covers two complex categories: investment and innovation. It is their direct interaction in entrepreneurship that enables them to actively expand production, increase profits, upgrade fixed assets and more