FACTORS INFLUENCING CHANGES IN CHARACTERISTICS AND TYPES OF INTELLECTUAL PROPERTY OBJECTS IN CURRENT TRENDS IN INDUSTRIAL ENTERPRISE MANAGEMENT AND TECHNOLOGICAL INNOVATIONS

Abstract

The management of industrial enterprises in modern trends is multifaceted, among which the use of intellectual property plays an important role, which, in turn, is a means of increasing competitiveness, efficiency and profitability. The purpose of the article is to analyze the factors of changes in the features and types of intellectual property objects in modern management trends of industrial enterprises. The article analyzes the legislative regulation regulating the protection of intellectual property in Ukraine. Objects of intellectual property are identified, including: patent, copyright, trademark and privacy protection. Factors influencing changes in the characteristics of intellectual property objects are substantiated, among which technological changes, economic and market factors, changes in patent legislation, establishment of international standards, and socio-cultural aspects should be highlighted. It is proven that the mentioned factors make up a complex network of factors that influence each other and determine the dynamics of changes in the field of intellectual property in the modern management of industrial enterprises. It was determined that digital transformation has an impact on intellectual property objects. Such means of digital transformation as the Internet of Things, artificial intelligence, blockchain technology, virtual reality and augmented reality were analyzed. An integrated model of intellectual property management at an industrial enterprise is proposed, which involves a comprehensive approach to four aspects - innovation management, protection of intellectual property rights, strategic partnership and licensing, development of internal culture and education of the enterprise's personnel. The specified model will contribute to the sustainable development of the industrial enterprise and increase the level of its competitiveness in the market.