Within the framework of cognitive linguistics, questions of nomination are of particular importance. The article dwells upon functioning of toponyms in the English mass media discourse. The central question is the semantic derivation of the toponyms in English-language news of the Reuters news agency. This paper focuses on the main cognitive mechanisms of the formation of a new meaning, such as cognitive metaphor and metonymy, defocusing and profiling schemes. The article investigates the nature of the formation of new meanings and examines approaches proposed by Kubryakova E.S., Iriskhanova O.K., Boldyrev N.N., Babina L.V., Maslova Zh.N., Popova E.A., Ch. Fillmore, R. Lanecker, J. Lakoff. The data of the study consists of 57 examples of precedent toponyms Moscow, Russia, Ukraine, Kiev, Washington, roaches Hungary, Beijing, Britain, Georgia, Kremlin, Turkey, Venezuela that have rich semantics and great potential for the formation of new meanings. These toponyms are also used most frequently in the context of the current political agenda. The toponyms functioning in the English-language news of the Reuters news agency were analyzed for the cognitive mechanism that underlies the formation of the meaning. The findings show that the most productive mechanism of semantic derivation in media discourse is the mechanism of conceptual metonymy.
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