Abstract
The anthropocentric approach to studying of language and speech causes linguists’ turn to literary discourse, since at the present stage of linguistic science development, it is relevant, in our opinion, there are researches of discursive phenomena, verbal conceptual models and their infl uence on the functioning of language units. This is manifested in the fact that the study of metaphorical mod-els in the cognitive and discursive structure is of particular interest. Attention to the problem of metaphor, certain aspects of its studying, is pri-marily due to the complexity of the speech phenomenon, the desire of linguists to fi nd hidden mechanisms that control the metaphorical process, the laws of its existence. In the system of linguistic structures, metaphor is considered as a dynamic linguistic phenomenon, which is characterized by such concepts as dis-course, dialogical discourse in cognitive-discursive, systemic-active and func-tional-communicative approaches, which is based on a dual orientation towards the author, the creator, who is considered as a universal language personality, and on the society represented by the addressee, the reader.Such an approach to the study of metaphor based on the formation of a com-municative-discursive paradigm indicates the need for theoretical and practical study of metaphor in a cognitive-discursive context aimed at substantiating the implementation of the language system taking into account lingual and extralin-gual factors. This is the relevance of scientifi c research, the purpose of which is to investigate the cognitive counter-metaphor LIFE / DEATH in the discursive dialogic structures of Vasyl Shkliar’s text «Zalyshents. Chornyi Voron». The study of cognitive metaphor makes it possible to make generalizations about the functioning tendencies of ideas about life and death, the embodiment of the ethnic uniqueness of world perception and the conceptual presentation of the analyzed metaphor through the prism of archetypal manifestations. The interpretation of LIFE / DEATH as a natural phenomenon is motivated by human empirical experience.In the Ukrainian picture of the world, the researched metaphors have a strong connection with archetypes, which is explained by paganism, the tradi-tions of which are deeply rooted in the Ukrainian linguistic consciousness. Prospective directions for further research should include revealing and de-termining the scope and content of the cognitive metaphor LIFE / DEATH in other works of this author.
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