This paper examines the management tasks that the administration of an educational organization has to solve when introducing blended learning technology. Particular attention is paid to the creation of material and technical conditions, taking into account the specifics of blended learning models implementation, the organizational and regulatory components of this process in conditions of a lack of financial resources (in particular, centralized access to the resources of the school media center). The approaches to content creation for information and educational environment are analyzed, taking into account their variability and educational organization capabilities, the analysis of management decisions is carried out. Particular attention is paid to the preparation of subjects of the educational process for the implementation of blended learning. Considering the issues of improving the qualifications of teaching staff, a comprehensive analysis of the problem and the associated need for a systematic approach to its solution are noted; variability of managerial decision making; advantages of in-house training and the creation of temporary creative teams are noted. The paper reveals the problems of preparing students for blended learning, gives recommendations for extracurricular activities organization aimed at students digital competence development in accordance with the requirements of the Federal State Educational Standard. In conclusion, it is noted that there is a need for a systematic and planned nature of measures to introduce blended learning and monitor the achievement of the set goals, which will require the development of a system of criteria and indicators of the attainability of the tasks.