Authentic Interpretation Research Articles

ОСОБЛИВОСТІ СОЦІАЛЬНОЇ ПОЛІТИКИ УКРАЇНИ В УМОВАХ ВОЄННОГО СТАНУ

На сучасному етапі розвитку українського суспільства великого значення набуває соціальна політика держави, яка охоплює різні сфери життєдіяльності людей, зокрема, і соціальну. З огляду на це, дуже важливим є вдосконалення теоретичних і практичних засад соціальної політики. Обґрунтовано особливості соціальної політики України в умовах воєнного стану, а саме: запропоновано авторське тлумачення поняття «соціальна політика»; визначено мету, цілі, суб’єкт і об’єкт соціальної політики в умовах воєнного стану; проаналізовано існуючі завдання соціальної політики й окреслено сучасні завдання, які б відповідали умовам сьогодення; розглянуто основні іноземні моделі соціальної політики і запропоновано найбільш вдалу, на наш погляд, для української економіки; досліджено динаміку основних показників державних соціальних гарантій; наведено напрями реалізації соціальної політики, які сьогодні є актуальними. Запропоновано розглядати поняття «соціальна політика» як діяльність держави і суспільства з метою визначення й задоволення потреб та інтересів громадян і соціальних груп нашої держави. Для більш чіткого розуміння основних категорій державних соціальних гарантій проаналізовано динаміку основних показників соціально-економічного становища України з січня 2021 р. по жовтень 2022 р. Запропоновано такі актуальні напрями розвитку ефективної соціальної політики в сучасних умовах війни: підтримка добробуту українських родин, необхідність максимального стимулювання виходу на ринок праці людей, які отримують соціальну допомогу від держави; мікрокредитування для відкриття власного бізнесу; подолання бідності; тощо. Показано, що соціальна політика повинна спрямовуватися на забезпечення добробуту громадян через надання їм можливості отримати необхідні матеріальні, культурні й духовні блага.

Communication and the first steps towards the electronification of labour relations?

This academic paper deals with current changes to Slovak legislation in connection with the transposition of the European directive on transparent and predictable working conditions. Both authors primarily concentrate on two newly established rights related to communication between employees, employee representatives, and employers and the right to electronic communication in the business sphere between the subjects of social relations, including the right to feedback. We pay specific attention in particular to the expected impact on applied practice, which often corresponds to the authors' legal considerations of de lege ferenda. The key paradigm of the author's interpretation consists in the analysis of success in introducing a new model of communication into the more or less traditionalist approach between the subjects of labour relations, including the impact on their rights and legitimate interests.

The leading motifs and images of the poetry book by Pavlo Vyshebaba “Just don't write to me about the war”

The article aims to analyse the leading motifs and artistic features of the poetic language of Pavlo Vyshebaba's debut book “Just don't write to me about the war”. The relevance of this study is stipulated by the need to understand combatant literature as a component of contemporary Ukrainian war literature; the need to determine the specifics of the correlation between the artistic picture of the world of the book and the question of identity. The subject of the analysis is the peculiarities of poetic of Vyshebaba's poetic representation of the theme man and war. For this purpose, the following methods are used hermeneutic, intertextual, and archetypal scientific methods. It is observed that the author's interpretation of the theme of man and war is revealed in a complex of motifs of social, philosophical, and intimate lyrics. The issues of personal, generational, and national identity are identified as the leitmotif of Vyshebaba's poetry book. The outlines of the artistic picture of the world revealed in the topos of war, which is structured by front, shelter, foreign land, are outlined. In the course of the study, the author proposes a typology of the book's works into the lyrics of choice, created before the full-scale war, and the lyrics of duty, written after its outbreak. The main problematic of the former is related to the question of the national and creative identity of the lyrical hero. The choice made by the lyrical hero determines his fate in the time-space of the war, outlined in the lyrics of the rank. It manifests itself in historically specific, literary, cultural, and autobiographical coordinates. When modelling the image of war, the poet does not resort to detailed battle scenes and military vocabulary. Instead, he prefers to reflect on the meaning of existence, activates the motif of memory, and plunges into the psychological portrait of the hero. It has been determined that, as in the lyrics of choice, the peculiarity of the disclosure of the theme man and war is due to the combatant's experience and the author's artistic dialogism. His idiostyle is characterised by biblical reminiscences and allusions, references to Dante, J. Donne, Voltaire, etc.; intertextual connections at the level of titles (City with Chimeras, Divine Comedy, etc.), poetic stylizations (prayer, carol, counting, lullaby, hokku). In fact, the question of the sources of intertextuality and the peculiarities of the author's interpretation is a prospect for further study of Vyshebaba's lyrics. In fact, the question of the sources of intertextuality and the peculiarities of the author's interpretation is a prospect for further study of Vyshebaba's lyrics.

Upravne radnje u pozitivno-pravnom zakonodavstvu Republike Srbije

The subject of the work is various administration operations that have a factual effect, but do not have a legal character in terms of the legal consequences of legal acts, because they implement general and individual acts into legal life or prepare the conditions for their adoption. Namely, the duties and tasks of administrative bodies, in addition to passing legal acts, also include taking material actions that are undertaken in the process of enforcing rights and affect the rights, obligations or legal interests of the parties, with appropriate legal protection in the event of illegal or inexpedient performance of administrative actions. The significance of the administrative actions taken by the administrative bodies in carrying out their tasks and duties is multifaceted, because they are characterized by the characteristics of authoritativeness and iterativeness, depending on whether elements of coercion or restrictions are applied in their execution. The concept and definition of the administration of the shop is regulated by the Law on General Administrative Procedure ("Official Gazette of the RS", No. No. 18/2016 and 2/2023 - Decision of the US RS. See: Authentic interpretation - 95/2018), which was in 2016, in accordance with the tendency of harmonized legislation with the legal system of the European Union, when administrative actions were introduced as a novelty in administrative-legal procedures. Therefore, this type of legislative activity is aimed at the modernization and introduction of the "good governance" system into the legal system of the Republic of Serbia, with the aim of efficiency and promptness in the implementation of certain material procedures that until then did not have an adequate legal definition.

ПЕРІОДИЗАЦІЯ РОЗВИТКУ БАНКІВСЬКОЇ СИСТЕМИ УКРАЇНИ У КОНТЕКСТІ РЕАЛІЗАЦІЇ МАКРОЕКОНОМІЧНОЇ ПОЛІТИКИ НАЦІОНАЛЬНОГО БАНКУ УКРАЇНИ

The article examines the periodization of the development of the banking system of Ukraine, as well as the formation and implementation of monetary and macroprudential policies of the National Bank of Ukraine in the context of each specified period. Understanding the specified stages and the reasons for their formation and implementation is key to assessing economic processes and progress in the country. The question of determining the first stage of forming a banking system in Ukraine is debatable. The points of view of different Ukrainian scientists are demonstrated, and the author's interpretation of the selection of the starting point of the formation of this system is given. The factors used to build authorial periodization, namely crisis phenomena, reforms, significant changes in the number of commercial banks, legislative changes, and other internal and external factors, are described. The author's interpretation of the periodization of the development of the banking system of Ukraine is provided. The implementation of different central bank policies is demonstrated in the context of the outlined periods. Particular attention is paid to the monetary and the macroprudential policies, their formation and strengthening during different periods of development of the Ukrainian banking system. It demonstrates how certain crises affect the improvement of the Ukrainian banking system as a whole. The implementation of the reform of the banking system in 2015–2016 is analyzed, and the impact on the further development of the system, as well as the improvement of anticrisis practices of the central bank, is shown. It also determined how certain macroeconomic policy instruments influence the anticrisis policy of the National Bank of Ukraine, thus outlining the beginning and the ending of the periods. The prospects for further research are outlined. The actuality of this article and the topic of research is the need for constant updating of the theoretical development of the analysed topic because the banking processes are dynamic phenomena and require a rapid response to changes in the economy. A detailed study of banking processes during wartime is absolutely necessary since extremely dynamic processes are observed, and it is needed to respond quickly to changes in the economy.

ФОЛЬКЛОРНИЙ РЕСУРС НАЦІОНАЛЬНОЇ КУЛЬТУРИ ЯК ІДЕОЛОГІЧНА ПЛАТФОРМА ПРЯМОСТОЯННЯ УКРАЇНЦІВ У ВІЙНІ

The article is devoted to the study of the current state of folklore text creation and author's text folklorism in the conditions of the russian-Ukrainian’s war active phase. Considering the previous theoretical works on the issue, the author of the article adds obscure data to the military cultural discourse, which can become a methodological tool for identifying the patterns of folklore meaning generation and the creative reception of the folklore element by the author's subjection in order to establish conventional links between the author and the audience, for the consolidation of national concepts of all the participants of cultural communication. The object of analysis of the article are the materials obtained from social Internet networks and the YouTube platform, the texts of oral histories that have the potential to be folklorized within a definite folklore group, and the author's artistic texts, the source of which were folklore allusions and reminiscences. The researcher focuses on the subjects of the author's and collective subjectivity interaction, notes the levels of stylization of the author's interpretation and the possibilities of genre transitions caused by the change in the function of the variant, and also concludes about the loss of the ritual function in favour of the psychotherapeutic and social program. The author of the article extrapolates the data of the motif-motive index of the folklore repertoire of the 20th century world wars (O. Kuzmenko) to the motif series in its motivic and allomotive textual realization of new works and reveals coincidences, which indicates the prospect of their folklorization at least at the level of family memorabilia. Variability remains a defining marker of folklorization of an author's work: only periodic monitoring of this content through repeated fixation will allow us to draw final conclusions. The studio presents the possibilities of the Internet platform not only as a "laboratory" of folklore text creation, but also as the highest method of mediated transmission of both classical folklore forms and traditional ideas - the "building material" of new formations.

Оценка возможностей и ограничений внедрения HR-аналитики в практику управления персоналом телекоммуникационной компании: кейс-стади

The article presents a study of the introduction of HR analytics technologies into the practice of a Russian telecommunications company, which examines the problems of developing and embedding HR data analytics methods and tools into the human resource management system. The scientific novelty of the research lies in the author's approach to the interpretation and refinement of the concept of HR analytics.The author's interpretation of HR analytics is proposed based on a review and generalization of scientific and analytical publications of researchers devoted to general and particular issues of the development of Russian human data analytics. The practical significance of the study is due to the results of the analysis of empirical data obtained by the authors during expert interviews and personnel questionnaires, as well as the development of individual elements of the HR analytics subsystem and algorithms for their implementation in the organization.

СИСТЕМА УПРАВЛІННЯ БЕЗПЕКОВОЮ ДІЯЛЬНІСТЮ ТОРГОВЕЛЬНОГО ПІДПРИЄМСТВА

Commercial enterprises operate not only in the conditions of military operations on the territory of the country, but also based on the growing need to transition from the traditional trade model to an electronic one due to the gradual increase in the share of the digital economy in Ukraine as well. The specified circumstances require a review of the principles of security activities in order to preserve business and create favorable conditions for the implementation of digital transformation in the conditions of each trade enterprise in accordance with the actual conditions of operation. Restructuring of security activities must begin with the formation or improvement of the appropriate management system. The purpose of the study was to clarify the essence of the concept of "security management system of a trading enterprise" as a basis for creating safe conditions for transformational changes in the activities of Ukrainian trading enterprises. In order to form the theoretical foundations of building a system of managing the security activities of a trading enterprise, the following methods were applied: induction and deduction, comparison and systematization – in the study of the essential characteristics of the terms "system" and "management system"; synthesis and analysis – for positioning the security activity management system within the enterprise management system; morphological analysis – to clarify the content of the main components of the security activity management system of a trading enterprise; graphic – for visual representation of theoretical and methodical material; abstract-logical – for theoretical generalizations and research conclusions. In order to create an appropriate theoretical framework, key approaches to the basic concepts, i.e. "system" and "management system", are defined. The author's interpretation of the term "security management system of a trading enterprise" is formulated, under which it is proposed to understand the organizational complex that forms the necessary and constantly updated, taking into account the change in the internal environment and the external security situation, the basis for exercising managerial influence, thanks to coordination with external security subjects in relation to security objects and subjects of the external environment, in order to fulfill the assigned tasks within the scope of security activities. The results obtained within the scope of the conducted research deepen the understanding of the security activity management system of the trading enterprise and fully take into account the specifics of their functioning and development trends.

КВАНТИФІКОВАНЕ ТА ЕКСПЕРТНЕ ОЦІНЮВАННЯ ЕФЕКТИВНОСТІ МІЖНАРОДНИХ ФНАНСОВИХ САНКЦІЙ ПРОТИ РФ

Background. The full-scale military aggression of the russian federation against Ukraine has caused significant human, material, and economic losses to Ukraine. Therefore, defeating the aggressor is a task not only for Ukraine but also for the entire world community. In this regard, international economic sanctions should exert pressure and limit russia's financial capabilities to incentivize it to stop a full-scale war. The object of research is international economic relations in the context of financial sanctions, the subject of research is the effectiveness of international financial sanctions against russia. Methods. Generalization, analysis, and synthesis – to formulate the author's definition of the category "international financial sanctions", deduction and induction, abstraction, and concretization – when selecting indicators and their application to characterize the state of development of the financial system of the russian federation, statistical method – to analyze the selected indicators, integration – to develop the author's indicator for assessing the state of the Russian financial market, data extrapolation – to identify trends and forecast changes in the analyzed indicators; methods of economics Results. The author's interpretation of the category "international financial sanctions" is given as restrictive measures for the movement of capital imposed by the government of a particular country (or countries) or an authorized international organization against legal entities and individuals, organized groups of persons of another state to force it to change its current policy or cease certain actions to achieve the goals set by the sanctioners. Quantified and expert assessment of the effectiveness of international sanctions on the financial market of the russian federation was carried out. For the quantified assessment of the effectiveness of anti-russian financial sanctions the author's composite indicator of the state of the financial system of the russian federation, calculated on the basis of such parameters as the assessment by economic entities of the business climate, access to credit, investment activity, the sufficiency of international currency reserves and the number of banking operations. Conclusions. Based on the quantitative and expert assessment, the author reveals the ineffectiveness of certain sanctions and suggests ways to strengthen the impact of the negative sanctions on russia to stop the full-scale aggression against Ukraine, in particular, confiscation of frozen international reserves of the russian federation in favor of Ukraine and payment of reparations; a ban on international transfers via SWIFT for all russian banks; expansion of restrictions for russian companies on international financial transactions and portfolio investment; taxation of dividends received from russian companies and restrictions on the payment of dividends to russian investors; increased pressure on the remaining foreign companies and banks to leave the russian market as soon as possible; companies from developed countries to include information on cooperation with russia in their financial statements; application of stricter secondary sanctions.

Social management in the Red Cross activities in the Kirovograd region (project «Care at home»)

In the scientific research, the scientific interpretation of the concept of «social management» was studied and it was established that today social management is a logical continuation of evolutionary changes in scientific management theories, which reflect changes in the economy and the entire system of socio-economic relations in Ukraine. The author's interpretation of the concept of social management is proposed. The paper considered the history of the foundation of the Red Cross Society in Ukraine. The existing and adopted legal documents and acts, governing the activities of the Red Cross Society takes place on the territory of Ukraine, are described. It was established that since February 24, 2022, when the armed conflict in Ukraine escalated, the Ukrainian Red Cross Society promptly mobilized all forces and resources and began providing assistance to the affected population. Since February 24, 2022, volunteers and employees of the Ukrainian Red Cross Society have been working around the clock in different parts of Ukraine. The article describes the existing activities and analyzes the amount of assistance provided over the past 9 months in Ukraine. It is established that the Red Cross Society in Ukraine is engaged in the following activities: humanitarian aid, evacuation of the population, assistance to liberated cities, assistance to internally displaced persons, assistance at railway stations and border crossing points, assistance to vulnerable groups of the population. The article found out that the patronage service, founded in 1961, aims to provide free medical care, provide care and social and household services to lonely disabled senior citizens, people with disabilities, war and labor veterans, and also conduct educational and preventive programs among the population. The emphasis is placed on the study of such a direction of their activity as social assistance to vulnerable groups of the population (single or conditionally single people who need outside help, receive help with housekeeping, personal hygiene support, delivery of food and medicine purchases, house cleaning, etc.) – Project «Care at home».

МІЖНАРОДНІ ГОТЕЛЬНІ МЕРЕЖІ: СУТНІСТЬ ТА ОСОБЛИВОСТІ В УМОВАХ ГЛОБАЛІЗАЦІЇ

The current trends and conditions of functioning of the world economy dictate new priorities and directions of development. Today tourism shapes the economy of many states, regions, becomes an important factor in the stable development of the global hospitality industry. One of the industries that has emerged as a leader in recent years is the hospitality industry. The tourism industry, and the hotel sector in particular, is a highly competitive market. Hotel chains are one of the main players in the global travel services market that gradually masters the learn new segments market. The article analyzes the current state and trends in the development of international hotel chains, highlights the concepts of "hotel chains," which are provided by leading scientists in the field of tourism and on their basis the author's interpretation of the definition of "hotel chain." The article presents the types of competitive advantages of the network form of hotel business organization, highlights the fundamental principles of international hotel chains in the global context, considers the groups of environmental factors that influence the activities of international hotel chains in the context of globalization. This study examines the effects of both market competition on the efficiency of the hotel industry. The article analyzes the dynamics of functioning of international hotel chains of the world hotel business by the number of hotels and number of rooms for the period 2016–2021, shows the competitive advantages of international hotel chains. The first positions in the ranking of international activities of hotels by room fund are occupied by: Marriott International, Jin Jiang International (Holdings) Co., Ltd. Hilton Worldwide, Inter Continental Hotel Group (IHG), Wyndham Hotel Group, AccorHotels, Huazhu Group Ltd, Choice Hotels International BTG Homeinns Hotels (Group) Co, BWH Hotel Group, which show a steady growth of their business.

Педченко Н. С., Тітенко Л. В., Мілька А. І., Артюх-Пасюта О. В., Тітенко Ю. А. СУТНІСТЬ ТА ЕКОНОМІЧНИЙ ЗМІСТ ВИТРАТ ПІДПРИЄМСТВА: СУЧАСНИЙ ПОГЛЯД

Annotation. The purpose of the article is to form a modern understanding of the essence and economic content of enterprise costs based on an evolutionary approach. Research methodology. The article uses such research methods as the method of evolutionary search, method of time differences, logical generalization, scientific abstraction, structural analysis, analytical grouping. Results. According to the results of the research, a modern understanding of the essence and economic content of the enterprise expenses was formed on the basis of evolutionary search and the study of time differences. The article proposes a distinction between the concepts of «expenses» and «costs» and provides the author's interpretation of the category of «enterprise expenses» as the amount of resources used in the process of enterprise activity and reproduced in monetary measure to make profit, as well as increase liabilities to lenders and the budget. The basis of this interpretation is the grouping of scientific approaches by key aspects of their interpretation, namely the definition of the concept of expenses through their identification with the cost price, with costs, with resources through evolution in time dimension. In order to deepen the modern understanding of the essence and economic content of enterprise expenses, the article investigates the differences between the concepts of «expenses» and individual types of costs, based on different classification features. It is proved that enterprise management and its performance depends on the peculiarities of managing both expenses in general and its individual components. Practical significance of the research results. The results of the study will improve the quality of enterprise management based on an effective policy of forming its income, expenses and profits.

ВНЕШНЕПОЛИТИЧЕСКАЯ ЭКСПЕРТИЗА: ИССЛЕДОВАТЕЛЬСКИЙ ПОТЕНЦИАЛ ТЕОРИИ СЕКЬЮРИТИЗАЦИИ

The article is a scientific review of the studies of securitization theory, aimed at identifying its possible application to the study of foreign policy expertise. The study characterizes the main actors of securitization of international political issues; highlights the key provisions of securitization theory, which can be used to study foreign policy expertise; offers the author's interpretation of O. Khvostunova's typology of political experts regarding securitization in the framework of expert geopolitical discourse. The findings show that the application of securitization theory can contribute to the development of the scientific notion of foreign policy expertise as a specific network of experts engaged in the geopolitical discourse of the state and influencing foreign policy through it. It happens by having an effect on the geopolitical view of the world of both the political elite and the masses. In the future, the study of securitization steps and securitizing speeches in general can contribute to a deeper understanding of how and on what basis perceptions of foreign policy of decision makers in the security field are formed, what channels are used for this purpose, what role foreign policy expertise and pseudo-expertise play in this process.

ФІНАНСОВИЙ МЕХАНІЗМ РОЗВИТКУ ДЕРЖАВНО-ПРИВАТНОГО ПАРТНЕРСТВА В УКРАЇНІ

The article is devoted to the study of the role of public-private partnership in ensuring the infra-structural recovery of the country's economy. The presence of the leading role of the appropriate finan-cial mechanism in the process of practical implementation of public-private partnership among the pos-sible areas of its application is substantiated. It was emphasized that the economy of the country during the military aggression has a significant need to ensure infrastructure restoration, stabilization of the processes of economic and social development, the provision of which requires significant amounts of financial resources. Based on the generalization of existing approaches to the interpretation of the es-sence of the "financial mechanism" category, the author's interpretation of the "financial mechanism of public-private partnership" category is proposed as a system of building financial relations between state authorities and private partners regarding the formation, distribution and use of financial re-sources aimed at the implementation of joint interests in relevant projects, ensuring the formation of conditions for effective functioning of the national economy.The specified author's approach made it possible to single out the leading role of the financial mechanism of the public-private partnership in ensuring the effective functioning of the national econ-omy. An author's approach to the construction of a financial mechanism for the development of public-private partnership in Ukraine with a specification of proactive direction for a long-termperiod is pro-posed.It is substantiated that in order to properly function the financial mechanism for the development of public-private partnership in the country, it is extremely necessary to ensure at the legislative level a guarantee to its participants of clear compliance with the terms of existing and future agreements of this cooperation, the establishment of additional state guarantees for projects aimed at restoring critical infrastructure. It is noted that the authorities should ensure the provision of full support at all stages of project implementation, the formation of a system of measures aimed at compliance with the terms of the existing public-private partnership agreement by all its participants. The key consequences of the introduction of the financial mechanism for the development of public-private partnership are deter-mined.

Феминизация топонима: «Петропавловская крепость» М. М. Шкапской

The paper examines the urban originality of the poetic diptych by M. M. Shkapskaya “Peter and Paul Fortress” (1922). The author highlights the way the “Russian Bastille” is perceived in the literary tradition and in which of the reception lines the poetess fits herself. The architectural structure receives an individual author's interpretation, becoming the bride of Peter the Great in M.M. Shkapskaya`s creative world. Thus, one of the key motifs of the poetess's creativity (the motif of motherhood) develops. The study shows that the image of the Petropavlovsk bride originates in the poem “About Petersburg” (1915), written in Toulouse. The poetess likens St. Petersburg to a bride “with a smoky crumpled veil”. The unexpected feminization of the city, to which the literary tradition attributes a “masculine” character (in comparison with the “feminine” Moscow), does not receive further development in the poem, remaining unexplained. After the revolution, the image of bride reappears in Shkapskaya's poetry. Using the example of a specific locus of St. Petersburg, the poetess builds a historiosophical concept associated with Peter I. The Peter and Paul Fortress turns out to be the bride of the first Russian emperor, raising his children. Shkapskaya's poem should be considered as a response to the discussion of the early 1920s about the role of Peter I in the history of Russia. The fortress becomes a symbol of the historical existence of the city, which did not stop with the arrival of the Bolsheviks.

АСПЕКТИ ФОРМУВАННЯ КОМПЛЕКСУ МАРКЕТИНГУ НА ПІДПРИЄМСТВАХ СФЕРИ ГОСТИННОСТІ В СУЧАСНИХ УМОВАХ

The article examines the traditional and modern understanding of the concept of marketing. The proposed author's interpretation of marketing in hospitality industry establishments based on the proposed modern features of marketing formation in hospitality enterprises, including: guest orientation, relationship building, value creation and communication. Marketing has been identified as one of the critical factors for the success of the hospitality industry as the industry is highly competitive and marketing strategies play a key role in attracting and retaining guests. The main components of the marketing complex for establishments in the hospitality industry have been studied. Practically analyzed components of the marketing mix: product (service), price, promotion, place, people, process and physical evidence. Hospitality products and services can be defined as any offering that an establishment provides to its guests, including accommodation, food and beverage, entertainment and other amenities. Pricing strategies in the hospitality industry involve pricing products and services that are competitive, profitable and attractive to guests. In the hospitality industry, effective promotion can help increase brand awareness, attract new guests and retain existing guests. By understanding the strengths and weaknesses of different channels and optimizing their distribution strategy, establishments can effectively attract large numbers of guests and ensure long-term growth and profitability. The "human" component of marketing in the hospitality industry is critical in providing exceptional quality guest service. The "process" component of marketing in the hospitality industry is characterized by the implementation of operational and service processes related to providing guests with hospitality products and services. The physical evidence of the hospitality industry covers everything from the design and layout of the hotel or restaurant to the decor and furnishings. It is substantiated that the successful application of the components of the marketing complex in the institutions of the hospitality industry is vital for creating a successful marketing strategy, solving problems and using opportunities.

БІБЛІЙНІ РЕМІНІСЦЕНСІЇ КОНЦЕПТУ "РІЗДВО" В ПОЕЗІЇ СЕРГІЯ ЖАДАНА

The article is devoted to the analysis of biblical reminiscences of the concept "Christmas" in Serhiy Zhadan's lyric work. The concept of sacrum is considered in the historical and cultural context. The religiosity of the Christmas holiday is explored through a historical and etymological prism. The most important element of Zhadan's work is the leading line of ideality of imperfect Ukrainians who do not betray their authenticity. And the image-symbol of Christmas is used by the poet as a canvas to strengthen the illustration of natural processes of a historical and socio-national nature. Christmas is interpreted as the beginning of something new on the deep and sacred basis of faith and love in Serhiy Zhadan's poetry. The relevance of the study is determined by the challenges of the time, namely the awakening of the sacred aspects of the cultural and national consciousness of Ukrainians against the background of the struggle against the aggressor at the beginning of the 21st century. The purpose of the article is to analyze the features of the author's interpretation of biblical reminiscences of the concept "Christmas" in Serhiy Zhadan's poetry. The methodological basis of the research is the descriptive and analytical method, with the help of which we can investigate Serhiy Zhadan's Christmas reminiscences through the prism of not only the poet's worldview, but also the scientific base on this issue. The methodology of receptive aesthetics allows to explore the concept of "Christmas" not only in the modern interpretation of Serhiy Zhadan, but also in the context of modern realities of wartime, which is relevant. The results of the research are presented in the analysis of images-symbols in Christmas-themed poems through the prism of the study of artistic means, symbolism, sacred elements and the tonic structure of Serhiy Zhadan's poems, which is included in the unified structure and concept of the postmodern perception and interpretation of the author's sacred reminiscences. The conducted research allows us to draw the following conclusions: the sacred motifs in Serhiy Zhadan's poems about Christmas were analyzed and studied, where the images of Mary Magdalene, the church, and Christmas itself were singled out. In particular, artistic means and methods of conveying sacred motifs through images-symbols in poetry were analyzed. The tonal structure of Zhadan's poems was separately analyzed as an important artistic and structural technique in the author's illustration and accentuation of biblical and sacred motifs.

УПРАВЛЕНИЕ КАДРОВЫМ ПОТЕНЦИАЛОМ И ЕГО ОЦЕНКА В СИСТЕМЕ ПРОИЗВОДИТЕЛЬНОСТИ ТРУДА В ГОСУДАРСТВЕННОЙ ГРАЖДАНСКОЙ СЛУЖБЕ

The essential characteristic of human resources as a measurable and really significant position in the success of any company and service is unchanged, unlike measurable indicators of human resources. The purpose of the article is to determine the essence of the concept of personnel potential. The article analyzes and shows the relationship between labor productivity and personnel potential of both the organization in general and the personnel potential of each employee. Fundamental approaches to the disclosure of the essence of personnel potential are formulated, on the basis of which the author's interpretation is given and a vision of the types and connections of elements of personnel potential is given. Approaches and analysis have been proposed in accordance with modern requirements and standards for training specialists to realize personnel potential in the state civil service. It was concluded that motivation as a long-term and key factor in the effective and conscientious work of not only civil servants in general, but also all employees of any sphere, in particular, is divided into moral and material factors of motivation.

СУЧАСНІ АСПЕКТИ РОЗВИТКУ ЖИТЛОВОГО БУДІВНИЦТВА В КОНТЕКСТІ ЗАБЕЗПЕЧЕННЯ ФІНАНСОВОЇ БЕЗПЕКИ ДЕРЖАВИ

The article is devoted to the study of the role of housing construction in ensuring the financial security of the state. Based on the study of existing scientific sources and own scientific research, a generalization of approaches to the interpretation of the category "financial security of the state" was carried out, which made it possible to offer the scientific community an author's interpretation of it with an emphasis on the role in the process of its provision of the real sector of the economy. It is suggested that the financial security of the state should be understood as the ability of the state to respond promptly to internal and external threats to the functioning of its financial system in order to maintain the pace of development of the real sector of the economy and protect national interests.The author's approach to revealing the role of the housing construction sector in ensuring the financial security of the state is proposed, which, unlike the existing ones, allows considering the mutual influence of the level of financial security of the state and the level of financial security of the housing construction sector. System of measures for the development of housing construction, the practical im-plementation of which is aimed at increasing the efficiency of its functioning, as well as strengthening the financial security of the state, is given. It has been proven that ensuring the effective functioning of the housing construction sector is currently impossible without international financial and technical support. It is with the help of joint efforts of domestic and international participants in the field of housing construction that the possibility of quick and high-quality recovery will be formed, which in turn will have a positive impact not only on the state of the national economy, but also contribute to strengthening the level of financial security of the state.There is a well-founded need to find new approaches to the functioning of the housing con-struction sector, to transform the mechanismof building a system of its financial relations, which should be based on a systematic approach to attracting financial resources, forming a possible list of sources of funds necessary for the rapid recovery of this sector.

СУТНІСТЬ ПОНЯТТЯ «СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ» В ЕКОНОМІЧНІЙ ТЕОРІЇ

The scientific approaches to defining the essence of the concept of "social responsibility" have been summarized in the article and its author's interpretation have been proposed. The theoretical and methodological approaches to formulating the concept of "responsibility" and its derivative, "social responsibility," have been examined. A historical retrospective of scholars' views on the understanding of this phenomenon has been provided. It has been noted that social responsibility is based on an individual's responsibility and, in the process of their social activities, acquires a certain focus on achieving economic goals, which are practically specified as the fundamental values regarding the economic-functional purpose of a collective subject of social action. It has been proved that social responsibility plays a key role in the modern world, where business, civil society, and the state collaborate to achieve sustainable development. Thanks to the expanded role of the concept of "social responsibility" in economic theory and practice, it has been concluded that the concept of social responsibility has become an integral part of strategic business management. The author emphasizes that nowadays enterprises have been understanding about not only maximizing profit but also taking into account the social and environmental aspects of their activities. Real socially responsible enterprises contribute to sustainable consumption by offering environmentally friendly products and services and reducing their negative impact on the environment. It has been noticed that socially responsible businesses often invest in social projects such as education, healthcare, and poverty alleviation, contributing to improving the quality of life for the population. The author believes that businesses which prioritize social responsibility often become more competitive in the market by increasing the trust of consumers and investors. It has been proved that social responsibility has become a key tool in achieving sustainable development, taking into account the needs of current generations without compromising the opportunities of future generations. The concept of social responsibility in economic theory reflects the essence and importance of balancing profitability of enterprises with their contribution to social and environmental development. It has been concluded that the development of this concept contributes to the creation of more resilient and equitable economic systems that enjoy the support of consumers, investors, and society as a whole.