Marketing Of Agricultural Products Research Articles

Risk Prediction Algorithm of Green Agriculture Industry Direct Marketing Based on Improved Membership Function

Live broadcast marketing refers to an online marketing mode that takes live broadcast platform as the carrier and synchronously produces and broadcasts programs at the scene of events through the technical means of live video in order to achieve brand promotion and sales increase in the Internet era. The year 2016 is known as the first year of live streaming in China. Since 2016, live streaming platforms have been constantly emerging. Major e-commerce (EC) platforms such as Taobao, Suning, and JINGdong have introduced live streaming functions, and the scale of live streaming users is also on the grow. The number of users is expected to reach 452 million in 2018, up to 15.3% year on year. It is a common problem in the production and operation of agricultural products that the production and operation of agricultural products are scattered and not widely sold. In the Internet era, the promotion of agricultural products sales by EC is more and more respected, while the emergence of direct broadcasting brings new development opportunities for agricultural products marketing. For the reasonable evaluation of green construction activities: firstly, the two-level evaluation index system of green construction is established. Secondly, the fuzzy comprehensive evaluation model of green construction is established using AHP to calculate the importance weight of each index. According to the structural characteristics of the index system, the improved membership degree (MD) conversion algorithm is used to identify the membership degree of the redundant index that has no effect on the target classification and the redundancy value in the membership degree of the target. The “effective value” that plays a role in the green construction classification is selected to participate in the calculation of the target MD, and the practical evaluation results are obtained. Finally, the feasibility of the method is verified by an engineering example.

E-Commerce Marketing Optimization of Agricultural Products Based on Deep Learning and Data Mining.

China Internet plus agriculture was first put forward in 2015 by the Chinese government's work report, laying the foundation for the development of Internet plus agriculture and promoting the rapid growth of e-commerce marketing of agricultural products. The combination of agricultural product marketing and e-commerce effectively reduces the intermediate links of agricultural product sales. Many e-commerce professional villages have sprung up in some rural areas across the country, and the number of rural e-commerce stores has continued to grow. At this stage, rural e-commerce has become a new way of agricultural trade, and rural e-commerce has formed a unique rural e-store. At present, the e-commerce market share of agricultural products in rural stores is very large, and its advantages are favored by the government, scientific research institutions, and agricultural products processing enterprises. However, with the gradual development of rural e-commerce, it has also encountered many difficulties. Based on this point, this study applies deep learning and data mining to optimize e-commerce marketing. First, with the growth of the online scale of agricultural product transaction data, the creation of traditional shallow model cannot meet the needs of online data processing. Therefore, this study decides to use the deep learning theory for optimization. It has excellent performance in the technical fields of big data processing and image and voice processing and has strong construction ability, which can effectively represent the characteristics of the model. Combined with the characteristics of e-commerce agricultural products processing and consumer practice, this study designs and develops a new customer value evaluation model based on data mining and e-commerce agricultural products value characteristics in the field of e-commerce. By combining deep learning and data mining technology, this study applies it to the field of e-commerce, so as to promote the transformation of marketing optimization.

The Importance of the Role of Agricultural Cooperatives in the Development of the Agricultural Sector: The Case of Greece

Background: The subject of the study in the present work was the correlation of the development of the agricultural sector with the operation of agricultural cooperatives. Considering the importance of the agricultural sector with its big and small problems, the role of agricultural cooperatives in the development of this sector is identified. As it was found from the Greek literature, the agricultural cooperatives in Greece, offered technical and material assistance to the Greek farmers, helped in the economic recovery of the local communities, helped significantly in the operation of the agricultural products market, undertook activities of utilization of agricultural production and in many cases also competed with private companies. Methods: The model chosen for the analysis is the input-output analysis method which measures the economic impact that companies have on their local economies. In this case it concerns the change of production from the various companies belonging to the cooperatives to a financial contribution to the whole economy. Result: The results of the theoretical and empirical analysis clearly showed that the cooperative organizations in Greece, despite the chronic problems they face, contribute positively and satisfactorily to the entire economy of the country. This contribution is made not only by the services they offer to their members but also through the financial activities they undertake with their cooperative enterprises.

Agricultural production structure, market conditions and farmers’ nutritional intake in rural China

Nutrition poverty alleviation is an effective measure to improve the nutritional status of economically disadvantaged individuals, fundamentally improving their health and reducing poverty. Based on the Entitlement Theory and using the China Health and Nutrition Survey (CHNS) data, this paper examines the relationship between farmers’ nutritional intake, production structure and regional market conditions. Results show that farmers with diversified production have better nutritional intake than those who specialize. Furthermore, the correlation between regional market conditions and nutritional intake varies between economically disadvantaged and non-economically disadvantaged households. Market conditions significantly influence the carbohydrate and fat intake of economically disadvantaged households and are positively associated with the dietary structure and nutritional intake of non-economically disadvantaged ones. Moreover, income is positively correlated with the nutritional intake of non-economically disadvantaged households but not with economically disadvantaged ones.

Current directions for increasing the role of marketing in qualitative improvement of agro management

Under conditions of modern transformations of social-and-economic processes in domestic and foreign markets a new architecture of marketing relations is being formed, characterizing the essence of marketing as a tool of economic development of the enterprise, including the agricultural sector. Therefore, consideration of characteristics of this model predetermines the methodological basis for development of a forward-looking management strategy for the organisation. The paper outlines the theoretical and applied foundations of the marketing approach to improving and increasing the quality of management in agricultural sector. Substantiation of relevancy of reorientation of management from the production dominant to the marketing dominant is presented, according to which business entities orient their production and sales activities to the real market demand, i.e. to satisfy the constantly growing and changing consumer demands. Transformation of principles, functions and methods of management are formed, as well as its content, that are adequate to the new (dominant) role of marketing, taking into account the predicted evolution of social, economic, institutional, ideological and moral foundations of human society. Based on the studies carried out, it was concluded that the practical implementation of new principles, methods and functions of management in the agricultural sector will be carried out mainly by ensuring the key role of scientific marketing in managing the adaptation of production and marketing of agricultural products, the structure and content of organizational and economic relations in the agro-industrial complex, processes of social rural development to modern and future economic conditions, reflecting in the aggregate innovative and market transformations in the economy and society. Economic, environmental and social advantages of adaptive farming systems based on the dialectical interaction of economic, natural and market factors of agricultural production have been substantiated. Priority directions for development of adaptive agro-ecosystems have been identified, with important place given to improve the specialization and diversification of production, development of organic technologies, production of meat products in accordance with the requirements of the Halal certificate, intended for the Muslim population. Proposals have been made to increase the level of marketing training based on improving the educational process and organizing consulting, disseminating advanced business practices.

АГРОМАРКЕТИНГ ЯК ІНСТРУМЕНТ ЗАБЕЗПЕЧЕННЯ СТАЛОГО РОЗВИТКУ СІЛЬСЬКИХ ГРОМАД

Purpose. Substantiation of the importance of agromarketing as a tool for ensuring sustainable development of rural communities in order to increase the level of competitiveness of agricultural producers, improve the quality of life of rural population and achieve environmental safety in rural areas. Methodology. The analysis of theoretical foundations and practical use of agromarketing in the activities of agricultural producers is based on methods such as monographic, economic-statistical, graphic, systematization, systemstructural, scientific generalization. Results. It is proved that the value of agromarketing is a systematic study of the market, the identification of the latest technologies and to promote their introduction into production, to meet the needs of the consumer. It is noted that in order to enter the agricultural market of agricultural products it is necessary to meet the needs of the consumer by improving its quality and competitiveness and expanding the range. It is proposed to process agricultural products at the site of its production or cultivation to reduce the loss of raw materials, which will help to increase the profits of enterprises. It is proved that the use of principles, methods, and complex of agromarketing in the activities of agricultural producers will contribute to the expansion of the range and markets of agricultural products, the development of organic production, and the cultivation of niche crops. It is substantiated that the involvement of agromarketing tools in management of economic activity will allow ensuring the competitiveness of the industry, improving the quality of life of the rural population and rationally using, protecting and reproducing natural resources. Scientific novelty. The role of agromarketing in the activities of agricultural producers in the context of achieving sustainable development of rural communities is substantiated. Practical significance. The results of the study form a scientific and practical basis for the development of an agricultural enterprise strategy by strengthening its competitive advantages, which will help to form a positive image of the agricultural producer, the development of a brand that will identify the company and its products.

Roots and Tubers Market Expansion and Inclusion through Marketing Extension Services: A Conceptual Framework

This study developed a conceptual framework for the expansion of markets and inclusion of farmers in the marketing processes through agricultural marketing extension services in Nigeria It identified the role of marketing extension services towards market expansion and inclusion of farmers, effects of marketing extension of market expansion and inclusion, of root and tuber crops farmers and developed a framework for market expansion and inclusion of root and tuber crops farmers through marketing extension. According to the framework, it is expected that when the intervention is properly implemented on the roots and tuber value chain actors there will be an intermediate outcome (increased market awareness, access to market reliable market information and increased market participation). The intermediate outcome will further lead to the final outcome which are demand driven production, easy and fast means of disposal, market access), expanded market, farmers inclusion, increased income, and increased food security. It is therefore concluded that agricultural extension is no longer confined to agricultural production alone but includes other task such as marketing of agricultural and rural products, consultants, advisors and facilitators of the farmer learning process. It is therefore recommended that government should develop, support and promote training in marketing skills and services for agricultural marketing extension workers. Key Words: Roots and Tubers; Market Expansion; Market Extension; Conceptual Framework DOI: 10.7176/JMCR/85-07 Publication date: May 28 th 2022

Minimum Support Price Conundrum and Sustainable Farming: A study of the impact of the socio-economic factors on sustainable agriculture

The underlying objective for the discussions highlighted in the paper is to establish an interrelation between Agricultural Produce Market Committee (APMC), Minimum Support Price (MSP) and the socio-economic factors of the farmers as well as to highlight how removing the financial safety net of the farmers would negatively impact their motivations, further dwindling their usage of sustainable means of agriculture. This paper begins by tracing the historical development of farmers in the colonial and post-colonial periods. It moves on to focusing on how the Agriculture Produce Market Committee (APMC) was formed in India, why there was a need to introduce Minimum Support Price (MSP) and how the both of them are connected to farmers. It further discusses the lesser-known socio-economic factors like caste, class, gender, economic affairs that have implications on sustainable agricultural practices and the social relationships among farmers. It also talks about how the government made multiple attempts to improve farmers‟ conditions; like introducing contract farming which was tried, tested and failed in many states. Furthermore, the paper attempts to find out the comparative analysis between the farmers and the government perceptions on the new Farm Bills, 2020.

ЗАВИСИМОСТЬ ЭФФЕКТИВНОСТИ АГРАРНОГО БИЗНЕСА ОТ ВНЕШНИХ И ВНУТРЕННИХ ФАКТОРОВ (НА ПРИМЕРЕ РЕСПУБЛИКИ ТАТАРСТАН)

In 2020, exports from Russia amounted to about 79 million tons of agricultural products and food worth $ 30.7 billion, which is 20% more than in 2019. By 2024, the volume of exports of agricultural products should grow to $ 45 billion, which indicates export opportunities and its prospects. The drought of the growing season of 2021, together with internal factors, caused a shortfall in crop production in the Republic of Tatarstan in the amount of about 43 billion rubles, and a 48% increase in the cost of grain led to a shortfall in profit in the amount of 3 billion rubles. Unfavorable external economic factors, imperfection of state regulation in terms of organizational and administrative nature, lead to a decrease in production efficiency, which could be observed on the example of the beet industry, manifested in an increase in prices for its final products in 2020. Studies have shown that under the same soil-climatic, economic conditions of management, the efficiency of grain production in the context of municipal districts of the Transcamian zone of the Republic of Tatarstan differed significantly (the average level of profitability for 3 years ranged from 13% to 24%). An analysis of the financial results of agricultural enterprises of the republic for 2015-2020 showed that four out of six years, agricultural producers, excluding subsidies from budgets, had a negative financial result, which necessitates an increase in government measures aimed at compensating for the loss of income to agricultural producers. In order to make more complete use of internal reserves, it is necessary to study and implement the technology and organization of production from commodity producers who, under the same soil and climatic conditions, show a high level of production efficiency. State executive authorities, represented by line ministries and departments, should take measures to stimulate production volumes, strengthen intervention measures in the market of agricultural products, raw materials and food, regulate imports and exports, and ensure price parity measures in agricultural industries

Deep Data Analysis-Based Agricultural Products Management for Smart Public Healthcare.

Agricultural is an indispensably public healthcare industry for human beings at any time and smart management of it is of great significance. Since substantial technical advance relies on long-term efforts and continuous progress, reasonably scheduling the distribution of agricultural products acts as a key aspect of smart public healthcare. The most intuitive factor affecting the distribution of agricultural products is its dynamic price. Forecasting price fluctuations in advance can optimize the distribution of agricultural products and pave the way to smart public healthcare. Most researchers study the prices of various agricultural products separately, without considering the interaction of different agricultural products in the time dimension. This study introduces a typical deep learning model named graph neural network (GNN) for this purpose and proposes deep data analysis-based agricultural products management for smart public healthcare (named GNN-APM for short). The highlight of GNN-APM is to take latent correlations among multiple types of agricultural products into consideration when modeling evolving rules of price sequences. A case study is set up with the use of real-world data of the agricultural products market. Simulative results reveal that the designed GNN-APM functions well.

Towards Agricultural Modernization and Industrial Development: Examining The Position of Small Holder Farmers in Tanzania

Tanzania is working towards agricultural modernization aiming and improving agricultural productivity. The aim has been to transform traditional agricultural practices with modern practices and help smallholder farmers improve their productivity. However, there has been mixed evidence on the success of such modernization efforts some showing success and others showing the failure. By using available literature, this paper aim at showing the position of smallholder farmers in agricultural modernization process. Findings shows that, agricultural modernization has left smallholder farmers under a marginalized position filled with land grabbing, problems on availability, accessibility, affordability and the quality of agricultural inputs together with the problem of market for agricultural products. As a deliberate effort to improve agriculture sector the government need to increase investment in agricultural inputs by facilitating the availability of industries which produce agricultural inputs like fertilizer. Also, the government should encourage farmers to join into cooperative unions or groups to help them have bargaining power when it comes to marketing their crops.

Improving the efficiency of vehicles in the agro-industrial complex by improving control and management methods

In the Russian Federation, 30 % of all road accidents (accidents) occur on non-paved roads, 90 % of which are intended for local use. In the Bryansk region, 35 % of accidents occur on non-paved roads, all of which are intended for local use, including on-farm highways (local highways located within the boundaries of a rural settlement, intended for transport services of facilities for the production, processing and marketing of agricultural and other products). The analysis of the above factors for improving the safety of drivers of agricultural vehicles (SATS) makes it possible to model various scenarios for the development of traumatic situations in conditions of agricultural production. To ensure the safety of SAT drivers, systems and means of passive, active and preventive protection are used. Passive systems and means of protection of the driver depend on the design and operational properties of the car, aimed at reducing the severity of the accident. Active systems and means of protection of the driver depend on the design and operational properties of the car, aimed at preventing and reducing the likelihood of a dangerous situation. Preventive systems and means of protection of the driver are designed to avoid a collision of cars, and if it occurred - to reduce the severity of the accident. The main ones include systems and devices based on ultrasonic radiation, designed to reduce the risk of injury to drivers by more accurately determining the length of the braking distance and preventing collisions of motor vehicles. The existing methods and devices for determining the braking distance and preventing collisions of SATS do not allow visual monitoring of signals in front (behind or next to) walking cars and an appropriate response to them in case of poor visibility or when driving a group of cars, generating control signals and issuing several recommendations to the driver at the same time, require additional installation of satellite navigation systems and a variety of integrated modules of the device, timely activation of the braking system is excluded due to the absence of an actuating mechanism for automatic activation of the braking system and a sensor for the force of pressing the brake pedal, as well as the psychophysiological characteristics of the driver of the vehicle, which reduces the responsiveness in the event of an obstacle.

Promoting the Marketing of Agricultural Products as a Means of Boosting the Nigerian Economy

The agricultural sector in Nigeria is a sector of the Nigerian economy that has the potentials of boosting the country’s economy, create employment and earn the country massive foreign exchange. But due to the country’s over dependence on the oil sector, the agricultural sector has been neglected or not given the attention it deserves. This work tends to highlight how the marketing of agricultural products could boost the Nigerian economy if properly harnessed. It also exposed some problems facing the sector and proffered some possible solutions to these problems.

Intelligent analysis of precision marketing of green agricultural products based on big data and GIS

Intelligent analysis of precision marketing of green agricultural products based on big data and GIS

Exchange Rate and Capital Flight: An Empirical Analysis

Exchange rate volatility and declining capital inflow are important policy issues that inform macroeconomic policies and strategies of developing countries. Most developing economies have small potential resource base, faces foreign exchange volatility and limited market of agricultural products, thus investigating the role of capital flight is significant for these states. Cognizant of this, the study will try to answer the paradox of capital outflow and exchange uncertainty. The research will investigate the influence of exchange rate differential on capital flight in East Africa economies for the year 1988-2018 using panel secondary data. The empirical analysis was guided by investment creation theorem. The study adopted ordinary least squares estimation to analyse the relation between the study variables. The study estimations has identified that exchange rate positively influences capital outflow in East African states. The positive effect of currency change on capital outflow implied that capital outflow was sensitive to currency depreciation. Accelerated currency devaluation erodes domestic investors confidence to hold local currency, citizens will likely move to foreign markets and assets to avoid negative effect of devaluation. Government policymakers should pursue strategies and policies that can slow currency uncertainty in order to tame capital outflow. These policies and strategies include fostering of both fiscal and monetary disciplines and good governance.

Current problems and challenges of agriculture in the Republic of Belarus

The work aims to discuss current problems and challenges for agriculture in the Republic of Belarus. The effects of the COVID-19 pandemic and the socio-economic processes initiated in 2020 somewhat worsened the situation in the agricultural sector, and the existing problems deepened and reasserted themselves. The methods of statistical comparative analysis used in the study together with the construction of dynamic series, which reflect changes in the phenomenon over time, allowed for the identification of certain trends and regularities characteristic of Belarusian agriculture. On the other hand, dialectical analysis made it possible to identify the sources of the main obstacles to effective functioning. The study concludes that the reform of the agricultural system is of key importance for the future performance of Belarusian agriculture. The lack of a uniform approach to the development of the separate spheres of the agro-industrial complex (rus. агропромышленный комплекс, далее – АПК) leads to significant disproportions in their effectiveness. On the other hand, the lack of diversification of buyers on the market of agricultural products leads to a significant dependence of Belarusian producers on the market conditions of the Russian Federation. An attempt to create large cluster formations should be accompanied by appropriate justification and calculation of potential opportunities and threats.

Assessment of women farmers’ credit needs in imbulpe ds division in Sri Lanka

The study was conducted to identify the role of women farmers’ credit needs, using Imbulpe (Divisional Secretariat) DS Division in Sri Lanka. As the sample size of study 238 women farmers were selected from seven selected (Grama Niladhari) GN divisions of the study area. This study was conducted to identify the areas and level of credit needed by women farmers. And also, the agricultural credit sources of was identified. Women farmers were selected by using the simple random sampling method. Questionnaire Survey was used as the data collection method from March to July 2019. Descriptive statistics was used for the data analyzing process and the result showed that, 59.7 % of the women farmers were observed within the middle ages (40-59 years), most of them were married, and 4-5 members within their family. 64.3 % of women farmers were studied up to secondary level education. Majority of the women farmers were noted that they need credit facilities for the application of agrochemicals and fertilizers. In Addition to that, utilization of modern farming technologies, transportation & marketing of agricultural products and purchasing improved seeds & livestock related credit neediness most important for them. And also, they were showed a less interest regarding the credit neediness for pre-planting activities, irrigation facilities and harvesting activities. Most of the respondents were indicated high level of credit neediness for the application of agrochemicals and fertilizers and utilization of modern farming technologies while moderate and low level of agricultural credit neediness regarding the pre-planting activities, irrigation facilities and harvesting activities within the study area. Majority of the respondents were showed savings from the previous agricultural earnings and other family member or fellow women as their major credit sources of agricultural activities. Private money lenders act as the least important credit source for agricultural activities in the study area. JEL CODE: Q1, Q12

Development of information and consulting services in the system of information relations in the agricultural industry of the Kyrgyz Republic

Information relations in agricultural sector of the Kyrgyz Republic (KR) needs further development based on the digitalization processes taking place in the society. Spread of COVID-19 pandemic introduced a number of economic adjustments to the country’s digital interactions, which significantly influenced the development of information and consulting services in the industry. Cooperation of the Kyrgyz Republic with the states of the Eurasian Economic Union presupposes close interaction on issues of regulation of the common agricultural market and development of international trade in the field of agriculture, which also affects digitalization of the country’s economy. The paper presents the results of methodological study on development of information and consulting services in the agricultural sector, analysis of organizational structure of the country’s agriculture according to categories of farms, and entities requiring these services have been determined. Recommendations are proposed for digitalization of the industry, taking into account development of information and consulting services, based on the current state of agricultural production, as son as the main consumers of information services turn to be peasant (farmer) households as the main producers of agricultural products. Building a system of information and consulting services will contribute to development of its own market for agricultural products, processing information from agricultural producers and consumers of agricultural products, creating profitable trade relations and marketing of agricultural products.

The Produce Organic Product as Strategic Elements of System Provision Security

Food security is a strategic element of the state’s economic policy, which allows to provide quality food not only to the population of the state, but also to carry out export activities. The growing trend of demand for ecological products all over the world allows Russia to develop the production of organic and ecologically clean products, occupying a stable segment in the world market. Organic agriculture is the most popular alternative to traditional agriculture in the world; the volume of the global organic food market has been increasing annually for a long time. An analytical review of the state of the world and national markets for organic agricultural products is presented in various aspects: agricultural land area, concentration of producers, international trade. The place of Russia in the world market of organic agricultural products has been determined. The key trends, problems and prospects for the development of organic agricultural production in Russia are highlighted. The presented data demonstrate the continuation of the positive trend in demand for organic products in developed countries. The Russian market is characterized by the following: high average annual growth rates of organic lands; increasing the share of land for the production of organic agricultural products; unstable number of producers; stabilization of the volume of the internal market for organic products at the level of 120 million euro; stabilization of the export volume of organic products at the level of 4 million euro. The production of organic products is advisable in local product markets, since the production of organic products is a product with high added value, increased requirements for certification of organic products and a narrow segment of consumers.

Landscape Structure’ Influence on the Source of Livelihood of the Population: The Case of Narra, Palawan Philippines

Landscape structure is composed of the different patterns of land, vegetation, bodies of water, man-made structures like highways. This study describes the slope, climate, labour force, landscape structure, and source of livelihood of the population in Narra Palawan, Philippines, utilizing landscape maps: [watershed, water and land use, soil, road network, environmentally critical area network map (ECAN)], using the patch-corridor-matrix model (PCMM). The human-environment interaction models that exist in the livelihood of the population were also disclosed. Narra has been known as the “rice granary of Palawan” and is strategically situated in Southern Palawan, ninety-six (96) kilometers from Puerto Princesa City. Land use map and soil map of Narra Palawan indicate more areas for agriculture and fishery as source of livelihood of its population. Road map of Narra Palawan shows that all villages is accessible, that favours marketing of agricultural products. The controlled, traditional, and multiple use zones in ECAN map, favours agricultural production. The human-environment interaction model that prevails in their livelihood are; environmental determinism wherein the sources of livelihood depended on the resources in the environment. Ecosystem-based model is express in farming system among settler-farmers. Cultural ecology is practiced by Tagbanua and, Palaw’an wherein Swidden farming is their farming system. The use of categorical maps revealed that it influenced the livelihood sources of the population dominantly on agriculture. It attested to the fact that Narra is an agriculture-based municipality.