Marketing Of Agricultural Products Research Articles

Indonesian consumers’ awareness towards organic coffee

Organic farming is growing. Consumers’ knowledge of environmental friendly products and consumer awareness of health have caused the market for agricultural products to start growing in Indonesia. Initially, agricultural products were in food crops and horticulture. However, the market growth has resulted in several agricultural products in the plantation sector, such as coffee, which have started the organic coffee certification process. This study aimed to analyse the factors influencing the awareness level of Indonesian consumers towards organic coffee. Respondents in this study assessed 766 samples. Respondents were s elected using accidental sampling technique. Furthermore, the respondent’s data were processed using structural equation model. The results showed that health factors, environmental factors and supporting factors for local farmers had a significant effect on the awareness of Indonesian consumers towards organic coffee. Although some of these factors influenced the awareness of consumers towards organic coffee, the awareness level of coffee consumers towards organic coffee was still relatively low, only 17.89% of respondents were able to show the right organic certification logo.

ECONOMIC ASPECTS OF VALUE AND PRICE DISPROPORTIONS ON AGRICULTURAL PRODUCTS AND PROBLEMS OF FUNCTIONING OF ORGANIZED AGRICULTURAL MARKET IN UKRAINE

Introduction. The modern development of the market of agricultural products in Ukraine actualizes important theoretical and practical problems of domestic agricultural science, directly attesting to the practical result of the state agricultural policy. There is still no single theoretical and methodological approach to assessing and diagnosing value and price disproportions in agricultural products due to regional differences, as well as directions of development of the organized agricultural market as an important institution in the context of reducing price asymmetry in the market of agricultural products, which determined the relevance of the topic of the article. Methods. The research is based on the use of general and specific methods of research within the methodological tools of modern economics, in particular, the dialectical method, analysis and synthesis, logical-historical, comparison, graphic, economic-statistical, etc. Results. The article substantiates the main economic aspects of the diagnosis of value and price disproportions of agricultural products and the functioning of the organized agricultural market in Ukraine. The peculiarities of diagnostics of price asymmetry on the example of strategic agricultural products - grain are revealed, on the basis of actual economic data the key tendencies of development of researched process in the context of regional levels and functioning of the organized stock exchange sector are defined. Discussion. Considering the priorities of price asymmetry and creating of modern mechanism for the functioning of the agricultural market, prospects for eliminating price disparities and forming an organized market for agricultural products are defined. The prospect of further research on this issue should be based on taking into account the cost and price asymmetry for agricultural products, the existence of phenomena of price asymmetry of various types in order to form an organized agricultural market, which would reduce or eliminate the negative effects of price disparities on agricultural products. Keywords: price, price asymmetry, regional pricing, market of agricultural products, organized agricultural market, stock exchange, stock market of agricultural products.

Consumer characteristics and incentives to buy labelled regional agricultural products

PurposeRooted in the social identity theory (SIT), the study analysed the effect of consumer ethnocentrism as well as other factors on the purchase of labelled regional agricultural products together with the readiness to purchase the labelled regional products at a premium price in Germany.Design/methodology/approachThe determinants of the consumption of labelled regional agricultural products and the readiness to pay a premium price for the same in Southwestern Germany were analysed via both probit and ordered probit regressions, respectively.FindingsConsumer ethnocentrism influences the purchase of labelled regional agricultural products as well as the readiness to purchase at a premium price. Also, consumer socioeconomic and product characteristics and knowledge and perceived benefits of regional products had a divergent influence on the purchase and readiness to purchase labelled regional agricultural products at a premium price.Research limitations/implicationsIn terms of limitation, even though the sample size was proper, it could be improved in other studies to validate the findings. Also, the study was limited to a limited number of counties in Southwestern Germany; hence future studies could explore a more extensive geographical space within the region.Practical implicationsThe results can serve as a good source of information for improving the marketing of regional agricultural products. This study recommends that regional producers and marketers brand regional products with the region's name to capitalise on consumers' ethnocentric tendencies in the region. Further, regional products have to be sold in places where consumers with a certain degree of ethnocentrism are present. Results provided by this study are commonly applicable for all products, regardless of the type and regional origin, so that product-specific studies are no longer necessary, which reduces redundancy and marketing research costs, which are difficult to bear for small producers.Originality/valueGermany has benefited immensely from the boom of regional marketing in Europe. Likewise, in Southwestern Germany, there is a growing interest in the production and marketing of regional products. As a result, several studies have investigated the factors influencing the purchasing of regional products in Germany. Nevertheless, literature and studies on the effect of ethnocentrism on the purchasing of regional agricultural products in Southwestern Germany are scanty.

Research on the Community Group Buying Marketing Model of Fresh Agricultural Products in Jilin Province from the Perspective of Internet Marketing and Retail

Under the “Internet +” environment, fresh food operators in Jilin Province are facing new opportunities. The new retail model has obvious advantages in the sale of fresh agricultural products. There are mainly two models of “community store + platform shopping” and “community group buying + centralized pickup.” There are still some problems in the community marketing of fresh agricultural products in Jilin Province. The business model can be improved by improving the logistics and distribution system of fresh agricultural products, promoting fresh agricultural products standards, strengthening supervision and management, actively introducing talents, broadening financing channels, and cultivating markets. Improve measures such as guiding the establishment of new consumption habits.

Importance Performance Analysis of Dairy Processing Cooperatives for Recommendations on Capacity Building for Small and Medium Enterprises and Cooperatives in the Regional Innovation System of Padang Panjang City, West Sumatra

This research was conducted in order to determine the regional core competencies to accelerate the strengthening of the Regional Innovation System in the City of Padang Panjang which focused on the role of cooperatives as an institutional innovation in the development of a dairy business. In the agribusiness system, the role of cooperatives can be realized to strengthen the upstream agribusiness sub-system, which is related to the provision of input factors needed by farmers, as well as the downstream agribusiness sub-system associated with agricultural product processing activities and marketing. This study aims to explain the role of cooperatives in the development of the people’s dairy cattle agribusiness (the case in the MERSI Cooperative, Padang Panjang City). This research was conducted in Padang Panjang City, West Sumatra Province. Data collection was carried out using survey methods. Respondents in this study were all dairy farmers in the working area of the Mersi Cooperative as well as cooperative managers. Based on themethod Importance and Performance Analysis (IPA), Mersi Cooperative in Padang Panjang City has not played a good role in the people’s dairy cattle agribusiness. This can be seen in the respondent’s assessment of the level of interest of breeders on an average of 4.9 and the performance of cooperatives by breeders only in the 2.7 category.

Penerapan Fermentasi Pakan Ternak dan Pemasaran Online untuk Meningkatkan Pendapatan Petani

Dukuh Sikepan Ngagrong Village is one of the villages located in Gladagsari District, Boyolali Regency, Central Java Province. Plantations and animal husbandry are the sources of livelihood for the people of Dukuh Sikepan, most of whom work as farmers and breeders. Also, the limited knowledge of residents about animal feed fermentation has made residents only provide feed with ordinary grass, which is only found in the rainy season. So that during the dry season, residents have to buy feed elsewhere at a higher cost. The not yet optimal marketing of agricultural products and development is also an obstacle for Sikepan residents. Thus, it is necessary to have a community service program that is expected to help the people of Sikepan Hamlet reduce the problems they are facing. Through the method of extension, education, and assistance to develop public knowledge to recognize and utilize agricultural knowledge about animal feed fermentation and education about post-harvest online marketing in Sikepan Hamlet, it is necessary to do it. KKN students, assisted by Field Supervisory Lecturers, carry out community service programs that interact with the community. The KKN-PPM program is beneficial for residents in carrying out livestock feed fermentation, providing technical training to enable farmers to do what they need. Besides that, with online marketing training, mothers and adolescents can sell their products smartly.

Determinants of climate variability adaptation and mitigation strategies harnessed by smallholder maize farmers in Sebayeng village, Limpopo Province, South Africa

Climate variability is an issue of serious concern especially in a water-scarce country like South Africa. This is because a sizeable number of households in the country reside in the rural area where rain-fed agriculture is the main source of livelihood for the people. This study, therefore, examined factors influencing the choice of climate variability adaptation and mitigation strategies employed among smallholder maize farmers in Sebayeng village, Limpopo province, South Africa. Primary data were collected from a random sample of 160 smallholder maize farmers through the administration of a structured questionnaire. While descriptive statistics were used to describe and analyse respondents’ socioeconomic characteristics; multinomial-logistic regression model was employed to analyse factors influencing farmers’ choice of climate variability adaptation and mitigation strategies. Analysis of the data collected showed that the majority of farmers (72.5%) do not adapt and/or mitigate climate variability. Nonetheless, of those mitigating or adapting to climate variability, 11.9% of the farmers used shifting planting dates (early planting which runs from October to mid-December) as their strategy because it comes at no cost. Also, about 11.9% harnessed irrigation facilities, 4.3% used conservation agriculture and 3.8% used drought-tolerant varieties. The result of the logistic model revealed that awareness of climate variability, membership of association, occupation and marital status of respondents were found to have a significant influence on the type of adaptation and mitigation strategies chosen by the farmers. The study, therefore, recommends that the government should provide more training for farmers through workshops and seminars to boost their awareness level about climate variability, its adaptation and mitigation. Farmers should also form cooperatives; in that way, they will gain more access to agricultural incentives and they should be encouraged to engage in other economic activities such as processing and marketing of agricultural products to enhance their income.

State policy for the development of the agrarian sector of the economy based on public-private partnership

The article analyzes the current state of the agricultural sector of Ukrainian economy, its place in the formation of gross domestic product, the trend of changes in agricultural productivity, its role in reducing the negative impact of the economic crisis in 2020 and the main trends in the agricultural sector. The aim of the study is to analyze existing approaches to the formation of state policy for the development of the agricultural sector through public-private partnerships and to develop practical measures to enhance the development of strategic partnerships between public and private owners in the agricultural sector. Existing approaches aimed at the development of the agricultural sector should use the opportunities to attract additional resources, which can be achieved through public-private partnership models. The peculiarities of public-private partnership in the agricultural sector, which is aimed at the implementation of priority infrastructure projects to develop production, storage and marketing of agricultural products; implementation of food security; development of value chains were analyzed. The main forms of implementation of public-private partnership projects used in world practice are identified. Attention is focused on the need to use public-private partnership in the agricultural sector based on strategic management within the general economic policy of the state. The advantages of using the tools of public-private partnership in the field of agricultural sector are substantiated and the directions of its development are determined. The main approaches to the formation of the state policy for the development of the agro-industrial complex through public-private partnerships have been identified, which provide for the increase in the profitability of production, the implementation of the country's export potential, the improvement in the investment climate, the increase in the competitiveness of agriculture, the improvement in the legislative framework, and innovative development. Key words: state, public administration, private business, innovative development, tools, strategies, projects.

The efficiency of organic crop production

The purpose of the article is to analyze current trends in the world and domestic market of organic agricultural products, to conduct a comparative analysis of the production of traditional and organic products in an agricultural enterprise and to assess the efficiency of its production. Methodology. Methodological and theoretical principles are based on the results of research obtained by Ukrainian and foreign scientists in the field of agricultural organic production. To achieve this goal, the dialectical method of cognition and the method of system analysis, monographic and economic-statistical methods, methods of comparison and expert evaluation, methods of computer processing, analysis and display of information using Microsoft Excel were used. Results. It is revealed that the market of organic products is a promising segment of the modern agro-industrial world and domestic market, so the number of farms engaged in organic production is constantly increasing. It is established that the export of domestic organic products significantly exceeds the domestic consumer market due to the low solvency of the population of Ukraine, but given the growing popularity of products grown without chemicals, organic farming looks like an attractive industry for investment. The calculation and analysis of indicators of economic efficiency of organic production of winter rye in comparison with traditional. It has been found that a higher price for organic products compensates for the cost of uncollected gross fees due to low yields, and gross profit is higher due to lower costs for the purchase of ancillary products. Practical meaning. Strict adherence to the technology of organic production and the use of the necessary agricultural machinery allows obtaining high profits, and non-use of chemical pesticides and fertilizers allows producers of organic agricultural products to have lower total costs, which leads to increased profitability. Prospects for further research. Extremely relevant for producers who work in the organic market and for those who are just planning is to justify the offer price for this product. They need to know at what price level the produced organic products will provide them with the expected result and provide an opportunity to cover all the costs of production development and product certification.

Impact of the Bangabandhu Jamuna Multipurpose Bridge on Marketing of Agricultural Products of North West Region of Bangladesh

Impact of the Bangabandhu Jamuna Multipurpose Bridge on Marketing of Agricultural Products of North West Region of Bangladesh

RETRACTED ARTICLE: Analysis of household green food consumption behavior based on machine learning prediction

The development of green agricultural products is the best choice to reduce the safety risk of agricultural products. At the same time, it can protect the health of consumers, and the key to promote the development of green agricultural products market is to stimulate consumers' demand for green agricultural products. The development prospect of green agricultural products mainly depends on the development of consumers. Therefore, the focus of research is the main body of demand, that is, the motivation of consumers to buy. By analyzing the limiting factors of the consumption of green agricultural products in China, the formation of green consumption market is promoted. The survey results show the actual demand for green agricultural products. Consumers of green agricultural products are generally more sensitive to quality and price. This shows that quality and price satisfaction are also the key factors affecting consumer consumption. It also shows that the age of sample group and its purchasing habits affect the purchasing activities.

Use of social media in the marketing of agricultural products and farmers' turnover in South-South Nigeria.

Background:The study investigated the use of social media in the marketing of agricultural products and farmers turnover in South-South Nigeria. The purpose of the study was to determine the extent to which the usage of social media in the marketing of agricultural products in Nigeria can enhance efficiency and farmers' sales turnover. Methods:It employed the survey research design and data were collected with the help of a structured questionnaire. Research data were analysed using a t-test and least squares method. Results: The use of social media (WhatsApp and Instagram) in the marketing of agricultural products was found to enhance efficiency and turnover of farmers through a significant reduction in the cost of marketing agricultural products as well as increased demand for agricultural products. Conclusions:The use of social media (WhatsApp and Instagram) in the marketing of agricultural products significantly influences cost reduction and hence efficiency in marketing as well as enhances turnover of farmers through increased demand for agricultural products. Contribution: The examination of the implications of the usage of social media usage in agricultural marketing on marketing efficiency and sales turnover in Nigeria.

RETRACTED ARTICLE: The application of big data in the analysis of factors affecting agricultural business and product marketing in the intelligent agricultural platform

This article has been retracted from publication in the Taylor & Francis journal, Acta Agriculturae Scandinavica, Section B — Soil & Plant Science. Following publication, concerns were raised by multiple third-parties around the content of the special issue and the decision-making process. Following an investigation by the Taylor & Francis Publishing Ethics & Integrity team in full cooperation with the Editor-in-Chief, it was confirmed that this article included in Special Issue titled “ Envisage Computer Modelling and Statistics for Agriculture”, guest edited by Gunasekaran Manogaran was not peer-reviewed appropriately, in line with the Journal's peer review standards and policy. As the stringency of the peer review process is core to the integrity of the publication process, the Editor and Publisher have decided to retract all of the articles within the above-named Special Issue. The journal has not confirmed if the authors were aware of this compromised peer review process. The journal is committed to correcting the scientific record and will fully cooperate with any institutional investigations into this matter. The authors have been informed of this decision. We have been informed in our decision-making by our policy on publishing ethics and integrity and the COPE guidelines.

Main factors of scientific and technical development of Russian agricultural industries

The modern world market for agricultural products is a highly competitive environment and requires suppliers to improve constantly the quality of products and the efficiency of production processes. This becomes possible by using the achievements of scientific and technological progress in production. Scientific and technical development of the agricultural sector, first of all, implies the technical and technological renewal of economic entities and the introduction of knowledgeintensive forms of labor organization, management, marketing, etc. Such modernization has a positive impact on the resource intensity and development of means of production, increases the economic potential of farmers and improves the characteristics of products. Moreover, the results of scientific progress contribute to solving socio-economic problems facing society. The combination of factors of scientific and technological development determines the pace, volume and depth of dissemination of research results in the industry. Consistent and rational interaction between science and the production sector, taking into account the variety of factors of scientific and technological development, will allow solving such strategic tasks of the agricultural sector as the emergence and growth of national production of certain types of agricultural products, and ensuring food security of the country. The relevance of the study of the above-mentioned processes is supplemented by the moral and physical obsolescence of the material and technical base of the Russian agro-industrial complex and the weak innovative activity of farmers. The paper will review the list of key factors of scientific and technical development of the agro-industrial complex and analyze the results of innovative activities in the industry.

Study on the Circulation of Agricultural Products Based on Cloud Computing from the Perspective of Rural Revitalization Strategy

The construction of modern circulation system of agricultural products is an important content to promote the prosperity of rural agricultural industry and the implementation of rural revitalization strategy. In practice, the main modes of agricultural products circulation include wholesale market type, agricultural super-docking type, farmers market type and network platform type, each mode has its own advantages and disadvantages. From the perspective of the implementation of rural revitalization strategy, there are still some problems in the circulation of agricultural products at present, such as high circulation cost, facilities are backward, professional brokers is in the ascendant, the level of information service is low, fund shortage. At the same time, there are some new trends, such as high growth to high quality development, orderly circulation system of agricultural products under national macro-control, efficient, safe, healthy, green and intelligent ecological development, "pyramid" agricultural product market system with Chinese characteristics, and so on. It is necessary to speed up the circulation of agricultural products based on cloud computing from six aspects: innovative trading mode, innovative supply and demand mode, innovative distribution mode, innovative organization mode, innovative product brand and innovative operation mechanism, so as to lay the foundation for realizing the strategy of rural revitalization.

Use of social media in the marketing of agricultural products and farmers’ turnover in South-South Nigeria

Background: The study investigated the use of social media in the marketing of agricultural products and farmers turnover in South-South Nigeria. The purpose of the study was to determine the extent to which the usage of social media in the marketing of agricultural products in Nigeria can enhance efficiency and farmers’ sales turnover.Methods: It employed the survey research design and data were collected with the help of a structured questionnaire. Research data were analysed using a t-test and least squares method. Results: The use of social media (WhatsApp and Instagram) in the marketing of agricultural products was found to enhance efficiency and turnover of farmers through a significant reduction in the cost of marketing agricultural products as well as increased demand for agricultural products.Conclusions: The use of social media (WhatsApp and Instagram) in the marketing of agricultural products significantly influences cost reduction and hence efficiency in marketing as well as enhances turnover of farmers through increased demand for agricultural products.Contribution: The examination of the implications of the usage of social media usage in agricultural marketing on marketing efficiency and sales turnover in Nigeria

УДОСКОНАЛЕННЯ ІНФРАСТРУКТУРИ РИНКУ Ф’ЮЧЕРСНИХ КОНТРАКТІВ НА СІЛЬ-СЬКОГОСПОДАРСЬКУ ПРОДУКЦІЮ ДЛЯ УПРАВЛІННЯ ФІНАНСОВИМИ РИЗИКАМИ

The article examines how the infrastructure of the futures market is being improved for agricultural products. It is proved that the regulation of the exchange market of agricultural products should include protection of the integrity of market prices, as the damage caused to the market is not limited to the loss of its direct participants, to maintain confidence, and confidence in the market for risk management makes it impossible to circumvent tax restrictions. It is determined that the components of an efficient infrastructure function harmoniously and smoothly. It is substantiated that an important problem of the exchange market infrastructure is the limited accredited elevators, which prevents the use of futures on agricultural products as a hedging tool. It is outlined that the infrastructure of the futures market for agricultural products largely depends on the infrastructure of the grain market as a whole, which is currently in poor condition. The current state of infrastructure and logistics of the grain market is highlighted and substantiated that a qualitative change in the current situation requires large-scale moderni-zation, reconstruction and construction of new facilities at all stages of agricultural production. The purpose of this study is to improve the infrastructure of the market of futures contracts for agricultural products to manage financial risks and prospects for their further development. Methods. The basis of the study is the current legal framework, legislation, regulations, instruct-tional materials, textbooks, special literature. The article used general scientific methods of analysis and synthesis, specific methods of analysis: grouping, comparison, systematic and others. Results. Based on the study, it is proved that the infrastructure of the futures market for agricul-tural products is a set of organizations and institutions that help this market to work effectively and should be inextricably linked with the commodity exchange. It is also studied and determined that the market infrastructure, as a system of institutions and organizations (banks, exchanges, fairs, insurance companies, consulting and information and marketing firms, etc.), providing free movement of goods and services in the market. Keywords: market infrastructure, futures, futures contracts, financial risks, financial risk management.

Marketing Analysis of Vegetables: The Case of Carrot and Cucumber Marketing in Enugu State, Nigeria

Agricultural marketing plays a vital role in economic development and livelihood of people in developing countries. Marketing of agricultural products which provide income to most farmers and marketers in Nigeria has been characterised with a lot of deficiencies which have constrained sustainable development and economic growth. This study, therefore, analysed carrot and cucumber marketing including constraints to their effective marketing in Enugu State, Nigeria. Data collected, primarily, were analysed using descriptive statistics, marketing margin and Likert type rating technique. The result shows that vegetable marketing was dominated by females (65%) who were still in their economically active age and did not belong to a cooperative society. Half of them perform a retail marketing function, 30% perform both retail and wholesale functions while 20% perform wholesale function. Vegetable marketing contributed to marketers‘ income by providing N25,667.7 (USD 66.93) per month on average. The marketing margins were 26.30% and 20.18% for cucumber and carrot, respectively. The high cost of shop rent, high transportation cost, low capital, price fluctuation, poor credit facilities and a low supply of vegetables due to seasonal variation were the major constraints faced by vegetable marketers. Vegetable marketers, therefore, need support by providing affordable credit facilities and building of modern market stalls by the government. This would give them a conducive and hygienic environment. Also, vegetable marketers should form a cooperative society where they can pool resources and get financial assistance. This would lead to efficient marketing of the product.

Improving the technology of post-harvest processing and storage of grain raw materials at the enterprises of the grain processing industry

In the modern market of agricultural products, there is an acute problem of saturation of the grain sector of quality raw materials that are used in different spheres of production. There is annual expanding of the range of exports and increase in the volume, as well as growing consumption in the domestic market. To perform these tasks we need an efficient post-harvest processing and storage of grain raw materials. JSC “Novospassky Elevator” is a dynamically developing enterprise actively introducing modern technologies of processing and aeration of the grain mass to maintain and improve quality. Ventilation systems are used when drying grains in dryers. Aeration has a significant efficacy, however, drawbacks are a significant outlay of time, the changing weather conditions can be critical. The most perspective processing method is the intermittent ventilation, which has proved itself in the industry of bakery products and which can be performed in storage, being equipped with installations for active aeration, silos and bunkers. The authors developed a nomogram for selection of a rational mode of intermittent ventilation and its duration when the seed moisture content from 16% to 20% inclusively. The essence of intermittent aeration of grains is the use of short periods of blowing, which alternate with longer periods of binning the grains. During binning, the moisture from the inner layers flows into the outer, and, if subsequent ventilation is removed. In addition to the technology of intermittent aeration, the grains can also be stored using the method of storage in controlled atmosphere. Rational use of energy resources significantly reduces the cost of the enterprise.

Повышение доступности сельскохозяйственной продукции для населения на основе развития цифровых сбытовых услуг

Abstract. At the present stage of development, digital services offering various goods and services are becoming increasingly popular and in demand among the population. For medium and small farms, there are difficulties in entering the market, due to the volume of their production. For network operators and large retail facilities, it is most preferable to cooperate with large producers of the agri-food complex, which can ensure the supply of their products in accordance with the required volumes. In turn, the cooperation of producers with processing enterprises and sales intermediaries leads to an increase in the cost of goods for the end user. One of the important factors is the availability of agricultural products for the population. In addition, in accordance with Federal strategic documents, digital technologies should be implemented in all areas of activity, which will improve the quality of life of the population and the competitiveness of the national economy at the international level. The COVID-19 coronavirus pandemic highlighted the importance of introducing and developing digital services in the marketing of agricultural products. The purpose of the study is to form priority directions for the development of digital marketing services for agricultural products to increase the availability of agricultural products for the population and expand marketing opportunities for farmers. Methods. During the research, the authors used such methods as analysis, synthesis, and comparison. The scientific novelty of the study is to consider digital services for the sale of agricultural products as a new and popular way of interaction between farmers and consumers in the context of digital transformation of the national economy, the COVID-19 pandemic and forced self-isolation. Results. Based on the results of the study, the authors identified trends and problems in the development of digital services for the sale of agricultural products, as well as recommendations for their improvement in modern conditions.