Marketing Of Agricultural Products Research Articles

Research on the Impact of Live Broadcasting on the Development of Rural Industries

With the innovation of information technology and e-commerce model, live e-commerce meets the diversified needs of consumers and has become a new driving force for the growth of online consumption. In the 2020 novel coronavirus pneumonia outbreak and the decisive struggle against poverty, the direct broadcast of electric business has opened a convenient door for the sale of agricultural products. Direct broadcasting economy has promoted the development of rural economy, but there are also some problems. This paper analyzes the current situation of live broadcast sales of agricultural products and gives countermeasures to the problems. At present, with the continuous development of internet live broadcasting, various industries are trying to use live broadcasting for sales. For example, in the agricultural field, live broadcasting of agricultural products has become the main means of agricultural product marketing. During the live broadcast and delivery period, the diversity of live broadcast types ensures the delivery effect and increases the sales of agricultural products. However, the live broadcast of goods has also brought many problems, such as false publicity, data fraud, hidden gray industrial chain, difficulty in returning and exchanging goods, and other phenomena have also occurred many times, which has attracted the attention of all walks of life. Therefore, it is suggested that in the process of live broadcast sales of agricultural products, the anchor with goods should be encouraged to continuously enhance their live broadcast ability, and try to adopt diversified live broadcast modes for live broadcast with goods. In addition, it is also necessary to do a good job in the supervision and management of webcast. It is suggested that the relevant departments should establish a perfect supervision and management system for live broadcasting of commodities, and investigate and deal with all kinds of bad and illegal behaviors according to the law.

E-administration for collaborative governance body of green tourism villages in realizing smart villages in Bali

Smart Tourism Village used technology to improve the accessibility of public services such as homestays and green tourism attraction packages. In addition, technology is also used to increase agricultural productivity, improve the marketing of agricultural products, and develop tourism village potential. In developing the Green Smart Tourism Village model, the field research was carried out at 30 villages representing 8 regencies and 1 city across Bali. This research aims to answer three problems, first there is no clear system and measurement of Green Tourism Village standardization, second there is no steady coordination between stakeholders, third there is no integrated media and information systems between Green Tourism Village, homestay and tour packages. In this study, a digital platform called SIDeWi*HuB (Sistem Integration of Green Tourism Village) in Bali is developed to facilitate a collaborative governance body of pentahelix stakeholders, namely Bali Government (Tourism Office), private enterprise (PT. RST), Academicians, Community and Tourist. For collaborative governance to be effective and efficient, E-administration is needed utilizing information technology and help stakeholders carry out the duties and responsibilities more easily. Therefore, a policy regulation is needed from the Provincial Government of Bali regarding the establishment of E-Administration for green tourism village on collaborative governance.

Sustainable development factors and features of resolving grain trade disputes in the WTO

Kazakhstani grain market is an integral part of the agro-food complex (AFC) func- tioning in a difficult macroeconomic situation and requires the establishment of a pricing policy for grain products, the liberalization of trade in grain and processed products, taking into account the scale of effective demand and the standard of living of the population. The relevance of the problem stated in the article is due to the acquisition of profitable opportunities, but with high competitiveness requirements and the risks of being a member of the World Trade Organization (WTO). Purpose. The purpose of the article is to study the theoretical as well as scientific and meth- odological foundations for the grain market development with an assessment of the existing practice of applying WTO system agreements on disputes over trade in grain and its products. Methods. Using the methods of analysis, synthesis and comparison, the individual stages and the procedure for resolving grain disputes are studied tak- ing into account the experience of countries participating in grain disputes. The arti- cle describes the issues of functioning of the grain products market in Kazakhstan. As a result of the study, it was possible to find out that the methods of settling trade and improving the existing legal system through the analysis of WTO dispute reso- lution resources positively affect the development of the agricultural sector in Ka- zakhstan. The development of new trade rules within the WTO framework provides access to the global market for agricultural products and provides assistance on the scale of regional trade agreements.

배추의 가락시장 물류체계 선진화 과제와 발전 방안

Kimchi is the most traditional side dish, and a staple food for the average Korean table. Cabbage, the primary ingredient for Kimchi, is consequently the most widely consumed vegetable in Korea. It holds a pivitol role in the nation’s food culture and deeply influences the dietary habits of its citizens, both at home and when dining out. The distribution of cabbage in wholesale markets traditionally involved harvesting them from the fields, packaging them in bulk bags, loading them onto general cargo vehicles, and then transporting them to Garak Market. Once there, the cabbages often remained at auction sites for extended periods until they were sold. This led to various issues, such as diminished product value, increased market congestion, distribution delays, and escalating logistical costs. Furthermore, given that cabbages direct to Garak Market constitutes 24.2% of the nation’s total wholesale market volumes, there’s a pressing need to refine and modernize its logistical system. Considering these challenges, the government plans to initiate an online wholesale market for agricultural products by the end of 2023. This will also involve introducing an electronic delivery system intended to be rolled out gradually across all national public wholesale markets. However, for this endeavor to succeed, the preliminary steps of palletizing wholesale market products in essential.
 This research delves into the distribution and logistics of cabbage from its cultivation to the wholesale market. It pinpoints issues in the current logistics practices and evaluates the economic viability of pallet shipping and unloading. With a B/C Ratio of 1.31, the analysis confirms its economic feasibility. The study champions the advancement of palletization in wholesale markets, which is projected to enhance the logistical efficiency significantly, aligning with the government’s drive to digitalize and modernize the nation’s public wholesale markets.

Research on Marketing Strategy Innovation of Agricultural Products under the Background of Digital Economy

Based on the research background of digital economy, this paper puts forward the basic idea of agricultural products marketing model, focusing on the key words of "flow", "big data", "cross-border" to promote the innovation of agricultural products marketing strategy. And on this basis, this paper explores five modes of agricultural products marketing innovation: promoting the whole process of visual marketing of agricultural products, relying on social platform personal IP marketing of agricultural products, live broadcast + factory + farm marketing mode, agricultural products crowdfunding platform sales mode, agricultural products + adoption marketing mode and agricultural products F2C marketing mode. In order to effectively promote the operation of these modes, this paper also puts forward three countermeasures and suggestions from the aspects of brand building of agricultural products, value perception of agricultural products and innovation of agricultural products consumption scene.

Applying societal metabolism to characterize water availability, requirement, and scarcity in agriculture. A case study of Mexico

Given the environmental challenges of soil depletion, water scarcity, and resource competition, the agricultural products market demands a continuous increase in annual crop productivity. Nevertheless, it is often overlooked whether there are favorable conditions within the biophysical constraints of the natural system to meet such a requirement. This paper contemplates an integrated analysis that connects the interaction of water-land-food and production value (WLFPV) from the availability, requirement, and scarcity of water based on the Multi-Scale Integrated Analysis of Societal and Ecosystem Metabolism (MuSIASEM) framework. This study evaluates nine crops (agave, avocado, berries, coffee, figs, native maize, pitaya-pitahaya, critical banana, and vanilla) of high commercial value from the central-eastern region of Mexico to obtain their metabolic profiles and answer this question. For this, relative water stress index (RWSI) was used as well as intensity and metabolic density indicators for each crop. The findings were then visualized and communicated through maps. The results indicate that: (1) The annual available water satisfies the total water requirement of the crops of 1,782.6 hm3, planted in 276,965 hectares that produce 803,191 tons of food with a value of 165.2 million USD. (2) 65% of the area dedicated to the production of agave, pitaya-pitahaya, and other crops is affected by a water deficit. This area’s relative water stress index (RWSI) ranges from moderate to high. In the short term, they can constrain agricultural development areas. (3) The metabolic intensity and density indicators show that the combined efficiency of the water demand/supply relationship for native maize was very deficient in 23 of the 50 municipalities. From our analysis perspective, it was possible to understand the changes occurring in the Socio-Ecological System of the nine agricultural chains. A trend in decreased rainfall and water levels in the aquifers for food production was observed.

Research on the influence factors and improvement path of rural e-commerce development based on neural network

Abstract This paper uses big data evaluation models to predict market trends with the goal of promoting rural e-commerce development. A closely integrated algorithmic trading framework is constructed, and strategic evaluation indicators are proposed in traditional indicators. By analyzing the current situation and problems of online marketing of agricultural products, a series of development strategies and safeguards are formulated, and suggestions are made to establish QR code traceability and highlight personalized product development. The results show that age has a greater influence on the development of agribusiness. 65.73% of the 20-35 year olds choose to be willing to buy and do so through the Internet, which is 53.40% higher than the average, and 59.09% of the under-20 year olds choose to be unclear but willing to know, which is 28.64% higher than the average. The data studied and analyzed in this paper are useful for predicting the sales trend of the rural e-commerce market and promoting the development of rural e-commerce development.

Tools for the formation of a “favorable environment” for organic production as a prerequisite for the sustainable development of agriculture in Ukraine

The significance of protection of environmental components (soil, water, air, biodiversity, landscape) in global aspect directs the development towards sustainable agriculture, and organic production in particular. Organic production as a way of achieving sustainable growth is determined in the three main aspects of sustainable development: economic, social and ecologic sustainability. The conducted in the article analysis of statistical data on the development of domestic market of organic agricultural products shows that organic production in Ukraine is developing at a fast pace and stays one of the priorities for the further development of agro-industrial complex. At the same time, difficult current conditions of functioning of domestic organic enterprises can influence negatively the further development of this sphere, that will result in decrease of organic products export and will have negative impact on food security of other countries. Considering the mentioned, the purpose of the article is the substantiation of tools and measures which will ensure the formation of favorable environment for conducting organic production in the war and post-war periods. With the aim of systematization of the tools for the formation of “favorable environment” for the development of organic agricultural production their study is conducted with further grouping into regulatory and legal, political, stimulating and compensatory, fiscal and restrictive, financial and investment, infrastructural, informational, social and cultural, marketing, and digital. In the course of further research, within each group of tools a specific list of measures that must be implemented to simulate the development of organic agriculture and the circle of subjects responsible for their implementation were determined. It was proven that the formation and implementation of the defined tools and measures should take place at the international, national, regional, and local levels. The content characteristics of each group of tools, which are highlighted in the article, are important guidelines for the formation of effective state social and economic policy and international cooperation development in the conditions of aggravation of influence of global challenges and provide the certain opportunity for definition of ways of their improvement.

Research on the Current Situation and Suggestions of China's Agricultural Product Futures Market

The Chinese market for modern agricultural products now includes the agricultural futures market, which is also one of the most significant investment and risk management tools in the country due to the rapid development of China's economy and the globalization of the international market. This paper provides a detailed introduction to the historical history, market development, policy environment, institutional design, trading system, and risk management of China's agricultural commodity futures market. This study also offers some solutions in response to some issues that are now present in the market for agricultural products. The development of China's agricultural future has experienced a tortuous course, despite the efforts of all parties to benefit the country and its people. This research is from the investment subject, market regulation, and market environment analysis and gives detailed suggestions.

Seasonal Variations And Forecasting In Wholesale Prices Of Okra In Surat Market Of Gujarat, India

The analysis of prices and market arrivals over time is important for formulating a sound agricultural price policy. Fluctuations in market arrivals largely contribute to price instability. In order to devise the appropriate ways and means for reducing the price fluctuations of agricultural commodities, there is a need to have a thorough understanding of the price behavior over time.Forecasting the price of agricultural commodities, presents some unique challenges such as data quality issues, weather aberrations, high fluctuations, price variations across neighboring marketplaces, etc. On the demand side, the instability in the prices of agricultural commodities is influenced by a number of factors such as annual variation in production, low price elasticity of demand and seasonality of agricultural production.The study relied upon the secondary time series data on monthly market prices and arrivals of Okra collected from the Agricultural Produce Market Committee, Surat. Analysis was performed on the monthly and annual time series data on wholesale price to develop reliable forecast for 2022. Month wise Seasonal indices of Okra in the Surat market showed that the seasonal price indices were above average from November to March while below average from May to October when market arrivals are more. The seasonal pattern showed that prices declined from April to October and reached the lowest point in May and reached peak in December. Seasonal fluctuations were observed both in market arrivals as well as prices of Okra. In the present investigation, various Seasonal, Non-seasonal, and Seasonal ARIMA (Box-Jenkins) models were developed to measure the forecast accuracy. The best model was chosen on the basis of the least values of Schwarz Bayesian criteria (SBC) and Mean absolute percentage error (MAPE). After performing a series of diagnostic tests, it was observed that N-BIC (12.417) and MAPE (22.88) were the least for SARIMA (0,0,2) (0,1,1)12 model. It came out to be the most representative model for the price of Okra in the Surat market. The model can be used for reaching dependable price forecasts. The quantification of these aspects in the vegetables is an immediate need to formulate effective policies to make prices stable thereby safeguard the interest of the farmers as well as the consumer.

Usability Analysis of Digital-Based Agricultural Product Marketing Platform at Farmers Level in Region V, Bogor Regency

Purpose: This study examines the usability of a digital platform called Kiosagri.com. This study needs to carry out as one of the solutions to overcome the limited accessibility of agricultural product promotion through the use of a digital platform that is expected to have usability. Therefore, this study aims to analyze the usability of digital-based agricultural product marketing platforms at the farmer level in Region V of Bogor Regency.Methods: This research employed a mixed method with an explanatory sequential design. The intended audience for the census of respondents was farmers who had utilized the Kiosagri.com platform. Data analysis was done on 32 respondents during the quantitative phase using descriptive statistics. Ten respondents were chosen purposefully for descriptive qualitative analysis during the qualitative phase.Results: According to the results, the Kiosagri platform is very user-friendly. It is achieved as a result of several beneficial aspects connected to the benefits perceived by users, such as ease of use, suitability of design, and features offered by Kiosagri.Novelty: In this study, a different way to measure the usability of digital platforms for agricultural products marketing is applied, namely by using the explanatory sequential design by conducting usability testing using descriptive statistics through the use of questionnaires and explaining the results further using descriptive qualitative through in-depth interviews which both methods are suitable for testing user experience and usability in the agricultural sector. The results of this study will be useful for the government in implementing digital marketing of agricultural products.

Willingness to Pay Premium for Green Agricultural Products

From the perspective of green brand experience, this study classifies green brand experience into five dimensions: cognitive experience, product experience, communication experience, emotional experience, and association experience. The study aims to investigate the influence of these five dimensions on consumers' willingness to pay premium (WTPP) for green agricultural products. Meanwhile, the mediating effect of green brand attitude on the relationship between green brand experience and WTPP for green agricultural products was investigated as well. To collect data for this study, a quantitative research design was employed, and an online questionnaire was administered using Google Forms. The questionnaire was distributed to 444 Chinese consumers who are 18 years old or older and have made purchases of green agricultural products. The participants were conveniently sampled from four first-tier cities in China, namely Beijing, Shanghai, Guangzhou, and Shenzhen. The proposed model was tested using structural equation modeling (SEM) through AMOS 24. The research results show that cognitive experience, and communication experience, emotional experience, and association experience all had positive effects on WTPP; among them, association experience having the greatest influence on WTPP. Second, cognitive experience, product experience, communication experience, emotional experience, and association experience all have positive effects on green brand attitude. Additionally, green brand attitudes have a positive effect on WTPP; finally, green brand attitude partially mediates the relationship between cognitive experience, communication experience, emotional experience and association experience and WTPP, and fully mediates the relationship between product experience and WTPP. The results of this study can help businesses manage and promote the development of green agricultural products market, thus enhancing consumers' willingness to purchase.

Study on Consumer Buying Behaviour of Selective Herbicide in Kurukshetra District of Haryana, India

Syngenta India Pvt. Ltd is a prominent player in the agri-inputs industry, with a focus on high-quality innovative agrochemicals that increase crop yield and quality. The aim of this research paper is to explore the consumer buying behavior of selective herbicide in the agricultural product market. The research will provide a comprehensive understanding of the factors influencing the purchasing decisions of farmers and stakeholders in the agriculture industry. The study will use a mixed-methods approach, including both qualitative and quantitative data collection methods. The research will involve the use of surveys and interviews to collect data from farmers and other stakeholders in the agriculture industry. This research paper aims to examine the consumer buying behavior of herbicides, including factors that influence purchase decisions, attitudes towards these selective herbicides. The research used a multistage sampling method and involved personal interviews and questionnaires with 120 farmers. Agrochemical companies used various marketing strategies such as price discounts, field demonstrations, and promotional schemes to generate demand from farmers.

Factors affecting the independence of tri guna karya group farmers in kintamani in processing and marketing their products

Indonesia As an agrarian country, agriculture are considered as one of the sectors that contributes to economic growth by providing essential needs such as food and even raw materials for industries. The agricultural sector is still capable of maintaining positive growth and finding ways to achieve the welfare and independence of farmers through empowerment processes. This is crucial as the majority of farmers in Indonesia are categorized as poor and marginalized. One initiative in this regard is the effort made by local governments to implement programs that strengthen business capital and empowerment programs to enhance farmers' self-sufficiency. This study aimed to identify and assess the factors that impact the self-sufficiency of farmers in the processing and marketing of agricultural products in Subak-Abian Tri Guna Karya, located in Kintamani District, Bangli Regency. The type of data used in this research is quantitative and qualitative data. Data collection techniques were carried out by conducting structured interviews, observation and documentation studies. The data analysis technique in this study is to use descriptive analysis techniques and statistical analysis. Based on the results of data analysis, Based on the findings of the research, it can be deduced that the factors affecting the self-sufficiency of farmers in the marketing and processing of agricultural products are evident in Subak-Abian Tri Guna Karya, Kintamani District, Bangli Regency are the individual characteristics of farmers who are characterized by skills, capacity strengthening factors that characterized by strengthening individual capacity, and development capital factors characterized by Human Resources (HR) capital, Quality human resource development is achieved by enhancing specific individual skills (life of skill) and strengthening individual capacity building to reinforce institutional development capacity building based on the Subak institution. This approach aims to enhance individual farmers' intellectual self-sufficiency.

The impact of logistic environment and spatial spillover on agricultural economic growth: An empirical study based on east, central and west China.

To vigorously promote the integrated development and mutual adaptation of agriculture and logistics is an important way to realize agricultural modernization and rural revitalization. Along with the policy support of agricultural industry chain and the steady rise of the demand for agricultural products market, the total amount of agricultural product logistics continues to increase, and the growth rate remains stable. With the booming development of "Internet + agriculture" and e-commerce platform, agricultural logistic market welcomes a new round of development opportunities, reaching several trillion yuan. Compared with the developed countries, our agricultural product logistics is still far behind. At present, only 15% of vegetables and fruits and 30% of fresh meat have professional logistic transportation, while most of the rest are still in the state of local and primitive. The gap of logistic environment construction and logistic elements determines the difference in final benefit of agricultural products. The purpose of this study is to find out the influence of logistic elements on regional agricultural economic growth, and whether the influence between neighboring regions presents "the same prosperity", "the same loss" or "sharing weal and woe". Based on the panel data of the statistical yearbook of 31 provinces in China from 2005 to 2020, the spatial Durbin model was constructed under the spatial weight matrix of economic distance and economic geographical distance to conduct empirical analysis, and the internal factors of logistics industry, factor spillover effect and its impact on agricultural economic growth were studied. Results showed that: (1) considering economic distance factor, the spatial coefficient of the time-fixed effects model passed the significance test in eastern China. Considering economic geographic distance factors, the individual and double fixed effect models passed the significance test in central China, and all models passed the significance test in western China. (2) From the perspective of logistic infrastructure, AVLFA, HM, TN and RM had a positive effect on the growth of agricultural economy in eastern China, but LIAV is on the contrary. AVLFA had a positive effect on agricultural economic growth, but TN was on the contrary in central China. In western China, LIAV and TN promoted agricultural economy while HM and RM held back it. From the perspective of the volume of logistics activity, both eastern and central regions did not pass the significance test, but FA was tested by the double fixed effect model and showed negative in western China. From the perspective of control variables, FU, AO and PT all promoted agricultural economy in eastern China, and FU and AO did the same in central and western China. PT was invalid in central regions and hindered agricultural economy in western China, which was different. From the perspective of spatial spillover effect decomposition, the eastern region presents "one prosperity and all prosperity, and sharing weal and woe", while the central and western regions present "one prosperity and all prosperity, and one lost and all lost". At last suggestions as formulating the overall plan for the development of regional logistics, paying attention to regional differences and promoting coordinated development of logistics and agriculture in light of local conditions, and paying attention to the spatial spillover effect of elements were put forward.

Social Media as a Platform to Increase Participation of Extension Workers and Farmers in Achieving SDGs

The development of farming and agribusiness is a relevant and ideal choice considering the geographical structure of Indonesia as an agricultural country. However, there is a trend in society, particularly among the millennial generation, that prefers to focus on the mechanical industry, financial business, and entertainment. This situation is exacerbated by adolescents∧ widespread use of digital communication technologies and the occurrence of a pandemic, raising concerns that public participation in the agriculture sector may dwindle considerably. Based on several of these manifestations, an analysis was carried out that it was important to use internet-based digital communication tools as a medium of socialization while increasing community participation in agriculture. Social media platforms such as Facebook, WhatsApp, and Instagram can be used to communicate and improve production and marketing through e-commerce in order to fulfill sustainable development goals (SDGs). Social media is not simply a means of contact between extension workers and farmersit can also be used to exchange information, innovate, build marketing networks, and obtain other farming supplies. This study aims to optimize the participation of extension workers and farmers in agricultural extension and communication activities. The study also intends to demonstrate the importance of using social media as a non-formal learning tool for farmers and the general public interested in agribusiness. This research applied the constructivist research paradigm with a systematical review method to explore and redefine social media as a medium of participatory extension and communication. As a result, the WhatsApp application provides a social media platform that extension workers and farmers can use for socialization, debate, and consulting to boost agricultural product output and marketing.
 Keywords: social media, participation, counseling, communication

Emerging Market Potential for Organic Farming Products

Organic farming products need to be targeted towards specific market segments, particularly consumers who prioritize health and environmental concerns. However, the specialized market for organic agricultural products in Kota Batu is still in its infancy. This study aims to achieve the following research objectives: 1) assessing the potential and challenges of organic farming development, 2) identifying clusters within the organic farming sector, 3) developing an effective marketing system for organic farming products, and 4) determining optimal market locations for selling organic produce. The research was conducted in Kota Batu, East Java, in 2019, utilizing primary data gathered from farmers in fourteen villages. Quantitative descriptive analysis and the Analytical Hierarchy Process were employed to address the research objectives. The findings revealed the existence of organic farming clusters, including food crops (rice and corn), plantations (coffee), and horticulture (vegetables, fruits, and biopharmaceuticals). To develop the marketing system for organic agricultural products, emphasis was placed on organic certification, enhancing both the quality and quantity of products. Location development involved the centralization of markets, establishment of outlets for organic farming products, and improvements to infrastructure and facilities. To promote organic farming products, efforts were made to strengthen information dissemination through various media channels and foster a sense of community among consumers of organic farming products. The Town Square of Kota Batu and Central Market Batu emerged as the most strategically advantageous locations for marketing organic farming products, owing to their convenient accessibility for consumers

ORGANIC SUPPLY CHAIN MANAGEMENT PRODUCTS IN FOOD CLUSTERS: REGIONAL ASPECT

Background. A number of organizations interact in the supply chain of organic products - manufacturers, warehouses, distributors, carriers, wholesale and retail buyers involved in the formation of material, financial, information and service flows from the source of raw materials to the final consumer.
 Purpose. It consists in the development of principles of supply chain management of organic products in the food system of the region
 Materials and methods. The methodological and theoretical basis of the research was the work of domestic and foreign scientists on the management of the supply of organic products in regional food systems. In particular, for a practical example, the Altai Territory was chosen as an ecologically clean region with sufficient land, labor and production resources for the development of organic agricultural production and processing of organic products. In the course of the work, analytical, abstract-logical, monographic and other research methods were applied.
 Results. It is advisable to manage the promotion of organic products in the food system of the region with the help of innovative digital technologies, in particular blockchain, as well as through the system of agricultural information and consulting centers, organization of presentations of organic products, advertising campaigns, participation in exhibitions and fairs at the regional and Russian levels, the opening of "green" shelves by retailers in their networks. The development of organic agriculture in the Altai Territory can have a significant positive effect on the level of economic, social and environmental development of rural areas of the region by activating the regional market of organic agricultural products, involving unused land resources in the production turnover, using innovative technologies in the agro-industrial complex, increasing the employment of rural residents, activating the ecotourism sphere, increasing the economic sustainability of agro-industrial organizations region.
 Conclusion. The development of integrated solutions to these problems with the proper level of coordination of all participants in the supply chain of organic products contribute to the formation of a developing global market for organic raw materials and food, affecting agricultural production models, distribution of income and costs, the introduction of digital technology innovations, the greening of the agro-industrial sector, the development of the economy of agricultural regions.

Prevalence of Angiostrongylus cantonensis infection in snails in Fujian Province from 2017 to 2021

To investigate the prevalence of Angiostrongylus cantonensis infection in market-sold and field-captured snails in Fujian Province, so as to provide the scientific basis for the formulation of the angiostrongyliasis control measures. In each month from May to October during the period from 2017 through 2021, Pomacea snails were collected from two field fixed surveillance sites and Bellamya aeruginosa collected from one agricultural product market in Fuzhou City, while Pomacea and B. aeruginosa snails were collected from two agricultural product markets and four restaurants in Xiamen City. At least 50 Pomacea snails and 500 g B. aeruginosa were sampled each time. A. cantonensis infection was detected in Pomacea snails using lung microscopy, and in B. aeruginosa using a tissue homogenate method. A total of 9 531 Pomacea snails were detected for A. cantonensis infection in two cities of Fuzhou and Xiamen, and the overall prevalence of A. cantonensis infection was 4.40%, with the highest prevalence in 2017 (6.82%, 116/1 701) and the lowest prevalence in 2019 (3.46%, 83/2 400). The prevalence of A. cantonensis infection was significantly higher in Pomacea snails sampled from Fuzhou City (11.23%, 326/2 903) than from Xiamen City (1.40%, 93/6 628) (χ2 = 461.48, P < 0.01). A. cantonensis larvae were detected in larval Pomacea snails in two cities of Fuzhou and Xiamen each month. The prevalence of A. cantonensis infection in Pomacea snails appeared an overall tendency towards a rise with month in Fuzhou City, with the highest prevalence in October (15.24%), and there was a significant difference among month (χ2 = 14.56, P < 0.05), while the prevalence of A. cantonensis infection in Pomacea snails was low in Pomacea snails sampled from Xiamen City each month, with the highest prevalence in June (2.64%), and there was a significant difference among month (χ2 = 23.17, P < 0.05). A total of 18 966 B. aeruginosa snails were detected for A. cantonensis infection in two cities of Fuzhou and Xiamen, and the overall prevalence of A. cantonensis infection was 0.01%. A. cantonensis infection was identified in Pomacea and B. aeruginosa snails in Fujian Province from 2017 to 2021, and there is a potential risk of human A. cantonensis infection.

Exploring the Road of Digital Transformation of Agricultural Marketing Based on the Perspective of Platform Economy

In order to meet the trend of digital transformation and build a marketing system for agricultural products in the form of platform economy, this paper adopts the literature research method to analyze the coupling of the two concepts of platform economy and agricultural products marketing under the framework of digital transformation, and explain the immaturity of marketing subjects, non-standardized marketing channels, unsuitable logistics system, unsuitable marketing products and unclear marketing rules under the current digital transformation mode of agricultural products marketing. The problems of quality assurance and unclear marketing rules. As a result, this paper puts forward policy suggestions, namely, taking the government as the leader, actively exploring new thinking, new ideas and new roads for digital transformation of agricultural products on the basis of improving the legal system, and building a standardized, extensive and innovative Internet agricultural products marketing platform by strengthening the training for relevant practitioners.