Achieve Business Goals Research Articles

Pendampingan Pemasaran Tahu Putih “Bu Sipon” sebagai Upaya Meningkatkan Penjualan Melalui Marketplace Rekom Indonesia

Digitalization marketing is a solution to expand market share in an effort to increase sales turnover. Marketplace is an option that makes it easier for business actors in the online promotion process via the internet. The existence of the covid-19 pandemic that limits mobilization so that the method of getting around is no longer effective, so there needs to be improvements in marketing strategies. Through the ABCD (Asset Based Community Development) method, there are several stages carried out, namely; inculturation, discovery, design, define and reflection. The strategy used to increase sales turnover by using digital media through the marketplace is the best choice to achieve business goals. In the Online Community Service Lecture from Home (KPM-DDR) students of IAIN Ponorogo provide assistance in the marketing process. The end result of this service is the dedication of Mrs. Sipon's white tofu home industry with the Indonesian Rekom markerplace.

UPDATE OF MARKETING AND KPI APPROACHES TO IMPROVING STAFF MOTIVATION IN AGRICULTURAL BUSINESSES TO INSURE FINANCIAL AND ECONOMIC SECURITY

The objective of this article is to summarize theoretical provisions and develop practical recommendations for improving staff motivation in agricultural businesses to insure financial and economic security (including cooperative farms). Methodology. The following scientific methods and techniques were used in addressing this objective: analysis and synthesis (to study the essence of theoretical categories of “motivation” and “competency profile”), the calculation and constructive method (to define work performance of agricultural business employees); and the monographic method (to summarize the conclusions). Practical Implications. The article states that the main management objective of agricultural businesses at their current development stage is to motivate employees to work effectively in order to organize high-quality and efficient work and insure their financial and economic security. Existing personnel motivation models and systems do not allow for a complete use of all the possibilities of labor resources of agricultural businesses and need to be reviewed. The main issue in the implementation of motivational mechanisms by agricultural businesses is low wages and a lack of interest of labor resources in achieving high performance both in production and product sale. Personnel marketing is a special type of management activity aimed at the most effective planning of staffing needs, provision of staffing, development and use of staff, and employee motivation in order to achieve business goals and meet staffing needs. This article suggests using the following algorithm in agricultural businesses (including cooperative farms) to develop a staff motivation system based on the marketing approach: studying the human resources of the business and identifying qualitative and quantitative staff needs; conducting a personnel audit; monitoring the labor market; streamlining the job profile; identifying competitors in the labor market; researching ways to attract staff; implementing professional development programs etc. The article furthermore considers the use of the KPI method, which will allow applying a differentiated approach to wages and identify employees with the lowest efficiency and performance, and optimize the number of labor resources of agricultural businesses, and suggests their use by such businesses. For agricultural businesses, the use of 3–7 KPIs per employee is suggested. The article offers indicators that demonstrate personal performance. The article uses the KPI methodology together with the employee’s competency profile. The combination of KPIs and the competency profile can provide an opportunity to assess the quantity and quality of work of each employee. A competency profile is defined as follows: a list of characteristics that correspond to each position in an agricultural business that comprises key and professional competencies. A five-point scale has been developed to assess the competencies of labor resources. Value/originality. The combination of a KPI system with an assessment of the competency of an individual employee and the marketing approach will ensure transparency in using labor resource stimulation mechanisms; form a new high-quality motivation system in which the end result expressed as the salary amount will depend on the quantity-quality labor force performance indicators; and allow for the differentiation of bonuses for each individual employee depending on the quality of performance of his/her job responsibilities and changes in his/her labor competencies.

МЕТОДИ СТИМУЛЮВАННЯ ПЕРСОНАЛУ КОМПАНІЇ ШЛЯХОМ ПРЕМІЮВАННЯ ЗА ДОПОМОГОЮ КОЛЕГІАЛЬНОГО РІШЕННЯ СПІВРОБІТНИКІВ

In the current conditions of exogenous and endogenous challenges for companies, the problem of adequate and effective compensation programs for the company's staff is exacerbated, which should support the company's work in the market and strengthen its human resources management indicators in the short and long term. The need to take into account drivers in the context of a wide range of economic agents (corporations, households) adds additional complexity to the task. The aim of the article is to identify the peculiarities of building and implementing compensation programs in Ukraine, based on group and equal evaluation of employees, taking into account the tasks of management at the company level and personnel management. The article studies the problems of formation and implementation of the compensation program based on the collective and equal assessment of the company's employees. The problems of formation and implementation of an adequate compensation program for the company's staff and its impact on the achievement of business goals are highlighted. The analysis of key theories of motivating and rewarding staff in the context of their compliance with modern challenges of the exogenous and endogenous environment of companies is carried out. Based on the analysis of key theories of staff motivation and rewarding, the key aspects of company management and HR-management in terms of building an adequate rewarding system are highlighted. The limitations of the practical implementation of the bonus system based on the collegial assessment of employees are emphasized. The key opportunities and challenges of the modern staff bonus system based on the collegial assessment of employees are identified. The best practices of Ukrainian companies in building and implementing a compensation program based on peer review are reviewed. This study may be useful for specialized researchers, HR experts, private and public companies, industry associations. Prospects for future research are the development of compensation programs based on digitalization tools, as well as an in-depth analysis of the infrastructure for the development, implementation and administration of staff bonus solutions based on peer evaluation of employees.

The impact of the Diversity Charter on the corporate culture development

The Diversity Charter is a tool that allows adapting organizational culture to diversity and at the same time helps to create conditions for its development and management. The article aims to specify the benefits for the company from the use of the Diversity Charter and outline suggestions for changing the organizational culture on the basis of the Diversity Charter. The article argues that the organization has a culture that can be manipulated or managed as a strategic resource. Management that notices and values differences must adapt organizational culture to diversity. It means the need for planned evolutionary changes in organizational culture. The article shows that the concept of organizational culture of quality is a complement and, at the same time, the development of an integrated view of organizational culture. Quality culture is an organizational culture that has the ability to maintain a balance between openness (flexibility) of the system to various values contributed by its members and closedness (invariability) associated with the principles of quality management. The organizational culture is suggested to be changed by implementing the following principles of quality management (TQM): leadership, customer focus, continuous improvement, universal participation, and feedback analysis. After making appropriate adjustments, this procedure can be used for other strategic changes, including those aimed at adjusting the organizational culture for diversity. Diversity management is one of the key resources of the organization, which contributes to its development and achievement of business goals. Effective diversity management is a well-thought-out and well-implemented strategy. The procedure of changing the organizational culture on the basis of the Diversity Charter includes the following stages: focusing on diversity policy, determining the desired form of organizational culture in terms of its adaptation to diversity, diagnosing actual culture, analyzing discrepancies between postulated and diagnosed organizational culture, control over changes in organizational culture. The mechanism of realization of each stage is offered.

EVOLUTION OF MANAGEMENT ACCOUNTING: ESSENCE AND PRINCIPLES

The article examines the theoretical and methodical aspects of the organization of management accounting, taking into account the conceptual-methodical and evolutionary aspects. The role of management accounting in the process of developing and making effective management decisions has been studied. The purpose of the article is to study the evolution of management accounting and generalize the approaches of domestic and foreign scientists to define the concept of management accounting. A well-structured and effectively functioning information system at the enterprise, which ensures effective management thanks to the use of reports prepared based on this system, is based on management accounting. The essence of management accounting is providing information that supports the implementation of the management process at its various levels. The demand for financial information from the management accounting system results from different decision-making and control situations arising under certain management conditions. Without it, rational management of the enterprise would be impossible. As a result of the conducted research, it was found that the introduction of management accounting at enterprises provides a complete picture of the enterprise's financial state and contributes to the adoption of effective and quick decisions. Thus, specific approaches of scientists regarding the interpretation of the concept of "management accounting" have confirmed that such accounting provides informational support to managers in decision-making, economic planning, and control over the implementation of the plan. Investigating the evolution of management accounting, it was found that it began to function in the 1970s. Its implementation at enterprises in those days contributed to changes in their organizational structures, which allowed companies to adapt to new operating conditions and stimulated the development of a new concept of development. It is also worth noting that management accounting is not mandatory at the moment, but is regulated independently by the management staff. Those enterprises that effectively use management accounting capabilities direct their efforts to find strategies for achieving business goals and choosing the most acceptable alternatives.

The Role of Chatbots in Enhancing Customer Experience: Literature Review

Today's competitive world uses different marketing opportunities to achieve business goals. Customer experience is a core component in marketing studies; firms need to create strong and enduring customer experiences. To achieve this goal, enterprises can use technology, especially since it reshapes the nature of service, customers’ experiences, and customer relationship management. In this sense, the purpose of the present article is to highlight the role of AI throughout chatbot in enhancing customer experience. We try to bring some answers to our following problematic: how do AI based Chatbots influence the customer experience? To do so, we conducted a systematic literature review. 23 marketing journals were reviewed from two prominent databases (Elsevier and Web of Science). Finally, Fourteen peer-reviewed journal publications in marketing field were analysed. The study found that the analysed marketing journals paid less attention to intelligent agents within the field of customer experience. Another observation is that most of research on chatbots and customer experience in these two databases were conducted between 2020 and 2021. Research implications and directions for future research across marketing field were suggested.

Actualization of Digital Marketing Society 5.0 on MSMES of Sasirangan Cloth in Village Sasirangan in Banjarmasin City

Marketing is part of the main activities carried out by traders in their efforts to maintain the survival of their business to achieve business goals. Strategy is a process of determining an organizational goal, accompanied by the preparation of a way or effort how to achieve that goal. In particular, strategy is an action that is increasing and continuous and is done based on the point of view of what customers expect in the future. This research aims to find out how the actualization of digital marketing of MSMEs in the era of society 5.0. This research method uses quantitative descriptive methods with data collection techniques through questionnaire sharing. The population in this study is MSMEs Kain Sasirangan in Kampung Sasirangan Banjarmasin City. The results of this study show that Sasirangan MSMEs have used digital marketing in the process of buying and selling their products. It is recognized that the utilization of digital marketing can expand market reach and add new customers, facilitate business management with more flexible time, can be done at any time without having to open a store first, so that the profits obtained are also greater. In addition, by utilizing digital marketing, MSME sasirangan fabric actors do not need a place to sell their products, so the costs incurred are also less. Their lack of ability to use technology, only able to make them do marketing their products traditionally.

Development of project management practice in hotels of Kazakhstan

Project management is not only a tool for achieving business goals, but also a mechanism for strategic development of the company. This is due to the fact, that the achievement of strategic goals in any area is directly related to the effective implementation of individual projects. In the framework of the study, the development of project management practices in the hotel business is evaluated using the project management maturity model. It is revealed that the use of project management practices in Kazakhstan hotels lags behind hotels of international chains.

INFLUENCE OF RECRUITMENT AND SELECTION ON RETENTION OF TEACHERS SERVICE COMMISSION SECRETARIAT STAFF IN BUSIA COUNTY, KENYA

Purpose: Employee retention has been a key source of competitive advantage as well as achievement of business goals and objectives. Employee turnover can have a detrimental influence on the implementation of business strategies and eventually lead to productivity reduction. The secretariat staff labour turnover at the Teachers Service Commission (TSC) has for years increased and this has affected the overall performance at the TSC since qualified employees with experience leave the TSC yearly. For example, in 2018, the recorded turnover of employees was at 20% and the efficiency of TSC fell by 5%. The purpose of the study was to establish the influence of recruitment and selection on retention of Teachers Service Commission secretariat staff in Busia County, Kenya.
 Methodology: Human Capital and Motivation theories served as the foundation for this study. In this study, a descriptive research design was used. The target population was115 employees working at the TSC in Busia County as secretariat staff. The sample size was 115 according to Slovins, (1980).
 Findings: The findings revealed that recruitment and selection had a positive significant effect on retention (β=.408, p<.05). The study concluded that HRM practices have a positive influence on employee retention.
 The output of the research may be utilized by the Department of HRM practices at the TSC Kenya, by employers, academicians, employees, trade unions, HR practitioners, Ministry of Labour in the formulation of a systematic process of ensuring employee retention at work places. The outcome may also lead to efficient and effective service delivery as well as proper utilization of resources by all the departments at the TSC offices in Kenya.

Space Transformation in Residential House Small Entrepreneurs Banana Sale

Space transformation occurs in line with the needs and availability of resources owned by space users. The arrangement and utilization of space is carried out to optimize the function of the space owned and the limited space owned by the space user requires an adjustment in the use of the space owned to achieve business goals as well as the comfort of the living environment. Pante Bidari is a banana sale producing area in Aceh, which is located in East Aceh Regency, where the majority of the people work as small entrepreneurs and workers in the Banana Sale Industry. The process carried out when producing Pisang Sale uses a special room consisting of a storage room, peeling room, sale room and packaging room. This study aims to determine how the transformation of space in a small banana sale house. The method used in this research is a qualitative method. This study found that the spatial transformation that occurred in the small businessman's house of Pisang Sale in Pante Bidari District, East Aceh Regency is one way to optimize the utilization and utilization of space, so that the Pisang Sale production room consists of storage room, stripping room, sale room and packaging room. using residential space as an aspect of activity in residential homes, so that ongoing activities are not disturbed by other activities, residential space in terms of space dimensions there are changes that include addition, reduction and movement of space aimed at adjusting space requirements. Judging from the spatial relationship, there are several spaces that are far from each other and close to each other, so that access to activities carried out can optimize the function of the space.

The Influence of Relational Capital and Social Capital on the Infrastructure Project Performance in UAE

Most managers believe that their current structures are effective or highly effective in achieving business goals by relying on the traditional capital. Yet, many infrastructure project organizations in the UAE revolve around traditional and functional structures which are lack both the flexibility required to adapt to the changing business landscape and the capability to achieve end results effectively. Thus, this study strives to fill this gap by testing the role of relational and social capital on infrastructure project performance. This study has applied the quantitative approach to collect the data through a questionnaire instrument from 335 respondents. This study has found that there are positive and significant relationships between relational capital and social capital with the performance of public infrastructure projects in the UAE

The Implementation of Learning Organization to Increasing SME Performance through Innovation

The resulting performance measures the success of a business. Performance can be said good or not based on several aspects, including conducting continuous learning to improve skills and achieve business goals and innovating to maintain the running business. The objective of this study was to analyze the impact of learning organizations on business performance through innovation as a direct and indirect mediation. This study was conducted in Micro, Small, and Medium Enterprises (MSMEs) in Malang City with a sample of 50 respondents. Data analysis in this study used path analysis with SmartPLS 3.0 software. The results found that the better the implementation of the learning organization, the greater the business performance and innovation. Innovation has a mediating role in the effect of learning organization on performance.

SIGNIFICANCE OF LOGISTIC CONTROLLING AS A BASE FOR FILLING GOALS OF BUSINESS STRATEGY

Logistics costs form one group of total business costs that fundamentally affect the performance of the firm, which is part of the business strategy orientated to minimize costs. Logistics controlling has to be part of the business management system for a reasonable evaluation of the performance of logistic processes and their influence to profit. The main goal of this paper to points to the significance of synergy of economic analysis, statistics, logistic controlling, dashboarding for filling the aims of business strategy. Effective logistic management the means of optimizing logistics costs, improvement of logistic processes, and achieving a business profit. We use economic, statistical analyses, controlling, dashboarding, and a questionary survey in this paper. An effective tool for improving the goals of business strategy in the logistic area is the implementation of logistics controlling presented by software EIS Dominant, results of analyses by a dashboarding, logistic performance by statistic, and economic analyses. Results of all analyses point to reducing logistic costs and improving the financial situation. This fact is an effective instrument for logistic improvement and innovation in logistic processes, implementation of logistics controlling. Logistics controlling is a system of rules which helps achieve business goals by minimizing costs.

Problems of project management in the hotel business in a pandemic

Project management is a prerequisite for the company’s sustainable development. The pandemiccaused great damage to the hospitality industry, so hotels began to develop separate projects to implementanti-crisis measures.Project management is not only a tool for achieving business goals, but also a mechanism for thestrategic development of the company. This is due to the fact that the achievement of strategic goals inany area is directly related to the effective implementation of individual projects.The purpose of this study is to substantiate the importance of project management as one of thedirections of anti-crisis measures of the hotel business in the context of a pandemic, to determine thelevel of maturity of project management and to form the practice of project management in the activitiesof Kazakhstani hotels. The article considers the activities of hotels in the southern regions of theRepublic of Kazakhstan. The results of the study showed that the experience of project management inhotels has not yet been formed, respectively, the success of implemented projects in risk conditions isreduced, so there is a need to introduce a project management maturity model as an evaluation tool. Themost frequently used tool in the hotel business is the holding of morning meetings and meetings, andthe identification of risks was in the last place. The tools of the planning process group are of paramountimportance in this industry. The selected tools are combined into project management process groupsand a project management practice for the hospitality industry has been developed.Key words: project management, hotel business, pandemic.

Marketing mix modeling for pharmaceutical companies on the basis of data science technologies

The article contains the results of Data Science technologies application (including machine learning and regression analysis) to modelling the results of marketing activities of key brand of one of the Ukrainian pharmaceutical companies on the basis of historical data for the period from 2015 to 2019 in weekly detail. The main goal of research is to estimate the influence of key elements of the marketing mix (penetration of pharmacy chains, price policy vs main competitors, advertising activity of the brand and its competitors in all communication channels (television, Digital, radio, outdoor advertising, press)) on company’s sales, volume market share and value market share in relevant segment of drugs. Based on the results obtained, the article explains in detail the impact of penetration, price policy and media activity on the competitiveness of the enterprise and its position in the market. The influence of the price policy and penetration directly on sales (market share), as well as on other factors (including the effectiveness of the brand's advertising activity on television) is estimated and taken into account for development the effective marketing strategy. Based on the research, the article contains main recommendations for optimizing the marketing strategy to maximize the company's sales and increasing market share in monetary or physical terms. Data Science technologies become a tool for sales management, because it creates the ability to quantify the impact of each factor on sales, determine their optimal combination for achievement of business goals and strengthening the company's position in the market, effective marketing budgets distribution and scenario forecasting. Continuous model support allows to increase the return on each factor, improve return on investment and ensure the achievement of business goals in the most efficient way. Data Science forms the basis for finding effective marketing solutions and forming an effective business development strategy.

Evaluasi Kematangan Sistem Informasi Untuk Keselarasan Bisnis pada Perusahaan Manufaktur

This study aims to evaluate the alignment of the application of information technology (IT) with the company's business practices. This study uses COBIT 4.1. to assess the maturity of technology adoption and to explore factors that hinder the alignment of IT implementation with the business. The maturity level of technology application describes IT management in the company's overall business activities. The higher the maturity level, the clearer and more structured the role of IT and business will be. This research uses a case study method at PT. SAE (in Central Java Province). The result of this research is that PT. SAE has reached the defined process level. At this stage, the company already has standard IT management procedures, but not all business activities and not yet detailed. This problem is due to lack of strategic support from top management to achieve business goals with the help of IT. Therefore, the company needs to improve the function and role of the head of the IT department at PT. SAE.

A Survey on the Application of Enterprise Architecture in Healthcare Systems

Enterprise architecture (EA) has been present in scientific literature since the 1980s and has branched out into several research fields. EA delivers value by presenting business and information technology leaders with recommendations for adjusting policies to achieve business goals. Although there are many works on the EA application in healthcare systems, the literature lacks studies that provide a systematic approach to this topic. This work presents a broad systematic literature review (SLR) to select studies demonstrating current EA practices in healthcare systems. The researchers established an SLR protocol returning 280 primary studies after the first step of the data selection and a consolidated inclusion of 46 articles after the second step. They assessed the level of disagreement during the team's evaluations using Cohen's Kappa. This SLR revealed essential aspects of state-of-the-art EA application in healthcare systems, such as the challenges, positive impacts, and critical success factors described by the studies' authors based on empirical approaches.

PLANNING THE MARITIME COMPANY’S DEVELOPMENT ON THE BASIS OF ITS ECONOMIC SECURITY LEVEL

Topicality. An important condition for ensuring the development of the maritime complex companies is the formation of an effective strategy. The dynamism and uncertainty of the environment in which companies operate, necessitate taking into account the level of their economic security when making decisions about the choice of development strategy.Aim and tasks. The purpose of the article is to develop guidelines for choosing a strategy for the development of a maritime company based on an assessment of its economic security.Research results. The system approach to management of the company’s economic safety is considered. The content of strategic planning for the maritime company development and its correlation with the level of economic security are determined. Qualitative parameters of the corporate resources use in combination with the organizational and functional structure and relationships of structural units, as well as some quantitative guidelines for ensuring the functional components and the level of economic security of companies in general. To identify four strategic areas of the company’s economic security management in the field of maritime management is proposed. The mechanism of the maritime complex companies’ economic security management, its elements, the scheme of their action and interaction are determined to implement the chosen strategy. The priorities for choosing the strategy of the company’s development depending on the level of economic security are specified. The use of a scenario approach for economic security planning based on monitoring the risks and threats of the current activities of the maritime companies is proposed.Conclusion. The proposed approach allows characterizing the conditions of maritime management by the level of safety and on the basis of this information to determine the priority areas of strategic planning of the company’s economic security. Under the conditions of efficient use of corporate resources at company, favourable conditions will be created for achieving business goals, timely detection and maximum mitigation of various dangers and threats in conditions of competition and economic risk, and thus – will ensure the functioning and further development of the maritime complex.

Strategi Model Bisnis UMKM Kuliner untuk Bertahan di Era COVID-19

The purpose of this study is to describe the business model innovation with the Business Model Canvas approach that can be applied to MSMEs during the COVID-19 pandemic so that MSMEs can survive (business resilience). This research uses a qualitative method, with literature studies accessed from several sources, both print and electronic media, books, and research results from various electronic journals. The data analysis used is descriptive analysis. The description of the business model innovation is presented using the Business Model Canvas (BMC) tools. The nine blocks of BMC are important elements that must be thoroughly analyzed in detail in order to achieve business resilience. A business model strategy is needed in achieving business goals and developing SME products so that they are more competitive and can survive in the pandemic era. The use of the right business model will result in MSMEs being able to achieve business resilience.

The Influence of Human Capital, Social Capital, and Intrinsic Motivation on Work Commitment and their Impact on Employee Performance at PT. Pos Indonesia Central Jakarta Branch

The purpose of this study was to assess the impact of human capital, social capital and motivation on work engagement and their effect on employee performance. Overall 120 respondents from PT. Pos Indonesia Central Jakarta Branch filled out the survey. The analytical method used is descriptive analysis and structural equation model (SEM). The results show that employee performance, human capital, social capital and the motivation behind them all play a positive and significant role. Finally, work serves as a mediator for employee performance among human capital, social capital, and intrinsic incentives. This research can help managers and organizations identify and manage the quality of existing human resources, encourage employee engagement and thereby improve employee performance and achieve business goals.