Abstract
Marketing is part of the main activities carried out by traders in their efforts to maintain the survival of their business to achieve business goals. Strategy is a process of determining an organizational goal, accompanied by the preparation of a way or effort how to achieve that goal. In particular, strategy is an action that is increasing and continuous and is done based on the point of view of what customers expect in the future. This research aims to find out how the actualization of digital marketing of MSMEs in the era of society 5.0. This research method uses quantitative descriptive methods with data collection techniques through questionnaire sharing. The population in this study is MSMEs Kain Sasirangan in Kampung Sasirangan Banjarmasin City. The results of this study show that Sasirangan MSMEs have used digital marketing in the process of buying and selling their products. It is recognized that the utilization of digital marketing can expand market reach and add new customers, facilitate business management with more flexible time, can be done at any time without having to open a store first, so that the profits obtained are also greater. In addition, by utilizing digital marketing, MSME sasirangan fabric actors do not need a place to sell their products, so the costs incurred are also less. Their lack of ability to use technology, only able to make them do marketing their products traditionally.
Highlights
IntroductionSociety 5.0 is a "solution" to the Industrial Revolution 4.0, where many people assume that Industry 4.0 will use technologically advanced machines which suppresses the amount of work done by human power
Society 5.0 is an industry change proposed by Japanese Prime Minister Shinzo Abe in March 2017.Society 5.0 is a "solution" to the Industrial Revolution 4.0, where many people assume that Industry 4.0 will use technologically advanced machines which suppresses the amount of work done by human power
The survey was conducted by way of a division of the cake which contains about the long standing of MSMEs, the number of employees owned, the utilization of internet methods, the use of digital marketing and the reason for using / not using digital marketing
Summary
Society 5.0 is a "solution" to the Industrial Revolution 4.0, where many people assume that Industry 4.0 will use technologically advanced machines which suppresses the amount of work done by human power. Society 5.0 is expected to be able to create new points through the development of advanced technology so as to reduce the gap between humans and economic conflicts in the future. The idea of society 5.0 is an attitude that explains if you put too much technology forward without thinking about the human side in the future it will have a dangerous impact. Society 5.0 tends to lead to the security of using a technology itself and what its importance is. Society 5.0 is a time when technology becomes a part of humanity
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Research in Vocational Studies (IJRVOCAS)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
