APPLICATION OF GREEN HUMAN RESOURCE MANAGEMENT IN MICRO, SMALL AND MEDIUM ENTERPRISES TO GAIN COMPETITIVE ADVANTAGE: A CONCEPTUAL STUDY.

Abstract

With more than 44.7million businesses, the small and medium-sized business sector is one of the fastest-growing industries. About 40% of the overall industrial output comes from it. In comparison to other industries, MSME employs a sizable fraction of the workforce and offers enormous employment opportunities. However, the natural environment is negatively impacted by the industrialization's rapid rise. The pace of environmental contamination is rising along with the rate of industrialization. Environmental degradation is the result of this environmental pollution. Environmental degradation indirectly impacts organizational sustainability. Effective management and reduction of pollution are essential to enhance sustainability. Consequently, a decrease in pollution levels can contribute to organizational sustainability, providing a competitive advantage. The implementation of Green Human Resource Management (Green HRM) practices is crucial in controlling pollution resulting from extensive industrialization. Pollution free technologies, methods, and practices adopted through Green HRM can lower the effluence rate. Examples include transitioning to paperless work, online training and development, and online recruiting and selection. These measures contribute to reducing air, water, and environmental pollution, ultimately boosting organizational sustainability and effectiveness as a competitive advantage. This article aims to investigate the causes of environmental pollution caused by rapid industrialization and suggest solutions, focusing on the effective execution of green HRM practice and the resulting competitive advantage