ACHIEVING SUSTAINABILITY THROUGH OPTIMAL WELL-BEING AND WORK LIFE BALANCE: ENTREPRENEUR'S EQUATION FOR SUCCESS.

Abstract

Entrepreneurship is the impetus behind social and economic advancement, but it also comes with a multitude of hardships that can affect an entrepreneur's general health and work-life equilibrium (WLB). This research explores the complex interactions between these factors and how entrepreneurial success affects organizational sustainability both directly and indirectly. In light of how workplace cultures are changing in the aftermath of the pandemic, this study looks at how entrepreneurs' requirements are changing and how important it is to promote WLB and optimal well-being. A quantitative technique utilising surveys was used, with 180 entrepreneurs from various industries in North Karnataka participating. The study evaluated the validity and reliability of constructs like Work-Life Balance (WLB), Organizational Sustainability (OSY), Well-Being (WBG), and Entrepreneurial Success (ESS) using Structural Equation Modeling (SEM) analysis, specifically the SmartPLS approach. Significant validity and reliability were shown by the results, confirming the strength of the research approach. Analysis for the current study indicate that WBG, WLB, ESS, and OSY—workplace variables—have substantial correlations with one another. Although there is not a significant direct impact of WBG on OSY, mediation analysis shows that ESS and WLB are important factors in interpreting the relationship. In general, WLB's influence on ESS entirely mediates its favorable impact on OSY, emphasizing the significance of work-life balance in determining entrepreneur satisfaction. Similarly, ESS entirely mediates the association between WBG and OSY, highlighting the importance of employee views in explaining overall outcomes. Moreover, a sequential mediation analysis highlights the complexity of the interactions by indicating that both WLB and ESS influence OSY. Findings shed light on how crucial it is for entrepreneurs to put their health and work-life balance first in order to achieve sustainable success. The paper acknowledges the changing dynamics following the epidemic and suggests promoting supportive work settings. This study highlights the importance of work-life balance, individual well-being, and organizational success in attaining sustainable entrepreneurship. It also adds to our understanding of the complex interactions among these factors.