The moderating effect of big data analytics on green human resource management and organizational performance

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ABSTRACT Green human resource management (GHRM) practices and big data analytics are becoming critical to enhance organizational performance. However, limited research has been conducted on GHRM practices and organizational performance in the presence of big data analytics. Therefore, this study aims to investigate the moderating effect of big data analytics on the relationship between GHRM practices and organizational performance. This explanatory study adopted a survey instrument to collect cross-sectional data from 189 respondents working in different organizations in Pakistan. The findings reveal a significant and positive effect of all GHRM practices on organizational performance. In addition, a substantial increase in the R2 models for all three dimensions of big data analytics as a moderator was found on the relationship between GHRM practices and organizational performance. This empirical study significantly enhances our understanding of how GHRM practices substantially influence organizational performance along with the use of big data analytics to maximize the benefits of GHRM and improve organizational efficiency. The study highlights the need to further explore green activities and behaviors for enhancing business value and competitive advantage. In addition, adoption of big data analytics supports faster decision-making, saves time and underpins efficient resource utilization to achieve operational and strategic efficiencies.

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This systematic literature review examines the relationship between green human resource management (GHRM) practices and organizational performance outcomes. The review synthesizes empirical evidence from 82 studies published between 2019 and 2024, addressing multiple dimensions of performance including environmental, financial, social, and sustainable performance. Following PRISMA 2020 guidelines, a systematic search was conducted across Scopus, Web of Science, and Google Scholar databases. Studies were analyzed using the Ability-Motivation-Opportunity (AMO) theoretical framework to categorize GHRM practices and their performance implications. The evidence strongly supports positive relationships between GHRM practices and organizational performance. Environmental performance shows the most consistent positive effects, followed by sustainable performance and green innovation. The GHRM-financial performance relationship is predominantly indirect, mediated by environmental performance and employee green behavior. Green training and development emerges as the most frequently examined and impactful practice. Employee green behavior serves as a critical mediating mechanism across all performance dimensions. This review provides an integrated framework connecting GHRM practices to multi-dimensional organizational performance through the AMO lens. It identifies critical mediating mechanisms and moderating factors, offering actionable insights for practitioners seeking to leverage human resources for environmental sustainability while maintaining competitive performance.

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