Abstract
The headline is the most important part of the news. The headline should be readable, attractive, informative and concise. In this study theoretical methods of scientific knowledge were used. In the process of work methods of analysis and synthesis of information, as well as a method of classification, were also used. The aim of this work is to define standards for titles of print and online publications. Also, the main goal of this study is to determine the level of adherence to journalistic standards in the most popular Russian print and Internet publications. This paper provides a general description of journalistic standards, as well as standards for article titles. The study presents statistics on the popularity of Russian mass media, characteristics and examples of the main mistakes in article titles. This paper presents a detailed analysis of errors for some articles of popular Russian publications. The information presented in the results of this work can be used in the process of studying the standards for the titles of articles, as well as for the analysis of typical mistakes using the example of Russian publications.
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