Образ бабушки в TIK TOK

Abstract

The article examines publications under the hashtag #бабушка on the Tik Tok social network and analyzes thematic profiles. This article examines grandmothers’ appearance. In 54% cases old women look like «grandmother from the village». In 35% cases granny’s look like typical pensioner from the city. And in 11% cases granny’s dress «stylishly». From these data we can fing that in 89% cases grandmothers do not dress modern. The most grandmothers’ activities are cooking(39%), doing entertaining content(18%), talking about useful life hacks(19%). These data shows us, that the majority of granny doing some practically useful content. I also would like to note the obscene language in videos with granny’s .In 21% of videos there is obscene language. This data shows us, that the majority of granny’s are polite. The comments of Internet users were also analyzed. About 77% of commentators have a positive attitude towards grandmothers. 15% of commentators have a negative attitude towards grandmothers and their family members. Overall, commentators have a positive attitude towards grannys. Thus, we can conclude that the grandmothers on Tik Tok are filming interesting and practically applied content.