Abstract
Despite the traditional opposition of reading literature and the active use of social networks, the latter are becoming a source of reading recommendations. This article discusses publications under the hashtag #bookselection on the TikTok social network and analyzes thematic profiles. Most authors create their posts to recommend books and 17%, on the contrary, write about unsuccessful, in their opinion, books. The most common genres of literature in TikTok video are fantasy (34%), love stories (27%) and life novels (21%). We also analyzed the reaction of users (according to the comments they left) to such videos in their recommendations, 82% of comments are positive. People are ready to share their opinions on books and read books on such video recommendations.
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