Abstract
Users enjoy and like both online and print news papers. But it is believed that it is necessary to adopt various modern techniques so as to identify the interests of the young college going population. Factors influencing attitude towards usage of print and online publication have been studied by several researchers. In this modern age, people are provided with a wide range of traditional and digital channels. Currently online news sites have greatly satisfied the expectations of the readers, and there has been a decrease in the circulation of print news papers. This study examines the consumer choice of print and online media with respect to demographics and preference of format. The study adopted a primary quantitative data collection approach wherein a paper based survey of 150 college post graduate students was carried out. Overall these results, acknowledged that the print edition has been the prevailing choice when compared to the print edition in terms of readership and preference and generates more profit to the advertising field.
Highlights
The key infrastructure for governance and a well-operating polity can be provided by the media, as they could effectively provide information to the targets
Online news sites have greatly satisfied the expectations of the readers, and there has been a decrease in the circulation of print news papers
This study examines the consumer choice of print and online media with respect to demographics and preference of format
Summary
The key infrastructure for governance and a well-operating polity can be provided by the media, as they could effectively provide information to the targets. As stated by Alsem et al (2008), they won’t stop with informing the news to the viewers. They will “create” or “describe” the news. Still researchers could not identify a valid business model for online news even after sixteen years of study (Gill, 2011). They could find out the factors motivating the users to choose online news resources and the way through which the online resources fulfil the expectations of the readers.
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