Abstract
The purpose of the study is to analyse the dynamics of the influence of news agencies on the content of print and online publications within the media environment of Kazakhstan. The following methods were used: hypothetical and deductive, content analysis, and comparative. The results of the study have determined that rapid and intensive changes have been taking place in the Kazakh mass media and communications market in recent years, which are especially evident in the market of printed and online publications. It was found that news agencies, which are the standard of reliable data, are the main sources for newspaper materials. However, they still have the greatest influence on state publications, unlike private regional ones, which use publications of large-scale services more often. Content analysis of publications has determined that the number of citations by newspaper publications directly depends on the scale of events. The dynamics of news data from 2020 to 2023 highlighted that the number of mentions of the news agency in online and print publications is decreasing over time. In turn, all subjects of the media environment of Kazakhstan are reorienting themselves to the audience, actively using various platforms, social media, and digital opportunities.
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