Abstract

The article shows that culture development according to the network principle caused the transformation of the notion “privacy” itself and the formation of the society of mutual transparency where people keep an eye on each other. The process of culture internetization stimulated the powerful movement of both supporters and opponents of transparency, who try to escape from total control and to preserve the right to privacy. The paper traces the evolution of transparency caused by internetization of modern culture. Initially transparency comes out as the state supervision over the society and later on it took the form of citizens’ mutual control over each other. The author identifies such consequences of culture internetization as the minimization of mediatory structures and the transformation of institution of trust conditioned by the development of blockchain technology.

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