공연과 무역의 융복합, 공연무역의 유형과 확대 전략

Abstract

The purpose of this paper is to convey the possibility and expansion strategy of the Performing Arts Services Trade(hereafter as PAST), a convergence of performing arts and trade. Entering the 4th industrial revolution and information-based society, we have experienced many of big changes in the global economy and trade paradigm and now are expecting some bigger ones to come. To seek for a three-dimensional strategy rather than a flat, one-dimensional solution, this paper focused on performing arts contents as a creative convergence field of three keywords, Digital Transformation, Culture, and Services, which create infinite economic value and are called the pinnacle of cultural services. Beginning with the concept of the PAST, this paper established its four types based on the 4 supply modes of WTO GATS and presented expansion strategy for each type. These approaches are for delivering the purpose of this paper to show the sustainable soft power engine in the convergence of performing arts and trade. Furthermore the internalization strategy called 2-4-7, which is a structure of intrinsic values to achieve the mission of expanding the PAST, and also the B.T.S. DNA were described