Abstract

The purpose of this paper is to discuss the technique by implementing an empirical work on whether the image concept of an idol, who has recently gained popularity not only in Korea but also globally, can be applied to nail art. According to Wikipedia, the most popular BTS (BTS) is a group that debuted in 2013, and their image is imprinted on the public. In addition, 19 idol groups debuted in 2020, 10 in 2021, and 5 in 2022. The work to be created will be explained by applying Dr. Eva Hiller's psychological definition of color by deriving the color, saturation, brightness, composition, and design that constitute the image concept of these groups. Also, the nail art technique applied to the work to be created will be explained. Through this study, I would like to present a major creative technique that will suggest the shared growth of the nail art industry in accordance with the market growth of idol groups.

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