This research explores the collaboration between Indonesian English as a Foreign Language (EFL) educators and Artificial Intelligence (AI) in content development. Employing a qualitative approach, semi-structured interviews were conducted to delve into the perspectives, experiences, and interactions of educators in the realm of AI-enhanced content creation. The study adopts a phenomenological approach, seeking to uncover the underlying essence of the evolving educator-AI relationship in content development. The findings reveal a spectrum of AI integration among educators, from heavy reliance to a balanced approach. Educators demonstrate adaptability and resourcefulness, combining school textbooks with AI-powered tools, such as ChatGPT, magicschool.ai, and you.com, creating dynamic and engaging instructional strategies. Their approaches to lesson planning, content development, presentation, teaching methods, and assessment display a diverse range of AI incorporation, emphasizing flexibility and student-centred learning. Educators are blending textbook analysis, AI tools, and multimedia resources to enhance learning environments. Interactive and student-centred teaching methods, such as pair work, role-play scenarios, and dialogue practice, foster language acquisition, communication skills, and student confidence. In assessment and evaluation, the integration of AI tools, such as ChatGPT, Twee, and Questionwell is emerging, enriching evaluation methods and promising improved student learning experiences. This research sheds light on the dynamic nature of AI-augmented content development in Indonesian EFL education, highlighting educators’ adaptability and resourcefulness in embracing technology to enhance pedagogical practices and foster enriched language acquisition experiences for their students. Keywords: AI integration; content development; EFL education; Indonesian educators; pedagogical innovation