Weak Threat Research Articles

Developing Sustainable Competitive Strategies in the Beauty Service Industry: A SWOT-AHP Approach

The purpose of this study is to provide concrete growth strategies and practical development methods in the beauty service industry. This study consists of a SWOT (Strength, Weakness, Opportunity, Threat) analysis from the literature review and in-depth interviews with experts of the beauty service industry in South Korea. The Analytic Hierarchy Process (AHP) is applied to the finalized SWOT matrix to incorporate experts’ ideas. The combined high priority factors present four types of strategic alternatives: Strength–Opportunity (SO), Strength–Threat (ST), Weakness–Opportunity (WO), and Weakness–Threat (WT). This study applies an environmental analysis framework from the management strategy field to construct a sophisticated SWOT matrix. Furthermore, this study quantifies the importance of SWOT components through AHP to determine priorities to lay the groundwork for timely and sustainable strategy development in the beauty service industry. Based on the SWOT-AHP analysis, this study suggests that beauty service companies should pay attention to the lack of profitability and employee stress with high turnover rates caused by poor working conditions and emotional labor. In addition, the Korean government should gradually shift away from the lack of an effective legal system to grow the beauty industry.

Application of hybrid SWOT-AHP-FuzzyAHP model for formulation and prioritization of ecotourism strategies in Western Himalaya, India

Ecotourism is considered as a tool for sustainability and it is a sustainable approach to balance economic, social, cultural and environmental aspects for development. The application of ecotourism concept at ground level needs to develop strategies based on local natural and cultural resources and sustainability principles. Thus, the strategies were formulated in this study based on the principle of ecotourism and sustainability. The present study explores the application of strength-weakness-opportunity-threat (SWOT) based analysis for ecotourism planning strategies formulation in Kullu district, Himachal Pradesh, India. The internal factors (strength and weakness) and external factors (opportunity and threat) were diagnosed systematically and comprehensively to prepare TOWS matrix and it contains four group strategies, strength-opportunity (SO), weakness-opportunity (WO), strength-threat (ST) and weakness-threat (WT) and 30 sub-strategies. Out of total developed strategies, seven SO, eight WO, eight ST and seven WT strategies has been adopted for ecotourism development in the study area. The adopted strategies further analyzed using analytical hierarchy process (AHP) and Fuzzy AHP to identify the hierarchical best priority strategies for ecotourism development. SWOT-AHP and SWOT-Fuzzy AHP methods were ensemble together to obtain the best priority strategies. Hence, the implementation of these strategies in the study area should help to achieve regional sustainable development goal.

Community Empowerment Strategy in Management of Swallow's Nest Cultivation to Increase Regional Original Income In Kotabaru District

Community empowerment through swallow nest cultivation is one of the efforts of the Kotabaru Regency Government to increase local revenue (PAD). This study aims to describe a strategy for community empowerment in the management of swallow nest cultivation and the supporting and inhibiting factors for implementing the strategy. This research uses the descriptive qualitative method. They were collecting data using in-depth interviews, observation, and document review. The results showed that Kotabaru Regency's Original Regional Revenue (PAD) from community empowerment through swallow nest cultivation was insignificant. The reason is that there are still many weaknesses in the implemented community empowerment strategies. Strategies applied based on SWOT analysis, namely: a) Application of SO (Strength – Opportunities) strategy, is 1. Business assistance. 2 . Protection of business objects.; b) The implementation of the WO (Weakness – Opportunities) strategy is 1. Mapping social potential participatory in developing swallow nest cultivation business; 2. Community organizing and facilitation of sustainable program setting; 3. Capacity building of the community. c) The implementation of ST (Strength – Threats) strategy is 1 . Regulatory determination; 2. Socialization of empowerment. d The application of the WT (Weaknesses – Threats) strategy is 1. Input (capital support, infrastructure, and facilities). 2. Market access for swallow nests. 3. Development of cooperation/network.

Strategi Pengembangan Potensi Kuliner Lokal Dalam Menunjang Desa Wisata Ekologis (DWE) Di Desa Nyambu Kediri, Tabanan

The culinary potential of Nyambu Village cannot be seen if tourists visit and travel alone in Nyambu Village to enjoy local food. After tourists take the DWE tour package in Nyambu Village, local food is served by the Ecological Tourism Village (DWE) in Nyambu Village for guests visiting DWE in Nyambu village. The purpose of this study is to determine the development strategy and implications of developing local culinary potential in supporting the Ecological Tourism Village (DWE) in Nyambu Kediri Village, Tabanan. This study used descriptive qualitative method. The data was collected by means of observation techniques, in-depth interview techniques, and document study. The collected data were analyzed using SWOT analysis techniques, verified (data display), and concluded in narration, tables, photos, and charts. The theory used is Community Based Tourism (CBT) and the Theory of Tourist Attraction. The strategy for developing local culinary potential in supporting DWE in Nyambu Kediri Village, Tabanan is determined through a SWOT analysis and a SWOT analysis matrix, as follows: SO (StrengthOpportunity) strategy, namely a strategy to develop local culinary potential and a tourism village development strategy; WO (WeaknessesOpportunity) strategy, namely the strategy for the formation of local culinary management groups / organizations and CBT development strategies; ST (Strength-Threats) Strategy, namely a strategy to increase cooperation in the culinary field and a strategy to increase promotion; WT (Weaknesses-Threats) strategy, which is a strategy to increase stakeholder support for the formation of local culinary groups. The implications of developing culinary potential for local culinary processors, DWE and the people of Nyambu Village are enormous. The greater the support from the stakeholders, the greater the local culinary potential in Nyambu Village, and vice versa. Keywords: Development Strategy, Local Culinary Potential, Ecological Tourism Village

Strategi Jitu Menggalang Angka Kecukupan Mahasiswa Baru Di Tengah Persaingan Sengit Antar Perguruan Tinggi

The intense competition between public and private universities in Banyuwangi district in finding a sufficient number of new students is an interesting phenomenon. The purpose of this research is to find out an appropriate strategy to fulfill the adequacy rate of new student candidates at University of PGRI Banyuwangi (UNIBA). This research was conducted in Banyuwangi district with 200 samples of public and private high school / vocational students, 20 Counseling Guidance teachers, 200 student’s parents and 50 new students who are studying in the first semester. The research instruments used in this study are questionnaires and interviews. This study used a qualitative approach, then data were analyzed using SWOT. The result of this studyis a form of implementing an aggressive SWOT strategy as follows: 1) Strengths-Opportunities (S-O) Strategy, 2) Strenghts-Threats (S-T) Strategy, 3) Weaknesses-Opportunities (W-O) Strategy. 4) Weaknesses-Threats (W-T) Strategy

The Purse Seine Fleet Compliance strategy to Fishing Regulations at Nizam Zachman Fishing Port, Jakarta

Importer countries of Indonesian fishery products, such as European Union countries (EU) and the United States (USA), are very concerned about the treacebility of fishery products, which lead to some rejection of fishery products obtained from illegal, unreported and unregulated activities (IUU Fishing) in NZFPJ. Approximately 231 vessels, 121 of it are purseiners, conducted fishing operations outside permitted fishing areas and at least 42 vessels were moored outside their assigned fishing ports. Considering the number of violations, this study is aiming at formulating strategies to improve compliance level of fishing vessels. Data from the case study were analyzed using Strengths Opportunities Weaknesses Threats (SWOT) method and Quantitative Strategic Planning Management (QSPM). The results showed that strategies to improve the compliance of purseiners to fishing regulations in NZFPJ are by developing an integrated fishing vessel monitoring system with relevant agencies conducting law enforcement in the field of marine and fishery. In addition, reward and punishment scheme along with education for fishermen and businessmen are required to improve awareness. Lastly, there is need to provide facilities and training to support the monitoring activities.
 Keywords: IUU fishing, NZFPJ, inspection.

Analysis of Local Government Strategies in Capacity Building for Regional Financial, Asset, and Revenue Management Bodies in Baubau City, Indonesia

This study aims to analyze strategies for increasing the capacity of the Regional Financial, Asset, and Revenue Management Bodies in the City of Baubau. Clarity regarding where the local government is as a developed institution. The district/city policy strategy as a region and institution has not been formulated in a clear and clear manner. Even though the government has clearly been given the authority to formulate a strategy for the creation of a strategic public service policy to the public.
 This research study uses a SWOT analysis technique with a qualitative approach, which consists of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis aims to maximize strengths and opportunities but can minimize weaknesses and threats.By evaluating internal factors including the strength of the Baubau City Finance, Asset, and Regional Revenue Management Agency in increasing organizational capacity; Weaknesses, namely all factors that are not beneficial or detrimental to the Regional Financial, Asset and Income Management Agency of Baubau City. Meanwhile, evaluation of external factors includes opportunities, namely all the opportunities that exist as government policies, applicable regulations or national or global economic conditions which are considered to provide opportunities for capacity building to grow and develop in the future; Threats, namely things that can cause losses to the capacity building of the Baubau City Financial Management Agency, Asset, and Regional Revenue.
 The results of this study indicate that there are 4 alternative strategies obtained from compiling a SWOT matrix derived from the identification of internal and external factors in order to improve the service performance of the Financial Management Agency, Asset and Regional Income of Baubau City. The alternative strategies are the Strength-Opportunity (S-O) Strategy, the Weakness-Opportunity (W-O) Strategy, the Strength-Threat (ST) Strategy, and the Weakness-Threat (WT) Strategy.

Pengembangan Desa Muntigunung sebagai Desa Wisata Baru di Kecamatan Kubu Kabupaten Karangasem

Muntigunung Tourism Village is currently designated as a tourist village by the Karangasem Regency Government. The reason of Muntigunung Tourism Village as a new tourism village in Karangasem Regency because Muntigunung Tourism Village has natural beauty that is still natural, a culture that is still traditional and expected to minimize the level of poverty and beggar activities carried out by the Muntigunung Tourism Village community. This research analyzes the development strategy of Muntigunung Tourism Village. The data can be described descriptively qualitatively and analyzed using SWOT analysis techniques. The research of this study indicate that the strategy S-O (strengts-opportunities) that is applied aims to use the power possessed by utilizing the opportunities that exist. The S-T Strategy (Strenghts-Threats) that is applied aims to utilize the strength that is possessed to minimize existing threats. W-O (weakness-opportunities) strategy that aims to minimize weaknesses that are owned by exploiting opportunities. W-T (Weakness-Threats) strategies are implemented to minimize weaknesses to avoid threats.
 Keywords: SWOT, Development Strategy, Tourism Village

Kajian Ketersediaan Bahan Baku, Tingkat Persaingan, dan Perilaku Kewirausahaan dalam Mendukung Perkembangan Usaha

This study aims to determine the availability of raw materials, the level of competition, and entrepreneurial behavior of the furniture business in Manggala District, Makassar City in supporting business development. This research is categorized as a descriptive study with a qualitative approach, data collection is done using the method of observation, interviews, and documentation. The analysis technique used is the SWOT analysis. The results of this study indicate that furniture business owners in Manggala District, Makassar City have 4 indicators of raw material availability, namely: estimated usage, material prices, inventory costs, and waiting time. And the level of competition has 6 indicators, namely: price, quality, customer loyalty, discounted prices, marketing techniques, target market. As well as entrepreneurial behavior has 4 indicators, namely: obstacles, risks, innovation, cooperation, where the results of the SWOT analysis that have been carried out, there are four strategic choices for furniture business in Manggala District, Makassar City, consisting of strengths opportunities (SO), weakness opportunities (WO). ), Strength threats (ST), and weakness threats (WT).

STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN

Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data analysis technique was done by quantitative descriptive analysis and SWOT analysis. Resulting in a marketing SWOT strategy from variable marketing mix 7 P that is, SO (Strengths – Opportunities) strategy is doing Brand Positioning as a quality dive operator, doing good relations with the community and improving the quality of Human Resources. WO (Weakness -Opportunities) strategy is to expand business / office locations, educate tourists, re-conduct price analysis and participate in international and national events. ST (Strenghts -Threats) strategy is to innovate services / services for tourists, create dive tourism package programs that don't exist in other dive operators. WT (Weakness -Threats) strategy is to conduct a site analysis to complement offices and innovations in market price adjustments.

Assessment of Geomorphosites for Geotourism in the Northern Part of the “Ruta Escondida” (Quito, Ecuador)

The relevant geomorphological characteristics of territory represent an essential part of its natural heritage. They are also an asset to be exploited for stimulating socio-economic development. The “Ruta Escondida” in Ecuador constitutes a historical place full of culture and landscapes that have been shaped over time by geological and geomorphological processes. Among the geomorphological features of the study area, volcanic cones, hilltops, terraces, foothills and glacial valleys stand out. The aims of this work were: (1) to characterize 18 places of geomorphological interest, located in the northern part of the Ruta Escondida and (2) to propose alternatives (geotourism) to contribute to the local development of the area. The applied methodology included: (1) the compilation of geomorphological elements; (2) the assessment of geomorphosites using the Inventario Español de Lugares de Interés Geológico (IELIG) method and (3) a strengths–opportunities–weaknesses–threats analysis of the contribution and influence of geomorphosites in the development of the study area. With this work, it was possible to determine that all the analyzed geomorphological sites have a high and very high interest. The strengths, weaknesses, opportunities, and threats (SWOT) analysis revealed that the geomorphosites could provide significant added value to the development of geotourism on the route, complementing the already known cultural and historical attractions.

Strategy for Developing Interest of Entrepreneurship through a Culinary Business Management Course

The objectives of this study were: (1) to determine the entrepreneurial interest of Diploma students in Culinary Engineering in Culinary Business Management (CBM) course, (2) to formulate strategies for developing students’ entrepreneurial interest through the CBM course as recommendations for lectures in the next period. This ex post facto research with a descriptive approach was carried out in February to July 2019 in the Diploma Study Program of Culinary Engineering, Universitas Negeri Yogyakarta (UNY). The population of the study consisted of 40 students who took CBM in the odd semester of the 2018/2019 academic year. A purposive sampling technique was employed while the questionnaire was used in the data collection. Quantitative descriptive was used to analyze the data. The results show that: (1) Entrepreneurial interest of Diploma students of Culinary Engineering in the CBM course is 40% in the Very High category and 60% in the High category, (2) there are four strategies for developing students’ entrepreneurial interest through the CBM course, namely SO (Strength-Opportunity) strategy: while WO (Weakness-Opportunity) strategy, ST (Weakness-Opportunity) strategy, and WT (Weakness-Threat) strategy. The benefits of this study are firstly, for students, it investigates students’ entrepreneurial interests through learning CBM, for education staff, it examines the effectiveness of learning CBM in forming students’ entrepreneurial interests, and for educational institutions, it is an effort to evaluate and recommend learning CBM to form students’ entrepreneurship.

STRATEGI PENGEMBANGAN USAHA KECIL MENENGAH SEKTOR INDUSTRI PENGOLAHAN KABUPATEN BEKASI

The role of Micro, Small and Medium Enterprises or Small and Medium Enterprises (SMEs) in a country's economic growth is considered important. SMEs have a large and crucial contribution to the Indonesian economy. MSMEs have an important role in development and economic growth. The role of SME is not only felt in developing countries but also in developed countries. In developed and developing countries, MSME is very important, because it absorbs the most labor compared to large businesses. The contribution of MSMEs to the formation or growth of Gross Domestic Product (GDP) is greater than the contribution of large businesses. However, in reality the amount is inversely proportional to quality. Many MSME actors whose HR quality is still low, both in education and technology. The low quality of human resources has an impact on their productivity. This study aims to find out how the Development Strategy of Micro Small and Medium Enterprises in the Manufacturing Industry Sector in Bekasi District. The use of the Location Quotient (LQ) method is used to find out what business bases can be used by MSMEs based on LQ analysis calculations. The use of TOWS analysts deepens the discussion of what and how MSME strategies compete. From the LQ analysis calculation results it appears that Bekasi Regency, the processed industry business sector, is a leading sector with an LQ index number > 1. As we know, Bekasi Regency's economic strength is indeed sourced from the industrial sector. Furthermore, the SME development strategy is based on the TOWS analysis, with the characters in each of the different MSMEs. The strategies used include: SO (Strength Opportunities), ST (Strength Threat) strategy, WO (Weakness Opportunites) strategy and WT (Weakness Threat) strategy.

Analysis of the MUII-plus mentorship programme: reflections of Fellows’ experiences and lessons for other programmes

Background: The MUII mentorship programme began 11 years ago with a successful group mentorship model. Over the years, the programme has evolved and is presently anchored on the “GROW” approach. This model allows individuals to: set Goals (What I want?); Reflect (Where am I now?); think of Options (What can I do?); What to implement (my actions?). It is intended to help fellows (current, honorary, alumni) herein referred to as mentees achieve their short, medium, and long-term research, career and professional goals. Methods: A mixed methods study combining a cross-sectional survey, one focus group discussion and 11 in-depth key informant interviews were carried out between November 2018 and January 2019 to 1) assess the status of the mentorship programme, 2) perform a strength weakness opportunity and threats (SWOT) analysis, and 3) identify factors relevant for sustainability. Results: An open invitation was made to 52 fellows to participate in the survey, and 23 responded. Among respondents, the largest proportions were male [70% (16/23)], and PhD fellows [35% (8/23)]. The respondents rated the fellowship experience as excellent [65% (15/23)], and most [78% (18/23)] revealed they had benefitted greatly from the programme. The SWOT analysis revealed outstanding strengths of having regular fellows’ meetings for peer support, and availability of international collaborations, linkages and exposure. Opportunities identified included large pool of mentees within MUII-plus and evidence of fellows taking up leadership positions. The biggest threat to the mentorship programme was the busy schedule of mentors. Conclusions: The MUII-plus mentorship programme has strong potential to offer research and career mentorship to its fellows. To promote sustainability of the programme, there is a need for innovative ways to engage mentors; such as digital platforms (e-mentorship) for greater mentor-mentee interactions.

STRATEGI PENGEMBANGAN EKOWISATA CURUG MRAWU TIENG MENUJU DESA MANDIRI

ABSTRACT
 
 This study aims to determine the potentiality that exists in the Curug Mrawu Tieng Ecotourism area and its relationship with the Index of Developing Villages (IDV) in the Batur village. The assessment is carried out all of the carrying capacity for the suitability of nature tourism and also analyzes the internal and external environment of the area, as well as calculating the values of the building village indicators to obtain a tourism area development strategy and the development of village independence. 
 This research is descriptive study using qualitative methods. Data collection techniques namely, observation, interviews and documentation. For analytical tools using SWOT analysis and assessing Index of Developing Villages.
 The results of this study indicate that the assessment of the carrying capacity of the area is very adequate to be a tourist area. The assessment of tourist objects and natural attractions included in Good Categories. The regional analysis for tourism are at Potential Intervals. The IDV Batur villages are in the classification Developing Village. The SWOT analysis result area can be used to improve the assessment of the IDV indicators, namely: SO (Strengths-Opportunities) strategy with Environmental Resilience Index and Economic Resilience Index; WO (Weakness-Opportunities) strategy with Economic Resilience Index And Social Resilience Index; ST (Strengths-Threats) strategy with Economic Resilience Index and Social Resilience Index; and WT (Weakness-Threats) strategy with Environmental Resilience Index.

Analisis SWOT Pelaksanaan Perkuliahan Daring Pada Masa Pandemi COVID-19 di STAI Yogyakarta

The Covid-19 pandemic has brought major changes in various fields of life, including the field of education. One of the changes is about the implementation of lectures, namely the existence of online lectures (in the network). The author conducted research on the implementation of online lectures at STAI Yogyakarta using the SWOT Analysis method which aims to analyze the advantages, disadvantages, challenges and threats in the online lecture process at STAI Yogyakarta. The results of the research conducted by the authors found various internal and external factors, which were then analyzed to find various strategies to overcome the weaknesses and improve the strengths of STAI Yogyakarta. These strategies are divided into four types, namely Strength-Opportunities (SO), Weaknesses-Opportunities (WO), Strength-Threats (ST) and Weaknesses-Threats (WT) strategies.

Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis of China's Prevention and Control Strategy for the COVID-19 Epidemic.

This study used the Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T) (SWOT) analysis method, drawing on our experience of the response to the 2003 SARS epidemic, the 2019 China Health Statistics Yearbook data, and changes in China’s policy environment for the pneumonia epidemic response relating to the novel coronavirus (COVID-19) infection, to perform a systematic analysis of the COVID-19 epidemic prevention and control strategy S, W, O, and T, with a further analysis of a strategic foundation and to determine a significant and relative strategy. We assessed and formulated strength-opportunity (SO), weakness-opportunity (WO), strength-threat (ST), and weakness-threat (WT) strategies for the prevention and control of the COVID-19 epidemic. We conducted an in-depth analysis and identified the highest-priority policies. These are: reshaping the emergency system (SO1); adding health emergency departments to universities and other institutions (WO2); adjusting the economic structure and strengthening international and domestic linkages (ST2); and strengthening public intervention in responding to public health emergencies (WT1).

OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort

Strategies for Development of Yoga, Ayurveda, and Meditation-based Health Tourism in Nepal: Using SWOT Analysis

Now health tourism based on yoga, Ayurveda and meditation is growing sector in Nepalese Tourism. Health tourism as one of the most important forms of tourism is not an exception and preparing strategies for its development will not be possible without considering its specific and extraordinary environment. The objective of preparing and is writing this research paper is to formulate suitable strategies for health tourism development in Nepal. This study uses a qualitative approach. We conduct 38 semi structured interviews with related stakeholder’s of health tourism in Nepal, including health service providers, tourism service providers (as enterprise), and government officials. It was carried out in 2017 in Kathmandu, Bhaktapur, Lalitpur, and Pokhara. For strategy formulation, we employ the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis method to examine the internal and external factors comprehensively, in terms of health tourism development in Nepal. The strategy to the health tourism development will be considered in terms of four relations: strengths-opportunities (S-O), weaknesses-opportunities (W-O), strengths-threats (S-T), weakness-threats (W-T). The results of this study show that the strategy in health tourism development in Nepal, it is necessary to work on policy and regulation, promotion and branding, introducing the quality standards for health products and service as well as to establish the institutional support in order to successful implementation for the strategy of the health tourism development in Nepal.

ANALISIS STRATEGI PENGEMBANGAN USAHA TAHU TEGUH PRIBADI DI BENGKULU TENGAH

Small and medium enterprises (SMEs) which are now better known as micro and small enterprises play an important role in the growth of the Indonesian economy. The company carries out a SWOT analysis (Strength, Weakness, Oppurtunity, and Threat) in determining marketing strategies. The respondents in this study are tofu producers, suppliers, consumers, governments, competitors and marketing institutions of Tahu Teguh Pribadi. Where this analysis consists of 2 analysis variables, namely an analysis of internal factors consisting of strengths and weaknesses, and external analysis consisting of opportunities and threats. The IFAS (Internal Factor Analysis Summary) matrix shows that the strength and weakness factors have a total score of 3.01. The EFAS (External Factor Analysis Strategy) matrix shows that opportunity and threat factors have a total value of 3.16. Based on the Cartesian diagram shows that Usaha Tahu Teguh Pribadi is in the Growth quadrant where the quadrant is a very favorable situation. S-O strategy (Strenght-Opportunity) then obtained the factor that must be maintained to be able to take the opportunities that are: Improving product quality by utilizing technological developments to maintain consumer trust and forming associations / unions of business entrepreneurs to maintain bargaining positions against suppliers. The W-O strategy (Weakness-Opportunity) obtained results, namely: Increasing sales volume through product diversification by utilizing culinary policies and improving the quality of human resources through programs from the government. S-T strategy (Great Strenght) shows results: Improving quality and maintaining product continuity with good production management to improve competitiveness. And can improve marketing efficiency by establishing W-T (Weakness-Threat) Strategy partnership relationship, namely: Use simple SOPsfor effectiveness and efficiency. As well as increasing capital and promotion networks through product packaging and increasing human resources