Strategy for Developing Interest of Entrepreneurship through a Culinary Business Management Course

Sutriyati Purwanti,Titin Hera Widi Handayani,Dewi Eka Murniati,Safitri Yosita Ratri

doi:10.21831/jptk.v26i2.29232

Sutriyati Purwanti, Titin Hera Widi Handayani + Show 2 more

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https://doi.org/10.21831/jptk.v26i2.29232

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Abstract

The objectives of this study were: (1) to determine the entrepreneurial interest of Diploma students in Culinary Engineering in Culinary Business Management (CBM) course, (2) to formulate strategies for developing students’ entrepreneurial interest through the CBM course as recommendations for lectures in the next period. This ex post facto research with a descriptive approach was carried out in February to July 2019 in the Diploma Study Program of Culinary Engineering, Universitas Negeri Yogyakarta (UNY). The population of the study consisted of 40 students who took CBM in the odd semester of the 2018/2019 academic year. A purposive sampling technique was employed while the questionnaire was used in the data collection. Quantitative descriptive was used to analyze the data. The results show that: (1) Entrepreneurial interest of Diploma students of Culinary Engineering in the CBM course is 40% in the Very High category and 60% in the High category, (2) there are four strategies for developing students’ entrepreneurial interest through the CBM course, namely SO (Strength-Opportunity) strategy: while WO (Weakness-Opportunity) strategy, ST (Weakness-Opportunity) strategy, and WT (Weakness-Threat) strategy. The benefits of this study are firstly, for students, it investigates students’ entrepreneurial interests through learning CBM, for education staff, it examines the effectiveness of learning CBM in forming students’ entrepreneurial interests, and for educational institutions, it is an effort to evaluate and recommend learning CBM to form students’ entrepreneurship.

Highlights

Entrepreneurship education for the young generation is important for several reasons
As many as 16 students or 40% are in the Very High category, 24 or 60% are in the High category, none or 0% is in the Moderate category, none or 0% is in a Low category, and none or 0% is in the Very Low category
The ST (Strength-Threat) strategy provides students with knowledge of financial business management and the understanding that theories may support Culinary Business Management (CBM) learning and that all courses in the study program are designed to provide them with competencies in Culinary Engineering

Summary

Introduction

Entrepreneurship education for the young generation is important for several reasons. Recent data from the Central Bureau of Statistics shows that the unemployment level in Indonesia is still high, with 5.13%, there is a 0.2% decrease compared to last year [1]. The total growth of entrepreneurs will result in wider social welfare. This is because entrepreneurs are more independent in running their business, hardly affected by inflation, and able to create jobs for the community. As a country with abundant natural resources, it is crucial that Indonesia has entrepreneur human resources to manage the natural resources for the welfare of the nation and state. Character, and skills, the youth of Indonesia will no longer become dependent on any jobs or rely on the government or other people to prosper

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