View Of Consumers Research Articles

Uncorking the potential of wine: an empirical prediction of consumers’ intention to visit wine tourism destinations (WTDs) post-COVID-19

PurposeThe study aims to examine consumers' intentions to visit wine tourism destinations (WTDs) in Canada post-COVID-19 by combining destination-related constructs with the theory of planned behavior (TPB).Design/methodology/approachConvenience sampling was employed in the online survey method to gather data. Using AMOS and SPSS software, structural equation modeling (SEM) was used to analyze the data.FindingsThe outcomes of the SEM show that a powerful model for predicting consumers’ intention to visit WTDs was developed by combining the TPB with additional variables. More precisely, the study identified that consumers' attitudes, perceived behavioral control, wine product involvement and motivation exhibit positive influences on their intention to visit WTDs. Conversely, subjective norms and the destination wine image did not influence the intention.Research limitations/implicationsThe findings have important ramifications for various parties involved, including the government, travel agencies, tourism associations and wine producers. This research's emphasis on consumer behavior enables practitioners to adjust to the changing needs of consumers in the post-pandemic environment.Originality/valueThe drawn-out model gives an improvised view of consumers’ behavioral intentions to visit WTDs post-COVID-19 by testing an integrated structural model comprising TPB and destination-related constructs. As far as the authors are aware, this research represents the first-ever effort to predict consumer's intentions to visit WTDs post-COVID-19.

THEORETICAL ASPECTS OF THE ADMINISTRATIVE SERVICES ORGANIZATION IN LOCAL GOVERNMENT BODIES

The article examines the scientific and theoretical aspects of the organization of social protection of low-income groups of the population in local self-government bodies; the concept of administrative services, their place among other public services and the main problems of obtaining administrative services from the point of view of service consumers are characterized. It was determined that almost all citizens are required to receive certain administrative services (for example, regarding birth registration, residence registration, obtaining a passport, etc.), and some administrative services have a smaller number of consumers. It was established that the understanding of the category "administrative service" consists in creating convenient conditions for a person's communication with public administration bodies in the broadest category of cases. The concept of administrative services and their types is characterized:. state services, municipal services, non-administrative services.

The changing performance of inbound tourism under the fluctuation of the Renminbi exchange rate

In the context of the information age in the post epidemic period, China's inbound tourism is increasingly recovering, and related tourism products are gradually coming into the view of foreign consumers. The development of tourism is an important way to promote international relations and improve international influence, while the exchange rate plays an irreplaceable role as one of the important influencing factors of international trade. In addition, the exchange rate reflects the price conversion index between the two countries can effectively explain the international economic situation and the continuous reform of the exchange rate system on China's foreign exchange market has caused different impacts, the exchange rate fluctuations of the RMB may be outside the part of the population with the intention of coming to China to cause a certain impact. In order to explore the impact of exchange rate fluctuations on the inbound tourism industry, this paper combines the background of the post-epidemic period with a view to empirically analysing the issue through macro data, and then exploring the changes in China's inbound tourism market under the fluctuation of the RMB exchange rate from multiple perspectives, as well as the transmission mechanism of exchange rate fluctuations on the inbound tourism market. Ultimately, it will provide certain reference value for the Chinese government and the related tourism industry, so as to effectively promote the development of China's tourism industry and improve China's international influence.

Development of the Tourism Industry in a Region: Digital Decision-Making Tools Based on Geoanalytical Data

Relevance and objectives of the research. Consumer research, development of customer profiles of target segments is an important activity of any organization, including the tourism business and tourism administrations. Knowing the target audience allows you to create a value-oriented client-oriented offer of tourist products, plan tourist flows and develop territories. The purpose of this study is to demonstrate how analytical work with digital data on the behavior of tourists and the construction of digital tourist profiles based on the obtained data can be used for the most effective management of the tourism industry in the Russian Federation, as well as the creation of customer-oriented regional tourism products.Materials and methods. The methodological base of the study was made up of general scientific methods, methods of analysis of secondary and primary data. The following research methods were used in the work: the method of analysis and synthesis, comparison and generalization of information, the method of induction and deduction, secondary and primary marketing research, digital analytical data. The information base of the study was the materials of the Federal State Statistics Service, Penzastat, the Ministry of Culture and Tourism of the Penza Region, documents defining the strategic development of the tourism industry in the Russian Federation, the results of scientific and marketing research of the tourism market, data from the GeoEffect analytical digital platform of the MTS software, authors’ own research.Results. Based on the data of the GeoEffect digital platform, an analysis was made of the structure of tourist flows in the Penza region, digital profiles of tourists were described, the most popular visiting areas were identified, on the basis of which recommendations were developed for a roadmap for tourism development in the Penza region.Conclusions . Digital data analytics and building digital profiles of tourists allows the tourism business to take into account consumer behavior in their activities, and tourism administrations to focus the resources of the region on objects and locations that are attractive from the point of view of consumers, forming a value proposition for them.

Bacterial Pathogens in Processed Frozen Fish Samples from Pune City

Amongst non-vegetarian foods, fish foods include various alive and preserved fishes. The preserved fish and their products include loose and packaged salted, dried and frozen. The frozen fishes and their products are mainly export grade and in very little quantity they are used in local markets. Many times such processed frozen fishes are rejected due to presence of undesirable microorganisms and pathogens. In the present study processed frozen fish samples from local market of Pune city were collected and used for detection and isolation of bacterial pathogens. The fish samples collected were L-Sardine (Sardinella longiceps), Mackerel (Rastrelliger kanagurta), Croaker (Johnius spp.), Ribbon fish (Lepturacanthus savali), Lizard fish (Nodus indicus), Itoyori (Nemipterus peroni) and L-Jacket (Oligoplites saurus). The enrichment and selective media were used to detect and isolate the pathogens in the processed frozen fish samples collected. The bacterial pathogens found in these fish samples were E. coli, Salmonella paratyphi-B, Staphylococcus aureus, Bacillus cereus and Vibrio parahaemolyticus. The attention is needed to control and remove such pathogens from food as it is alarming at safety point of view of consumers.

CONCEPTUAL PRINCIPLES OF THE ORGANIZATION OF TRANSPORT SERVICES IN MODERN CONDITIONS

Abstract. The article is devoted to the study of the conceptual foundations of the organization of transport services in modern conditions. In order for the transport industry of Ukraine to function effectively, compete and develop in the conditions of martial law and in the post-war period, transport services should be considered as a commercial activity from the point of view of transport companies and an action that leads to a beneficial effect from the point of view of consumers. The article comprehensively examines the definitions of transport services enshrined in the legislative acts of Ukraine and the scientists' own points of view. The volumes of freight transportation and passenger transportation for 2021-2023 are analyzed. The main external factors that hold back the development of transport activities in Ukraine are described, but solving these problems can simultaneously stimulate investments in transport infrastructure, promote the development of international transport routes and increase the country's competitiveness on the world market. A group of factors is singled out, which are necessary for the development of the industry and may be reflected in restrictions or problems in the development of the transport market, but at the same time their solution or implementation can contribute to stimulating the demand for transport services and the general development of this market. Factors affecting the development of the transportation market are divided into three groups: the first group of factors determines the impact on the general economic situation of the state and the socio-political state; the second group of factors affecting the activity of cargo carriers and the third group - factors affecting passenger carriers. It was determined that the concept of synergistic transport service contributes to the creation of a comprehensive and optimized transport system, increasing the convenience, speed and efficiency of movement, reducing the cost of time and money for consumers. The results of the research can be used in the future in managing the development of transport enterprises, which will contribute to increasing their economic efficiency and competitiveness. Key words: transport service, organization, competitiveness, volume of transport, development of the transport sector, synergistic transport service.

KEY PROBLEMS OF HOUSING AND COMMUNAL SERVICES DEVELOPMENT IN MODERN RUSSIA

Housing and communal services is the basic branch of the Russian economy, which ensures the vital activity of every person, organization, territory and the country as a whole. The effectiveness of its development and reform determines the potential for improving the level and quality of life of the population. In the article, the authors define the role of housing and communal services in society, identify the key problems of housing and communal services development from the point of view of consumers of housing and communal services and the main producers of these services, identify "bottlenecks" in the work of state bodies developing and implementing housing policy in the Russian Federation

Assessment of the quality of digital services based on the Kano model

The article explores the possibilities of using the Kano method in assessing the quality of digital services. The processes of digitalization of medical services require not only the study of qualitative parameters, but also the determination of how they satisfy the needs of consumers. For a more complete assessment of the quality of digital medical services, an analysis was carried out on the parameters of the quality of digital services and the level of their significance from the point of view of consumers was determined. The results of the analysis showed that the most important parameters in the evaluation of digital medical services are ergonomic, which are aimed at creating convenience and comfort of the services provided. In this study, a survey of consumers of the medical application Damumed was conducted using the developed questionnaire using the Kano method. The analysis revealed a list of consumer characteristics that reduce and also increase the level of customer satisfaction. Based on the conducted research, it is recommended to improve the medical application Damumed in the following areas: to ensure that information on medical examinations is fully provided, uninterrupted operation on all application options, to ensure the information security of patient data, it is mandatory to have functions for calling and making an appointment with a doctor. The proposed recommendations aim to enhance customer satisfaction and, as a result, improve the quality of digital services.

The structure of variable assessment of the feasibility of organizing urban passenger transport priority traffic

Problem. An important source of increasing the efficiency of urban transport systems is the development of high-speed connections, which in practice can be achieved by allocating special traffic lanes for urban passenger transport. However, at the stage of justifying such a decision, it is necessary to comprehensively assess the expected positive results and all possible risks, including the complication of traffic conditions. Goal. The purpose of the work is to establish a procedure for determining a rational variant of organizing priority movement of urban passenger transport from the standpoint of evaluating the improvement of the route efficiency and the emergence of critical risks of functioning of the street and road network elements. Methodology. As a basis for establishing the principles of evaluating the options for organization of high-speed urban passenger transport, an analysis of their impact on improving the quality of public transport services, capital costs for the implementation of such measures and possible negative consequences for the street and road network was used. Results. The central part of evaluating the variant of organizing the priority traffic of urban passenger transport is determination of the value of the permissible risk. As a risk, an assessment of the degree of organization of high-speed connections was used, which from the point of view of consumers provides the possibility of obtaining a positive result in relation to travel time, reducing the number of rolling stock on the route and ensuring a suitable level of capacity of the street-road network. Qualitative assessment of the parameters of the risk system is carried out using linguistic variables that can be represented in the form of basic term-sets. For risk factors, such assessments are presented in three variants: low, partial and full compliance with the requirements of the organization of high-speed communication. Originality. The analysis of the systematicity, completeness and interconnectedness of the conditions for the formation of management decisions in the field of choosing an option for the organization of priority urban passenger transport made it possible to form the principles of using a risk system, whose unity is ensured by taking into account the interrelationships of the time parameters of traffic on the route and the conditions of traffic complications on the network. The formation of a fuzzy product includes the description of its components, that is, the prerequisites and the conclusion, whose combination determines the fuzzy product. Input components of products are divided into two groups: route parameters and road network parameters. Practical value. According to the results of experimental calculations for route No. 24 “District 602 – Academika Barabashova metro station” (Kharkiv) established that the implementation of special traffic lanes for urban passenger transport is appropriate only on a separate section of the route. This is due to the fact that on this section of the road network, a pleasant level of risk of traffic complications will be ensured, and a 37% reduction in journey time will lessen the need for rolling stock on the route to 6 units.

Xxx26821309

Purpose: There has been a recent uptick in interest in studying the impact of user ratings and comments posted on social networking sites. The growth of the Internet and e-commerce sites have made it more simpler to locate and assess data, lessened the possibility of identity theft, and increased confidence in the data's accuracy. The study's goal is to determine whether or not customers' exposure to reviews and comments influences their propensity to make a purchase on e-commerce site. Theoretical framework: In contrast to previous research that has examined the impact of user reviews and comments on e-commerce sites, the team behind this investigation looked solely at the impact of such data on media consumers Design/methodology/approach: In a poll, participants were asked about their recent internet shopping experiences and whether or not they were impacted by word-of-mouth advertising. Then, give impartial evaluation data on how views, reactions, and eWOM affected online shopping intent Findings: Based on a structural equation modeling study of 384 observations, we learn that the most influential components in shaping purpose are knowledge, attitude, perceived value, familiarity, and reference group Research, Practical & Social implications: The study help business use social media to sell product or service effectively through understanding consumer behavior in referencing feedback and view on product Originality/value: The value of the study provide researcher theoretical framework in studying consumer behavior through product purchase intention impacted by feedback and view of consumer on social media

Beyond the Aesthete

The role of the fashion designer must transform. The fashion marketplace has reached unprecedented levels of abundance, thus altering society’s relationship with design. Consumers’ basic needs are overmet and have surpassed the material realm; consumers are increasingly driven by their search for emotional fulfillment via design. This emerging behavior is pivoting the perception of design “value” from the tangible to the intangible. While traditional values of function and aesthetics remain fundamental, a design’s capacity to deliver “emotional value” to consumers must become the focus of design practice. This requires a transformation of the designer’s traditional role. Rather than creating from myopic biases, they must research consumers’ psychographics to “design emotion.” This new role—the “Designer-As- Social Scientist”—takes a holistic view of consumers’ needs. The designer’s transformed role will result in products having greater emotional value, enhanced product sustainability, and businesses increasing consumer loyalty and resultant sales by offering only those products that are truly desired by their target audience.

КАЧЕСТВО ФАРМАЦЕВТИЧЕСКОЙ ПРОДУКЦИИ С ТОЧКИ ЗРЕНИЯ ПОТРЕБИТЕЛЕЙ

Obtaining up-to-date marketing data by subjects of the market economy, including from consumers of pharmaceutical products, contributes to the adoption of the necessary management decisions in the field of improving the quality of manufactured pharmaceutical products. The purpose of the work was to analyze the quality of pharmaceutical products from the point of view of consumers. As an information base, the works of domestic and foreign scientists in the field of marketing, management, legal and organizational documentation on pharmaceutical activities are taken. The main research method was a survey, which resulted in a survey of 240 residents of the Oryol, Belgorod, Kostroma and Moscow regions. It has been established that the majority of consumers of pharmaceutical products believe: over the past five years, the quality of domestic drugs has increased; imported medicines have fewer visible defects; the legislation of the Russian Federation in the field of quality assurance of medicinal products during production needs to be tightened; the least visible defects are drugs in the price range from 501 to 1000 rubles. It was revealed that the population equally acquires domestic and foreign pharmaceutical products; doctors do not make preferences when prescribing imported and Russian medicines, but more often recommend original medicines; from dosage forms for internal use, the population prefers tablets and capsules, from external ointments; consumer preferences include many factors, including prolonged forms of drugs, independence of drug use from food intake, the presence of separation marks on tablets, coated tablets, combi drugs, the presence of secondary packaging, user-friendly instructions for drugs; the quality of pharmaceutical products is most influenced by substances, qualified personnel, modern equipment.

The The Lagged Development of the Korean Manhwa Industry From 1910 to the Present:

In comparison to Korea’s other cultural industries, manhwa 만화 has shown a lagged development. As a result, the Korean government has recently shown interest in this industry and begun to support it. However, the fundamental reasons for the lagged development of manhwa should be carefully scrutinized in order to make promotion policies and support more effective and thus to achieve further development and advancement of the manhwa industry. This article seeks to address this issue and argues that the core problem is derived from a negative view toward manhwa as it has been considered to be harmful to Korean society and, hence, not acknowledged as a part of culture. Therefore, this paper takes a historical approach to track down how this negative view formed and why it has prevailed in Korea. To this end, political and economic changes related to the manhwa industry are analyzed with a focus on production and consumption. The paper reveals that it was not only coercive public policies but also a lack of production capacity that induced a distorted view toward manhwa and caused the development of the industry to lag. Where business strategies have been adopted in an improved business environment, this has helped to enhance production to achieve better outcomes and change the view of consumers toward manhwa, resulting in an increase in consumption.

A pre-competitive research on frozen gnocchi: quality evaluation and market survey

This research was aimed to evaluate quality and safety of five formulations of gnocchi, namely, traditional, tomato-basil, pumpkin, spinach, with cauliflower pieces, and stuffed with cheese, to be marketed in a frozen state. An online survey was performed to assess the consumer desires and willingness to buy these new products in order to assess consumer preferences and targets and verify whether fresh and frozen gnocchi could become market substitutes or complements. The results highlighted that frozen gnocchi were a good product under different points of view and characteristics of an ideal consumer.

Exploring consumer behaviour based on handicraft and creative programmes in Hungary

ABSTRACT Within cultural tourism, creative tourism is gaining popularity in international and domestic tourism. Primary research in creative tourism, however, especially from the point of view of consumers, is still in its infancy. Therefore, the aim of this article is to explore a niche market in creative tourism. Specifically, the demand for handicraft, and creative motivation, is researched using a quantitative consumer behaviour survey of 252 respondents carried out in Hungary in April and May, 2021. The survey examined the awareness and image of handicraft activities and workshops, as well as consumer behaviour related to these activities. Results contribute to deepening the knowledge of the market segment of creative tourism and, through this, new aspects are added to further studying and understanding rural development.

Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge

Synthesizing the latest findings of more than one hundred articles in the literature, the current paper presents an integrative, process-based framework entailing a dynamic view of consumers’ persuasion knowledge. Consequently, this paper offers a succinct summary of the status quo of the literature and sheds light on the underdeveloped areas that require further empirical investigation. Furthermore, this article identifies methodological problems (including priming and measurement issues) that have negatively impacted the persuasion knowledge literature and presents potential solutions to alleviate them. Finally, the theoretical and managerial implications of the developed model are discussed in the last section of the paper.

Prospective View of Indian Consumers towards Retail Banking of HDFC Bank

Under training in HDFC Bank, I analyzed both the customer and the competitors of the Bank. Both customers and competitor hold supreme importance in any organization all scheme and service are planned for the convenience and the satisfaction of the customer in a competitor environment Customer’s satisfaction and convenience in respect of services and working of the organization creates rapport of the organization in the market and distinguish it from its competitor’s to satisfy customers. Organization has to be taken care of the competitor’s strategies, their services offering, charges etc.In my study, I took 4 Banks and did comparison on the basis of the service they provide and the charges they charge for their services and I did it with appropriate accuracy.

КАЧЕСТВО КАК ГЛАВНЫЙ ФАКТОР КОНКУРЕНТОСПОСОБНОСТИ НА РЫНКЕ СТОМАТОЛОГИЧЕСКИХ УСЛУГ

The article considers the main aspects related to the quality of dental services as one of the main factors of competitiveness in market conditions. The problem of the quality of dental services is considered both from the point of view of the organizations providing them, and from the point of view of consumers. The complex nature of the category of quality of dental services has led to consideration in this work of such important aspects as: levels of formation of the quality of dental care; key criteria for quality assessment; the main factors affecting the quality of dental services. It is proved that the interest in the issue of quality improvement is due not only to the importance of the victory of organizations in the competition for customers, but also to the nature and high level of legal conflict situations arising in this area. The key success factors of both internal and external nature have been identified, which allow in the long term to provide the necessary level of competition to the dental clinic. The article focuses on the fact that each organization, adapting to changes in the external environment, should make maximum use of all available opportunities that make up its potential: highly qualified medical personnel, modern materials and innovative technologies, an effective management system. The author gives a detailed description of the conditions that can affect the level of use of the organization's potential, and hence the quality of services provided. The main methodo-logical approaches to assessing the quality of dental services are considered. One of the assessment tools adapted to the conditions of medical dental services is the multidimensional SERVQUAL methodology, designed to take into account the consumer's expectations and perception of the service in five dimensions. Its advantages are revealed, namely, the ability to understand how the patient perceives the dental service, and how it is evaluated in real use.

Impact Of Instagram Fashion Influencers On Consumer Buying Behavior

Customers collect information largely from social media platform, on the basis of this information they take their decisions. A lot of number of influencers has emerged and they prove to be a source of advice for the consumers. Instagram is one of the top most application used by these influencers in the fashion industry and this is going to be the same trend in near future. Moreover these influencers affect the behavioral intentions of consumers towards fashion advice they post. This work aims to investigate customer attitudes about Instagram fashion influencers. Companies must comprehend how consumers feel about Instagram fashion influencers in order to establish effective digital strategies. They must therefore determine the extent of consumer trust in influencers as well as the effects of that trust on consumer purchase intent. This study's research goals are to (1) create a framework of the relationship between consumer behavior and factors including trust, influencer trust, and purchase intention, and (2) test and validate that framework using a sample of real customers. An online survey was carried out (n=23) among those who follow fashion influencers on Instagram to fulfil the goal of this study. We study how social media and particularly Instagram helps in the promotion of different brands. We choose fashion industry for this article because, this industry occupy a significant part of the worldwide economy and is therefore regarded as one of the important industry. Our work has two different angles. One angle is that of academia in which we extend the study done by different researchers regarding the consumer’s behavior towards Instagram fashion influencers. The second angle of our work is the business angle. In this article we investigate the drastic growth use of Instagram and its importance to promote the industry. Our work also emphasized that in order to build a strong and consistent relationship among consumers and fashion professional the Instagram fashion influencers can play a vital role. The main objective or our work is to analyze the point of view of consumers towards Instagram fashion influencers and narrate how this perception affect the intent of
 purchasing. We answered the research question raised in this paper successfully. A detailed framework about the behavior of consumers toward Instagram fashion influencers is presented, tested, and validated through a questionnaire from consumers. Keeping in mind the research problem which states to explore the behavior of consumers towards Instagram fashion influencers and its consequences on the potential purchasing

MINAT BELI KONSUMEN TERHADAP MOTOR BEAT MEREK HONDA PADA DEALER HONDA MUTIARA TIMOR STAR KUPANG

This research was conducted to determine the influence of cultural, social, personal, and psychology factors on consumer interest in buying Honda Beat Motor products either partially or simultaneously. The variables used consist of Culture (X1), Social (X2), Personal (X3), Psychology (X4), and Purchase Intention (Y). The data used is primary data (ordinal data). Data analysis uses parametric statistics (multiple linear regression) after the data is declared valid and reliable and meets the classical assumptions. 
 Based on data analysis, the following research results were obtained: (1) The partial results of hypothesis testing showed that cultural, social, and personal factors did not have a significant effect on consumer buying interest, while psychological factors had a significant effect on consumer buying interest; (2) The results of simultaneous hypothesis testing show that cultural, social, personal and psychological factors have a significant effect on consumer buying interest with a magnitude of 0.763, which means that the proportion of variation in consumer buying interest is to buy Honda Beat Motor products at Honda Mutiara Timor dealers. Star Kupang is explained by cultural, social, personal and psychological factors simultaneously at 76.30% while the other 23.70% is explained by other factors outside the regression model which were not detected in this study. 
 It can be suggested to the management of the Mutiara Timor Star Kupang Honda Dealer that: (1) it is necessary to improve quality service, continuous promotion of potential market segments in order to foster a good view of consumers to provide suggestions, positive perceptions about the existence of Honda Beat motor products to potential consumers; (2) Psychological variables are variables that affect consumer buying interest, so it is necessary to improve the product image of Honda Beat motorbikes to shape consumer motivation, perception, learning, beliefs and attitudes.