Television Industry Research Articles

Research on the Strategic Positioning of the Korean Mainstream Film and Television Market based on Netflix Platform

Researching the strategic position of the mainstream Korean film and television market based on Netflix will greatly impact the development direction of the mainstream Korean film and television market in the next decade. At the same time, it has also planned and broadened the possibilities and development potential of Asian film, television, and Netflix in the Asian market to a certain extent. This paper chose this topic because the cultural output of Korean movies and TV dramas has had a wide range of influence and appeal in recent years, and the quality of movies and TV dramas has improved dramatically. It has a rich storyline, excellent visual effects, music, costumes, and stylistic designs that reflect Korean culture’s unique ideas and values. It deeply reflects the unique ideas and values of Korean culture. The research methods used are questionnaires and comparative analysis. The results are analyzed from data analysis and commons characteristic. Discussion is discussed reasonably from the creative stage and propagation stage. The value of this paper can be reflected in helping Korean film and television enterprises formulate strategies. Studying the strategic position of the Korean film and television market can help Korean film and television enterprises fully understand and analyze market trends. It can also promote the development of the film and television industry. Studying the film and television market’s strategic position in Korea can promote film development.

Research on Influencing Factors of Users’ Sharing Intention in Health Science Popularization Short Videos

With the rapid development of the short video industry, various vertical fields of short videos have also emerged, and the medical and health field has received widespread attention. Famous doctors, public hospitals, and health institutions have joined short video platforms to publish health science popularization short videos and spread health knowledge. To improve the dissemination of health information, this study combines elaboration likelihood model and information ecology theory to construct a factor model of users’ willingness to share health science popularization short videos to help spread Health Science Popularization Short Videos.

Analysis on the Art Skills of Editing Radio and TV News in the Era of Financial Media

Under the background of the new era, network technology, information technology and new media technology have been applied to various fields, effectively promoting social progress and industry development. In particular, the application of big data, cloud computing and multimedia technology in the radio and television industry not only accelerates the speed of information transmission and increases the number of information dissemination, but also truly realizes information sharing and promotes the sustainable development of the radio and television industry. Under the background of the new era, the information collection and processing technology and editing technology in the radio and television news industry have been improved, which also puts forward new requirements for the editing skills of radio and television news. Based on the author's own news practice, through analyzing the editing skills of radio and television news in the new era, the author puts forward some thoughts and countermeasures to provide useful reference for more radio and television news from the north.

Remixing as a Ludus-Component of the Modern Culture

"The modern development of culture motivates the appearance of new modifications of the play element, based on the concept of Homo Ludens by J. Huizinga. The article substantiates a new scientific concept – remixing as the dominant principle of the organization of artistic matter. A definition of this concept is provided. The specificity of its manifestation is thought over using examples from pop culture, academic musical art (in particular, the creativity of the pianist-composer M.-A. Hamelin, the sketch duo Igudesman & Joo, the Rondo Veneziano orchestra), authentic performance, the opera genre (productions of “Alcina” by G. Handel, “La Cenerentola” by G. Rossini), products of the TV industry. The main vectors of the remixing process are characterized in accordance with the realization of the final artistic goal. The organic nature of the interaction of play logic with the combinatorial thinking of Homo Modernus is revealed. Keywords: principle of remixing, modern culture, remix, play element, Homo Ludens, Homo Modernus."

Research on the Development of China's Short Video Industry

Short videos refer to video content uploaded, shared, and watched through mobile internet platforms with a duration of between 15 seconds and 10 minutes. Since the popularity of 4G networks, the short video industry has achieved rapid development, and hundreds of millions of user-level platforms such as TikTok and Kwai have been born, which has established a strong influence in the mobile Internet era. This paper uses SWOT writing models to analyze TikTok's features and strengths, weaknesses, opportunities opportunities and potential risks. It provides rationalization suggestions for future growth and development. This is because TikTok is not only in the absolute leading position with other short video apps, such as Kwai but also has strong learning and reference value, so readers can not only learn a series of successful methods, such as business models, operation concepts, timing, etc. but also learn how to use the short video platform as a marketing tool. For some marketers, it is also possible to understand consumer behavior and they can adjust their marketing campaigns to better understand the audience segments they need.

Business Model and Marketing Strategy of the Film and Television Industry in the Omni media Era: Taking "The Wandering Earth 2" as an Example

Business Model and Marketing Strategy of the Film and Television Industry in the Omni media Era: Taking "The Wandering Earth 2" as an Example

Future Hybrid Technology for Pay TV Platform

The main objective of this study is to analyze the potentiality of new technology of TV broadcasting and video distribution systems and how to adapt to the new trend of video viewing experience and design a future generation TV for the Bangladesh Pay TV industry. This research is based on Bangladesh and the interest of Bangladesh's Pay-TV industry delves into a novel approach aimed at mitigating these challenges by harnessing terrestrial or mobile networks for video broadcasting, thereby upgrading the old-fashioned broadcasting system or diminishing reliance on conventional internet-based streaming for mobile. This study adapts to the latest practice and implementation of ATSC 3.0 Terrestrial broadcasting and video streaming technology enhancement and business success along with emerging 5G network feasibility. ATSC 3.0 terrestrial broadcasting for mobile users has a significant impact on view experience, and seamless video transmission without the usage of internet data, especially in rural areas of the country where the 4G network is very limited. Local Gateway Node will receive ATSC 3.0 live TV and locally added offline video or streaming apps injected through API to deliver household through private CDN. This study offers a comprehensive technical feasibility, benefits, and implications of this innovative approach, upgradation of terrestrial broadcasting system highlighting its potential to revolutionize video delivery to mobile users. This study analyzes the technology evolution and adaptability with the recent trend of video content viewing experience, the importance of this study is significant for Bangladesh's pay-TV market to secure the future business.

Film and Television Communication in the New Media Era: Content Innovation in the Age of Short Videos

With the rise of new media, film and television communication have undergone unprecedented transformations. Traditional long-format content now coexists with short video formats, which are favored by audiences for their immediacy, vibrancy, and interactivity. Short videos represent not just a reduction in content length, but more importantly, a shift in content innovation and narrative techniques. This paper delves into the evolution of film and television communication in the new media era, with a particular focus on content innovation in the age of short videos, and explores the implications and significance of this innovation for the traditional film and television industries.

Tour de France in a digital television paradigm

This article analyses sports events as mega-events with global appeal and increasing socio-economic and cultural significance, and as genres which have now become important in the television industry’s transformation from broadcast to online streaming. It presents findings from a qualitative production analysis of how the Tour de France 2022 was shaped in a twofold strategic context. Genre specific aspects of the media event in the ongoing transformation of the television industry and wider strategic interests behind the hosting and organization of the start of the race in Denmark 2022 are discussed and their intertwinements are described. Based on interviews, documents, observations, screenshots and select broadcasts, the article presents a thematic analysis of how the event in Denmark was shaped in a shared concern for television’s ability to provide exposure of the race and the Danish context and public service broadcaster TV 2’s particular strategic branding interests in the event.

Modeling the media educational potential of the television industry as a post-crisis phenomenon

The modeling of the media educational potential of the television industry as a post-crisis phenomenon is considered. The complex of theoretical and empirical approaches such as modeling, case-study, semi-structured expert interviews was used. According to the results of this research, the fact that the television industry has the media educational potential and employs it in the professional activity is confirmed. There are three models of the media educational potential of the television industry (MEPTI), that are determined by differentiated professional aims: MEPTI in the media training of professionals; MEPTI in the qualification improvement of professionals; MEPTI in improving media literacy of broad audience. The realization of media educational potential is seen in federal and regional segments of the television industry, regardless the type of media companies. However, different forms of media educational potential are applied by the television industry that is seen not only in the collaboration with universities, but also in the autonomisation of media educational practices.

Witnessing distress: Cultural workers’ processing of pandemic experiences on social media platforms

This article examines the ways in which Finnish cultural workers experienced and responded to their colleagues’ and peers’ distress on social media platforms during the prolonged COVID-19 pandemic. The theory of media witnessing as mundane world-witnessing is employed to analyse cultural workers’ modalities of experience as audience-like followers on social media. The data comprise 26 focused interviews conducted via Zoom and over phone in 2021 with cultural workers representing the fields of theatre, television and film industry, literature, music and circus. We argue that various modes of affective and politicised witnessing offered cultural workers the mechanisms to articulate and reflect on their own and others’ experiences of inequality and vulnerability as well as develop a sense of responsibility. In the context of the pandemic, mundane world-witnessing involved engagement and identification with distress, peer support and activism, as witnessed and evaluated by cultural workers on social media. Furthermore, this article theorises a new mode of witnessing prevalent on social media platforms – speculative witnessing – which carries a reflective and hesitant approach to social media ‘bubbles’, obscure algorithmic agency and imagination of absent audiences. In other words, speculative witnessing captures a dimension of metacommunicative scepticism in media witnessing that reflects a specific condition of knowing in the context of social media platforms.

A Study and Outlook on Short-video Enterprises Undertaking Corporate Social Responsibility Initiatives: Taking TikTok and Bilibili as Examples

The corporate social responsibility of short video industry emanates from a variety of areas, including content management and regulation, safeguarding the rights of short video creators, as well as contributing to social welfare and community development. This paper delves into the initiatives undertaken by two prominent short video enterprises, namely TikTok and Bilibili, in fulfilling their corporate social responsibilities. By conducting a comprehensive analysis of the operational models and identifying stakeholders, this study examines the specific measures adopted by these two enterprises in safeguarding the rights of creators, promoting rural revitalization, and fostering the development of high-quality content for adolescents. The research findings reveal that both TikTok and Bilibili have proactively implemented measures to fulfill their corporate social responsibilities. In response to instances of copyright infringement in the realm of short videos, both platforms have implemented measures such as content takedowns and providing legal assistance to protect the rights of video creators. In the context of rural revitalization, TikTok employs its distinctive e-commerce system to facilitate the marketing of agricultural products, while Bilibili focuses predominantly on rural education. In relation to the growth of adolescents, both short video platforms have intensified their content scrutiny and actively promote the creation of high-quality content to provide proper guidance in terms of values. These measures not only contribute to the establishment of a favorable industry ecosystem but also make a significant contribution to the sustainable development of society.

Talent development in the digital age: implications for self-employability in films and television industry

Talent development in the modern age needs to translate into self-employability. The study aims to investigate the relationship between Talent Development and Self Employability amongst Actors in the creative industry of South Africa and how Talent Development impacts Employability amongst this group. This study is important for Actors to have a framework to assist them with developing their talent for employability purposes. Underpinned by the post-positivism philosophy and using a deductive reasoning approach, the study chose a quantitative research design and Cagne’s Expanded Model of Talent Development as the theoretical framework of the study. The population of the study was the film and television Actors (N=325) as the study’s participants and accounting for the entire population. Simple random probability sampling was chosen (n=150) as it seeks to generalize the findings of the study to the entire population. The data collection tool was a 5-point self-administered structured questionnaire. The data collection instrument was pre-tested using a small sample and the data gathered was analyzed using quantitative data analysis methods which will be used for the main analysis, aided by Statistical Package for Social Sciences (SPSS) version 27. The study found a clear association between Talent Development and Self-perceived Employability with both constructs having a positive medium correlation. The main elements making a significant contribution were the Actors' cognitive abilities as well as their motivation and they needed to work on their mentorship. The finding of the study seeks to improve the theoretical understanding of talent development and further recommendations for managers within the creative industry to create formal mentorship programmes to aid upcoming Actors.

Analysis of the Phenomenon of Star Tax Evasion and Countermeasures for Governance

Against the backdrop of steady economic development in China, the quality of life of the people is constantly improving, and their spiritual needs are gradually increasing. The film and television industry has ushered in unprecedented development opportunities and produced superstars, forming a fan economy. Therefore, industry practitioners, especially film and television stars, have a relatively high-income level. However, due to the development of the film and television industry, there has been a mismatch in the personal income tax collection and management system, resulting in a significant loss of tax revenue. The frequent occurrence of high-income celebrities evading huge taxes indicates that there are certain loopholes in the personal income tax collection and management of high-income groups in China's film and television industry. This article is based on the problems discovered in the Zheng Shuang tax evasion case, delving into the issue of personal income tax collection and management, and proposing beneficial solutions. In response to the current issue of personal income tax collection and management in China's film and television industry, the following suggestions are proposed: optimizing the tax system, strengthening tax collection and management, and improving the tax related environment. Through the research in this article, we hope to provide some ideas for the tax authorities to strengthen the personal income tax collection and management of the film and television industry, and reduce the loss of personal income tax.

Analysis of Profit Models for Digital Technology Enterprises

The Chinese online video industry is developing at a rapid pace, and by 2022, the market size of the online video industry has reached 162.63 billion yuan. The Chinese online video industry has gone through a period of growth and standardization, and is currently in a period of integration and exploration. It is necessary to explore its own profit model. Bilibili is a typical enterprise in the Chinese online video industry, which has developed from a small website to a listed company today. Its profit model has certain reference significance for the same industry. Although from the perspective of financial statements, Bilibili's losses have gradually increased in recent years, and from the perspective of company profitability, long-term losses are not optimistic. However, Bilibili has still obtained strategic financing from large enterprises such as Sony, Alibaba, and Tencent, indicating that its market potential cannot be underestimated. Based on this, this article will take Bilibili as a case study to analyze its profit model from the perspective of financial statements. On the one hand, it is hoped that the online video industry will recognize the shortcomings of Bilibili and strengthen its internal management to reverse the current situation of continuous losses in the industry environment. On the other hand, I hope that other enterprises in the anime field in China can get inspiration from the advantages of Bilibili, and promote the development of the anime field in China through learning, learning and upgrading.

Changing of the guards: Status dynamics and innovation in American TV shows, 1956–2010

Researchers have advanced two opposing accounts of the relationship between status and cultural innovation. We aim to reconcile these views – and their conflicting findings that either high- or low-status cultural producers are more likely to innovate – by adopting a dynamic view of status. We argue that changes in status – at the individual and the field level – affect the relationship between status and innovation. Focusing on the national American television industry over the period 1956–2010, we found that increases and decreases in producers’ status moderated the effect of their current status on the innovativeness of their shows. We also found that the degree of instability in the overall status hierarchy of producers conditioned the impact of status on show innovativeness. When the status hierarchy was relatively stable, high-status producers tended to create more innovative shows than low-status producers. Greater levels of instability, however, decreased the show innovativeness of high-status producers but increased that of low-status producers. By exposing the pressures and opportunities that cultural producers experience as a result of changes in both their status and the status hierarchy, we reveal that the relationship between status and innovation is more nuanced than prior studies suggested.

The Influence and Strategy of User Interaction Behavior in Tik Tok Video Marketing

With the launch of short video apps such as "Tik Tok" and "Aauto Quicker", the short video industry has shown an explosive development trend, and the commodity marketing model with short video as the media has also grown up, forming a Tik Tok video marketing model and becoming an important link in the marketing of various businesses. This study combines the characteristics of mobile Tik Tok video marketing with impulsive purchasing theory, extracting three stimulus variables, namely promotion discounts, opinion leaders, and entertainment. Based on previous research results, And propose relevant assumptions.

Practical Research on Project-Based Learning (PBL) in Film and Television Production in Xiamen Vocational Education

The film and television industry plays a crucial role in the development of the global cultural sector. In recent years, vocational education in the field of film and television has experienced rapid growth in China. However, the current talent training model for this profession fails to meet the demands of the fast-paced industry development and lacks effective support for its advancement. Project-based learning is a student-centered teaching approach that employs authentic projects as the primary medium for learning. This study presents an empirical investigation conducted in a vocational college in Xiamen, where project-based learning was incorporated into the film and television production courses to assess its effectiveness. The findings of this research demonstrate that the implementation of project-based learning in the context of film and television production is viable. In comparison to traditional didactic instruction, project-based learning significantly enhances students' motivation to learn, practical skills, critical thinking abilities, and teamwork abilities. Consequently, it holds significant value in cultivating applied talents.

Introduction: Why study celebrity and crisis?

The series The Kominsky Method (Netflix 2018–20) stars Michael Douglas and Alan Arkin as two ageing members of today’s Hollywood milieu. Sandy Kominsky (Douglas) is an acting coach. His effort of self-preservation and perpetuation of the star's charisma clashes with corporal decay and financial collapse. Norman Newlander (Arkin) is Sandy's agent and caustic friend. He has peculiar death thoughts and constantly makes humorous reference to both men's physical, psychological and social disparities. What does Kominsky tell us about contemporary celebrity culture as regards ageing and the crisis of public appearance thereto related? The show reveals film and television industry’s leading position in setting desirable or disputable models of old age through a renovated alliance with fashion. Arkin and Douglas’s looks express the shame of old age but also glamorize it. A self-reflexive narrative testifies Hollywood’s search for innovative strategies of self-representation that includes old-age, showcasing the transformation of celebrated bodies and underlying the value of personal flexibility. Amid the decline of their image and influence, Douglas and Arkin develop a new adaptability, demonstrated variously in terms of masculine aesthetics, through clothing, living spaces, gestures and dialogue. This article investigates the implied social meaning attached to the dressed old body in the public sphere when the predicaments concern privilege and influence. The main character’s costumes draw on fashion trends such as Dandyism, hipster style and Vintage. Arkin’s, on the other hand, stick to the classic, although not in a strict formal way. Their juxtaposition reveals how fashion trends come to the aid of celebrities’ effort to overcome crisis, a means to manage as well as spectacularize confused and ambivalent attitudes to ageing.

The Kominsky Method, Michael Douglas and Alan Arkin: Fashionable impairments of an ageing Hollywood

The series The Kominsky Method (Netflix, 2018–20) stars Michael Douglas and Alan Arkin as two ageing members of today’s Hollywood milieu. Sandy Kominsky (Douglas) is an acting coach. His effort of self-preservation and perpetuation of the star’s charisma clashes with corporeal decay and financial collapse. Norman Newlander (Arkin) is Sandy’s agent and caustic friend. He has peculiar death thoughts and constantly makes humorous reference to both men’s physical, psychological and social disparities. What does Kominsky tell us about contemporary celebrity culture as regards ageing and the crisis of public appearance thereto related? The show reveals film and television industry’s leading position in setting desirable or disputable models of old age through a renovated alliance with fashion. Arkin and Douglas’s looks express the shame of old age but also glamorize it. A self-reflexive narrative testifies Hollywood’s search for innovative strategies of self-representation that includes old age, showcasing the transformation of celebrated bodies and underlying the value of personal flexibility. Amid the decline of their image and influence, Douglas and Arkin develop a new adaptability, demonstrated variously in terms of masculine aesthetics, through clothing, living spaces, gestures and dialogue. This article investigates the implied social meaning attached to the dressed old body in the public sphere when the predicaments concern privilege and influence. The main character’s costumes draw on fashion trends such as dandyism, hipster style and vintage. Arkin’s, on the other hand, stick to the classic, although not in a strict formal way. Their juxtaposition reveals how fashion trends come to the aid of celebrities’ effort to overcome crisis, a means to manage as well as spectacularize confused and ambivalent attitudes to ageing.