The proposal of the concept of the Internet of Things has greatly changed the traditional way people get information in their hearts. As the main industry in the construction of ecological civilization, rural tourism hides huge market potential. The fifth stage has great development potential. In this thesis, physical objects are designed based on the wireless network that realizes information transmission and reception. Based on GS1010, design power module, reset module, download module, keyboard input module, display module, serial port module, USB module, sensor module, debug and analyze the action process of each part of the circuit, and design the system circuit. At the same time, under the guidance of the theory of ecological civilization in the survey area using the SWOT analysis method, the current situation is investigated, and the existing problems of ecological civilization are advocated, using the stratification analysis method (ahp). The village’s eco-tourism resources ahp evaluation analysis puts forward specific countermeasures and suggestions, based on the viewpoint of ecological civilization, to promote the development of rural tourism in Wohan City. By analyzing the theory of ecological civilization and rural tourism, combined with the current situation and problems of rural tourism development in this area, this article puts forward suggestions and countermeasures for developing rural tourism under the background of ecological civilization era, as a reference to optimize rural tourism.