Translation Of Title Research Articles

Mission (im)possible – le traducteur en tant qu’ambassadeur de l’art

This article introduces the translator involved in the translation of art titles and art albums as an ambassador for art. Given the role of painting titles in the process of interpreting a work of art, but also in identifying it from other art products, the translator, as the artist’s spokesperson, has to perform a number of actions to enable the correct interpretation and identification of the work in the target culture. This is a very arduous and responsible task, which is particularly difficult in times of new media and the unlimited possibilities of digital reproduction and distribution of cultural goods. Based on the examples of translations of the titles of paintings by selected French painters published in Polish-language albums, the author shows the translator’s responsibility for the promotion and, above all, for the protection of the identity and integrity of works of art, especially those that belong to the public domain and are therefore deprived of proper protection.

A Study on Chinese Translation of English-Japanese Movie Titles from the Perspective of Linguistic Conformity Theory

Movie translation plays an important role in the dissemination of a movie, just like the trademark and promotion card of a movie. It not only needs to match the style of the original movie, but also needs to have commercial value. The quality of title translation directly affects the box office and audience attendance. This paper takes the 250 movies with the highest Douban ratings as the research object, and collects relevant data by constructing a database. Through the literature survey, it is found that the current Chinese translation of movie title translation is mostly studied from the perspective of Purpose Theory and Dynamic Equivalence Theory, but a systematic framework has not yet been formed, so it is difficult to solve the problem of actual title translation. The purpose of this paper is to analyze the current problems in movie translation from the perspective of linguistic conformity theory, including copying and reproducing, formatting translation, unclear meaning, and words deviating from the theme. This paper argues that the proposed title translation should truly and accurately reflect the core of the original title and more deeply combine with the local culture, with the intention of providing new perspectives for movie translation to improve the translation quality of Chinese titles.

THE UNIQUE TRANSLATION STRATEGY OF NOVEL TITLES

Titles of literary works such as novels plays an important role in attracting possible readers. Novel titles should also reflect the contents of the books. When a book is translated to other languages, the title should be translated accordingly. Novel titles are not always translated literally in the target language, they may vary from one country to another. For example, in “Harry Potter and the philosopher stone” in the UK, the phrase ‘philosopher stone’ is translated into ‘sorcerer’s stone’ in the US and ‘batu bertuah’ (miracle stone) in Indonesia. In French it is even translated into ‘Harry Potter a l’ecole des sorciers’ (Harry Potter in the school of witches). This study aims to investigate the translation strategies of English novel titles to Indonesian. By searching the internet and from private book collection, the writer collect 50 English novels which have been translated and published in Indonesian. Based on the writer’s personal preference, all the novels belong to thriller/suspense genre. The data collected were 50 English titles and their translations in Indonesian. Before arriving at this number of data, a preliminary selection has been done by eliminating the target text titles that were using literal translation strategy. This is deliberately done to discover the unique translation strategy of novel titles and to find out the reason for the specific translation strategy. Three main theories are used to analyse the novel titles, they are functions of title translation as suggested by Nord (2005) and Viezzi model translation (2013) and Vinay & Dalbernet (1995) translation strategies. In translating the titles, equivalence is pursued, but if it is not possible, there are other ways to accomplish it. The results show strategies such as adaptation, modulation, equivalence, and transposition are used to translate novel titles to Indonesian. Meanwhile based on Viezzi model, the target titles are categorised into explicit, indicative of the genre, suggestive, and seductive. This study would raise the translators’ awareness to choose more communicative and creative titles for literary translation tasks, including novels and other literary works.

The Analysis of Video Game Title Translation: A Case Study of Iranian Darinoos Publishing

With video games gaining popularity worldwide and becoming one of the most common forms of entertainment in the digital age, the game's title holds both commercial and entertainment value. This study aims to analyze foreign video game titles that have been translated into Persian by the Iranian Darinoos publishing. The practical analysis in the research study is based on Vinay and Darbelnet (1995) and Chaume’s (2020) translation strategies. Those models were applied to compare the translation strategies used by the Darinoos with the translation strategies used by participant translators and to identify the most commonly used translation strategies by both groups. The overall results showed that literal translation remained the most widely used translation strategies in title translation. The Darinoos team used new translation, partial translation, and modulation to translate video game titles into Persian in a more creative way than the other participants. In some instances, participants didn't consider titles to be translatable and used the original title in the target language. These obtained results will be benefical to journalists, video game publishers, content writers, and game localizers.

Pragmatic-Functional Importance of Translation of Titles and Headlines in Popular Science Texts

This article discusses the role and importance of titles and headlines in the structure of the general text, its pragmatic-functional tasks in ensuring the success of the text. The linguistic elements perform pragmatic function. The opinions of famous linguists on the titles and headlines, its structure and pragmatic functions are cited. Functions and syntactic models of titles and headlines are presented. Examples of popular science text titles, headlines and their translations into Uzbek and Russian are presented and analyzed.

Grammatical demetaphorization in the title translation of Chinese political cartoons: a multimodal discourse analysis

ABSTRACT Political cartoons are employed by the major Chinese news organisations to present critical viewpoints on global sociopolitical matters. This study draws on the theory of grammatical metaphor to investigate the grammatical demetaphorization observed in the translation of titles accompanying these cartoons. Both ideational and interpersonal demetaphorization are identified. Through a multimodal discourse analysis, it is found that these two types of demetaphorization interact with the cartoons’ verbal-visual elements and thereafter affect the semantic focus, political meaning construction and information arguability of the cartoons. This phenomenon of grammatical demetaphorization in translation reflects translators’ active role in political dissemination. Considering the sociopolitical context in China, we argue that translators’ activism is influenced by their institutional affiliations with the news organisations.

Beyond the Text: Comparative Analysis of Paratextual Elements in the Arabic Translations of Toni Morrison’s Paradise

This study investigates the paratextual elements in the Arabic translations of Toni Morrison’s Paradise, focusing on the translations by Tawfiq Al-Asadi and Ali Basha. Paratextual elements, including introductions, book covers, titles, forewords, and footnotes, play a crucial role in shaping reader reception and interpretation, particularly in translated literary works. This study aims to analyze how these elements influence the reception and interpretation of the novel within the Arabic-speaking world. Through a comparison of the visual and semantic interfaces between the source text (ST) and the target texts (TTs), this research reveals how paratextual elements are adapted or transformed to suit the cultural context of the target audience. The analysis encompasses book covers, title translations, forewords, dedications, and footnotes, highlighting the impact of these elements on reader engagement and understanding. The findings suggest that the translators’ choices reflect their cultural, ideological, and gendered perspectives, influencing their interpretative strategies and the final reception of the translated text. These paratextual elements highlight literary translation's obstacles and translators' active participation in crossing cultural and linguistic boundaries.

The translation of animation titles: A case study on English, Japanese, and Chinese titles

Though the translation of film titles has not been firmly established within translation studies, the existing studies mainly focus on the translation strategies and process analysis from classic theories including Skopos theory and semantic equivalence. Meanwhile, there has been limited research to examine the translation of animation titles. This paper delves into the intricate world of animation titles and their translation dynamics across languages, especially focusing on English, Japanese, and Chinese, employing a methodology that combines data from IMDb.com and chineseanime.org with Weiciyun and Python analysis. The study investigates titles' characteristics and features in each source language and the translation strategies used among them. The findings highlight that English, Japanese, and Chinese animation titles possess distinct structural and semantic attributes. These traits reflect the inherent linguistic norms and cultural preferences of each language. Furthermore, the study uncovers multifaceted translation strategies used to bridge the linguistic gaps among languages, including transliteration, literal translation, and adaptation. As for creative adaptation which has a large percentage of every translation process, it is conspicuous that the characteristics of those translated titles largely remain consistent with the features of the source texts. Also, this study exposes discernible patterns of cultural power dynamics influencing translation strategies, particularly evident in the prevalence of English loanwords and transliterations.

A Brief Analysis of English Film Title Translation from the Perspective of the Strategies of Domestication and Foreignization

The film is a highly influential and popular audio-visual art. The title of a movie is the epitome and essence of its content. Films are both cultural arts and commercial products. An excellent film title translation plays an important role in promoting film transmission, which includes social functions such as conveying film information, showing the beauty of language and promoting box office revenue. As the continuous deepening of globalization and the prosperity of the China's film and television industry, there is an increasing number of foreign films entered the Chinese market and some influential and acclaimed Chinese films also accessed to international market. In this process, it is inevitable to involve the linguistic, cultural and aesthetic differences between the source language and the target language. Faced with the cultural differences in translation, the core issue is how to flexibly use translation strategies to have the translation of film titles to be the best. This paper analyzes the application of domestication and foreignization strategies in the process of translating English film titles, and discusses the interrelationship between these two strategies, the effects they achieved respectively and the development trend of them.

THE OPENING VERSES OF THE TALE OF IGOR’S CAMPAIGN IN ITS BULGARIAN TRANSLATIONS

This article presents a comparison of the opening verses of the famous anonymous work of ancient Russian literature, The Tale of Igor’s Campaign, translated into Bulgarian by four different translators in the course of more than a century: Efrem Karanov (1898), Lyudmil Stoyanov (1954), Kiril Kadiyski (1985), and Krasimir Georgiev (2015). The main goal is to analyze the changes in translation decisions and identify any possible deviations from the source text. Special attention is paid to the strategies employed by the translators to convey the meaning of several challenging passages in the ancient text. The present study considers some issues in the process of translation such as the use of different clause construction: the difference between number in the original text and their number in the translated one; the separation of one sentence into two in the process of translation, as well as the free use of punctuation marks by the translators. What is also analyzed is the problem of title translation from an old Russian language into a language comprehensible to any reader contemporary with the translators. The lack of an original, the impossible dating of the work, the unknown author and other elements of the work gave a certain freedom of the translators to express their own style.

AN ESSAY IN COMPARATIVE LITERARY ONOMASTICS BASED ON POLISH AND RUSSIAN BIBLIONYMS

The article deals with some Polish biblionyms which are translations of the titles of works of Russian and world fiction. The article also examines the Polish nominations of some characters of Russian and Western European literature. Polish biblionyms are compared with Russian originals and with equivalent Russian titles of works of foreign literature. The types of transformation that Russian original titles undergo when translating them into Polish, as well as the differences between Polish and Russian biblionyms, which are translations of the titles of the same works of foreign literature, are analyzed. Among the transformations extensions, transpositions, reductions, grammatical, derivational and syntactic transformations are distinguished. Several types of transformations can be represented in one Polish biblionym (for example, transposition and extension of the abbreviation into the phrase in the Polish translation of the title of I. Babel’s Конармия as Armia konna. Transformation may be due to the differences between the compared languages (for example, the usual, with some exeptions, postpositive place of the adjective attribute in Polish, in contrast to the Russian language, requires a transposition in Polish translations of such titles of A.S. Pushkin’s works as Медный всадник - Polish Jeździec miedziany, Каменный гость - Polish Gość kamienny, Пиковая дама - Polish Dama pikowa. The transformation may also depend on the intentions and preferences of the translator (in particular, the choice of one of the synonyms existing in the Polish language - cf. variants Dom z facjatą and Dom z attyką for the title of a story by A.P. Chekhov Дом с мезонином, or options Dół and Wykop for the title of A. Platonov’s work Котлован. In some cases, the Polish biblionyms reflect the translator’s desire to bring them closer to the title of the original (cf. the translation of A.P. Chekhov’s story title Мальчики as Malcy in the presence of a synonym chłopcy or the use of the Polish word identical to the Czech lexeme wojak and not żołnierz in the title of J. Hašek’s novel about the adventures of Schweik. The replacement of the title of the original or its transformation may be associated with the desire to reveal the content of the work (cf. the translation of the title of the play by A.N. Ostrovsky Доходное место as Łapownicy specifying the source of income for a number of characters - bribes) or give the biblionym a more generalized, symbolic character (cf. replacing the prepositional-case construction with the nominative case form in the title of A.P. Chekhov’s В овраге - Polish Wąwóz). Comparison of Polish biblionyms with Russian original and translated titles of literary works shows the need to compile a dictionary of similar biblionyms, focused on Russianspeaking students studying the Polish language.

A hermeneutics of literary identities

In hermeneutics, to understand and then to interpret a narrative text implies identifying its markers of ambiguity—its riddles and enigmas—which are interconnected like a cobweb. In this article, the researcher develops a literary hermeneutic model for interpreting any literary narrative text, based on the conceptual arsenal of literary hermeneutics and narratology. The model is called ‘divinatory’, since it is inspired by Friedrich Schleiermacher’s idea for ‘divinatory hermeneutics’ and Roland Barthes’ ‘hermeneutic code’, and it is applied on a very enigmatic short story by Julio Cortázar. The theoretical premise of the article also argues for the benefits of studying the complex systems of literary identities in literary texts and of re-establishing hermeneutics of literature as a ‘hermeneutics of literary identities’.
 Due to its unique ambiguity, Cortázar’s famous short story “Las babas del diablo” has numerous interpretations and too many title translations: after Michelangelo Antonioni’s movie, it is known as “Blow-Up” in English, but also “The Devil’s Drool”, “The Devil’s Cobweb”, “The Cobweb/Kiss of St. Michael’s Summer”, and “The Thread of the Virgin” in other languages. Therefore, its unriddling divinatory interpretation provides an excellent initial interpretative model for any fictional narrative text. By analyzing the hermeneutically encoded aspects of its main narrative factors—the story and its discourse, narrator/s and focalization, narrative time and space, as well as intertextual connections—this interpretation finds that the short story’s search for the identities of its subjects and events is, in fact, a search for the hermeneutic identity of meaning.
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 Publication history note: This is the first publication of this essay in its English translation. This translated version has also been significantly updated and modified. Its first introductory theoretical parts are shortened to half their original length. All parts of the model-defining thesis and the structural composition in the main body of the text remain the same, but the application parts are extended, updated, and modified to match and elaborate on the English translation of the analyzed short story, which greatly differs from the previously analyzed Macedonian one. The reference list is updated accordingly. The previous version of the essay has been published only in Macedonian: firstly, in Kjulavkova, K. (2005) Hermenevtika na kniževnite identiteti [A Hermeneutics of Literary Identities]. In Dijalog na interpretacii [Dialogue of Interpretations], K. Kjulavkova, J. Bessier, and Ph. Daros (eds.), Skopje, Ǵurǵa, pp. 61–115; later, for instance, in Kjulavkova, K. (2006) Hermenevtika na identiteti [Hermeneutics of Identi-ties]. Kumanovo, Makedonska rizinica, pp. 61–104.

Translation Strategies of Book Titles from English into Arabic and Vice Versa

This study aimed to explore the strategies for translating book titles from English into Arabic and vice versa. To achieve the goal of the study, one hundred English book titles and one hundred Arabic book titles were collected and compared to their translations. The collected data were analyzed and investigated. The results revealed that the translators applied several strategies for translating book titles from English into Arabic and vice versa. In titles translated from Arabic to English, translators applied seven strategies: literal translation, translation plus transliteration, translation plus addition, translation plus modifications, transliteration alone, transliteration plus addition and adaptation. However,, in the titles translated from English to Arabic, translators applied eight strategies; seven of them were the same as in the translation of titles from Arabic into English. The strategy that differed is keeping the original title. The analysis also indicates that the highest percentage goes for the literal translation strategy from Arabic book titles to English (62%) and (51%) from English book titles to Arabic. The percentages of the other strategies ranged between 1% to 18%. Keywords: Translation, Functions of book titles, translation strategies, English book titles, Arabic book titles

TRANSLATION STRATEGIES EVOLUTION: ANALYSIS OF HISTORICAL AND MODERN TRANSLATIONS OF NOVEL TITLES OF BRITISH ENGLISH LITERATURE

The peculiarities of translating titles of British novels are an extremely interesting area of research for linguists, given the influence of British literature and its importance for the formation and development of world culture. It is important to analyze the translation of book titles, because they create the first impression on the reader and play a decisive role in whether he or she will be interested in the book or not. The article is devoted to the study of strategies and methods of translating titles of novels in English-language British literature. In the work, we found that when translating titles, linguists use such translation transformations as literal translation, transliteration, addition, deletion, simplification, title replacement, specification, and generalization. We analyzed the evolution of translation strategies, namely the cultural context, marketing and publishing strategies, historical context, and personal style of the translator, which have a significant impact on translation decisions. We also defined the term “title” as the first sign of the text, which gives the reader an idea of the book, and also has the greatest impact on the initial understanding of the text and becomes the first step towards its interpretation. In addition, we found out that the main difficulties in translating titles of British novels are that the translator is faced with the fact that he or she has to convey the idea of the original English-language title, take into account the cultural environment, and also interest the reader at the same time. In the context of translating British titles, it is also worth noting that the translator often has to reflect the author's style or wordplay, and for this he or she needs to have background knowledge in many fields, experience, and the ability to choose a Ukrainian equivalent to convey the essence of the book to the reader in the way the author would have wanted it to be done.

Gender in translation of job titles: A case study of English translation into Arabic

Gender in translation of job titles: A case study of English translation into Arabic

Заголовок у науковій і художній літературі: інтерпретація та переклад з польської мови на українську

The article researches the problem of interpretation and translation of the titles of scientific, popular science and artistic styles. The contemporary linguistic works about the role and place of the title, its relation to the text and its main functions have been analyzed. The ways and methods of translating poetry titles, titles of scientific monographs, their chapters and subchapters have been researched based on the examples of the texts, translated from the Polish into Ukrainian language. While working with the titles, in order to convey their hidden sense accurately and precisely, to make them available to the target culture, a translator does a lot of transformations and adaptations. Among such transformations grammatical and lexical changes have been identified, emphasizing the emergence of fixed phrases, neologisms and terms in the titles, as well as the impact of historical events and social moods on the creation of the title, and so on. Special attention deserves the translation of titles of artistic style, which are strongly tied with the main text and should become a part of the interpretative work with the text. An interesting phenomenon is also the translation of titles of a work ad hoc.

Translation of Mobile Game Titles: Trends and Implications

This study tailors a classification for the translation strategies used for mobile game titles, based on classifications used in film title translation, with a focus on the Turkish mobile game publishers. The study found that the dominant strategy among the mobile game developers was no translation, followed by partial translation and no translation plus a catchy explanation. Also, the study proves that cooperation with another publisher and publishing year are major factors connected to the translation strategy employed. It has been understood that the translations of mobile game names need to be examined with a unique innovative perspective. The study suggests that a participant-oriented approach which includes agents active in the process is needed for further studies.

Genre and Translation Style in Chinese Translation of Hollywood Blockbuster Movie Titles in Mainland China and Hong Kong

The title of a movie is the first to attract the audience's attention. Poorly translated movie titles may result in a “low box office”, as translators in different countries have their styles and preferences in translating film titles, which might eventually result in different translations of the same movie title and cause confusion to the audience. This qualitative research used exploratory induction to investigate the influence of genre and translation style on the Chinese translation of Hollywood blockbuster movie titles in Mainland China and Hong Kong. Titles of 300 Chinese movies produced between 2001 and 2020 were purposefully selected from the top 50 Hollywood movies in the adventure, horror, and action genres. Genre was found to be slightly effective in the choice of translation style and strategies. Among the three genres, horror was found to have the greatest influence on the choice of translation strategy. It was concluded that translators from Mainland China were more conservative in title translation compared to translators from Hong Kong, whose attempt was to create innovative translations. The findings may have some theoretical and practical implications for film translators, book translators, advertising translators, translation trainers, and trainees.

On the Translation of English Book Titles from the Perspective of Intercultural Communication: A Case Study of Translations of Educated: A Memoir in Mainland China and Taiwan

This paper offers an intercultural communication perspective on the translation of book titles. Through a comparative analysis of two Chinese translations of Tara Westovers Educated: A Memoir by Ren Aihong and the Taiwanese version it investigates the utilization of domestication and foreignization strategies in book title translation. This study bridges the gap between intercultural communication theory and translation practice. By scrutinizing these distinct translated versions, the research elucidates the effectiveness of employing appropriate translation strategies. It underscores that when chosen thoughtfully, these strategies facilitate the transmission of cultural nuances and linguistic styles encapsulated in the original titles. This, in turn, enhances the allure of the book titles to potential readers. In conclusion, this analysis underscores the significance of a well-balanced application of domestication and foreignization strategies in book title translation, shedding light on their role in preserving the essence of the original work while appealing to diverse linguistic and cultural contexts.

Thrоugh the Lens оf Trаnslаtiоn: English Film Titles in the Аrmeniаn Cоntext

Key wоrds: film title, literаl оr direct trаnslаtiоn, pаrtiаl trаnsfоrmаtiоn, cоmplete trаnsfоrmаtiоn, lexicаl аnd grаmmаticаl trаnsfоrmаtiоns, stylistic аesthetic functiоn, semаntic аdаptаtiоn, trаnsliterаtiоns The present article is devoted to the peculiarities of Armenian translation of English movie titles. In recent years, the number of films imported to Armenia from European countries and the USA has greatly increased. Film translation is an essential component of the global film industry, as it acts as a bridge between different cultures and language units. English and Armenian have their own characteristics in linguistic, cultural, aesthetic and other aspects. The purpose of the article is to study the peculiarities of the translation of film titles, to study the special challenges and strategies related to translation in two languages. After analyzing the features and functions of the movie titles, translators can use transcription, literal translation and free translation options. The translator must also ensure the aesthetic value of the translated film title. English film title translation is a complex process, for the implementation of which the translator must have basic knowledge, master the informational/social and cultural features of both languages. In the case of translation of Armenian film titles, the linguistic uniqueness of Armenian and its rich cultural heritage should be taken into account. The translator must ensure the aesthetic aspect of the translated film titles, staying true to the original essence of the films, and also spare no effort to achieve a perfect translation of the title, taking into account the patterns and characteristics of the two languages.