Abstract
This paper offers an intercultural communication perspective on the translation of book titles. Through a comparative analysis of two Chinese translations of Tara Westovers Educated: A Memoir by Ren Aihong and the Taiwanese version it investigates the utilization of domestication and foreignization strategies in book title translation. This study bridges the gap between intercultural communication theory and translation practice. By scrutinizing these distinct translated versions, the research elucidates the effectiveness of employing appropriate translation strategies. It underscores that when chosen thoughtfully, these strategies facilitate the transmission of cultural nuances and linguistic styles encapsulated in the original titles. This, in turn, enhances the allure of the book titles to potential readers. In conclusion, this analysis underscores the significance of a well-balanced application of domestication and foreignization strategies in book title translation, shedding light on their role in preserving the essence of the original work while appealing to diverse linguistic and cultural contexts.
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