The purpose of this paper is to integrate industrial design into mechanical design, improve the core competitiveness of mechanical products, and become a benign development path for the transformation and upgrading of traditional machinery enterprises. To provide perfect and feasible ideas, theories and concrete methods and means for traditional enterprises; Through the research and analysis of the present situation of the development of traditional machinery industry, this paper finds out a series of problems existing in the upgrading and transformation of traditional manufacturing industry in the emerging stage, combined with the core ideas of informatization and industrialization under the background of industrial design 4.0, taking Anshan old industrial base as an example. An innovative development model suitable for the integration of industrial design and regional machinery manufacturing industry is developed. Relying on the platform of Anshan Industrial Design Center, the development model of “industrial design industrial alliance + association + university” led by the government is established. And take the industrial design public service as the support, adjust measures to the local conditions. Focusing on “public service, platform construction, design competition, talent training, publicity and promotion, brand activities, standard formulation, basic research” and other aspects, to achieve the integration of new industrial design industry ecological model of machinery manufacturing industry.
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