Abstract
The modernization of traditional manufacturing industries and service industries, organization of trading and purchasing procedures, related financial and logistics operations, changes in consumption patterns in the presence of thorough penetration of information technologies and digitalization of economic processes creates the basis for forming new markets and new conditions of their operation. One of the effects of global technological changes and digitalization of consumer experience was the development of a new form of trade and property relations – a share economy. Reorientation of consumer behavior from purchasing to sharing, exclusion of intermediaries from a “client – contractor” chain, strengthening the role of online reputation and self-regulation of the community to ensure the quality of services revolutionize a business model in many areas. Digital share economies will evolve and transform over the next few years. In this regard, it becomes important to study the essence, principles of functioning, and development of new business models.
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