Tourist Loyalty Research Articles

The relationship between place attachment and tourist loyalty: A meta-analysis

Though place attachment has been recognized as a key factor to promote the loyalty of tourists and contribute to the sustainable development of destinations, there is still insufficient evidence to prove the positive impact of local attachment on tourist loyalty. This study mainly focuses on quantifying the effects of place attachment on tourist loyalty and examines the underlying factors that may explain the inconsistent phenomena among previous empirical studies. We systematically screen previous related studies, and 56 independent studies are finally included. A comprehensive framework on place attachment and tourist loyalty is summarized and 22 different hypotheses are put forward from these 56 studies. The results obtained by the meta-analysis method reveal that: first, place attachment and its dimensions are positively related to tourist loyalty, which includes tourist behavior loyalty, attitude loyalty and composite loyalty. Second, the moderating effect of gender on the association of place dependence and revisit intention has been confirmed, while the moderating role of tourist cultural background and place attachment measurement scales is insignificant. Third, place identity has the strongest influence on tourist loyalty among other place attachment dimensions. Finally, the theoretical implication for tourism researchers and practical suggestions for destination managers are provided based on meta-analysis.

Quality of Service to Tourist Loyalty in Tumpak Sewu Tourism Destination, Lumajang Regency

Tourist loyalty in Tumpak Sewu is influenced by service quality, this study aims to determine the effect of service quality on tourist loyalty, the population in this study amounted to 1000 respondents and the sample in this study amounted to 100 people who were determined using the Slovin formula, the analytical method used was descriptive analysis and multiple linear. The results of this study indicate that service quality has a positive effect on tourist loyalty partially and significantly in Tumpak Sewu tourism.

Impact of the Quality of Tourist Attraction and Promotion on Tourist Loyalty with Visiting Decisions as Intervening Variables

This study aims to determine the effect of the quality of tourist attractions and promotions on tourist decisions and loyalty as a result of the decline in the number of tourists. The respondents of this study were 100 tourists who visited Ijen Crater in July 2019 both foreign tourists and local tourists. The data analysis technique used structural equation modeling (SEM) Warp PLS 5.0. The results showed that there was a positive and significant influence of tourist attraction on the decision to visit. There is a positive and significant effect of tourism promotion on visiting decisions. There is a positive and significant influence of tourist attraction on tourist loyalty. There is a positive and significant effect of tourism promotion on tourist loyalty. There is a positive and significant influence on the decision to visit on tourist loyalty. Path analysis test results show that there is a positive and significant indirect effect between tourist attraction and tourist loyalty through visiting decisions. And there is a positive and significant indirect effect of tourism promotion on visiting loyalty through visiting decisions. Keywords: Quality of tourist attraction, promotion, decision to visit, tourist loyalty

The Mediation of Tourist Engagement on The Effect of Destination Quality on Tourist Loyalty

This study aims to examine and analyze: The effect of destination quality on tourist engagement, the effect of destination quality on tourist loyalty, the effect of tourist engagement on tourist loyalty and the effect of destination quality on tourist loyalty mediated with tourist engagement. The data analysis method uses a structural equation model. The research sample is tourists who have visited natural tourist destinations in South Sumatra totaling 320 respondents. The results of this study prove that the destination quality affects tourist engagement. Destination quality affects tourist loyalty. Tourist engagement affect tourist loyalty. Tourist engagement mediates the effect of destination quality on tourist loyalty. The implication of this finding explains that tourist engagement driven by destination quality will be able to increase tourist loyalty.

Does Value Lead to Loyalty? Exploring the Important Role of the Tourist–Destination Relationship

The perceived value of a tourist’s trip, representing a trade-off between costs and benefits of travelling to a destination, can exert a significant influence on tourists’ loyalty, which is a main concern for managers of tourist destinations. However, the mechanism between the destination value and tourist loyalty remains unexplored, especially in the new context of relationship marketing. To advance the understanding of the mechanism, we introduced 3 variables of “tourist–destination relationship”, namely place attachment (PA), destination trust (DT) and tourist satisfaction (TS), combined with perceived value (PV) and tourist loyalty (TL), and therefore constructed the conceptual model. Taking the Hangzhou City of China as an example, the conceptual model was fitted and tested using the structural equation model (SEM). The results show that: (1) PV can directly and positively affect TS and DT respectively, while there was no significant effect of PV on PA; (2) TS and DT can directly and positively influence TL, but the effect of PA on TL has not been supported empirically; (3) PV has a significant positive effect on TL; and (4) there are internal relationship among the 3 variables measuring the tourist–destination relationship, in other words, TS can significantly affects PA, DT respectively, and DT has a significant positive effect on PA. The findings of this study provide empirical references for understanding the important role of the tourist–destination relationship.

Study on Various Attributes That Affects Visit to a Dark Tourist Destination

Deaths, catastrophe, and mayhem in the touristic environment are developing as a prevalent attribute in today’s tourism industry. This industry is gaining popularity as dark tourism. Current study is an attempt to investigate antecedents of tourist’s loyalty at a dark tourist destination and to understand relationship among motivation, national identity, positive tourism impacts, negative tourism impacts, place attachment, satisfaction, and tourists’ loyalty. To review the antecedents of loyalty at a dark tourist destination various studies pertaining to dark tourism were studied. The analysis reveals that there is an association in many of the variables. However, positive tourism impacts do not influence loyalty of tourists. Tourists with higher national identity also perceive negative tourism impacts. The study has theoretical and practical implication, that have been discussed in the end.

An assessment of the factors influencing loyalty among active sport event tourists: The case of Mallorca 312 in Spain

AbstractTourist retention and boosted tourist loyalty are fundamental factors for sport event marketing. Using multiple linear and ordered logistic regression methods, this study examined factors that affected loyalty among active sport event tourists. The results revealed: (a) satisfaction had the greatest impacts on loyalty, with its effect on word‐of‐mouth recommendations outweighing re‐participation; (b) service quality and relationship investment quality directly affected loyalty, especially word‐of‐mouth recommendations, while social network quality did not; (c) pull factors and some socio‐demographic and behavioral characteristics also influenced loyalty. Findings in this study are important references for the sustainable development of sport event tourism, offering useful guidelines.

A Study on Destination Loyalty of Tourists at the UNESCO World Heritage Site : A Case Study of Old Goa in India

This study investigated the factors influencing tourist destination loyalty towards the UNESCO World Heritage Site of Old Goa. This study used a quantitative research approach to collect the information from the tourists at the heritage site. Three hundred ninety respondents participated in the survey. Further, exploratory factor analysis (EFA) revealed three factors, that is, Site Attributes (SA), Accessibility and Transportation Facilities (ATF), and Destination Amenities (DA). Moreover, the findings of this study conducted at the heritage site also showed a high level of overall satisfaction among the visiting tourists. According to the findings of linear regression, there was a strong positive link between the selected destination features and visitors’ destination loyalty. An importance-performance analysis (IPA) was performed in the study to assess the destination’s significant strengths and shortcomings. Understanding the underlying factors that lead to tourists’ loyalty is expected to offer the necessary insights for destination managers to espouse destination management and marketing strategies.

Nighttime as Experiences: The Influence of Perceived Value on Urban Waterfront Night Cruise Loyalty

Urban river tourism can benefit considerably from nighttime business; however, few studies have examined tourist loyalty in the context of urban waterfront night cruises (UWNCs). This study aims to investigate how perceived value influences UWNC loyalty by conducting a fuzzy set qualitative comparative analysis of 372 questionnaires collected from cruise patrons. This study reveals that the loyalty of nighttime tourists is influenced by seven experience variables: nighttime architecture, lighting, nighttime cruising, urban development and image, urban atmosphere, function, and emotion. Five different combinations of the seven variables were found to influence tourist loyalty at various levels. The findings of the present research will improve the general understanding of the urban river tourism experience and contribute to the literature on nighttime tourism, helping destination managers and policymakers with the design, management, and development of nighttime tourism.

The Effect of Perceived Service Quality, Perceived Value, Destination Image, Attitude to Visiting Behavior, Tourist Satisfaction on Tourist Loyalty

This study aims to determine the effect of perceived service quality, perceived value, destination image, attitude to visiting behavior, tourist satisfaction on tourist loyalty of Teluk Hijau beach in Banyuwangi, East Java tourists. Teluk Hijau beach is one of the tourist attractions in Banyuwangi, which is known as a hidden paradise. It has a green bay with a unique form of white sand that can spoil the tourists’ eyes and has more tourists than other beaches in Banyuwangi. This research is based on causal research, which was tested empirically using questionnaire data from 150 respondents. The research analysis used Structural Equation Modeling (SEM) with SPSS 18 and AMOS 22 software. The results show that perceived service quality and perceived value have a significant effect on destination image, and destination image, attitude to visiting behavior, and tourist satisfaction have a significant effect on tourist loyalty.

A Study on the Relationship Between Cultural Identity, Place Attachment, and Tourist Loyalty

A Study on the Relationship Between Cultural Identity, Place Attachment, and Tourist Loyalty

Does local cuisine influence the image of a World Heritage destination and subsequent loyalty to that destination?

The World Heritage Cities face various challenges including how to gain the loyalty of tourists and visitors while ensuring sustainability. This study explores tourist loyalty to World Heritage Sites based on traditional gastronomy and in particular the role played by tourists’ satisfaction with restaurants serving local cuisine. First, a literature review was carried out, on the basis of which a questionnaire was developed to administer to a sample of tourists who had experienced the local gastronomy of the city. The objective of this study is to analyse whether the gastronomic satisfaction with the traditional cuisine of the place influences the overall image that visitors have of a World Heritage City, as well as the cognitive and affective image, and their future behaviour in terms of repeating the visit and subsequently recommending the city of Córdoba (Spain). The research method used is PLS-SEM with a structural equation model to evaluate the eight proposed hypotheses. The results show how satisfaction with traditional restaurants influences visitors’ cognitive, affective and overall image of the city, and also positively influences their loyalty to this destination. A novel aspect of this research concerns the influence that satisfaction with traditional restaurants exerts on the image of a destination. As a result, potential areas for improvement in traditional gastronomy at World Heritage sites have been identified.

Dampak Citra Destinasi, Faktor CRM dan Kepuasan Wisatawan Terhadap Loyalitas Wisatawan Gunung Kelud pada Era New Normal

The tourism industry has become one of the sectors whose operations have been hampered due to the pandemic. Since the enactment of the new normal in the midst of the COVID-19 pandemic, several tourist attractions have been active again, including the Mount Kelud tourist area located in Kediri Regency. The problem is how the tourism sectors in the Kelud mountain area can regain tourist interest and loyalty after actively operating again. Therefore, the purpose of this paper is to examine the destination image factor, the Customer Relationship Management (CRM) factor which in this case refers to tourists, and tourist satisfaction with tourist loyalty to the Gunung Kelud tourist area, either partially or simultaneously. This research uses multiple linear regression method to 320 respondents. The results of the data distribution statement obtained, amounting to 3.15 which falls into the required scale category. From the modeling results, the regression value of the destination image decreased by 0.57%, customer relationship management increased by 12.1% and satisfaction increased by 30.9%. Partially, the destination image is worth 2,702 units, customer relationship management is 1,982 units and tourist satisfaction is 6,903 units for the loyalty of Mount Kelud tourists. Meanwhile, simultaneously that Destination Image, Customer Relationship Management and Customer Satisfaction are worth 21,402 units.

Strategi Komunikasi Interpersonal Tour Leader Dalam Meningkatkan Loyalitas Wisatawan (Studi Kinerja Tour Leader Permata Tour Lubuklinggau)

This study aims to find out how the Interpersonal Communication Strategy of a Permata Tour Lubuklinggau Tour Leader with tourist group participants based on the Marketing mix including Product, Price, Place, Promotion to increase the sense of tourist loyalty. This study uses a qualitative approach, we explore information data in the field through in-depth interview techniques to 6 (six) informants based on their own perceptions, in addition to interviews we also conducted participant observations and other recorded documentation. The problem of this research is the extent to which the Interpersonal Communication Strategy of a Permata Tour Lubuklinggau Tour Leader regarding tourists who only use the services of a Permata Tour travel agency, and we found that there are Tour Leaders who do not master the interpersonal communication process well and their goals towards tourists. Based on these findings, we suggest efforts to optimize the performance of tour leaders to apply the basic concept of Hospitality/Excellent Service to tourists. In addition to these findings, we suggest that all Tour Leaders in leading a group of tourists should have carried out a competent test and have a Tour Leader certification from a tourism institution.

Customer Experience, Kepuasan Wisatawan dan Loyalitas Wisatawan di Floating Market Lembang Bandung

Problems that arise in the Lembang Floating Market with the presence of new competitors for man made tourist destinations in the city of Bandung which have caused a decrease in tourist visits to Lembang Floating Market and also the inability of the Lembang Floating Market to provide a positive experience for tourists who come who are dissatisfied. Therefore, this study aims to 1) explain the influence of customer experience on tourist satisfaction at the Lembang Floating Market, 2) the influence of tourist satisfaction on their loyalty to the Lembang Floating Market, 3) the influence of customer experience on tourist loyalty at the Lembang Floating Market, 4) to explain the influence of customer experience on tourist loyalty through tourist satisfaction. The sample in this study was 100 respondents from domestic tourists. Determining respondents based on accidental sampling and the data analysis method used is a quantitative approach in the form of a structural equation model (SEM) with the SmartPLS version 3.0 analysis tool which is measured using a Likert scale. The results of this study indicate that a) customer experience has a positive and significant effect on tourist satisfaction, b) tourist satisfaction has a positive and significant effect on tourist loyalty, c) customer experience has a positive and significant effect on tourist loyalty at Floating Market Lembang Bandung, d) customers experience has a positive and significant effect on tourist loyalty through tourist satisfaction. Suggestions for the manager of the Lembang Floating Market is to maintain and improve the customer experience obtained by visiting tourists because this strategy will have a positive effect on tourist satisfaction and loyalty in the future.
 Keywords: Customer Experience, Tourist Satisfaction, Satisfaction, Tourist Loyalty.

Antesenden Kepuasan dan Konsekuensi Terhadap Loyalitas Wisatawan Nusantara ke Daya Tarik Wisata Ulun Danu Beratan Tabanan

Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attractions directly or indirectly. This study uses a quantitative approach by taking a sample of 100 domestic tourists with an accidental sampling technique. Then the data was analyzed using the SmartPLS version 3.0 software. The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction.
 Keywords: Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.

THE EFFECT OF TOURIST PERCEIVED VALUE AND TOURIST SATISFACTION IN MEDIATING THE RELATIONSHIP BETWEEN TOURISM DESTINATION IMAGE ON TOURIST LOYALTY TO VISIT WEH ISLAND

This study aims to examine the effect of perceived value and tourist satisfaction in mediating the relationship between the image of a tourist destination on the loyalty of tourists to visit Weh Island, Indonesia. This study was conducted on all tourists visiting Weh Island including its Sabang city. The number of samples is determined by multiplying the number of indicators by 10 to produce a sample of 170 people. The method used to analyze the data was Structural Equation Modeling (SEM). The results reveal that Destination Image affects Perceived Value, Destination Image affects Tourist Satisfaction, Perceived Value affects Tourist Satisfaction, Destination Image affects Tourist Loyalty, Perceived Value affects Tourist Loyalty, Tourist Satisfaction affects Tourist Loyalty, Perceived Value partially mediates the influence of Destination Image on Tourist Loyalty, and Tourist Satisfaction partially mediates the influence of Destination Image and Perceived Value on Tourist Loyalty. These findings explain that the model of increasing tourist loyalty to visit Weh Island is a function of strengthening the image of the destination, increasing perceived value, and increasing tourist satisfaction.

Determinant Factor Analysis of Traveler Loyalty by Push and Pull Motivation

As a network of creative cities by the United Nations Educational, Scientific and Cultural Organization (UNESCO), Bandung announced that the city of Bandung was listed as one of the innovative city networks of the UNESCO Creative Cities Network, which is very attractive for tourists. In general, tourists are divided into different segments. Geographical segmentation in terms of area is the most prominent thing among tourists, especially in this study. The research subjects were tourists from the Greater Jakarta area who had visited Bandung several times. The sample used in this study was 100 people, conducted using a questionnaire and processed by descriptive-verificative analysis techniques. This study aims to explain the determinants of tourist loyalty to the city of Bandung by measuring the influence of the driving motivation and pull motivation variables on tourist loyalty. The results showed that the driving motivation did not affect the loyalty of Jabodetabek tourists, while the pull motivation affected the loyalty of Jabodetabek tourists.

The influence of service quality on tourist loyalty: a case of electric train services

The influence of service quality on tourist loyalty: a case of electric train services

Predicting post-COVID-19 tourist's loyalty: will they come back and recommend

The study proposed a modified theory of planned behaviour (TPB) model and expanding it with crucial factors in the tourism management area including push-pull motivation, destination image, tourist satisfaction, revisit intention, e-WOM recommend intention, and perceived risk as moderators to predict post-pandemic tourist behaviour towards Bali destinations. The data were collected through online surveys. A purposive sampling technique was conducted, resulting in 252 participants consists of domestic and international tourists. Data were analysed through the structural equation model approach (PLS-SEM). The findings confirmed that subjective norms, perceived behavioural control, push-pull motivation, and tourist satisfaction were significant determinants to predict tourist revisit intention to Bali. Additionally, the result of this study demonstrated that the moderating role of perceived risk has existed. Implications and directions of future research are explained.