Tourist Loyalty Research Articles

Influence of the restaurant brand and gastronomy on tourist loyalty. A study in Córdoba (Spain)

The purpose of this research is to study gastronomy which uses quality local foods to examine the effects of the views held by tourists about the destination and the restaurants there on the loyalty of the tourist. The fieldwork was carried out in Cordoba (Spain), a city recognized as a World Heritage Site by UNESCO. The territory where this research was carried out is famous for having high quality traditional cuisine which uses quality local foods, certified as such by the Protected Designations of Origin. The methodology uses a model of structured equations to achieve the proposed objective. A structured questionnaire has been used to find the opinions of diners in renowned restaurants that serve traditional dishes made with quality local foods. The data confirmed that the image of the destination and the restaurants there positively influence the tourist intentions to recommend and return to the destination. In addition, the results of the study suggest that the tourists’ emotions are the most important factor when explaining the overall experience and tourist loyalty. The work has theoretical and practical implications, which can be used by tourism managers in new strategies to maintain gastronomic tourists by using the prestige of high-quality local foods and restaurants which serve characteristic local cuisine. The document identifies the determining factors that quality restaurants have on the loyalty of the tourist.

The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement

Gamification has been used by tourism organisations for marketing purposes to reinforce customer engagement and to achieve brand awareness and loyalty. The current study, using the Unified Theory of Acceptance and Use of Technology, aims to investigate the antecedents and consequences of gamification's adoption intention by tourist organisations, and to examine the mediation effect of customer engagement. A quantitative method was employed using a survey to collect data from a random sample of relevant managers in travel agencies. Using structural equation modelling for data analysis, the findings revealed that tourism organisations have positive intentions to adopt gamification to increase customer engagement and to achieve tourist destinations' brand awareness and loyalty. Implications, limitations, and future research are also addressed. • Gamification is a crucial marketing strategy for engaging customers in the tourism sector. • The study aims at investigating antecedents and outcomes of gamification adoption. • Gamification is a strong predictor of customer engagement. • Gamification adoption has direct and indirect effects on destination brand awareness and brand loyalty in tourism.

Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts

The relationships between destination image and tourist satisfaction and loyalty have been studied extensively through surveys. This study aims to measure these constructs through big data analytics by going one step further in a line of research undertaken 8 years ago. The data source is content generated by travelers and shared on social media regarding the 10 districts of the city of Barcelona (Catalonia): more than 750,000 online travel reviews (OTRs) hosted on the Airbnb platform. This study also explores a relationship demonstrated by numerous researchers through surveys: the impact of destination image on tourist loyalty through satisfaction. However, the results are not satisfactory due to the great weight of the lodging price variable that unbalances the relationship. For example, the first district in the ranking of cognitive image categories is also the first in the ranking of average scores and of positive feelings and moods. However, the last two districts in the ranking of cognitive categories are the first in the rankings of satisfaction, positive recommendations, and cheaper prices. Additionally, the findings show that the location of the accommodation significantly determines the theme of the OTR narrative. Moreover, the results confirm previous studies on the exaggerated positivity of peer-to-peer accommodation scores: only 0.92% of 15,625 rated properties had negative overall scores.

Memorable tourism experiences, destination image, satisfaction, and loyalty: an empirical study of Santorini Island

PurposeMemorable tourism experiences (MTEs) can reinforce a destination's competitiveness. The literature has called for further research on this topic. This study develops and empirically examines a conceptual model exploring the relationships between MTEs, satisfaction, destination image (DI) and loyalty.Design/methodology/approachQuantitative research was conducted with 729 respondents who had visited the Greek island of Santorini in the last three years, and structural equation modeling was used.FindingsThe findings confirm the strength of the proposed model, which explained 58% of the variance for MTEs and 82% of that for tourist loyalty. The results reveal that MTEs influenced destination loyalty directly and indirectly through satisfaction, while DI influenced loyalty directly and indirectly.Research limitations/implicationsThis study provides new insight into the importance of MTEs, satisfaction and DI in the formation of destination loyalty.Practical implicationsThis study provides new insight into the importance of MTEs, satisfaction, and DI in the formation of destination loyalty.Originality/valueThe proposed model is the first to include these factors and the specific relationships between them.

PERAN EMOTIONAL BONDING DALAM MEMEDIASI HUBUNGAN CITRA DESTINASI WISATA DAN TINGKAT KEPUASAN TERHADAP LOYALITAS WISATAWAN YANG BERKUNJUNG KE WISATA PARALAYANG TOROK AIK BELEQ

This study aims to provide an understanding of the role of emotional bonding in mediating the influence of destination image and satisfaction level on tourist loyalty. Data collection is done by quizzing respondents, namely pilots registered with FASI NTB using quantitative methods. The results of this study prove that the image of the destination and the level of satisfaction affect the loyalty of tourists, the image of the destination and the level of satisfaction affects emotional bonding and emotional bonding mediating the influence of the image of the destination and the level of satisfaction to the loyalty of tourists. The Government of West Nusa Tenggara and the organization FASI NTB and the community around paragliding tourism Torok Aik Beleq are advised to hold continuous sports tourism every year to attract tourists to visit the destination.Keywords:Destination Image, Satisfaction Level, Emotional bonding, Traveler Loyalty

Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism

The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. Drawing on data from 266 expats in South Korea, the study examined the effects of country image (CYI), destination image (DNI), and expat’s cultural intelligence (ECLI) on expat’s renewed destination loyalty (EDLY) in COVID-19 tourism. Using partial least squares structural modeling (PLS-SEM), we show that expat’s cultural intelligence has a significant influence on destination image and expat’s destination loyalty. Moreover, the study provides new empirical evidence that destination image mediates country image and expat’s destination loyalty in the COVID-19 tourism. The study findings underpin policy interventions to rescue tourism destinations under COVID-19 crisis, as well as restore loyalty towards destinations in the post-COVID-19 global tourism.

Decoding tourist satisfaction and loyalty at hotels: a confirmatory factor analytic approach

This study assesses tourists' perceived service quality towards budget hotels. It also examines the inter-relationship between the service quality dimensions, tourist satisfaction and tourist loyalty. A structured questionnaire was employed to survey the tourists who visited and stayed in budget hotels of the selected three states of Northern India. An assessment of common method bias and preliminary descriptive analysis was used to examine the item structure and psychometric properties of the original scale adopted in the current study. Findings reveal that all the dimensions of service quality have a positive influence on tourist satisfaction, therefore hotel managers must monitor and assess their offerings on all the seven key attributes of service quality at regular intervals. This may avoid instances of customer dissatisfaction or moments of frustration and, eventually boosts repeat purchases and positive word of mouth. In addition, hotel management should also pay special attention to the employees' educational eligibility and desired skill during the recruitment process, to better understand tourists' needs and design service which contributes to the tourists' overall experience at budget hotels.

The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty

The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty

The Strength of Tourist Involvement in Mediating the Relationship Between Experience Value, Destination Image and Tourist Loyalty: An Empirical Study in Indonesia

The Strength of Tourist Involvement in Mediating the Relationship Between Experience Value, Destination Image and Tourist Loyalty: An Empirical Study in Indonesia

Exploring the ties between tourist engagement, emotional responses and loyalty: a case of yoga tourism

Exploring the ties between tourist engagement, emotional responses and loyalty: a case of yoga tourism

Tourism Service Quality and Tourism Product Availability on the Loyalty of International Tourists

Tourist loyalty is created through good tourism service quality and the availability of tourism products. This study discussed the various attributes of tourism service quality, namely, tour agents, efficient personnel, accessible transportation, and information service quality. Whereas for tourism product availability attributes were varieties of product availability, wide selection of tour agents and tourist products, and wide variety of amenity services. As a general rule, the minimum is to have at least five times as many observations as the number of variables to be analyzed, and the more acceptable sample size would have a 10:1 ratio. A total of 424 questionnaires were returned, with 35 removed due to errors. Finally, 389 questionnaires respondents were used via accidental sampling method through the distribution of questionnaires to foreign tourists at Soekarno Hatta International Airport. In addition, AMOS 7.0 software is used to test models in confirmatory factor analysis (CFA) as well as hypothetical testing using structural equation modeling (SEM). The results showed that all hypotheses were accepted, except for the effect of tourism service quality on tourist loyalty in Indonesia. This research aims to contribute significantly to the existing knowledge of tourism, specifically from a foreign tourist perspective in Indonesia.

Investigating Destination Loyalty through Tourist Attraction Personality and Loyalty

ABSTRACT This study aims to validate the new concept of ‘tourist attraction personality’ and examine its effect on attraction and destination loyalty. Data were collected from 800 tourists in Macao using a quantitative survey method. The results show that tourist attraction personality has a significantly positive impact on attraction loyalty, in turn leading to destination loyalty. The tourist attraction personality was also found to act as a complementary partial mediator in the relationship between attraction and destination loyalty. Practically, when a destination seeks to become more distinctive in an increasingly competitive market, tourist attraction personality can be used as an essential marketing tool to assist in building the uniqueness of the destination and thus the destination loyalty through securing the tourists’ attraction loyalty. Overall, this study provides theoretical and practical insights into establishing competitive marketing strategies for tourism destinations.

PENGARUH AKSESIBILITAS DAN DAYA TARIK TERHADAP LOYALITAS WISATA DENGAN AMENITAS SEBAGAI VARIABEL INTERVENING PADA DESTINASI WISATA TUK-TUK SIADONG KABUPATEN SAMOSIR

This research aims to analyze the influence of accessibility and destination attraction on tourist loyalty mediated by the destination amenity. The research methodology uses the Structural Equation Modelling (SEM) to analyze the quantitative data were collected accidentally from the respondents in the destination. The sample method uses purposive random sampling with number of sample are 240 respondents. The respondents should meet the following criteria (1) who visit the destination at least 2 times or more, (2) who visit the destination at least in 2018. The results shows that (1) accessibility insignificantly influence the destination amenity, (2) destination attraction significantly influence the destination amenity, (3) accessibility insignificantly influence the tourists loyalty, (4) destination attractions insignificantly influence the tourists loyalty, (5) destination amenity insignificantly influence the tourists loyalty, (6) the destination amenity insignificantly mediated accessibility on tourists loyalty and (7) destination amenity insignificantly mediated the destination attraction on tourists loyalty

Perceived risk and destination knowledge in the satisfaction-loyalty intention relationship: An empirical study of european tourists in vietnam

Tourists’ satisfaction plays an important role in their decision to return to their previous destinations. The complexity of the relationship between satisfaction and loyalty, however, has been increasingly acknowledged in marketing thought and practice. The objective of this study is to explore and test the combined roles of perceived risk and destination knowledge in the satisfaction-loyalty intention relationship. The results indicate the direct effects of perceived risk on visitors’ satisfaction and loyalty intentions. Furthermore, perceived destination knowledge is positively related to visitors’ satisfaction and both the intention to make WOM (word-of-mouth) recommendations and to return. In particular, the effects of visitors’ satisfaction on intention to return and to make WOM recommendations become stronger through the positive moderating effect of perceived destination knowledge. The findings clarify the understanding of how perceived risk and destination knowledge can predict the satisfaction and destination loyalty of tourists. This paper provides a number of managerial implications for communication strategies to improve tourist loyalty. Management implicationsThis study reinforces established ideas for communication strategies to improve European tourist loyalty:Perceived risk is negatively related to both visitors’ satisfaction and the intention to return.Tourists’ satisfaction is positively related to the intention to recommend by WOM.A positive impact on intentional loyalty, perceived destination knowledge helps to increase tourists’ satisfaction.Perceived destination knowledge increases the satisfaction-intention to return/intention to recommend by WOM relationship.

Antecedents of destination tourists' loyalty through tourists’ satisfaction: an empirical study of international tourists' in Jerash festival in Jordan

In this research we are going to investigate the effect of tourist's satisfaction and loyalty in Jerash festival in Jordan. The researcher used a questionnaire survey to elicit data from the participants of the study. The sample included 490 responses were correct and used for analysis, with a response rate of 62%. They were distributed over a number of international tourists in Jerash festival in Jordan, particularly in the North of Jordan. Results of the study showed that the hypotheses were having a big positive and direct effect on tourists’ satisfaction and loyalty in Jerash festival in Jordan (H1, H2, H4, H6 and H7). While, have insignificant positive and direct impact on tourist insignificant and loyalty (H3 and H5). Finally, the study displayed that tourist satisfaction not mediating impact between Jordan image, service climate and tourist loyalty (H8 and H10. While, found that the mediating effect of tourist satisfaction in the relationship between price fairness and tourist loyalty (H9). The study showed the importance of the climate and price of the tourism service in Jordan, specifically in the Jerash Festival. The Ministry of Tourism and the Director of Tourism in Jerash should take care of everything that leads to the satisfaction of tourists.

The Role of Trustworthiness in Achieving Customers’ Loyalty in Tourism and Hotel Sectors

Several investigations on crisis management are demonstrating interest in the role of occupational safety culture awareness factors. Thus, focusing on safety culture factors is an essential issue in health and safety as a means of the mitigating crisis caused by nature in the workplace. This study investigates the influence of hotel safety culture on employees' safe-behavior during the crisis of Covid-19 in order to recommend some practices and allowing those who in charge of this industry to follow during this period to overcome this crisis. Therefore, the first step is to identify the relevant safety culture factors. A measurement tool in the form of a questionnaire was used to explore the impact of hotel safety culture (HSC) on employee safe-behavior. The questionnaire survey contains twelve constructs, namely: “risk management; safety training; safety knowledge; safety rules; safety perceptions; safety supervision; safety commitment; safety rewards and punishment; safety environment; safety communication; safety compliance and safety participation. Confirmatory factor analysis (CFA) was utilized to analyze 257 questionnaire forms collected from employees. The study results depict six safety culture factors out of ten proposed (risk management; safety training; safety rules; safety supervision; safety environment; safety communication) were the most important factors affecting employees' safe-behavior during the crisis of COVID-19.

Tourist loyalty and mosque tourism: The case of the Mosque-Cathedral in Córdoba (Spain).

Loyalty is important in the tourism sector since tourists are the key to returning to a destination or recommending it, which is a determining factor in the management of tourist sites. The tourism of Mosques, is a contextualized tourism within religious and cultural tourism. This research aims to analyze the loyalty of tourists of Islamic origin in the Cathedral Mosque of Cordoba. Unlike previous studies, this research adopts a comprehensive approach by considering cultural factors in the analysis of loyalty of Islamic tourists in mosque tourism. The methodology used in this study was a structural equation model with a partial least squares (PLS) analysis. The sample is made up of 262 tourists of Islamic origin at Cordoba Cathedral Mosque. This model does not correspond to factors identified by the previous literature, which adopts an religious perspective of Islamic tourists in mosque tourism. The methodology used in this study was a structural equation model with a partial least squares (PLS) analysis. The sample is made up of 262 tourists of Islamic origin in Cordoba Cathedral Mosque. This model does not correspond to factors identified by the previous literature, which adopts an religious perspective.

외래관광객들의 한옥경험요소가 관광가치, 러브마크, 충성도에 미치는 영향 : Schmitt의 경험마케팅이론 적용

외래관광객들의 한옥경험요소가 관광가치, 러브마크, 충성도에 미치는 영향 : Schmitt의 경험마케팅이론 적용

Relationships among Expectations, Satisfaction and Loyalty of Visitors to Craft Village

Craft villages play an important role in developing the cultural tourism and improving the attractiveness of cultural characteristics and traditional handcraft products to visitors. Although having many strengths, the development of Vietnamese craft villages tourism is still not commensurate with the inherent potential. The purpose of this study is to assess the relationship among expectations, satisfaction, and loyalty of visitors to craft village tourism in Hanoi. By applying the PLS-SEM method, the research has tested six hypotheses based on the survey results of 236 tourists at two famous tourist village of Hanoi: Bat Trang and Van Phuc. The result shows the positive related of tourists' expectations and tourist perceived value (β = 0.6), tourist satisfaction (β = 0.5) and tourist loyalty (β = 0.39). Similarly, the result indicates the positive relationship of perceived value, satisfaction (β = 0.28) and tourist loyalty (β = 0.2). Finally, the testing of the relationship between tourist satisfaction and tourist loyalty has been verified and is supported (β = 0.176). Conclusions, managerial implication, and suggestions for further studies are also included in the conclusions section of this study.

The relationship between tourists’ perceptions of customized authenticity and loyalty to guesthouses in heritage destinations: an empirical study of the world heritage of Lijiang Old Town, China

ABSTRACT Based on responses from 397 tourists staying in the guesthouses in Old Town of Lijiang, structural equation modelling is conducted to examine the relationship between tourists’ perception of three dimensions of customized authenticity and their effect on tourist loyalty toward guesthouses in heritage destinations. It is found that the three dimensions of customized authenticity affect tourist loyalty of guesthouse in heritage destination through the path as follows: tourists’ perception of object-related authenticity → perceptions of existential authenticity → sense of being at home → guesthouse loyalty. Measurement scales for the three dimensions of tourist perceived customized authenticity in guesthouses are developed in this study as well. As an extension of customized authenticity, this study extends research of authenticity in context of guesthouses of heritage destinations.