Abstract
Loyalty is important in the tourism sector since tourists are the key to returning to a destination or recommending it, which is a determining factor in the management of tourist sites. The tourism of Mosques, is a contextualized tourism within religious and cultural tourism. This research aims to analyze the loyalty of tourists of Islamic origin in the Cathedral Mosque of Cordoba. Unlike previous studies, this research adopts a comprehensive approach by considering cultural factors in the analysis of loyalty of Islamic tourists in mosque tourism. The methodology used in this study was a structural equation model with a partial least squares (PLS) analysis. The sample is made up of 262 tourists of Islamic origin at Cordoba Cathedral Mosque. This model does not correspond to factors identified by the previous literature, which adopts an religious perspective of Islamic tourists in mosque tourism. The methodology used in this study was a structural equation model with a partial least squares (PLS) analysis. The sample is made up of 262 tourists of Islamic origin in Cordoba Cathedral Mosque. This model does not correspond to factors identified by the previous literature, which adopts an religious perspective.
Highlights
In recent years the relationship of tourism with Islam has been the central point of academic research [1, 2]
The results show that tourists appreciate different parts of their experience, some of which are, the explanations given by the guides, the conservation of the heritage site, and the care and maintenance of the surrounding areas
The quality attributed to this heritage site, linked to the perceived quality of the visit is a positive attribute for those travelers who want to know the local culture [110, 146]
Summary
In recent years the relationship of tourism with Islam has been the central point of academic research [1, 2]. Cultural tourism encompasses a relatively large number of tourists and is growing at an unprecedented pace (OMT, 2015). This type of tourism has gained importance in recent years [5], and tourism at mosques has been investigated previously [6]. In Europe, Spain is a destination for tourists interested in Islamic legacy [7, 8]. The increase in the number of Islamic tourists wishing to connect with their historical legacy is a growing opportunity for tourism in Europe and, appropriate marketing
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