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Abstract
Tourist loyalty in Tumpak Sewu is influenced by service quality, this study aims to determine the effect of service quality on tourist loyalty, the population in this study amounted to 1000 respondents and the sample in this study amounted to 100 people who were determined using the Slovin formula, the analytical method used was descriptive analysis and multiple linear. The results of this study indicate that service quality has a positive effect on tourist loyalty partially and significantly in Tumpak Sewu tourism.
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