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Abstract
Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attractions directly or indirectly. This study uses a quantitative approach by taking a sample of 100 domestic tourists with an accidental sampling technique. Then the data was analyzed using the SmartPLS version 3.0 software. The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction.
 Keywords: Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.
Highlights
Berupa pemandangan danau yang indah, cuaca yang sejuk dan suasana yang tenang
The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction
Bidang keahlian beliau adalah Pemasaran Pariwisata, mata kuliah yang diasuh diantaranyaTourism Marketing, International and Tourism Product dan Tourism Economic
Summary
Terdapat beberapa faktor yang menyebabkan terjadinya kegiatan pembelian produk wisata. Menurut Setiadi (2015:12-14) menyatakan bahwa faktor-faktor tersebut dapat dilihat pada kebudayaan, sosial, pribadi dan psikologi dari konsumen yakni wisatawan Nusantara yang berkunjung. Hal yang dapat mempengaruhi wisatawan yakni motivasi berwisata, persepsi atau penilaian, kepercayaan akan suatu produk, pengalaman yang didapatkan pada saat kunjungan sebelumnya
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