STRATEGI PENGEMBANGAN JELEKONG SEBAGAI DAERAH TUJUAN WISATA DI KABUPATEN BANDUNG (LOKASI STUDI: KELURAHAN JELEKONG, KABUPATEN BANDUNG)

Leuweunggajah Village, Ciledug Subdistrict is one of the villages that has the potential of objects and tourist attractions through the development of Islam which is an attraction so that it is necessary to analyze tourism potential through tourism development strategies in Leuweunggajah Village. This research was conducted in Leuweunggajah village to obtain a potential and mapping of tourism objects and attractions in Leuweunggajah village so that it can create a tourism development strategy from the potential of tourism objects and attractions in Leuweunggajah village. This research method is done by observation, interview, and documentation in data collection. The results of data collection from observations, interviews, and documentation can be described using SWOT analysis and continued analysis of priority strategies based on internal strategic factors and analysis of external strategic factors in tourism development as a tourist village. Research conducted in Leuweunggajah village has 7 (seven) potential objects and tourist attractions, namely: Baitussu'ada Mosque, Sacred Well, Habib Toha Tomb, Friday Kliwon Tradition, Wanit Tani Putri Wanaliman Group, Coffee Packaging Handicrafts, Geol Crackers, where each object and tourist attraction has strengths, weaknesses, opportunities and threats in identifying potential at once in tourism development. In the tourism development strategy of Leuweunggajah village, it must improve the quality of facilities, improve human resources through various kinds of training and the support and participation of the Leuweunggajah village government in order to improve the quality of the economy of the Leuweunggajah village community.

Deli Serdang Regency with its capital Lubuk Pakam consists of 22 sub-districts, 14 sub-districts and 380 villages. Law no. 6 of 2014 states that the Villages are very important because they aim to realize community welfare services through improvement, empowerment, and participation of rural communities, as well as increasing regional competitiveness by taking into account the principles of democracy, equity, justice, privilege and specificity of a village regions in the system of the Republic of Indonesia. Tourism Villages will be a way to develop villages and realize community welfare. Denai Lama Tourism Village is one of the tourism villages that has the potential to be developed into a tourist attraction in Deli Serdang Regency. Of the 6 (six) elements needed by Denai Lama Village in the strategy of developing a tourist village, they are quite capable, but there are some things that are still missing and require a mentoring process. Homestay development is still not developed. Homestay is important to be developed so that visiting tourists can stay in the village of Denai Lama so that there will be an increase in the length of stay of tourists in the tourist village of Denai Lama which is an increase in tourist spending (spending power) in the tourist village. The existence of public toilets, facilities and infrastructure, sufficient parking space, markings and directions as well as the CHSE health protocol (Cleanliness, Hygiene, Sanitation, and Environment) are important to note. Cooperatives should be formed by involving the community in order to further develop the village. Another thing that has not been optimally implemented but is no less important to develop Denai Lama Tourism Village, one of the tourist attractions is Branding, Advertising (Ads) and Selling (Sales Mission). Denai Lama Village has branded its village as a Tourism Village with Educational Tourism, but does not yet have a slogan/tagline that tourists can remember. It is necessary to make a slogan/tagline that is in accordance with the characteristics and concepts of the village that you want to form as a characteristic of the tourist village. In terms of advertising the tourist village of Denai Lama must aggressively promote both using print and online media to attract tourists to visit the tourism village. This tourism village promotion can be done using social media such as Facebook, Instagram, YouTube and if necessary promotions create a village website. And for sales , the tourist village of Denai Lama can take part in events such as tourist exhibitions, bazaars, exhibitions with attractions and tourism products in touristm villages. By carrying out the development strategy above, Denai Lama Tourism Village can become one of the leading tourist attractions in Deli Serdang district, North Sumatra province and even the Indonesian National

Deli Serdang Regency with its capital Lubuk Pakam consists of 22 sub-districts, 14 sub-districts and 380 villages. Law no. 6 of 2014 states that the Villages are very important because they aim to realize community welfare services through improvement, empowerment, and participation of rural communities, as well as increasing regional competitiveness by taking into account the principles of democracy, equity, justice, privilege and specificity of a village regions in the system of the Republic of Indonesia. Tourism Villages will be a way to develop villages and realize community welfare. Denai Lama Tourism Village is one of the tourism villages that has the potential to be developed into a tourist attraction in Deli Serdang Regency. Of the 6 (six) elements needed by Denai Lama Village in the strategy of developing a tourist village, they are quite capable, but there are some things that are still missing and require a mentoring process. Homestay development is still not developed. Homestay is important to be developed so that visiting tourists can stay in the village of Denai Lama so that there will be an increase in the length of stay of tourists in the tourist village of Denai Lama which is an increase in tourist spending (spending power) in the tourist village. The existence of public toilets, facilities and infrastructure, sufficient parking space, markings and directions as well as the CHSE health protocol (Cleanliness, Hygiene, Sanitation, and Environment) are important to note. Cooperatives should be formed by involving the community in order to further develop the village. Another thing that has not been optimally implemented but is no less important to develop Denai Lama Tourism Village, one of the tourist attractions is Branding, Advertising (Ads) and Selling (Sales Mission). Denai Lama Village has branded its village as a Tourism Village with Educational Tourism, but does not yet have a slogan/tagline that tourists can remember. It is necessary to make a slogan/tagline that is in accordance with the characteristics and concepts of the village that you want to form as a characteristic of the tourist village. In terms of advertising the tourist village of Denai Lama must aggressively promote both using print and online media to attract tourists to visit the tourism village. This tourism village promotion can be done using social media such as Facebook, Instagram, YouTube and if necessary promotions create a village website. And for sales , the tourist village of Denai Lama can take part in events such as tourist exhibitions, bazaars, exhibitions with attractions and tourism products in touristm villages. By carrying out the development strategy above, Denai Lama Tourism Village can become one of the leading tourist attractions in Deli Serdang district, North Sumatra province and even the Indonesian National

This paper focused on the educational function in agriculture in relation to educational tourism in agriculture.An understanding of the educational function of agriculture can provide evidence to support educational tourism in agriculture, which is now attracting growing attention.This attention is an outgrowth of the rapid change in modern society that has taken people away from their traditional connections with their agrarian heritage and food production.Despite the mounting expectations with regard to the educational function of agriculture, this function has not been fully explored empirically.The author considers this educational function as a new role that agriculture can play in society in addition to the traditional role of food production; therefore it should be clarified from an empirical aspect.First, as a demand side examination, we briefly characterized the educational tourism conducted in elementary and junior high schools in Japan by focusing on school trip programs.Second, as a supply-side examination, this paper examined empirically how the educational function has been practiced in Japan by focusing on the Educational Dairy Farm program.Results of a questionnaire survey conducted by the author showed that operators of the Educational Dairy Farms gained satisfaction from their educational activities that allowed children and urbanites to learn of the close connection between food and life, which is often forgotten in the busy modern society.Further, the educational function in agriculture provides opportunities not only for visitors, but also for the operators themselves to experience this new role of agriculture with a sense of satisfaction and local pride.Nevertheless, these educational services have not yet become economically viable.Therefore, cohesive local support measures should be taken to raise social recognition of educational tourism in agriculture.


 
 
 
 This study discusses the Marine Tourism Development Strategy of Ekas Beach, East Lombok Regency. The results of the study are described in several answers to the formulation of the problem, namely to determine the potential for marine tourism attraction of Ekas Beach, then create a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), in order to find out how the marine tourism development strategy will be carried out at Ekas Beach until in making work programs that can realize the strategy. By using the method of interviews, observations, documentation studies and literature studies and approaches using qualitative descriptive. The results of this study indicate that Ekas Beach has the potential to attract competitive marine tourism from the shoreline, towering hills around the shoreline, underwater beauty, calm sea water and lobster cultivation. Ekas Beach has now begun to be managed by the Village Government and Local Communities by taking advantage of its attractiveness. Furthermore, the analysis contained in the internal factors (strengths-weaknesses) and external (opportunities-threats) from the identification of attractions and developments that have been carried out is carried out. There are four strategies that were born, namely, Alternative Strategies for Development of Marine Tourism Products, Alternative Strategies for Development of Tourism Institutions and Human Resources, Alternative Strategies for Development of Local Community-Based Tourism. Alternative Strategies for Development of Tourism Human Resources Support and Interest. Then followed up in work programs.
 
 
 

Bandung Regency Regional Regulation Number 7 of 2020 regarding the development of 100 tourism villages does not explicitly regulate the governance mechanism of tourism villages. Effective governance requires the involvement of individuals as local creators who are capable of initiating and sustaining tourism village management. This study aims to identify the qualities of local creators in driving tourism village governance and determining the sustainability of tourism village communities in Bandung Regency. This research employs a qualitative approach using primary data through observation, interviews, and focus group discussions, as well as secondary data obtained from village records. The informants consist of 23 individuals analyzed at the individual level. Data analysis includes the stages of data reduction, data display, verification, and conclusion drawing. The findings reveal that local initiators with strong leadership, education, experience, capacity, and innovative initiatives serve as local creators capable of mobilizing tourism village governance mechanisms. They operate through penta-helix collaboration, role-sharing dialogues, and profit distribution to ensure community sustainability. Community sustainability is marked by regional and national achievements based on indicators such as increasing tourist numbers, economic gains, and culturally and environmentally based development. Local creators and governance structures interact dynamically to ensure the long-term sustainability of tourism village communities. In conclusion, competent local creators act as key agents in driving adaptive and transformative governance mechanisms that ensure the sustainability of rural tourism communities in Bandung Regency.

Optimization of village potential in the order of pioneering Paranggupito tourism village, Wonogiri Regency. Along with the development of tourist villages, the Central Java Provincial Government responded to this condition with the existence of the Central Java Provincial Regulation No. 2 of 2019 concerning the empowerment of tourist villages in Central Java Province One of the districts in Central Java located at the southern tip of which is currently working to build a tourist village in Wonogiri Regency. Currently, Wonogiri Regency has 6 tourist villages that have already obtained SK as tourism villages from the Wonogiri Regency Youth and Sports and Tourism Office in 2020, one of which is the Paranggupito tourism village. This research will focus on pioneering tourism villages by maximizing the existing potential. The purpose of this research is to multiply the potential and tourist attractions, mapping the potential of tourism villages, and develop the concept of a tourism village with the activities offered by the strategy of packaging tourism villages into tour package products. In this study, descriptive qualitative research methods are used by describing and mapping the potential of tourism villages, as well as compiling village tour packages. In addition, non-physical development will also be carried out including the development of human resources, both technical and managerial skills for tourism village managers, building cooperation networks, and compiling marketing media to be used. In pioneering Paranggupito tourism village, it is made in 2 concepts that are oriented towards the tourist market to be targeted, concept 1 which emphasizes more on educational and adventure tourism with the target market being young people who like an adventure.

Tourism has the potential to become a competitive advantage for Indonesia. Sustainable tourism is the development of a travel concept that can have a long-term impact. Both social, cultural, economic and environmental for the present and future for all local communities and tourists who visit Budo Village, Wori District, Tourism Village Regency, which is included in the top 50 in Indonesian Tourism Village Award (ADW) 2022 event. Budo Village, located in Wori District, North Minahasa Regency, is a tourist village with the unique beauty of mangrove forests and a pier on the coast. Tourism potential exists in Budo village in the form of natural, cultural and educational tourism. Budo Tourism Village is not just an ordinary holiday destination. Budo Tourism Village has mangrove forest tourist attractions and diving tourism as underwater tourist attractions that are no less than the Bunaken Marine Park. Mangrove forest tourism, which has a gazebo, culinary delights and also very beautiful photo spots. Then, diving tourism is an underwater tourism attraction that is no less beautiful than the Bunaken Marine Park, with unique biota and some that are rarely found in various places such as the unique biota Pygmy Seahorse, a dwarf animal that is highly sought after by photographers. underwater specifically for macro dives, the topography is sloping down and up. This research is a qualitative descriptive research. Observation, interview and literature study methods were used to obtain information about tourism potential. Qualitative descriptive analysis was used to formulate a Tourism Development Strategy in Budo Village, Wori District, North Minahasa Regency. The aim of this research is to achieve sustainable tourism in Budo Village, Wori District, North Minahasa Regency. There are also 3 (three) objectives in this research, namely wanting to know strengths, weaknesses, opportunities and threats, knowing alternative strategic planning and determining sustainable tourism strategy priorities. In determining the strategy, the internal external environment is identified which includes strengths, weaknesses, opportunities and threats based on Sustainable Development Tourism indicators. Keywords: Strategy, tourist village, tourism, sustainable tourism, SWOT analysis.

The purpose of this study is to find out and analyze: Marketing Mix on Satisfaction and its implications on Visitor Loyalty a visitor survey in Alamendah Tourism Village, Rancabali District, Bandung Regency, both simultaneously and partially.The research methods used in this study are descriptive and verifiative methods, the unit of analysis in this study is the visitors in Tourism Village A; Amendqah Rancabali District, Bandung Regency with a sample of 30 people. And the analysis methods used are quantitative analysis and path analysis. Based on the results of the study, it was found that the marketing mix on satisfaction and its implications on visitor loyalty visitor surveys in Alamendah Tourism Village, Bandung Regency in general can be said to be good, the marketing mix in Alamendah Tourism Village, Bandung Regency is currently considered good. The marketing mix simultaneously affects visitor satisfaction in Alamendah Tourism Village, Bandung Regency. However, partial visitor satisfaction predominantly affects customer loyalty.Because satisfaction predominantly affects visitor loyalty, being the first priority in improving the marketing mix in Alamendah Tourism Village, Bandung Regency is expected to consistently maintain existing conditions, thereby increasing the quality of comprehensive visits/tourists.

A tourist village is a form of industry which is a tourist trip that encourages tourists to use the various products offered by the tourist village, consisting of culinary tourism, educational tourism, natural tourism, and so on. Data on tourist visits to Sumedang Regency during 2022 was 1,293,953 people and in 2023 there were 1,738,502 people. Based on this data, it is known that the number of tourist visits has increased but the number of visits is not spread across all tourist attractions or tourist villages in Sumedang Regency. Therefore, the Sumedang Regency Tourism, Culture, Youth and Sports Department is targeting an increase in the number of tourist visits by 17% from 2023. So it is necessary to develop a promotional strategy for tourist villages in Sumedang Regency. Thus, the aim of this research is to develop a tourism village promotion strategy in developing local wisdom-based tourism in Sumedang Regency. In determining a tourism promotion strategy, it is necessary to pay attention to several dimensions of tourism promotion which consist of: image marketing, atraction marketing, infrastructure marketing, and people marketing. The research method used was qualitative research methods. Data collection was carried out through literature and field studies. Meanwhile, data processing is carried out by referring to data processing procedures which consist of data reduction, data presentation and data verification.

A tourist village is a form of industry which is a tourist trip that encourages tourists to use the various products offered by the tourist village, consisting of culinary tourism, educational tourism, natural tourism, and so on. Data on tourist visits to Sumedang Regency during 2022 was 1,293,953 people and in 2023 there were 1,738,502 people. Based on this data, it is known that the number of tourist visits has increased but the number of visits is not spread across all tourist attractions or tourist villages in Sumedang Regency. Therefore, the Sumedang Regency Tourism, Culture, Youth and Sports Department is targeting an increase in the number of tourist visits by 17% from 2023. So it is necessary to develop a promotional strategy for tourist villages in Sumedang Regency. Thus, the aim of this research is to develop a tourism village promotion strategy in developing local wisdom-based tourism in Sumedang Regency. In determining a tourism promotion strategy, it is necessary to pay attention to several dimensions of tourism promotion which consist of: image marketing, atraction marketing, infrastructure marketing, and people marketing. The research method used was qualitative research methods. Data collection was carried out through literature and field studies. Meanwhile, data processing is carried out by referring to data processing procedures which consist of data reduction, data presentation and data verification.

Tenjolaya Village, situated in the Ciwidey Region, Rancabali, Bandung Regency, possesses significant potential as a tourism village due to its natural beauty and distinctive products such as orange kalua. However, the management and marketing of this tourism village still face challenges, including the ineffective utilization of digital technology and social media. This community service activity aims to enhance the village's marketing strategy through training and assistance in digital technology and social media utilization. Involving local communities, the training covered materials on digital content management, social media-based marketing, and activity outcome evaluation. The training results demonstrated a significant improvement in participants' understanding and capabilities, as evidenced by an increase in the average score from 83.18 before training to 93.64 after training (p<0.05). This activity provides hope that Tenjolaya Village can gain more recognition and attract more visitors, thereby impacting the village's economic growth.

A tourist village is one or more administrative areas with defined limits where the local population manages the tourism-related products. An endeavour to use natural or cultural resources as a tourist attraction is called tourism development. One strategy for implementing community-based and sustainable tourist development, particularly in rural regions, is the creation of tourism communities. One of the villages with a concentration on agro- and nature-based tourism is Alamendah Village, which is operated as a tourist village. Tourism's expansion and growth will undoubtedly have a direct and indirect impact on the neighborhood and its surroundings. In Alamendah Village, Bandung Regency, West Java, this study intends to examine the effects of creating a tourist village on the sociocultural, economic, and physical aspects of the local community. An approach known as the qualitative-descriptive approach was used for this study. By building on observational techniques and performing a web search for documentation studies pertaining to the influence of tourism growth in Alamendah Village, data was collected. According to the study's findings, the Alamendah Tourism Village's tourism-related activities had a good impact on the local community's sociocultural and economic circumstances while having no adverse effects on the surrounding environment.

The aim of this study is to integrate three strategic dimensions, namely digital innovation, local wisdom, and human resource quality, into the development of educational tourism. The research introduces a new perspective by examining eco-educational tourism in the organic Gayo coffee farming sector in Indonesia. Data were obtained from 150 respondents, including eco-tourism actors and managers, coffee farmers, tourism-based micro, small, and medium enterprises, visitors of educational coffee tourism, and other tourism stakeholders. The findings show that tourist attractions, digital innovation, and human resource quality significantly contribute to the development of educational tourism. However, digital innovation and tourist attractions are not yet fully optimized to enhance destination attractiveness. Tourist attractions mediate the relationship between human resource quality and educational tourism development, but they do not mediate the relationships involving digital innovation or local wisdom. In general, agricultural educational tourism can be applied to various types of commodities. Nevertheless, tourism operators should carefully integrate local wisdom into the design of tourist attractions to ensure cultural authenticity and strengthen visitor engagement.

The purpose of this study was to determine and analyze: Marketing Mix on Satisfaction and its implications on Visitor Loyalty a survey of visitors at Alamendah Tourism Village, Rancabali District, Bandung Regency), both simultaneously and partially. The research method used in this research is descriptive and verification method, the unit of analysis in this research is the visitors in A;amendqah Tourism Village, Rancabali District, Bandung Regency with a sample of 30 people. And the analysis method used is quantitative analysis and path analysis. Based on the results of the study, it was found that the marketing mix on satisfaction and its implications on visitor loyalty visitor surveys at Alamendah Tourism Village, Bandung Regency can generally be said to be good, the marketing mix at Alamendah Tourism Village, Bandung Regency is currently considered good. The marketing mix simultaneously affects visitor satisfaction at Alamendah Tourism Village, Bandung Regency. However, partially visitor satisfaction dominantly affects visitor loyalty than the marketing mix. Because satisfaction dominantly affects visitor loyalty, the first priority in improving the marketing mix at Alamendah Tourism Village, Bandung Regency is expected to remain consistent in maintaining existing conditions, thereby increasing the quality of comprehensive visits/tourists.