Development Of Tourism Enterprises Research Articles

MANAGEMENT OF INNOVATIVE DEVELOPMENT OF TOURISM ENTERPRISES UNDER THE CONDITIONS OF STRENGTHENING OF GLOBALIZATION PROCESSES

The article summarizes the features of world tourism development in the context of strengthening of globalization processes. It is established that the process of managing the innovative development of tourism enterprises should be structured and consistent. The stages of coordination of the management system of innovative development of tourism enterprises with modern tendencies of globalization and functioning of world tourism are determined. Priority measures have been systematized, which will ensure the effective functioning of tourism enterprises and minimize the risks of current activity in the context of strengthening of globalization. Differentiation of priority directions for coordinating the management of innovative development of tourism enterprises with the processes of globalization of world tourism depending on their specialization is carried out. It is concluded that the implementation of the proposed tools for coordinating the management of innovative development of tourism enterprises in the context of globalization creates the preconditions for improving the efficiency of their resource potential under increasing competition in the global tourism market.

Corporate social responsibility as the foundation of the development of tourism enterprises

Nowadays the tourism industry contributes to the development of partnership relations between the state and private sector and helps to strengthen the international partnership. It promotes the development of regions and stimulates the cooperation between the tourism industry and public society. Implementation of social orientation of the tourism industry contributes to the use of partnership approach to clients, economic entities, public authorities and local governments, NGOs, and the staff of touristic companies. This way, corporate social responsibility is formed. The implementation of corporate social responsibility stipulates overcoming the legal standards of business. The companies try to establish relations with society and invest in its development, strengthen its reputation, and harmonize the “living environment”. Yet, socially responsible behavior stipulates the allocation of some part of financial resources to solve the tasks that are not directly related to gaining profits. A strive to prosper urges the companies to search for the balance between the need to invest in the social domain and possible economic results in the long run. Understanding the fact that corporate responsibility can be an important tool for competition, the companies actively include its principles in the corporate strategy. The paper examines the features of social responsibility implementation as the foundation for the development of a tourism company. The nature of social responsibility is analyzed and the components of corporate social policy are characterized. The system functions of entrepreneurial activity of touristic companies that impact the forming of corporate social responsibility are determined. Based on the defined function, the major directions of tourism entrepreneurship development are outlined. The scheme of corporate responsibility in the tourism business is constructed. The measures directed at the implementation of external and internal social responsibility of a tourism company are suggested.

INNOVATION AND INVESTMENT STRATEGIES FOR THE DEVELOPMENT OF TOURIST ENTERPRISES AS HOSPITALITY INDUSTRY SUBJECTS

Objective. Based on the integrated indicator of the intensity of the innovation strategy and the integrated indicator of the intensity of the investment strategy the objective of the article is to determine the innovation and investment strategy for the development of tourism enterprises as hospitality industry subjects. Methods. In the course of the research, the following methods are used: methods of theoretical generalization and comparison, analysis and synthesis (to determine the notion of the concept of “innovation and investment strategy”), index (to calculate the intensity of innovative and investment strategies using integrated indicators), matrix (to form a modi-fied GE / matrix McKinsey on the definition of innovative investment strategy of tourism enterprises). Results. Based on the study, a procedure for the integration of innovative and investment strategies of tourism enterprises, which involves comparing a separate type of innovative strategy (traditional, opportunistic, imitative, defense, offensive) with a separate type of investment strategy (preservation, accumulation, moderate growth, aggressive growth) is proposed. Based on these data, innovative investment strategies for tourism enterprises using the modified GE / McKinsey matrix (investment plateau, innovation breakthrough, innovation pole, innovation circuit, innovation springboard, innovation pit, innovation plateau) are offered. Using the index method, the intensity of the innovation and investment strategy is calculated as integral indicators, which consist of individual indicators of innovation (growth index of financial potential, growth index of material and technical potential, growth index of staff potential, growth index of marketing potential, growth index of information potential) and investment (index of growth of own investments, index of growth of attracted investments, index of growth of profit on own investments, index of growth of profit on attracted investments, index of sufficiency of investments) potentials. To determine the innovation and investment strategy for the development of tourism enterprises, a rating scale is developed for assessing the integral indicator of the intensity of the innovation strategy and the integrated indicator of the intensity of the investment strategy. Accordingly, innovation-investment strategies for the development of the tourism enterprises under study are identified. The positions of tourism enterprises in the modified GE / McKinsey matrix on the definition of an innovative investment strategy for the development of tourism enterprises are presented.

МЕНЕДЖМЕНТ ГОСТИННОСТІ ЯК ПЕРЕДУМОВА ЕФЕКТИВНОГО РОЗВИТКУ ТУРИЗМУ В УКРАЇНІ

The hospitality industry acquires the features of an integrative industry, which combines material resources and intangible factors to meet the needs of modern man for comfortable travel and recreation. Hospitality is interpreted as a complex economic, social, cultural, psychological phenomenon, the impact of which on the development of the tourism industry determines the effect of synergy from the combination of tourist resources and quality of service. The author of article proposes to consider hospitality management as a multilevel dynamic management system for the process of providing services to tourists and vacationers, based primarily on the principles of humanism, tolerance, personalization of hospitality, respect for cultural diversity, priority to meet human needs for quality recreation and physical strength as well as cultural self-development. The social orientation of this system to some extent balances the commercial, purely pragmatic aspect of managing the development of tourism enterprises. A holistic model of hospitality management is based on a harmonious combination of four concepts. They are humanitarian, technological, functional and commercial. The system-forming component of the hospitality sector is a mechanism for managing consumer behaviour, which ensures an optimal balance of supply and demand in the market of hospitality services. The specifics of service in the hospitality industry is that the quality of service affects the emotional perception of tourists in the area and, accordingly, affects the image of the state. Therefore, the mechanism for implementing the service policy should be established through public administration measures. Among the key areas of hospitality management development is the formation of a rational organizational structure, improvement of hospitality marketing and support of corporate culture, the values of which are adequate to the socio-cultural environment of the hospitality industry. The specificity of the hospitality industry is also that an important role in ensuring competitiveness is played by an attractive brand, which stipulates the allocation in the management system of such a component as brand management. Considerable attention should be paid to the innovative development of hospitality enterprises and the constant improvement of professional competence of managers of socio-cultural activities.

ОСНОВНІ ПОКАЗНИКИ РОЗВИТКУ ТУРИСТИЧНОЇ ІНДУСТРІЇ УКРАЇНИ

The tourism industry and socio-cultural services are now successfully and rapidly developing worldwide. The growth rate of the main economic indicators of the development of tourism enterprises is comparatively high despite the current objective travel barriers. These trends are also typical for Ukraine. The country has all the natural and economic prerequisitesto develop tourism, primarily its domestic and inbound types. The availability of natural, recreational, historical, cultural, social and labour resources make for powerful tourism potential. Therefore, the study of economic issues of the tourism development, directions of tourist flows, and the capability of existingtourism enterprises to meet the needs of domestic and foreign tourists is an important area of research. Meanwhile, to assess the tourist potential of Ukraine, it is crucialto determine its position on the global market. At the present stage, given that there are some difficulties for domestic tourism enterprises to be competitive in the world market, the internal tourism opportunities can be efficiently used. The article reviews current research in global tourism and the ways to develop the domestic tourism industry. The results of research in several aspects of the tourist sector of Ukraine are presented. The dynamics of the main indicators of the tourist industry in the country for the last several years are characterized. The dynamics and structure of the tourist flows served by domestic tour operators and travel agents depending on the purpose of travel are analysed. The main trends in inbound and outbound tourismalong with indicators of the number of tourists not served by domestic tour operators and travel agentsare described. The volumes of export-import of tourist services in Ukraine are characterized. Using economic and statistical research methods, the volume of services related to travelling and cultural-recreational activities was forecastedin monetary and percentage terms for the next three years. The article proposes directions and specific measures for the development of the domestic tourism industry, taking into account the natural, economic, historical and cultural potential of Ukraine.

Research On The Marketing Innovation Of “Live + Short Video” In The Culture And Tourism Industry In We Media Era

With the development of Internet technology and the popularity of 5G technology in mobile terminals, we media has entered the era of “short video + live broadcast” from the era of graphics and text on mobile terminals. The number of users of “live video + short video” app platform has reached 888 million, accounting for 94.5% of the total Internet users in China. In 2020, the sales revenue of all kinds of flat broadcast e-commerce will reach trillion, and cultural and tourism enterprises pay more and more attention to live broadcast We should pay dividends for the development of tourism enterprises, and carry out publicity and marketing of tourism routes and products. Tiktok and Kwai platform are taken as examples to analyze the problems the problems existing in the promotion of “live + short video” by cultural tourism enterprises. At the same time, it puts forward its own views on how to carry out the marketing innovation of “live + short video” in the cultural tourism industry of tourism cities.

SUSTAINABLE TOURISM DEVELOPMENT IN THE BACKWATERS OF SOUTH KERALA, INDIA: THE LOCAL GOVERNMENT PERSPECTIVE

Improper waste management continues to be a major challenge in the backwater destinations of South Kerala, India and the local government has been identified as a key player having a strong influence on sustainable tourism development initiatives in the destination. The study examines the major obstacles encountered while implementing sustainable tourism development practices in the backwater destinations of South Kerala, India. Qualitative data collected with the support of semi-structured interviews with top government officials of the Tourism Industry is used for the study. The findings from the study show that improper waste management affects sustainable tourism development in the backwater destinations, and that community involvement and community support are pre-requisites for implementing solid waste management practices in the backwater destinations of the state. The study also enlightens the roles of various stakeholders in waste management so as to develop a strong perspective of sustainable tourism development in the region.

Activities of travel agencies and tour operators in Egypt

Egypt is a popular tourist destination for tourists from Ukraine. This destination is the most successful for sale to tourists, as it has the longest duration during the year and is affordable. Despite the fact that the active tourist season in Egypt lasts from March to December, but even in the relatively cold winter months, tourists from Ukraine choose Egypt as a destination. The events of 2020 have significantly affected the activities of both tour operators and travel agencies. The previously fierce competition has intensified. However, every year there is a decrease in the level of confidence of tourists in tourism enterprises. This is due to the fact that tourists do not always receive reliable information about the tourist product, and often managers do not conduct a full consultation of tourists. Therefore, it is advisable to study the current state of travel agencies and tour operators, barriers that hinder the development of tourism enterprises and the causes of tourism collapses. This type of research will be relevant in 2021, when new information will be obtained on the functioning of the tourism industry in the Pavid-19 pandemic in 2020. The activity of travel agencies and tour operators of Chernivtsi in the direction of Egypt is analyzed in the work. A survey of travel agencies in Chernivtsi and tourists. Leaders among tour operators of Ukraine for travel agencies in Chernivtsi, leaders among tour operators in Egypt have been identified. The analysis of applications of tourists for selection of tour by tourist agencies of Chernivtsi is carried out, the basic demand for a tourist product of this or that country among the population of the Chernivtsi area is revealed, the countries-leaders on tourist demand are allocated, etc. Tour operators, which today are leaders in the tourist market of our country, are also leaders in the sale of tourist products to Egypt. Among the leaders are tour operators Join Up, Anex Tour, followed by TPG, Coral, TUI, TEZ Tour. Travel agencies in Chernivtsi today offer holidays in all the famous resorts of Egypt - Sharm el-Sheikh, Hurghada and Marsa Alam. They prefer tourist products, including in Egypt, the two leaders of the tourist market of Ukraine - Join Up and Anex Tour. The results of a survey of the population of Chernivtsi region and managers of travel agencies in Chernivtsi showed that the leaders in tourist demand are four countries - Bulgaria, Egypt, Turkey and Greece. A total of 856 applications were submitted to travel agencies for processing. Applications for the selection of the tour were analyzed, in the main demand for the tourist product of a country.

Quality of Services in the context of the tourism enterprise development in Presov Region (Slovakia)

The article deals with the quality of services provided, which greatly influence the development of tourism enterprises. The research reports on the quality of the services provided in terms of material equipment and personal security. Respondents assess the infrastructure and amenities of the region in a number of areas, with the range of catering and accommodation services as well as transport availability being evaluated very well.

Community resourcefulness and partnerships in rural tourism

Small enterprises play a vital role in the drive toward sustainable tourism and in the sector more broadly, and their importance is accentuated in rural contexts. Beyond entrepreneurial spirit, what are the critical success factors that allow them to flourish? This study links tourism entrepreneurship, rural development and multi-stakeholder partnerships to situate community resourcefulness as a key plank in the sustainable tourism discourse. The focus of this study is six islands that play host to the Setouchi Triennale, a large art tourism initiative in rural Japan organized to revitalize declining regions. Highly divergent outcomes between communities emerged, directing attention toward community resourcefulness, where collective action leverages agency and capacity to effect change from within. Findings show the emergence of “art businesses”, local social enterprises that function as both tourism and community assets and model sustainable development outcomes. Islands supporting such ventures reaped substantial community benefits, while islands without them struggled, their nascent tourism economies benefiting only tourists and commuter entrepreneurs. This study reveals the potential and the limitations of large-scale, multi-stakeholder tourism development initiatives that promote entrepreneurship in resource-constrained areas and highlights that community resourcefulness is the determining factor behind the success or failure in otherwise comparable communities.

Sustainable tourism development in Liminal Spaces

A reported 5.9 million foreign citizens visited Albania in 2018 alone (INSTAT, 2019), marking an increase of 15.8% compared to the previous year. These figures show that the importance of tourism in Albania is growing, as have the number of communities adopting tourism development initiatives as a strategy for local economic development, including “liminal places”. This paper focuses on exploring the concept of liminality, and how the latter can be reversed through tourism development initiatives. A number of specific cases ranging from local to national are researched and used to illustrate the relationship established between this state of in-between-ness and the entrepreneurial ecosystem within a tourism development context. The case studies at the focus of this research paper are two distinctively liminal places, namely: the village of Fishtë in the north-western municipality of Lezhë, and the south-eastern municipality of Gramsh. The aim of this paper is to explore how tourism development can serve to reverse liminality (social, economic), centred around two key questions: What is liminality in a tourism development context? Can liminality be reversed?

Prospects for development of inbound tourism in Ukraine with using of digital marketing tools

The article considers the issues of theory and practice of digital marketing to solve the problems of the tourism business. It is shown that the use of online marketing tools is a necessary condition for the successful development of tourism enterprises. The current state, problems and prospects of development of tourist services market of Ukraine are analyzed. It was found that the priority directions are the development of both inbound and domestic tourism, which are important factors in improving of life quality in Ukraine, creating additional jobs, replenishing the foreign exchange reserves of the state and improving the brand image of Ukraine in the international arena. It has been determined that the strategy of inbound tourism development should provide for the use of a structural and functional method that allows combining various components of the tourism industry and its infrastructure. The main problems that hinder the development of the tourism industry in the country and require further solutions are considered. It is proved that it is possible to stimulate the development of inbound tourism possibly by improving the information and technical infrastructure, improving the service quality, and development of international tourist routes. According to the results of the study, it is proposed ways to increase the subscriber base, create valuable and relevant content for customers, personalize communication with customers and automate this process, as well as formulate recommendations for turning a new customer into a loyal one. It is proved that there are all prerequisites for the tourism sphere development in Ukraine, since Ukraine has significant recreational potential: favorable geographical location, favorable climatic conditions, varied relief, an extensive transport network and preserved monuments of cultural heritage.

Paleo Diyetinin İşletmelerde Uygulanması, Bir Otel İşletmesinin Pastane Mutfağı Örneği

While the development of tourism enterprises, it is inevitable to create different types of kitchen and buffet. One of the innovative buffet types created recently is the buffet created with Paleo diet products. Paleo diet, in its simplest form means that the food is produced and consumed without supplements. The objective of this research is to evaluate the Paleo diet practices in tourism enterprises in terms of innovation and creativity. At the same time, it aims to fill the gap in the national literature on the Paleo diet practices in tourism and to enable enterprises to add the Paleo diet to their menus. The interviewees were selected among those who experienced the Paleo diet. As for the research model, the methods of collecting qualitative data and the method of semi-structured interviews were used. The findings have shown that the Paleo diet is applicable in tourism businesses, it is a healthy diet, natural and unprocessed materials are used and it attracts the attention of the guests in the business where the application is made. It also has been determined that the kitchen staff working in the business improved themselves by doing innovative studies while applying the Paleo diet.

Methodological aspects of assessing the current strategy for the economic development of tourism enterprises

Methodological aspects of assessing the current strategy for the economic development of tourism enterprises

Resource approach to strategic management of tourism enterprises

Purpose. The aim of the article is substantiation of theoretical bases of the resource approach to strategic management of tourism enterprises in the Ternopil region according to the need for their sustainable development in the conditions of activation of the tourist services market. Methodology of research. The theoretical and methodological bases of the research are the findings of domestic and foreign scientists on the strategic development of tourism enterprises. In the course of the research, the methods of analysis are used (to identify key parameters of the basic enterprise strategies), synthesis (to generalize the concept of resource strategies of tourism enterprises), SWOT analysis (to identify strengths and weaknesses, opportunities and threats in the strategic activity of the tourist company “Land of recreation”). Findings. The essence of the category “resource strategies” is substantiated, their key parameters are characterized. The basic directions of development of tourist potential of Ternopil region are highlighted, and therefore – strategic vectors for competitive activity of tourist enterprises. The factors of opportunities and threats in the development of the tourist enterprise “Land of recreation” are grouped on the basis of analysis, therefore created possibilities to make proposals on the directions of its activity. Originality. The theoretical foundations of the resource approach to the strategic management of tourism enterprises related to the adherence to the conceptual principles of sustainable development as a global strategy for modern development are substantiated. In particular, it is proved that the use of a resource approach can significantly affect the efficiency of the tourism enterprise in a competitive environment. Practical value. According to the results of the SWOT-analysis, the strengths and weaknesses, opportunities and threats of the tourist enterprise “Land of recreation” are identified. Matrixes of opportunities and threats for the given enterprise were constructed. As a result it was possible to differentiate the degree of influence on the activity of a tourist enterprise depending on the probability assessment of their realization in drawing up plans for strategic development. Key words: strategic management; strategic planning; sustainable development; resource-oriented approach; resource strategies; tourism enterprise; tourist product; tourist services market.

СУЧАСНИЙ СТАН РОЗВИТКУ ПІДПРИЄМСТВ ТУРИСТИЧНОЇ ГАЛУЗІ УКРАЇНИ

The article is devoted to the analysis of the current state, problems and further development of the tourism industry of Ukraine. A retrospective analysis of the dynamics of international tourist arrivals and cash inflows by regions of the world is conducted. Problems and prospects of development of tourist industry in Ukraine and the main factors that influenced the formation of problems were investigated. In particular, the dynamics of indicators of foreign and tourist flows for 2010–2018 was analyzed. The data of the State Statistics Service and the World Tourism Organization, the number of tourists (foreign and domestic tourists) and the importance of tourists in the European region are analyzed. It is revealed that the priority directions of development of the tourism industry, which influences the changing the quality of life in Ukraine for the better, the creation of new jobs, the improvement of the image of Ukraine in the international arena. Improving and improving the development of tourism enterprises in the regions in the current trends of the world economy provides motivation for related industries such as trade, food industry, construction, transport, agriculture, small and medium-sized enterprises and creates preconditions for sustainable socio-economic development of the country. The direct contribution of tourism to world GDP depends on the spending of residents and non-residents of all countries on tourism entertainment and business trips, as well as the government’s “individual” expenditures to support tourism-related sectors, such as cultural (museums, galleries) or entertainment (national) parks). Indirect contribution to GDP and job creation is estimated by the size of investment inflows into tourism and travel The main problems of low economic efficiency of the tourism industry in Ukraine are caused by seasonal nature of the work of the vast majority of enterprises in the tourism industry, poor competitiveness of certain services due to the limited quality of services, low quality assortment inflexible pricing, depreciation of fixed assets. The efficiency and effective functioning of the tourism industry in Ukraine depends on the quality work of all participants in the tourism industry and enterprises of related industries.

The Tourism Business Industry of the Municipality of Tanay, Rizal, Philippines: An Assessment on Human Resource and a Province-Wide Market Research

This study assessed the Tourism Industry of the Municipality of Tanay, Rizal as an emerging Ecotourism destination with emphasis on the marketability of tourism products, expertise of human resource, and the tourism development initiatives of the local government. Results show that with the success of Palaya Nature Farm, the Municipality has a potential to become a center of farm tourism in the province. The province has been determined as a primary market for boutique hotels with affordable rates and offers resort type amenities. It was also found out that the market prefers tourism businesses located in commercial zones where restaurants, tourism destinations, and hotels are near to each other. People in the province are adventurous and are into nature-based destinations, while in regards of restaurants, casual dining that offers Korean and/or Filipino cuisines are preferred. Travel agencies are also likely to succeed in the province as the market favors seeking assistance for their travels than preparing it on their own. Given the importance of the human resource in the success of the Industry as primary provider of the service, it was found out that intensive training and education is needed for the local community of Tanay, Rizal, as it shows that the level of expertise they have towards the industry operations is poor.

Оцінювання інноваційного розвитку туристичних підприємств

Оцінювання інноваційного розвитку туристичних підприємств

СУТНІСТЬ І СПЕЦИФІКА ЕКОНОМІЧНОЇ БЕЗПЕКИ В ІНДУСТРІЇ ТУРИЗМУ

The article is devoted to the principles of functioning and development of economic security in the tourism industry in Ukraine. The urgency of creating an effective system of economic security in tourism is considered and the necessity of applying a multi-element system of economic security in the tourism industry of Ukraine is substantiated. Economic security is considered as one of the priority areas for the development of the tourism industry, which has a significant impact on the development of the country's economy. The purpose of the article is to determine the essence of economic security of the enterprises of the tourist industry, taking into account the specifics of their activity and the peculiarities of development in modern conditions. In this study, one of the key aspects of the development of the national tourism industry is the analysis of the basic elements of economic security and the assessment of their impact on the development of tourism enterprises. Economic security of the tourism industry is a universal category, showing the level of security of the subjects of socio-economic relations at all levels, which combines a complex system of means that ensure the economic stability of tourism industry. The economic security of each enterprise of the tourism industry is individual, its completeness and effectiveness depend on many factors, namely, an important influence is exercised by the state regulatory and legislative framework; the total amount of logistical and financial resources allocated by the heads of enterprises; understanding of the importance of guaranteeing economic security for each of the employees, as well as the practical experience of the heads of enterprise security services. Effective economic security of the tourism industry is possible only through a comprehensive and systematic approach to its organization. Economic security provides an opportunity to evaluate the prospects of the enterprise, to develop a tactical and strategic system of development, to reduce the effects of financial crises and the negative impact of possible new threats and dangers. The practical significance of this article is that the results obtained can be used to develop scientific and practical approaches to the organization of an effective economic security system in the tourism industry, as well as conclusions and recommendations can be the basis for the formation of state strategic directions for the rational management of tourism enterprises, which will help to solve economic and social problems and ensure a functional work in the tourism industry. Key words: economic security, tourism industry, elements of economic security, tourism economy.

Теоретичні аспекти розвитку туристичних підприємств із застосуванням сучасних концепцій менеджменту при роботі з персоналом

Теоретичні аспекти розвитку туристичних підприємств із застосуванням сучасних концепцій менеджменту при роботі з персоналом