Abstract
With the development of Internet technology and the popularity of 5G technology in mobile terminals, we media has entered the era of “short video + live broadcast” from the era of graphics and text on mobile terminals. The number of users of “live video + short video” app platform has reached 888 million, accounting for 94.5% of the total Internet users in China. In 2020, the sales revenue of all kinds of flat broadcast e-commerce will reach trillion, and cultural and tourism enterprises pay more and more attention to live broadcast We should pay dividends for the development of tourism enterprises, and carry out publicity and marketing of tourism routes and products. Tiktok and Kwai platform are taken as examples to analyze the problems the problems existing in the promotion of “live + short video” by cultural tourism enterprises. At the same time, it puts forward its own views on how to carry out the marketing innovation of “live + short video” in the cultural tourism industry of tourism cities.
Highlights
The concept of "We Media" originated from the concept proposed by American scholars Schein Bowman and Chris Willis in 2003
With the development of 4G and 5g mobile Internet technology, the media has entered the stage of mobile short video and live broadcast
The content conveyed by the app platform "live + short video" is more real and rich
Summary
The concept of "We Media" originated from the concept proposed by American scholars Schein Bowman and Chris Willis in 2003. The author points out that the monopoly position of information supply of traditional mainstream media will face challenges, and We Media experience will become "mainstream media in the future". We media refers to the public through the Internet platform, using point-to-point or point-to-point way to broadcast their own information or their own filtering processing content to other people. Compared with traditional communication methods such as TV, we media has the characteristics of interaction, group, individuality and communication. Its most prominent advantages are wide audience, faster information dissemination, diversified forms of communication and free from time and space restrictions
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