Abstract
In the digital age, short videos have become a popular form of media, rapidly changing the way people obtain information, communicate, and consume. At the same time, the ethnic tourism and cultural industry, as an important component of China's tourism industry, faces the challenge of utilizing emerging technologies to promote development. Based on this, this article analyzes the current problems in the ethnic characteristic tourism and cultural industry, and explores the value and application strategies of short videos in the ethnic characteristic tourism and cultural industry, to provide useful references for the innovation and upgrading of this industry.
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