Development Of Tourism In Ukraine Research Articles

Проблеми та перспективи екологізації туризму в Україні

The article considers modern tendencies in tourism development and analyzes the existing approaches to greening tourism; ecological problems of managing tourism development in Ukraine. The article aims at substantiating scientifically and theoretically the prospects for developing the national tourism market in Ukraine, taking into account the environmental factor. To attain the aim, the following general scientific and special methods were used: analysis and synthesis were used to study the scientific principles of tourism development; statistical analysis, comparison and generalization helped us to study the impact of environmental factors on the tourism market development in Ukraine. The authors draw attention to the need to increase the level of environmental safety of travelling in accordance with the sustainable development criteria. It is determined that greening tourism is a consistent implementation of the ideas within the "green" economy paradigm and international experience in nature conservation and sustainable environment in environmental legislation, recreational tourism, regional management, development of "green" technologies, environmental education and recreational nature management. The main directions of greening tourism at the macro- and micro-levels have been identified by analyzing the state of the environment and the tourism industry in Ukraine. Thus, the authors believe that an ecologically safe tourist product should include the following points: environmentally friendly transportation, food consumption, garbage collection and processing throughout the journey; environmentally friendly building materials used for tourist accommodation; participation of tourism business entities in solving environmental problems in the region

ОСНОВНІ ЧИННИКИ ВПЛИВУ НА ДИНАМІЧНИЙ РОЗВИТОК СФЕРИ ТУРИЗМУ

The article is devoted to topical issues of tourism development, which is an integral and one of the most important, at the present stage of society, parts of the world economy, as well as one of the key elements of preservation and development of natural, recreational, historical, cultural heritage and human capital. There are quite significant changes in the modern tourist market, so the importance of studying the main factors influencing its dynamic development is beyond doubt. Despite the high resource potential and significant tourist opportunities, Ukraine's contribution is quite modest and insignificant compared to developed tourist countries. The main problems here are, first, the low quality of the tourist product; secondly, imperfect state policy in the field of tourism. Domestic tourism infrastructure is underdeveloped, tourism services do not meet international service requirements, and the creation of a favorable environment for the dynamic development of tourism is not focused on the development of international tourism ties, as well as ensuring European integration. The tourism industry, like any other branch of the economy, is aimed at meeting human needs as much as possible. One of the most important trends in the development of world tourism is the intensification of competition in the tourist offer market as a result of the emergence of more and more growing countries with ambitious plans to attract tourists, as well as oversaturation of the market with the same type of tourist offer. Therefore, it is extremely important to take into account the requests, motives, tastes and the degree of satisfaction of the needs of potential tourists. The main problems that hinder the development of the tourism industry and need their further solution are considered in the article. It is noted that developing a strategy for tourism development in Ukraine should take into account that the priority of world tourism is sustainable development of tourism. Its main essence is to create effective mechanisms for establishing and maintaining a balance between the preservation of natural and historical and cultural resources and tourism. The effects of the new challenges facing the tourism industry in connection with the coronavirus pandemic have also been analyzed. There is no doubt that the pace of recovery of the tourism industry after the crisis will depend mainly on the right government policy and appropriate government support. Ways to overcome the crisis caused by COVID-19 are proposed.

Current state and problems of inbound tourism development in Ukraine

Inbound tourism has its own characteristics, which makes it economically attractive for any country in the world. Its development has positive effect on stimulating the investment process, the structure of the balance of payments, budget revenues at various levels, the welfare of the population, the development of infrastructure in the regions etc. The investigation of incoming, outgoing and domestic tourist flow in the tourist market of Ukraine has identified trends in their development during the recent years. The predominance of the outbound tourist flow in the structure of the general tourist flow testified the need to concentrate the state policy in the field of tourism in the direction of stimulating domestic and inbound tourism, which will allow to obtain positive socio-economic consequences from their development. The analysis of the incoming tourist flow for travelling shows the types of tourism in which Ukraine can currently compete in the international tourist market, provided that the corresponding competitive advantages are strengthened and reinforced. It can also reorient some outbound tourists to domestic destinations. Inbound tourist flow in Ukraine is characterized by uneven tourist attractiveness of different regions of Ukraine among foreign tourists. This does not allow to implement completely the tourism potential of certain regions. The analysis of the incoming tourist flow structure by the countries of arrival of foreign tourists make it possible to identify the priority geographical directions of the international marketing policy for promotion of the national tourist product. The impact of Covid-19 on inbound tourist flows to Ukraine in recent years is considered, as well as a number of key issues hindering the development of domestic inbound tourism over the past decade. This allows us to identify the key tools to stimulate the development of inbound tourism in Ukraine. They are based on the optimization of tax policy in the field of tourism, public funding for the modernization of tourist infrastructure, optimization of tourist formalities, marketing strategy to promote the national tourist product at the international level and its information support.

CУЧАСНЕ БУДІВНИЦТВО І РЕМОНТ ДОРІГ У ЛЬВІВСЬКІЙ ОБЛАСТІ ЯК ЧИННИК РОЗВИТКУ ТУРИЗМУ

In the process of overcoming the consequences of COVID-19 pandemic in Ukraine and in the whole world, we should expect streaming tourists flow retrieval and for some time more prioritised will be domestic tourism. It will greatly contribute acceleration of tourism restorationand improvement of tourist’s condition and concomitant infrastructure, including highways. This article develops researches about influence of transport infrastructure on tourism development in Ukraine. The subject of a research is Lviv district. It is one of the most attractivedistricts in Ukraine. The purpose of research is to analyse modern construction and reconditio-ning of the highways in Lviv district in context of promising development of tourism in the region. The basis of information for article was statistical materials, «Ukravtodor» data and literary sources. Method of literature, statistical and cartographic analysis was used.From the beginning of 2015, it was found that the amount of construction and reconditioning of the highways for period from 2015 to 2020 has been increased, in general, 685 km of highways were repaired. Because of that transport accessibility to some famous tourists places and resorts such as: Zolochyv, Nemyriv, Skole, Slavsk, Truskavets etc. significantly had been increased. Same improvement we may observe for transport joining Lviv district with others districts of Ukraine such as Zakarpattya (Uzgorod, Mukacheve, mountain and plain resorts), Ivano-Frankivsk (Bukovel resort, Ivano-Frankivsk, Rogatyn, Yaremche), Ternopil district (regional centre), also there is improvement of highways conditions near the board of Republic of Poland. The finances for reconstructions emerged after governments experiment in 2015 of financing transport infrastructure from unscheduled customer revenues, state program «The great reconstruction» in 2020 as well as the credit of Republic of Poland for repair if boarder roads. The main task in 2021 is to start construct northern bypass way around Lviv. All those measures must significantly accelerate first of all domestic tourism in Western Ukraine.Keywords: tourism, resorts, highways reconstruction, region, transport infrastructure, financing, accessibility.

DOMESTIC TOURISM MARKET: ANALYSIS AND FORECAST

In a pandemic, the economy must adapt to new conditions in order to minimize the risks that arise. One of the areas of the economy that is most affected by the pandemic is travel and tourism (T&T). If at the beginning of the 21st century tourism showed high indicators of development, then in 2020 the T&T sphere approached the limit of survival, according to many experts’ estimates. An effective way to preserve the country’s tourism potential under these conditions is to develop domestic tourism. This research aims to analyse the development indicators of the tourism sector in Ukraine and assess the prospects for the development of the domestic tourist services market based on a correlation and regression model. The article presents an analysis of the main indicators of tourism development in Ukraine. In particular, these are such indicators as the capital investment volume, the dynamics of income from the provision of tourist services, and the total contribution of tourism to GDP. A structural analysis of the dynamics of tourist flows in Ukraine for 2013-2019 has been carried out. A significant advantage of outbound tourism in comparison with domestic tourism has been revealed. A regression model has been constructed. This model reflects the relationship between the number of domestic tourists and such factor characteristics as: transport passenger turnover, average salary level and the number of travel agencies. The inverse relationship between the dynamics of the number of domestic tourists and the number of travel agencies was revealed. It was concluded that it would be advisable for the state to encourage small forms of management in the tourism industry, which are focused on creating tourist products of local significance. A direct relationship between the average salary, passenger traffic and the number of domestic tourists was proved. The calculated forecast indicates the possibility of increasing the number of domestic tourists in Ukraine in 2020 by 6%, in 2021 by 6%, in 2022 by 5%.

Problems and prospects of gastronomic tourism development in Ukraine (on the example of Zakarpattia oblast)

Today the tourism business remains a promising area of development of Ukraine's economy, despite a number of problems caused by the COVID-19 pandemic. Gastronomic tourism is gradually gaining popularity among consumers, due to their desire for new gastronomic experiences and taste sensations. This type of tourism reveals the features of authentic cooking technology, traditions of their consumption, teaches culinary skills, and gastronomic festivals and fairs are visited every year by more guests, even from abroad. Zakarpattia is one of the main gastronomic destinations in Ukraine. The large number of nationalities living in this area create a unique culinary culture and traditions. All this makes Zakarpattia unlike any other region and promotes the development of gastrotourism. The subject of the article is the problems and prospects of gastronomic tourism in Ukraine (on the example of Zakarpattia Oblast). The aim is to study the problems and prospects of gastronomic tourism development in Zakarpattia Oblast of Ukraine. Tasks: analysis of the destination of gastronomic tourism in Ukraine, as well as determining the prospects for the development of gastronomic tourism in Zakarpattia Oblast. General scientific methods are used: analytical, evaluation, comparative, statistical, graphic, descriptive, cartographic. The following results were obtained: the main destinations of gastronomic tourism in Ukraine and its prospects for development in Zakarpattia Oblast were identified. It is concluded that state and regional support of the region is important for further development and popularization of gastronomic tourism in Zakarpattia Oblast; creating an effective marketing policy; raising the level of qualification of labor resources in the field of tourism; increasing the number of gastronomic events (wine and cheese fairs, as well as festivals); improving the quality and diversification of gastronomic tours.

Green tract organizing prospects in Ukraine as an internal tourism market development priority direction

The development of tourism in the region is part of the socio-economic complex, and directly affects such industries as manufacturing, trade, transport, agriculture and the production of consumer goods, and is also one of the promising areas in the formation of the economy`s GDP. In 2020, due to the COVID-19 pandemic, rural green tourism has become a separate significant sector of the tourism market in the developed countries of the world. Most of the Ukrainian regions, relying on the unique nature, rich cultural and material heritage as well as traditions of the rural population, are also successfully implementing projects in the field of rural green tourism. However, in general, its share in the total volume of tourist services in Ukraine remains relatively low. Therefore, the possibility of developing rural green tourism, including the organization of greenways, is still extremely relevant. The purpose of the study is to develop theoretical provisions and practical recommendations regarding the prospects of organizing Greenways in Ukraine as a priority area for the development of the domestic tourism market, in particular the Kharkiv region. To achieve the goal, the following tasks were set and solved: the features of the formation and development of rural green tourism in Ukraine and the Kharkiv region were revealed; a greenway to support and popularize rural green tourism in the Kharkiv region was developed. Research methodology. To accomplish the assigned research tasks, general scientific and special methods were used: analysis and synthesis - during the study of the role and place of tourism in the development of regions; logical, dialectical, method of generalization, complex and systemic approaches - to improve the conceptual apparatus of the research; statistical analysis, comparison and generalization - during the study of the features of the organizational and economic mechanism for the development of rural green tourism. As a result of the study, priority directions for the development of tourism were identified, which need to be implemented primarily in Ukraine and in the Kharkiv region in particular. For this, the authors have chosen the direction of the combination of active tourism with a cognitive component. Realization of the tourist potential of the Kharkiv region includes the creation of a greenway with cycling equipment. The ecological route “Greenways of the Kharkiv region” introduces the richness and diversity of the natural, cultural and historical heritage of the Kharkiv region, its traditions, culture, crafts, interesting people who preserve the originality of these places, friendly owners of agro-estates, where you can interestingly relax, try national cuisine and dive into the folk life traditions. Findings. The organization of the greenway will: improve and maintain the quality of the environment and create new opportunities for recreation; provide connections between district and suburban green spaces; create opportunities for active recreation, provide alternative transport routes. Further development of this and other greenways in Ukraine will create a positive image and increase the attractiveness of the territory, form a regional tourism product, increase tourist flows and ensure budget replenishment.

Інформаційне забезпечення розвитку підприємств сільського зеленого туризму в Україні в умовах пандемії COVID-19

I. Ksonzhyk, O. Petrova. Information support of enterprises of rural green tourism in Ukraine in the context of the COVID-19 pandemic. The current state has been studied and the specificity of the development of rural green tourism in Ukraine has been determined. The problems of practical application of information support by business entities working in the tourism industry have been identified. The essence and necessity of large-scale information support of the rural green tourism industry have been substantiated and its features have been investigated. The analysis of information technology used today in the field of information support for the rural green tourism industry has been carried out. The impact of the global COVID-19 pandemic on the development of the tourism industry in Ukraine has been established. Measures to extend information support in the field of rural green tourism under conditions of adaptive quarantine have been identified. The proposals for improving the level of information support for the rural green tourism industry have been summarized. Keywords: rural green tourism, enterprises, development of rural areas, information support, information technology, region, information support.

МОНІТОРИНГ СУЧАСНОГО СТАНУ ТА ПЕРСПЕКТИВИ РОЗВИТКУ ТУРИЗМУ В РЕГІОНАХ УКРАЇНИ

Present-day status of tourist industry in Ukrainian and future outlook of its development were considered. Recommendations of rational application of Ukrainian natural-reserved territories and enhancement of the strategic plan development of tourism in Ukraine were proposed. Tourism is an important part of every country's infrastructure. After all, tourism enterprises and organizations operate in close cooperation with other economic activities, providing employment. This, in turn, develops a positive image and attractiveness of the country as a sphere of entrepreneurship and business cooperation, promotes sustainable economic growth in the long run, attracting foreign investment in the economy, strengthening the revenue side of the state budget, improving the country's balance of payments and The tourism business in Ukraine today can rightly be considered dynamic and profitable. According to the statistics of the World Tourism Organization, tourism accounts for 10 % of gross world product, 7 % of total investment, 5 % of all tax revenues. Tourism directly affects about 40 sectors of the economy and 10–15 % of the working population of any country: it is a whole industry that unites around many related industries, such as passenger transport (air, car and sea), the field of household Geography and tourism 159 services (hotels, restaurants, laundries, entertainment facilities, etc.), souvenirs and much more. Monitoring of the state of development of the tourism sector today demonstrates the need to intensify processes and measures to overcome the detrimental impact of the pandemic on the tourism market of the domestic economy. The nationwide implementation of all anti-crisis levers, systematization and consistency in the implementation of all measures will help to stabilize the development of tourism entities as soon as possible and achieve the level of economic efficiency.

Analysis of the market of international tourist services of Ukraine (for the period 2007-2017)

The state of development of the tourism industry in Ukraine for the period 2007- 2017 is analyzed. It is established that it does not correspond to the existing potential of tourist resources, and the economic efficiency of the tourism industry is low. One of the main reasons for this situation is the lack of theoretical understanding of the socio-economic nature of tourism as a social phenomenon and its economic significance as a profitable industry. The tourism industry is one of the fastest growing sectors of the world economy. This increases the competitiveness of countries and regions, creating new jobs and improving living standards. It is proved that self-regulation of the tourist market is a necessary condition for its functioning. The dynamics of export-import of tourist services of Ukraine is analyzed. There is a tendency to a slight increase in the cost of services in the last years of the study period. In the interaction “government regulation - market” the primary link is the market, and government regulation is a tool that provides the general conditions of its existence, equalizes the conditions of the start of its subjects and eliminates, if possible, the negative manifestations of the market element. The activities of the tourism industry in Ukraine are analyzed. There is a tendency to reduce the number of enterprises in the tourism industry in recent years of the study period. The rating of tour operators by the number of served tourists and by the reviews of tourists is analyzed. The place and role of the Ukrainian tourism business in the world market of tourist services has been identified. The situation on the world market of tourist services of Ukraine is considered and it is concluded that one of the favorable conditions for tourism development in Ukraine was the adoption of visa-free regime with EU countries, the tourist market gradually recovered after the crisis of 2014, and Ukrainians begin to conquer Europe. 2017 can be called the year of tourism development in Ukraine: the flow increased rapidly, and the number of permits for sale, according to the State Statistics Committee of Ukraine, increased by 36%. Citizens of Ukraine who went abroad formed the group that used the services of tourism entities the most. It was found that the largest number of tourism entities is concentrated in the city of Kyiv and in Dnipropetrovsk, Kharkiv and Odessa regions.

Theoretical and Legal Approaches on Determining the Content of the Notion of “Health Tourism”

The author has proved the prospects of medical tourism development in Ukraine. The analysis of the concepts of “tourism” and “health tourism” has been carried out; their features have been singled out. The expediency of distinguishing the concept of “health tourism” on “medical” and “health” has been proved. It has been offered to amend the Art. 1 of the Law of Ukraine “On Tourism” by defining the terms of “medical tourism” and “health tourism”.
 The content of the concept of “medical tourism” has been studied; its constituent elements have been singled out; the author’s definition of the concepts of “health tourism”, “medical tourism” has been formulated; the sphere of their law-enforcement has been defined.
 The author has developed propositions to improve the regulatory acts regulating the circulation of medical tourist services (health and medical) in Ukraine, namely: the Tax Code of Ukraine, the Law of Ukraine “On Public and Private Partnership”, the Law of Ukraine “On Licensing of Economic Activities”. The author has also offered to develop and approve the National Program for the Development of Medical Tourism in Ukraine.

State support for the development of rural green tourism at the regional level

The subject of research is the theoretical and practical principles of organization and development of rural green tourism enterprises, its regulation and support as a form of entrepreneurial activity in rural areas. The purpose of the work is to develop theoretical principles and practical proposals for the implementation of state support for rural green tourism enterprises and its improvement. The methodological basis of the article were the main theoretical and methodological provisions of economics, regulations of Ukraine, the works of leading foreign and domestic scientists. Results of work. The paper identifies the conditions and resources, features and institutions of organization and development of rural green tourism enterprises. The importance and sources of its spread and growth as a form of entrepreneurial activity in the countryside are substantiated. The forms of statistical reporting for the account are offered. The directions of improvement of the state regulation of the further development of its subjects are developed, including with the involvement of regional and local authorities, united territorial communities. Field of application of results. The conclusions of the article can be used in the educational and scientific process of higher education institutions, the work of rural communities, local governments, fiscal services. Conclusions. In the future, to ensure the development of rural green tourism in Ukraine and its effective management is considered appropriate: to improve the regulatory framework of rural tourism activities at both state and regional levels; constantly monitor indicators and study the needs of the market of its products and services; create an infrastructure of state financial and credit support for rural green tourism entities.

Perspective directions of development of local gastronomy tourism in the conditions of European integration

The article identifies the main aspects of gastronomy tourism in Ukraine and in the world and possible prospects and trends for further development of gastronomy tourism in our country. The variety of gastronomic festivals and tours in the leading regions of the country available in Ukraine are analyzed. Factors and entities of development of gastronomic tourism in each region and the reasons of their uneven application are allocated. The perspective areas of gastronomy tourism development in Ukraine to create a promising and competitive product on the international market of tourist services are outlined. Ukraine as a new tourism destination is increasingly establishing itself on the tourists’ travel map. The information is supplemented by various ratings from international tourist guides, which recommend travelers to turn their eyes to Ukraine. In Ukraine, the tourism industry is in its infancy, but its operation has a significant impact on the economy and is quite promising. Ukraine has very promising conditions and opportunities for activating the tourist capacity, in particular, due to the availability of unique natural and recreational resources, historical and cultural monuments, rich flora and fauna, areas of various forms of recreation, interesting and delicious dishes. Forming the innovation clusters, which are groups of enterprises, firms, organizations, and institutions operating in one (or several related) business area by economic interests and regional characteristics is one of the perspective forms of economic integration and development in the tourism industry of Ukraine. The advantage and novelty of the cluster approach are that it provides significant importance to the microeconomic component, as well as the territorial and social aspects of economic development. In modern conditions, the improvement of methods of organizational, financial, and resource-based support for tourism development at the macro, meso-, and micro levels is highly relevant. The intensification of the tourism companies’ activity should be based on the expansion of the possibilities of regional investment processes management in the specified direction and the combination of efficient state regulation of the economy with market self-regulation.

FEATURES OF ECONOMIC DEVELOPMENT OF HOTEL AND RESTAURANT BUSINESS

Currently in our country there is an intensive development of hotel and restaurant business. This process affects almost everyone, as consumers of these services are largely all residents and guests of the city and country. Modern life is impossible without rest in a cozy cafe and accommodation in a comfortable hotel. Employees of many companies and organizations use the services of restaurants, cafes, cafeterias during the working day, as well as hotel services when going on business trips or on vacation. In recent years, more and more people choose as a venue for banquets on the occasion of any solemn events restaurants of different levels and classes, as well as hotels to accommodate guests invited from other cities. Now everywhere there are new enterprises in this field, different in size and type of services provided. The development of the hotel and restaurant business is also important for the creation and modernization of the tourist infrastructure of the region. According to most researchers, the main factor hindering the development of inbound tourism in Ukraine is the lack of tourism and hospitality industry that meets modern international standards. The article investigates that currently in our country there is an intensive development of hotel and restaurant business. This process affects almost everyone, as consumers of these services are largely all residents and guests of the city and country. Modern life is impossible without rest in a cozy cafe and accommodation in a comfortable hotel. Employees of many companies and organizations use the services of restaurants, cafes, cafeterias during the working day, as well as hotel services when going on business trips or on vacation. In recent years, more and more people choose as a venue for banquets on the occasion of any solemn events restaurants of different levels and classes, as well as hotels to accommodate guests invited from other cities. Now everywhere there are new enterprises in this field, different in size and type of services provided. The development of the hotel and restaurant business is also important for the creation and modernization of the tourist infrastructure of the region. According to most researchers, the main factor hindering the development of inbound tourism in Ukraine is the lack of tourism and hospitality industry that meets modern international standards.

TOURIST SPHERE: SEARCH FOR WAYS TO OVERCOME THE CRISIS IN THE CONDITIONS OF GLOBAL QUARANTINE RESTRICTIONS

The issues of activity of enterprises of the tourism sector in conditions of quarantine restrictions are investigated. The thesis about the relevance of developing a number of anti-crisis measures that would help stabilize the development of these enterprises is substantiated. The aim of this work is to study the issues of stabilizing the functioning of enterprises in the tourism sector under quarantine conditions. The article presents the thesis that the tourism industry is considered one of the most dynamic industries in the world economy and international trade in services. In the modern world, tourism is economic activity related to the movement of a person outside the permanent place of residence, his recreation with health improvement, raising the level of culture and education. The author of the article states that over the past two decades, the indicators of the development of the tourism sector have been characterized by positive indicators, the number of countries participating in international tourism has expanded, and the scale of tourist arrivals and international tourist receipts has grown every year. Unfortunately, the coronavirus pandemic has made significant adjustments to the functioning of the tourism sector at all levels (global and regional). Indeed, the coronavirus pandemic, which began in China at the end of 2019 and spread throughout the world, has become the biggest challenge and threat to all countries since World War II. The article substantiates that this negatively affected the inbound and outbound tourism markets on a global scale. Thus, the uncertainty of the further development of the situation, the occurrence of obstacles to the normal implementation of travel, restrictions on movement, the concern of mankind to preserve their own health and safety have caused the crisis and an increase in the volume of losses of travel companies. The focus of the article is concentrated on the analysis of the negative consequences of the aggravation of the epidemic situation for the world economy. The article emphasizes that for each country it is extremely important to take a number of measures to minimize the consequences of quarantine restrictions on the activities of tourism enterprises. Within the framework of this study, the author emphasizes that the main criterion for the restoration of the tourism sector should be the achievement of an optimal balance between security, health and economic interests. The article proposes recommended measures to stabilize the tourism sector in Ukraine and minimize losses as a result of the pandemic. The complex of such measures includes: – continuation of the policy of canceling the obligations to pay income tax and VAT for accommodation facilities, catering; – government support and stimulation of domestic rail and air traffic (government subsidies for the cost of tickets); – gradual introduction of permission to organize open terraces, sites for cafes, restaurants (while maintaining all the necessary safety measures for health protection); – аctivation of measures for digital transformation of the domestic tourism sector; – introduction of a transparent mechanism for the use of funds received in local budgets from the tourist tax exclusively for the development of domestic tourism and related infrastructure. The authors emphasize that today there is no doubt about the need to activate the processes and measures to overcome the harmful effects of the pandemic on the tourism sector of the domestic economy. We emphasize that the nationwide implementation of all anti-crisis levers, consistency and consistency in the implementation of all measures will contribute to their speedy stabilization of the development of tourism entities and their achievement of the level of economic efficiency of their activities. Keywords: tourism, tourist flows, quarantine, epidemic risks, pandemic, Covid-19, «Roadmap for the competitive development of tourism in Ukraine», development of the tourism sector.

Tourism as a part of the national economy of Ukraine

Problems of increasing of the efficiency of tourist activity enterprises, assessment of tourism resources potential in Ukraine and development international tourist activity is relevant today. The article analyzes and substantiates the development of the tourism business in Ukraine as a priority component of the national economy, is illuminated by the real and potential resource potential for recreational and tourism development spheres in Ukraine, detailed measures for the country's entry into the world tourist market. The tourism industry in Ukraine is gaining momentum. The tourism business is becoming one of the leading and profitable areas of social and economic development. The economy of the tourism business is a set of social relations that arise in the implementation of tourist activity, namely in the production, distribution, exchange and consumption of tourist services (tourist product). The tourism business economy is an integral part of the national economic complex as a catalyst for economic growth. The tourist business will help to increase budget revenues, promote employment growth, including in rural areas terrain, and because of its attractive tourist potential in Ukraine becomes possible for investments. For all this needs marketing, information and advertising support for tourism and recreation potential of the country to be improved. In terms of globalization, Ukraine should take this industry in the consideraration as one of the most promising and innovative sectors of the economy. The state should contribute to the development of the tourism industry and comply with the quality of the services provided. The integration process will be to implement European norms and standards in education and tourism and the dissemination of cultural, scientific achievements. 2020 is recognized to be the year of tourism development in Ukraine. It gives the “green ligh” tourist business. Therefore, analyzing the status and prospects of tourism business development in Ukraine it should be noted, that this industry is becoming a priority branch of the state economy. Historical, cultural-ethnographic, gastronomic, sanatorium-resort potentials of the country at creation favorable conditions for investment and proper marketing will bring country into world leaders in the tourism industry.

Prerequisites and features of rural green tourism development in Lviv region

Ukraine is a country that occupies one of the most advantageous locations in Europe. The development of tourism in Ukraine will lead to an increase in tourist interest in Ukraine, to accelerate economic growth, support employment, structural modernization of the economy, filling the budgets of all levels. The strategic goal of tourism in our country is to create a competitive tourism product that can worthily occupy its niche in the world market. In the field of tourism in Ukraine, a new term “rural green tourism” has appeared, the development of which is progressing every year. Lviv region is one of those regions that has all the potential for the development of rural green tourism. The article presents the results of the analysis of green tourism in Ukraine and in the western region, strategic directions of development of the tourist sphere of Lviv region. The paper uses general and special methods for research and organization of green tourism: monographic, historical, abstraction and generalization, analysis, synthesis and comparison, system-structural analysis, problem-based approach, the study of statistics. The tourist resources of Lviv region that are used effectively are analyzed. The main directions of development of the tourism industry of Lviv region are identified, which has a significant potential, the rational use of which necessitates the attraction of innovative developments and investments. The development of tourism in the region requires a combination of numerous factors, namely: the availability of places of interest, the possibility of transport and infrastructure, safety of tourists and protection of their rights and more.

REGULATION AND PROMOTION OF TOURIST ACTIVITY IN THE REGIONS OF UKRAINE

Introduction. The tourism industry plays a significant role in the development of the national economy. For some countries, tourism is the main source of income. The tourism sector creates new jobs, stimulates the development of other sectors of the economy, increases labor productivity through recreational functions, increases turnover within the country with domestic tourists, and creates conditions with outside tourists. The purpose of article is study of the current level of state support for the tourism industry of the country, identification of shortcomings and further prospects for state regulation of the development of the tourism sector of Ukraine. Results. The article examines the state of the tourism market in Ukraine at the moment, highlights the main factors hindering the development of the tourism sector in modern conditions, substantiates the relevance of using tourism development programs in the region. The description of complex programs of tourism development of the region and the process of their creation is carried out. The state of development and implementation of programs for the tourism sector development of the region in the Volyn region and the city of Lutsk is studied, the problems of its implementation in connection with the global economic crisis in the world are highlighted. Promising directions for the development of domestic tourism are proposed in connection with the reduction of population mobility. Conclusions. The tourism sector is an important component of the economy because it stimulates the development of other sectors. In modern conditions, there are obstacles to the development of tourism in Ukraine. That is why the state must regulate and stimulate the development of the tourism sector. The best method of such incentives is to create regional development programs that will allow the comprehensive implementation of measures aimed at stimulating the development of the tourism industry. The tourism industry has been hit hard by the global crisis. There are also problems with the implementation of tourism development programs in the regions. However, with the decline in international population mobility, new prospects for the development of domestic tourism have emerged that require further research. Key words: tourism, tourism sector, tourism development program of the region, tourist infrastructure, Volyn region.

Conceptual fundamentals of ecological tourism development in Ukraine

The article covers elaborating the conceptual framework of the development of ecological tourism. The work expounds the notion and principles of ecotourism adopted in accordance with international agreements, and evolves the criteria of an ecotourism offer. The proposed wording of the modern concept of ecotourism implies ecological educating the participants of ecotourism activities and local residents and is aimed at attaining the socio-economic objectives on condition that the natural and cultural heritage is preserved for future generations. The national experience and the features of developing ecotourism in Belarus are analyzed, including the analysis of ecotourism in protected areas, agritourism, and greenways. The most significant socio-economic aspects of the growth of ecological tourism are produced.

Conceptual fundamentals of ecological tourism development in Ukraine

Conceptual fundamentals of ecological tourism development in Ukraine