Present-day status of tourist industry in Ukrainian and future outlook of its development were considered. Recommendations of rational application of Ukrainian natural-reserved territories and enhancement of the strategic plan development of tourism in Ukraine were proposed. Tourism is an important part of every country's infrastructure. After all, tourism enterprises and organizations operate in close cooperation with other economic activities, providing employment. This, in turn, develops a positive image and attractiveness of the country as a sphere of entrepreneurship and business cooperation, promotes sustainable economic growth in the long run, attracting foreign investment in the economy, strengthening the revenue side of the state budget, improving the country's balance of payments and The tourism business in Ukraine today can rightly be considered dynamic and profitable. According to the statistics of the World Tourism Organization, tourism accounts for 10 % of gross world product, 7 % of total investment, 5 % of all tax revenues. Tourism directly affects about 40 sectors of the economy and 10–15 % of the working population of any country: it is a whole industry that unites around many related industries, such as passenger transport (air, car and sea), the field of household Geography and tourism 159 services (hotels, restaurants, laundries, entertainment facilities, etc.), souvenirs and much more. Monitoring of the state of development of the tourism sector today demonstrates the need to intensify processes and measures to overcome the detrimental impact of the pandemic on the tourism market of the domestic economy. The nationwide implementation of all anti-crisis levers, systematization and consistency in the implementation of all measures will help to stabilize the development of tourism entities as soon as possible and achieve the level of economic efficiency.

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